Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (631)
- Higher Education (620)
- Social and Behavioral Sciences (143)
- Advertising and Promotion Management (81)
- Business and Corporate Communications (53)
-
- Communication (51)
- Public Affairs, Public Policy and Public Administration (46)
- Business Administration, Management, and Operations (43)
- Economics (42)
- Finance and Financial Management (40)
- Physical Sciences and Mathematics (35)
- Accounting (33)
- Social Media (31)
- Sociology (30)
- Management Information Systems (27)
- Sales and Merchandising (26)
- Entrepreneurial and Small Business Operations (23)
- Medicine and Health Sciences (22)
- Human Resources Management (21)
- Nonprofit Administration and Management (21)
- Other Business (21)
- Arts and Humanities (20)
- Computer Sciences (19)
- Management Sciences and Quantitative Methods (19)
- Public Health (18)
- Family, Life Course, and Society (17)
- Health Policy (17)
- Information Security (17)
- Institution
-
- East Tennessee State University (605)
- Georgia Southern University (66)
- Walden University (36)
- De La Salle University (26)
- Asia Marketing Journal (AMJ) (25)
-
- Singapore Management University (25)
- Clark University (17)
- World Maritime University (16)
- Kennesaw State University (14)
- Morehead State University (13)
- University of Arkansas, Fayetteville (13)
- University of Rhode Island (13)
- Utah State University (11)
- Old Dominion University (9)
- California Polytechnic State University, San Luis Obispo (8)
- Embry-Riddle Aeronautical University (8)
- Technological University Dublin (8)
- Marquette University (7)
- University of Nebraska at Omaha (7)
- Liberty University (6)
- University of Kentucky (5)
- University of Mississippi (5)
- University of South Florida (5)
- University of Texas Rio Grande Valley (5)
- City University of New York (CUNY) (4)
- University of New Hampshire (4)
- University of South Carolina (4)
- University of Texas at Arlington (4)
- Boise State University (3)
- Bowling Green State University (3)
- Keyword
-
- Marketing (55)
- Social media (23)
- Entrepreneurship (9)
- Sustainability (9)
- Sales (8)
-
- Social Media (8)
- Utah (7)
- Advertising (6)
- Business (6)
- MPA (6)
- MSPC (6)
- Relationship marketing (6)
- Small business (6)
- Women (6)
- Advertisement (5)
- Branding (5)
- Corporate social responsibility (5)
- Facebook (5)
- Innovation (5)
- Japan (5)
- MSIT (5)
- Millennials (5)
- Retail (5)
- Brand (4)
- Online shopping (4)
- Trust (4)
- Business model (3)
- China (3)
- Consumers (3)
- Consumption (3)
- Publication
-
- ETSU News (593)
- AMTP Proceedings 2018 (53)
- Walden Dissertations and Doctoral Studies (35)
- DLSU Business & Economics Review (26)
- Asia Marketing Journal (25)
-
- School of Professional Studies (17)
- Research Collection Lee Kong Chian School Of Business (16)
- World Maritime University Dissertations (16)
- Atlantic Marketing Journal (13)
- Morehead State Press Release Archive, 1961 to the Present (12)
- Marketing Faculty Publications (11)
- Journal of Applied Marketing Theory (10)
- Marketing and Strategy Faculty Publications (10)
- Markets, Globalization & Development Review (10)
- Accent [newsletter] (9)
- Honors Theses (8)
- Marketing Faculty Research and Publications (7)
- Marketing Undergraduate Honors Theses (6)
- Dissertations and Theses Collection (Open Access) (5)
- Honors College Theses (5)
- Marketing & Entrepreneurship Faculty Publications (5)
- USF Tampa Graduate Theses and Dissertations (5)
- Articles (4)
- Dissertations, Theses, and Capstone Projects (4)
- Faculty Publications (4)
- Honors Projects (4)
- Honors Theses and Capstones (4)
- Marketing Dissertations - Archive (4)
- Marketing Faculty Publications and Presentations (4)
- Senior Honors Projects (4)
- Publication Type
- File Type
Articles 601 - 630 of 1087
Full-Text Articles in Marketing
2018-April-18-Etsu Next Olympic Hopeful Tryout, University Marketing And Communications, East Tennessee State University
2018-April-18-Etsu Next Olympic Hopeful Tryout, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-18-Student's Bill Signed Into Law, University Marketing And Communications, East Tennessee State University
2018-April-18-Student's Bill Signed Into Law, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Drug Usage Among Women Attending Stephen F. Austin State University, Kimberly Pepper
Drug Usage Among Women Attending Stephen F. Austin State University, Kimberly Pepper
Undergraduate Research Conference
The purpose of this study is to determine illegal drug usage among women attending Stephen F. Austin State University.
2018-April-17-From Ancient Africa To Now, University Marketing And Communications, East Tennessee State University
2018-April-17-From Ancient Africa To Now, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-17-Parker Quartet, University Marketing And Communications, East Tennessee State University
2018-April-17-Parker Quartet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-17-Showcases: Musical Conclusions, University Marketing And Communications, East Tennessee State University
2018-April-17-Showcases: Musical Conclusions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-16-The Cleverlys, University Marketing And Communications, East Tennessee State University
2018-April-16-The Cleverlys, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-16-Staff Woman Of The Year, University Marketing And Communications, East Tennessee State University
2018-April-16-Staff Woman Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-15-Dr. Lee Bidgood, University Marketing And Communications, East Tennessee State University
2018-April-15-Dr. Lee Bidgood, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-15-Gabriel’S Songbook, University Marketing And Communications, East Tennessee State University
2018-April-15-Gabriel’S Songbook, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-15-Appreciation Week, University Marketing And Communications, East Tennessee State University
2018-April-15-Appreciation Week, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-15-New Employees, University Marketing And Communications, East Tennessee State University
2018-April-15-New Employees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-15-Staff Woman Of The Year, University Marketing And Communications, East Tennessee State University
2018-April-15-Staff Woman Of The Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-15-Dr. Matthew Mcbee, University Marketing And Communications, East Tennessee State University
2018-April-15-Dr. Matthew Mcbee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-15-Week Of Giving, University Marketing And Communications, East Tennessee State University
2018-April-15-Week Of Giving, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-15-Dr. Ted Olson, University Marketing And Communications, East Tennessee State University
2018-April-15-Dr. Ted Olson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-15-Retirees, University Marketing And Communications, East Tennessee State University
2018-April-15-Retirees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-13-Distinguished President's Trust, University Marketing And Communications, East Tennessee State University
2018-April-13-Distinguished President's Trust, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-13-Hanbo Ma Recital, University Marketing And Communications, East Tennessee State University
2018-April-13-Hanbo Ma Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-13-Bidgood: Fulbright Scholarship, University Marketing And Communications, East Tennessee State University
2018-April-13-Bidgood: Fulbright Scholarship, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-13-Pryor Distinguished Lecturship, University Marketing And Communications, East Tennessee State University
2018-April-13-Pryor Distinguished Lecturship, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-12-Rising Star Award, University Marketing And Communications, East Tennessee State University
2018-April-12-Rising Star Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-11-Liver Disease Screening, University Marketing And Communications, East Tennessee State University
2018-April-11-Liver Disease Screening, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-11-Post-Apocalypse Mr. Burns, University Marketing And Communications, East Tennessee State University
2018-April-11-Post-Apocalypse Mr. Burns, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-11-Academic Excellence Convocation, University Marketing And Communications, East Tennessee State University
2018-April-11-Academic Excellence Convocation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing Process At The Nebraska Repertory Theatre, Or: How I Learned To Stop Worrying And Promote Avenue Q, Bridget Fleischer
Marketing Process At The Nebraska Repertory Theatre, Or: How I Learned To Stop Worrying And Promote Avenue Q, Bridget Fleischer
Honors Program: Senior Projects (Public)
When producing a stage show, whether on Broadway or the local playhouse, every decision must be made with marketing in mind. Arranging television spots, designing flyers, analyzing market research; promotion is only one area of marketing considerations. Theater is a business. Artistic merit is important to consider, but no show will be made without a customer value proposition in mind. Because of this, it is especially fortunate to be able to market a wide-appeal musical that holds artistic merit. This creative project outlines the inner workings of the Nebraska Repertory Theatre, including the production, casting, and promotion that went into …
2018-April-10-Addressing E-Cigs, University Marketing And Communications, East Tennessee State University
2018-April-10-Addressing E-Cigs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Political Marketing: How Social Media Influenced The 2008-2016 U.S. Presidential Elections And Best Practices Associated, Morgan Swartley
Political Marketing: How Social Media Influenced The 2008-2016 U.S. Presidential Elections And Best Practices Associated, Morgan Swartley
Senior Honors Theses
Political marketing has become a growing facet of marketing that has infiltrated the campaigning of U.S. presidential elections. Within this cognate of marketing, social media has become a major component of predicting election outcomes starting with the 2008 U.S. presidential election. An analysis of the social media performance of candidates from the 2008 to 2016 U.S. presidential elections reveals how the power of social media can be harnessed to increase voter participation, connect voters to offline political activity, and engage voters with candidates on a more personal note. Social media political marketing should further emphasize the candidate’s brand and build …
2018-April-09-Reducing Cvd, University Marketing And Communications, East Tennessee State University
2018-April-09-Reducing Cvd, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-08-The Breaks, University Marketing And Communications, East Tennessee State University
2018-April-08-The Breaks, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.