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Articles 751 - 780 of 961
Full-Text Articles in Marketing
Luxury Branding For Asia, Singapore Management University
Luxury Branding For Asia, Singapore Management University
Perspectives@SMU
Asian brands must aim to be aspirational; having employees who really understand the brand is crucial
“Woke” Advertising And The Best Men Can Be, Singapore Management University
“Woke” Advertising And The Best Men Can Be, Singapore Management University
Perspectives@SMU
Gillette’s latest ad has generated lots of conversation. But has the world’s largest shaving products brand lost more than it has gained?
Leadership In Informal Stormwater Governance Networks, Brian C. Chaffin, Theresa M. Floyd, Sandra L. Albro
Leadership In Informal Stormwater Governance Networks, Brian C. Chaffin, Theresa M. Floyd, Sandra L. Albro
Management and Marketing Faculty Publications
Recent transitions in the governance of urban stormwater, specifically developments that leverage the environmental and social benefits of green infrastructure (GI) including infiltration and neighborhood stabilization, often require capacities beyond those of any single municipal- or regional-scale organization. In many cities, transitions toward green stormwater infrastructure have been shepherded by networks of individuals spanning a diversity of organizations from governments to NGOs. These networks are often informal, that is, not established by legal mandate, governing authority, or formal agreement, and are often striking for their lack of formal hierarchy or formal leadership. Previous scholarship has revealed the importance of leadership …
Vegetarian Culinary Arts Information Card, Southern Adventist University
Vegetarian Culinary Arts Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Vegetarian Culinary Arts 2019 information brochure.
Mathematics Information Card, Southern Adventist University
Mathematics Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Mathematics 2019 information brochure.
Allied Health Information Card, Southern Adventist University
Allied Health Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Allied Health 2019 information brochure.
Biology Information Card, Southern Adventist University
Biology Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Biology 2019 information brochure.
Education Information Card, Southern Adventist University
Education Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Education 2019 information brochure.
Nursing Information Card, Southern Adventist University
Nursing Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Nursing 2019 information brochure.
Journalism And Communication Information Card, Southern Adventist University
Journalism And Communication Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Journalism and Communication 2019 information brochure.
Outdoor Leadership Information Card, Southern Adventist University
Outdoor Leadership Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Outdoor Leadership 2019 information brochure.
Modern Languages Information Card, Southern Adventist University
Modern Languages Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Modern Language 2019 information brochure.
Archaeology Information Card, Southern Adventist University
Archaeology Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Archaeology 2019 information brochure.
Chemistry Information Card, Southern Adventist University
Chemistry Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Chemistry 2019 information brochure.
Music Information Card, Southern Adventist University
Music Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Music 2019 information brochure.
Business Information Card, Southern Adventist University
Business Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Business 2019 information brochure.
English Information Card, Southern Adventist University
English Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's English 2019 information brochure.
Physical Therapist Assistant Information Card, Southern Adventist University
Physical Therapist Assistant Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Physical Therapist Assistant 2019 information brochure.
Religion Information Card, Southern Adventist University
Religion Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Religion 2019 information brochure.
Physics And Engineering Information Card, Southern Adventist University
Physics And Engineering Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Physics and Engineering 2019 information brochure.
Industrial Technology Information Card, Southern Adventist University
Industrial Technology Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Industrial Technology 2019 information brochure.
Physical Education, Health, And Wellness Information Card, Southern Adventist University
Physical Education, Health, And Wellness Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Physical Education, Health, and Wellness 2019 information brochure.
Social Work Information Card, Southern Adventist University
Social Work Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Social Work 2019 information brochure.
Psychology Information Card, Southern Adventist University
Psychology Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Psychology 2019 information brochure.
Visual Art And Design Information Card, Southern Adventist University
Visual Art And Design Information Card, Southern Adventist University
Academic Information Cards
Southern Adventist University's Visual Art and Design 2019 information brochure.
Speaking For “Free”: Word Of Mouth In Free- And Paid-Product Settings, Samuel Bond, Stephen He, Wen Wen
Speaking For “Free”: Word Of Mouth In Free- And Paid-Product Settings, Samuel Bond, Stephen He, Wen Wen
Faculty & Staff Scholarship
This research examines drivers of consumer word of mouth (WOM) in free-product settings, revealing fundamental differences with traditional, paid-product settings. The authors build and investigate a theoretical model that highlights two unique characteristics of free products (reciprocity motivation and diminished adoption risk) and considers their implications for WOM sharing. Results of a retrospective survey, two controlled experiments, and an analysis of more than 5,000 mobile apps at Google Play and Apple’s App Store reveal that consumers are generally more likely to share their opinions of free products than paid products, because of feelings of reciprocity toward the producer. However, this …
Research On Marketing Channel Of Container Lines, Bai Ge
Research On Marketing Channel Of Container Lines, Bai Ge
International Transport and Logistics
No abstract provided.
Learning From Semantic Inconsistencies As The Origin Of Dynamic Capabilities In Mncs: Evidence From Pharmaceutical Mncs, Isar Kiani, Pouya Seifzadeh, Iam Alam
Learning From Semantic Inconsistencies As The Origin Of Dynamic Capabilities In Mncs: Evidence From Pharmaceutical Mncs, Isar Kiani, Pouya Seifzadeh, Iam Alam
Business Faculty/Staff Publications
This paper focuses on origins of dynamic capabilities in multinational corporations (MNCs). Building on literature in the area of organizational memory and organizational learning, we investigate factors that contribute to subsidiaries of MNCs ability to detach themselves from obsolete knowledge and practices. To construct the theoretical framework, 11 extensive interviews with marketing and sales executives from three pharmaceutical MNCs operated in Iran were conducted. We test our hypotheses using statistical quantitative analysis of data related to 459 observations from subsidiaries of 51 pharmaceutical MNCs during years 2005-2009. We examine the quality of corrective actions taken by subsidiaries of pharmaceutical MNCs …
From Photoshop® To Photoshop: Knowing How And When To Protect Your Brand Name, Joseph M. Dery
From Photoshop® To Photoshop: Knowing How And When To Protect Your Brand Name, Joseph M. Dery
2019
Forbes Magazine's 2018 publication of "the World's Most Valuable Brands" illustrates a dramatic statistic: of their 100 top ranked brands, each had an estimated brand value of over $7B! In the US, however, the very legislation that protects brands from dilution also contains language on how to cancel a trademark that has become generic. This phenomenon is known as Brand Genericide. To best equip marketers with the ability to strategically influence this phenomenon, I offer an explanation as to "why" it exists, a detailed a methodology for tracing it, a series of strategic interventions for influencing it, and a …
Food Marketing Conference, 2019 - Brochure, Haworth College Of Business
Food Marketing Conference, 2019 - Brochure, Haworth College Of Business
Food Marketing Conference and Yearbook
54th Annual Food Marketing Conference March 26-27, 2019