Marketing Commons^™

When And How Frontline Service Employee Authenticity Influences Purchase Intentions, Lynn Matthews, Meike Eilert, Les Carlson, James W. Gentry

Department of Marketing: Faculty Publications

In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. While brand authenticity has previously been shown to enhance consumer outcomes, we find that FSE authenticity is a separate significant predictor of purchase intentions. Further, we find that FSE authenticity enhances purchase intentions by increasing perceived trust and perceived quality. However, this finding only holds for brands that do not emphasize their authenticity, indicating that brand managers should differentially emphasize FSE authenticity based on their brand's positioning. Furthermore, we …

2020 April, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2020.

The Effectiveness Of The Counter Marketing Strategy Of The Truth® Campaign, Maura Castronuovo

Senior Theses

The counter marketing strategy of the truth® campaign is unique. They use a voice that does not talk down to the teens in their target market; instead, they talk to teens in their own voice. Throughout this paper, I work to determine the effectiveness of the truth campaign’s counter marketing strategy. I do this through my own research, in which I utilize a survey and two focus groups, in addition to secondary research. As many of the studies I looked at were from the time of the launch of truth®, conducting my own research allowed me to gain a better …

2020 Ijbe Front Matter

International Journal for Business Education

1. Editorial Board
2. Letter from International President
3. SIEC-ISBE International

Essay 1: How We Feel: The Role Of Macro-Economic Sentiment In Advertising Spending-Sales Relationship; Essay 2: It Was The Best Of Times; It Was The Worst Of Times: The Effect Of Emotional Uncertainty And Arousal On Healthy Food Choices, Leila Khoshghadam

Theses and Dissertations in Business Administration

Essay 1: Controversies regarding the advertising spending-sales relationship have spawned many studies in marketing. Previous research on macroeconomic influencers of this relationship has focused mostly on objective macroeconomic indicators such as cyclical contraction and expansion. Extending these previous studies, the current research argues that sales response to advertising is also contingent upon the pervasive feelings present in the macroeconomic environment, above and beyond the influence from objective macroeconomic factors. Specifically, it argues that future outlook negativity and uncertainty in macroeconomic sentiment can affect the ad spending-sales relationship. Analyzing sales and advertising spending data for salty snacks in conjunction with macroeconomic …

2020-March-31-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in March.  Thank you for your service!

Bert C. Bach – Special Assistant to the President, Provost/Vice President for Academic Affairs

Lorena Alice McKinley Burton – Medical Education Coordinator, Academic and Faculty Affairs, Quillen College of Medicine

Patrick Cronin – Professor and Director of Arts Outreach, Theatre and Dance

Angela Dawn Finney – Internal Auditor, Internal Audit

Larry Thomas Gourley – Custodian, Facilities Management

Ricky Lynn Holmes* – Painter Lead Worker, Plant Maintenance and Repairs

Jerry Lee Keplinger – Coordinator, Biomedical Sciences

Stuart Leicht – Professor, …

2020-March-31-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Makayla Barrett is a dispatcher in Public Safety. She holds a B.S. degree in psychology and criminal justice from ETSU.

Jonathan Michael Briest is a custodian with Facilities Management after serving as a temporary employee. He is a graduate of University School.

Elizabeth Graham is assistant director for Dual Enrollment Programs in the Office of Undergraduate Admissions. She holds a master’s degree in college student personnel from the University of Tennessee.

Amanda L. Hixson is an executive aide in the Multicultural Center. She was previously a compliance specialist …

2020-March-30-Finance And Administration Committee Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 30, 2020) — East Tennessee State University’s Board of Trustees will hold a called meeting of the Finance and Administration Committee on Wednesday, April 1, at 3 p.m.

The meeting will be conducted permitting participation by electronic or other means of communication if necessary. Due to extraordinary circumstances surrounding the COVID-19 pandemic, public attendance to the meeting will be available via livestream at www.etsu.edu/trustees/livestream.php. 

When they become available, the agenda and accompanying materials for the meeting will be posted online at www.etsu.edu/trustees under “Meeting Schedule & Materials.”

For more information, call 423-439-4317.  For disability accommodations, call …

2020-March-30-Covid-19 Response, University Marketing And Communication, East Tennessee State University

ETSU News

Despite the extraordinary circumstances surrounding the COVID-19 outbreak, the East Tennessee State University community remains united and committed to our mission to improve the lives of the people of our region. Our students, faculty and staff are discovering new ways to connect with one another virtually and to help our neighbors across the region.

Our ETSU family continues a legacy of resilience. In light of the many disruptions to daily life, students and faculty have embraced online course delivery and the University remains dedicated to the academic achievements of our students and ensuring they remain on track to graduation. The …

2020-March-27-College Of Nursing Ranked Nationally For Online Nursing Degree Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 27, 2020) – East Tennessee State University’s College of Nursing was ranked 11^th among the top accredited online nursing programs and schools in the country by Learn.org.

The list included the top 50 online nursing programs and schools according to Learn.org. ETSU was the only institution in Tennessee listed in in the top 20.

“This ranking is another affirmation of the high quality we provide our students through all of our programs – including our online programs,” said Dr. Wendy Nehring, dean of the ETSU College of Nursing. “Our online programs allow nurses to continue their …

2020-March-25-Etsu Health Begins Offering Telemedicine Appointments, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 25, 2020) – Beginning next week, ETSU Health is bringing medical care closer to home for its patients by offering telemedicine appointments. Telemedicine is the use of electronic audio and video communication to provide remote health care services to patients.

“ETSU Health has partnered with VisuWell, a telehealth company, to provide patients access to our health care team using a web-based portal,” said Dr. Timothy Canavan, a professor at East Tennessee State University’s Quillen College of Medicine and chair of the Department of OB/GYN.

While plans for the telemedicine service at ETSU Health were in place before …

2020-March-25-Manufacturing Face Shields, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 25, 2020) – Health care workers on the front lines of the COVID-19 outbreak need personal protective equipment to reduce exposure and limit spread of the disease. East Tennessee State University and community partners are addressing the shortage of medical equipment by developing and manufacturing face shields.

In March, Gov. Bill Lee and the Tennessee Higher Education Commission requested assistance in meeting the increased demand for face shields. The 3D-printed headband for the shield can take a long time to produce, so Dr. Keith Johnson and Bill Hemphill from the Department of Engineering, Engineering Technology and Surveying …

A Qualitative Study: Military Veterans And Franchise Ownership, Martin J. Mcdermott 4384520, Jason Jackson

The Qualitative Report

This study focuses on the military experience and motivation to become a franchise business owner. Previous research indicated franchisees who were military veterans had a significantly higher level of job satisfaction in owning and operating a franchise compared to franchisees with no military background.This study attempts to provide answers to important research questions like how and why military experience influences satisfaction in owning a franchise.Seven franchise business owners who served in the military participated in this qualitative study using a process of surveying, coding, and thematizing to answer this research inquiry. The findings of this follow-on study indicated veterans had …

Looking Beyond The Millennium: Shifting Salesforce Priorities, Roberta J. Schultz

Southern Business Review (Archived)

Roberta J. Schultz, is an associate professor of marketing, Department of Marketing, Western Michigan University, Grand Rapids, MI.

2020-March-20-Dean's List Fall 2019, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, TN (March 20, 2020)—East Tennessee State University Bill Gatton College of Pharmacy has announced the names of students who attained a grade point average qualifying them for inclusion in the dean’s list for the fall 2019 semester. Pharmacy students must successfully complete a minimum of 12 hours and earn a grade point average of at least 3.5 or above with no grade below a B-.

Tennessee

Antioch: Chukwunyere I. Umeh

Blaine: Dakota R. Rorie

Blountville: Sarah M. Arnold; Michael S. Harr; Gabriel I. Thompson

Bristol: Parker R. Wade

Chattanooga: Lauren E. Dickerson

Chuckey: Jessie L. Carey; Shawna …

2020-March-20-Board Of Trustees Special Called Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 20, 2020) — East Tennessee State University’s Board of Trustees will hold a special called meeting on Monday, March 23, at 4 p.m.

ETSU President Brian Noland will provide a report on COVID-19 updates and response. The meeting will be conducted permitting participation by electronic or other means of communication if necessary. Due to extraordinary circumstances surrounding the COVID-19 pandemic, public attendance to the meeting will be available via livestream at www.etsu.edu/trustees/livestream.php.  

When they become available, the agenda and accompanying materials for the meeting will be posted online at www.etsu.edu/trustees under “Meeting Schedule & Materials.”

For …

2020-March-20-Quillen College Of Medicines Class Of Takes Part In Match Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 20, 2020) – The Class of 2020 at East Tennessee State University’s Quillen College of Medicine found out today where they were matched for their residencies upon their upcoming graduation.

Like the majority of medical schools across the country, Quillen College of Medicine cancelled its traditional match day celebration held for students and their families due to the COVID-19 pandemic. However, the students took part in an alternate match day experience, receiving an email with the results of the National Resident Matching Program (NRMP) at noon today.

The NRMP pairs graduating medical students with residency programs throughout …

Body Language And Sales, Lindsay Larson, Adam Puckett, Timothy C. Heinze

AMTP Proceedings 2020

Utilizing professional sales competition videos taken from a university Sales program, the current study investigates the link between nonverbal gestures made by salespeople and performance scores given by professional sales recruiters watching their role plays. The results of this study may suggest a relationship between gesture use and perceptions of sales ability.

2020-March-18-Keto Diet And Diabetes, University Marketing And Communication, East Tennessee State University

ETSU News

Researchers study impact of modified keto diet on diabetes

JOHNSON CITY (March 18, 2020) – Three faculty members from East Tennessee State University recently received a grant to study the impact of a modified ketogenic diet on individuals with Type 2 diabetes.

“We are doing a 12-week pilot study that will explore the effects of a modified ketogenic, or low carbohydrate, diet on people with Type 2 diabetes,” said Dr. Donna Fraysier, assistant professor in the ETSU College of Nursing. “We are looking at this diet’s effects on individuals’ hemoglobin …

The Role Of Supplier Performance Evaluations In Mitigating Risk: Assessing Evaluation Processes And Behaviors, Timothy G. Hawkins, Michael J. Gravier, William A. Muir

Marketing Department Faculty Journal Articles

Given the level of outsourcing, supplier performance evaluation (SPE) is a critical supply chain process. SPEs are used to record supplier performance levels to inform future supplier selections, and thus mitigate the risk of adverse selection. Numerous weaknesses associated with industrial buyers' collection and use of supplier performance information call SPE effectiveness into question. The risk-related factors affecting SPE effectiveness have not been empirically explored, including misuses of the tool. This research identifies the factors affecting SPE risk mitigation effectiveness. It employs a mixed method of qualitative interviews of buyers and suppliers in order to develop a model of SPE …

2020-March-12-Pollinator Plant Community Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 12, 2020) – East Tennessee State University’s Dr. Gerardo Arceo-Gomez is taking his research on the organization of flowering plant communities a step further with the aid of a grant from the National Science Foundation (NSF).

The project, titled “Uncovering the mechanisms driving co-flowering community assembly: Integrating flowering and floral trait distribution patterns via a novel use of network analysis,” has been funded for a three-year grant totaling $699,700.

“The overarching question that we’re trying to get at is, ‘How are plant communities organized in nature?’” said Arceo-Gomez, an assistant professor in the ETSU Department of Biological …

2020-March-12-Socon Champions, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU punches ticket to Big Dance

The top-seeded Buccaneers defeated the seventh-seeded Wofford  Terriers 72-58 in Monday’s Southern Conference Championship at the Harrah’s Cherokee Center Asheville. The Bucs became the fourth team in the 100-year history of the SoCon to reach the 30-win mark after improving to 30-4 on the season. The Blue and Gold join Wofford (30-5, 2018-19), North Carolina (30-5, 1945-46) and North Carolina State (30-7, 1950-51) as the only teams to accomplish the feat. In addition, the Bucs’ eight SoCon tournament championships are now tied with North Carolina for the fourth-most in league history.

SPARTANBURG, S.C. (March …

2020-March-11-Kingsport Alliance For Continued Learning, University Marketing And Communication, East Tennessee State University

ETSU News

NOTE: The Kingsport Alliance for Continued Learning spring classes described in this news release have been cancelled due to the new coronavirus. 

KINGSPORT (March 11, 2020) – Beginning Tuesday, March 17, the Kingsport Alliance for Continued Learning (KACL) will offer a series of informal classes this spring through a partnership with East Tennessee State University at Kingsport.

The non-credit courses with no homework, grades or tests are open to anyone. Classes will continue through Friday, April 24, and most will be held at the Kingsport Center for Higher Education, 300 W. Market St., aside from three field trips. The cost …

2020-March-06-Dp Culp Student Center Reopens, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 6, 2020) – Standing in front of a crowd gathered to celebrate the reopening of the D.P. Culp Student Center, Aamir Shaikh said he knew this would be one of the highlights of his tenure as president of the Student Government Association at East Tennessee State University.

“One of the things about ETSU I value most is that students truly have a voice on this campus. This is a place where students are encouraged to bring forward their ideas, and this is a place where students are encouraged to dream.”

In …

2020-March-06-Reconstructing Neanderthals, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 6, 2020) – What did our ancient ancestors really look like?

Ever since the first skull of a Neanderthal was discovered over 150 years ago, anthropologists and artists have been working together to recreate the appearance and habits of our extinct relatives.  Paleoanthropological reconstruction is one of the most demanding and potentially contentious fields within paleoart, requiring painstaking attention to anatomical detail and an awareness of the social and cultural implications of portraying extinct hominins.

For over three decades, world-renowned paleoartist Mauricio Antón has worked with leading paleoanthropologists, sometimes creating the first reconstructions of specimens and even …

2020-March-05-Etsu Entrepreneurs Club, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 5, 2020) — The Entrepreneurs’ Club at East Tennessee State University will welcome guest speaker Dr. Audrey Depelteau at its meeting on Monday, March 9, at 5 p.m. in Sam Wilson Hall, Room 334.

She will present “Transforming the Future through Innovation,” a soup-to-nuts presentation that will highlight the ETSU Innovation Lab’s multi-faceted endeavors and its role in the entrepreneurial community.           

According to Depelteau “directing the Innovation Lab is an entrepreneurial endeavor where every day is a walk in the unknown, facing novel opportunities and challenges, consulting with a diverse group of individuals, creating newly in the …

2020-March-04-Etsu Earns Nd Place In National Analytics Case Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 4, 2020) – East Tennessee State University students representing three disciplines – business, computer science and mathematics – showcased their talent and teamwork during the first-ever National Analytics Case Competition held at Elon University last month. Their performance earned 2^nd place out of 10 other participating schools.

The national competition, sponsored by HanesBrands, challenged graduate and undergraduate students with real world scenarios based on the Champion Brand to test their analytics skills. Members of the ETSU team are Aaron Barlow, a native of Knoxville studying computing with a concentration in information technology; Dawson Maddox of Chattanooga, …

What Therapists Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2020 gathering of 25 therapists and other mental health practitioners. As society becomes more aware of how mental health impacts overall wellbeing, therapists will play an increasingly influential role, not only to their clients, but in the broader community as well.

2020-March-03-Women On Wednesdays, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 3, 2020) – Historically, zines were often used to circumnavigate conventional methods of publishing in an effort to disrupt its capitalist and exclusive structures.  These self-published works have also been used by marginalized groups as a platform to foster their voices through art.

Sage Perrott of East Tennessee State University’s Department of Art and Design will discuss the use of zines in her own personal research and teaching in “Zines! Zines! Zines!” on Wednesday, March 11, at noon in the Reece Museum.  This free public talk is part of the “Women on Wednesdays” lecture series sponsored by …

2020-March-03-Three Pharmacy Students Named Ambrose Scholars, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 3, 2020)  Three students at East Tennessee State University Bill Gatton College of Pharmacy have been accepted into the prestigious Paul Ambrose Scholars Program, which prepares public health and clinical health professions students to promote change and be leaders in addressing population health challenges at the national and community level. 

The students include third years Rebecca Maloney, Dowelltown; Chandler Parris, Canton, North Carolina; and Nicholas Shields, Granite Falls, North Carolina. They were selected out of 40 students from health profession schools across the United States and will travel to San Antonio, Texas, in March for the programs …