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Articles 211 - 240 of 961
Full-Text Articles in Marketing
2019-October-02-Brooke Jarvis, University Marketing And Communications, East Tennessee State University
2019-October-02-Brooke Jarvis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-02-Karsai Named Fulbright Scholar, University Marketing And Communications, East Tennessee State University
2019-October-02-Karsai Named Fulbright Scholar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Caroline Czap's Portfolio, Caroline Czap
Caroline Czap's Portfolio, Caroline Czap
Honors College Portfolios
This portfolio consists of works that I have completed during my time in the School of Business at Duquesne University. Consisting of marketing campaigns, blog post drafts and templates, a digital marketing analysis, and multiple honors college projects this portfolio showcases what I have learned not only in my marketing major in the business school, but in my digital media arts minor in the liberal arts school as well. Each element of this portfolio demonstrates my knowledge and passion for the digital marketing industry.
Each element of this portfolio exposed me to different elements that go into the digital marketing …
Video Game Sociology And Public Relations/Marketing Efforts: An Analysis And Application Of Sociological Elements And Efficacy Of Public Release In The Bioshock Series, Bethany Johnson
Mahurin Honors College Capstone Experience/Thesis Projects
Video games are a major, viable source of entertainment for all age groups and offer practical application to everyday life; however, they are mostly viewed in terms of sales and viral popularity. They often go unanalyzed in terms of narrative, real-life implications, reach, and impact. In order to understand different audiences and achieve greater public reach, the game must be thought about in terms of its sociological meaning, public relations and marketing messages, and the market segmentation of domestic versus international consumers. Using one of the more unique games to come out of the last two decades as an example, …
A Market Analysis Of Pay Rates For New Graduate Certified Registered Nurse Anesthetists, Zachary Halliwell
A Market Analysis Of Pay Rates For New Graduate Certified Registered Nurse Anesthetists, Zachary Halliwell
Doctoral Projects
The profession of Certified Registered Nurse Anesthetists (CRNA) is a thriving occupation. In their national Occupational Outlook Handbook, the Bureau of Labor Statistics (U.S. Department of Labor, 2018), reported the national market for CRNAs is predicted to continue its steady growth through 2026. The Bureau of Labor Statistics (BLS) provides numerous statistics, as previously mentioned, on their website. However, the stats available include CRNAs of varying experience levels. The Mississippi Department of Employment Security (MDES) has a few statistics, online, regarding the market for CRNAs. The data provided by MDES, while appreciated, is lacking in numerical significance, given the minuscule …
Advances In Global Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci
Advances In Global Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci
University of South Florida (USF) - M3 Publishing
This is the second volume of the Advances in Global Business and Economics Book Series. This volume has the following parts:
- Part 1: Accounting
- Part 2: Consumer Behavior
- Part 3: Corporate Finance & Governance
- Part 4: Economics
- Part 5: Education & Training
- Part 6: Environmental Issues/Sustainability & Green Tourism
- Part 7: Finance & Banking
- Part 8: Food and Beverage Management
- Part 9: Hospitality & Tourism/Smart Tourism
- Part 10: Human Resource Management
- Part 11: Innovation & Entrepreneurship
- Part 12: International Trade
- Part 13: Leisure Management
- Part 14: Management
- Part 15: Social Science Studies
- Part 16: Technology/E-Business/Social Media
ISBN: 978-1-7321275-5-5
2019-October-01-"Johnson City: Then And Now" Exhibit, University Marketing And Communications, East Tennessee State University
2019-October-01-"Johnson City: Then And Now" Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-01-Students, Alumni Earn Ibma Honors, University Marketing And Communications, East Tennessee State University
2019-October-01-Students, Alumni Earn Ibma Honors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-01-Etsu Grad Student's Book Heading To Big Screen, University Marketing And Communications, East Tennessee State University
2019-October-01-Etsu Grad Student's Book Heading To Big Screen, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-01-Now On Shelves, University Marketing And Communications, East Tennessee State University
2019-October-01-Now On Shelves, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Proceedings Of The Global Conference On Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci
Proceedings Of The Global Conference On Business And Economics: Volume 2, Cihan Cobanoglu, Muhittin Cavusoglu, Abdulkadir Corbaci
University of South Florida (USF) - M3 Publishing
This is the second volume of the Global Conference on Business and Economics Proceedings Series.
ISSN: 2641-502X
2019-October-01-Child Psychology Online Ranking, University Marketing And Communications, East Tennessee State University
2019-October-01-Child Psychology Online Ranking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-01-College Of Public Health Researcher Secures Two Nih-Funded Grants, University Marketing And Communications, East Tennessee State University
2019-October-01-College Of Public Health Researcher Secures Two Nih-Funded Grants, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Dressed To Impress: The Effect Of Victim Attire On Helping Behavior, Sergio W. Carvalho, Diogo Hildebrand, Sankar Sen
Dressed To Impress: The Effect Of Victim Attire On Helping Behavior, Sergio W. Carvalho, Diogo Hildebrand, Sankar Sen
Publications and Research
Charitable organizations often rely on pictures of victims to raise support for their causes. We examine the effect of donor perceptions of a novel aesthetic element of a victim’s physical appearance – his/her attire – on helping. In line with our theorizing, a field study, a survey and an experiment, together, show that donor perceptions that a victim is well attired reduces helping by diminishing her perceived need. Moreover, we show that this negative effect of neat attire on helping behavior is weaker for more physically attractive victims than for their less attractive counterparts. These findings establish a victim’s attire …
2019 October, Morehead State University. Office Of Communications & Marketing.
2019 October, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2019.
An Analysis Of Marketing And Microenterprise: Does Marketing Have An Impact On These Unique Organizations?, Bruce Alan Morgan
An Analysis Of Marketing And Microenterprise: Does Marketing Have An Impact On These Unique Organizations?, Bruce Alan Morgan
Doctoral Dissertations and Projects
This research study was a qualitative, multiple case study on how the implementation of good marketing techniques impacts the sustainability of microenterprises. This is a replicative extension study of prior research that revealed a theme of “promotional activities” correlating to microenterprise sustainability beyond two years (Haynes, 2017). This research extended the prior study by significantly increasing the number of participants (from six to forty), providing heterogeneity regarding lines of business, expanding to a new geography (the Upstate of South Carolina), focusing exquisitely on marketing techniques (as defined by the classical Marketing Mix), and defining sustainability by using both an accepted …
When "More" Seems Like Less: Differential Price Framing Increases The Choice Share Of Higher-Priced Options, Thomas Allard, David J. Hardisty, Dale Griffin
When "More" Seems Like Less: Differential Price Framing Increases The Choice Share Of Higher-Priced Options, Thomas Allard, David J. Hardisty, Dale Griffin
Research Collection Lee Kong Chian School Of Business
Four experiments supported by six supplemental studies show that premium but higher-priced products (e.g., direct flights, larger-capacity data storage devices) are more popular when the additional cost is made explicit using differential price framing (DPF; e.g., "for $20 more") rather than being left implicit, as in standard inclusive price framing (IPF; e.g., "for $60 total"). The DPF effect is driven by pricing focalism: relative to IPF, DPF creates a focus on the price difference, which, because it is smaller than the total price, leads to lower perceived expensiveness and thus greater choice share for the premium option. This price framing …
2019-September-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
2019-September-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-26-"In Flux": Sefea 2019 Exhibit, University Marketing And Communications, East Tennessee State University
2019-September-26-"In Flux": Sefea 2019 Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-26-Etsu Response, University Marketing And Communications, East Tennessee State University
2019-September-26-Etsu Response, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-25-Pharmacy Students Earn Mba As Part Of Dual Degree Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2019-September-25-Pharmacy Students Earn Mba As Part Of Dual Degree Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Sept. 25, 2019) Eleven students from East Tennessee State University Bill Gatton College of Pharmacy earned their accelerated Master of Business Administration degrees this weekend, as part of the colleges Doctor of Pharmacy-MBA dual degree program, a partnership with ETSU College of Business and Technology. The ceremony was held on Saturday at the Millennium Center.
Gatton College of Pharmacy graduates, all from the Class of 2020, are as follows:
- Yaa Anane, Arlington, Texas
- Michael Bowyer, Wise, Virginia
- Augustine Bui, Baldwin Park, California
- Tucker Carlson, Dandridge, Tennessee
- Chelsie Collins, Jonesborough, Tennessee
- Daniel Cox, …
2019-September-25-Department Of Social Work Hosts Self-Care Conference, University Marketing And Communications, East Tennessee State University
2019-September-25-Department Of Social Work Hosts Self-Care Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-25-Pharmacy Students Earn Mba As Part Of Dual Degree Program, University Marketing And Communications, East Tennessee State University
2019-September-25-Pharmacy Students Earn Mba As Part Of Dual Degree Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-24-Greg Pond Exhibit At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
2019-September-24-Greg Pond Exhibit At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-24-Kingsport Alliance For Continued Learning Releases Fall Schedule, University Marketing And Communications, East Tennessee State University
2019-September-24-Kingsport Alliance For Continued Learning Releases Fall Schedule, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-23-Carter Railroad Museum Showcases The History Of Coal Railways In Appalachia, University Marketing And Communications, East Tennessee State University
2019-September-23-Carter Railroad Museum Showcases The History Of Coal Railways In Appalachia, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-23-College Of Nursing Online Phd Ranked 20th In Country, University Marketing And Communications, East Tennessee State University
2019-September-23-College Of Nursing Online Phd Ranked 20th In Country, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-23-Waiting. And Waiting., University Marketing And Communications, East Tennessee State University
2019-September-23-Waiting. And Waiting., University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-22-Battle Of Church And State Talk, University Marketing And Communications, East Tennessee State University
2019-September-22-Battle Of Church And State Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Conjoint Effect Of Front-Label Claims’ Surface Size And Distance-To-Center On Customers’ Visual Attention And Emotional Response, Ana Isabel Rodríguez-Escudero, Pilar Carbonell, Pablo Moreno-Albaladejo
The Conjoint Effect Of Front-Label Claims’ Surface Size And Distance-To-Center On Customers’ Visual Attention And Emotional Response, Ana Isabel Rodríguez-Escudero, Pilar Carbonell, Pablo Moreno-Albaladejo
Journal of Applied Packaging Research
The research purpose is to develop a better understanding on how two claim characteristics, surface size and distance-to-center, affect customers’ attention and emotional responses.The study is based on information obtained from 42 shoppers from a retail chain in Great Britain. Visual attention is measured using an eye-tracking methodology and customers’ emotions by electrodermal activity (EDA), a common indicator of autonomic nervous system (ANS). Our research reveals that, for claims located close to the center of the label, increases in surface size compensate for the attention loss associated with moving the claim further off the center. However, for peripheral product claims, …