Marketing Commons^™

2018-December-01-Renaissance Child Winter Enrichment, University Marketing And Communications, East Tennessee State University

ETSU News

JOHNSON CITY – Children in grades K-6 are invited to attend the Renaissance Child Winter Enrichment for a festival of winter fun from Wednesday-Friday, Jan. 2-4, 2019.

This three-day camp is sponsored by the Office of Professional Development in East Tennessee State University’s School of Continuing Studies and Academic Outreach.

Campers will participate in a variety of holiday arts and crafts, games and winter fun enrichment activities.  The camp includes a trip to Ober Gatlinburg on Thursday to see the holiday lights and to ice skate.

Campers may be dropped off at ETSU’s Sam Wilson Hall at 8 a.m. and …

2018-December-01-Seven Habits, University Marketing And Communications, East Tennessee State University

ETSU News

JOHNSON CITY – This past summer, East Tennessee State University faculty member Dr. Deborah Harley-McClaskey got an unexpected phone call.

“It was from Sean Covey, the author of ‘Seven Habits of Highly Effective College Students’ and President of FranklinCovey Education,” recalls Harley-McClaskey, an associate professor in the Clemmer College. “He and his staff wanted to know if I would consider interviewing to be the co-author of the next edition of his book – I was completely blown away.”

“The Seven Habits of Highly Effective College Students” is a widely-taught textbook derived from Stephen R. Covey’s global bestseller “The Seven Habits …

Normas Dominantes En Las Decisiones Éticas Y Actitudes De Los Estudiantes Universitarios: Teoría Y Prueba Empírica Obtenida En México, Miguel Sahagun, Arturo Z. Vasquez-Parraga

Marketing Faculty Publications

Para que la fuerza laboral de un país se comporte de manera ética en el ejercicio profesional es necesario que durante su preparación educativa desarrolle una base ética sólida que le permita resolver dilemas éticos de manera correcta. Estudios previos demuestran que trabajadores no éticos usualmente fueron también estudiantes no éticos. El principal objetivo de este estudio fue conocer la orientación ética de los estudiantes universitarios en México y evaluar las diferencias de orientación entre los alumnos de postgrado y pregrado, y entre los alumnos de las carreras económico-administrativas e ingeniería. También se buscó medir las actitudes de los estudiantes …

Are Accounting Firms Breaching The Age Discrimination Act With The Inclusion Of Mandatory Retirement Provisions, Emily Haggard

Marketing Undergraduate Honors Theses

Age is just a number. This phrase has been murmured time after time in history. From famous movie scenes, song lyrics, pages in books, and wisdom from mothers, everyone has heard this at least once in their lives. Some joke that age only matters in wine and cheese. Some argue that age is all a limitation that the mind gives you. People are taught to never ask a woman how old she is, and as a society we celebrate certain ages such as twenty-one and sixteen, yet shun and deny those such as thirty and fifty. There are rules for …

A Longitudinal Investigation Of Customer Cooperation In Services: The Role Of Appraisal Of Cooperation Behaviors, Junzhou Zhang, Chuanyi Tang, Lin Guo, Hangjun Xu

Department of Marketing Faculty Scholarship and Creative Works

The customer cooperation level in behavior change programs (e.g., weight‐loss programs, alcohol‐quitting programs, and debt management programs) is low, which leads to a low program success rate. To address this problem, this study draws on the goal‐driven behavior theory and develops a theoretical framework to explain how goal intention, and behavioral appraisal processes influence the subsequent cooperation behaviors, which, in turn, influence customers’ goal attainment. A two‐wave longitudinal survey was used to test the theoretical model. Results show that customers’ appraisals of the cooperation behaviors play a vital role in influencing customers’ cooperation behaviors. Three appraisal factors (self‐efficacy, instrumental belief, …

Men’S Cosmetics: Challenging Conventional Marketing Wisdom, Dae Ryun Chang

Asian Management Insights

The marketing of men’s cosmetics is challenging conventional wisdom in Asia.

Men and beauty seem to be two contradictory domains because we often rely on an outdated assumption that men only want to appear manly and nothing more. The reality for modern men, however, is significantly different from that perception.

2018-December-01-Model Railroad Clinic, University Marketing And Communications, East Tennessee State University

ETSU News

JOHNSON CITY — Model railroaders are invited to a free clinic co-hosted by the Carter Railroad Museum at East Tennessee State University and the Mountain Empire Railroaders at 6 p.m. on Tuesday, Dec. 18.

Shane Wilson, president of Scale Trains Inc., located in Benton, Tennessee, will lead the clinic held in Brown Hall, room 223, on the ETSU campus. In addition to discussing the production side of scale-model locomotives and train cars, he will take participants behind the scenes at ScaleTrains.com for an inside look at creating a model train company from scratch, as well as how model trains are …

2018-December-01-Next Olympic Hopeful, University Marketing And Communications, East Tennessee State University

ETSU News

JOHNSON CITY — Model railroaders are invited to a free clinic co-hosted by the Carter Railroad Museum at East Tennessee State University and the Mountain Empire Railroaders at 6 p.m. on Tuesday, Dec. 18.

Shane Wilson, president of Scale Trains Inc., located in Benton, Tennessee, will lead the clinic held in Brown Hall, room 223, on the ETSU campus. In addition to discussing the production side of scale-model locomotives and train cars, he will take participants behind the scenes at ScaleTrains.com for an inside look at creating a model train company from scratch, as well as how model trains are …

2018-December-01-Holiday Message, University Marketing And Communications, East Tennessee State University

ETSU News

Season’s Greetings and Happy Holidays to the students, faculty, staff, alumni and friends of East Tennessee State University!

Watch the video above to see what happened when Santa Bucky dropped in for a campus visit before finals week and hear a cheerful tune from ETSU’s a cappella ensemble Greyscale. Click http://bit.ly/SantaBucky to view photos of ETSU students, faculty and staff who visited with Santa Bucky!

ETSU will be closed for the holidays from Dec. 24-Jan. 1.  Offices will reopen on Jan. 2, and spring classes begin Monday, Jan. 14, 2019.

2018-December-01-Morgan Munsey, University Marketing And Communications, East Tennessee State University

ETSU News

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Meet Morgan Munsey

Morgan Munsey, a Church Hill native, is a senior computing major with a concentration in information technology who will graduate on Saturday, Dec. 15 (for complete information on ETSU's fall commencement ceremonies, visit https://bit.ly/2Er3J6u). She is a member of the Roan Scholars Leadership Program, which was established in 1997 by Louis H. Gump to attract the region’s most promising young leaders and develop each student’s unique leadership potential. In addition, she is creator of the program iGit—Involving Girls in Tech, and also holds the titles of Miss Historic Jonesborough 2017 and Miss Johnson City 2018. …

2018-December-01-2019 Grammy Nominees, University Marketing And Communications, East Tennessee State University

ETSU News

JOHNSON CITY – Two individuals with ties to East Tennessee State University are among the nominees for the 2019 Grammy Awards.

Dr. Ted Olson, a professor in the Department of Appalachian Studies, and co-producer Richard Martin received a nomination for Best Album Notes for “4 Banjo Songs, 1891-1897: Foundational Recordings of America’s Iconic Instrument” by the late Charles A. Asbury.  This album features the first-ever release of minstrel-era banjo recordings, played by an African American veteran of the minstrel stage, and Olson says some of the recordings in this release are probably the oldest extant recordings of banjo music. …

2018-December-01-Asking What If, University Marketing And Communications, East Tennessee State University

ETSU News

JOHNSON CITY – During the past year, faculty members in the Department of Biomedical Sciences at East Tennessee State University’s Quillen College of Medicine were awarded $6.7 million in new extramural funding.

The grant proposals were funded by agencies such as the National Institutes of Health, American Heart Association, American Foundation for Suicide Prevention, and the Swiss National Science Foundation and will support research studies in the areas of heart disease, neurological and psychiatric diseases, infectious diseases and cancer.

“This is an era in which earning extramural support for research projects has become increasingly competitive, and the success our department …

2018-December-01-Reunion Agents, University Marketing And Communications, East Tennessee State University

ETSU News

JOHNSON CITY – Members of the East Tennessee State University Class of 1969 and Golden Fifties Club who are interested in serving as class reunion agents for the 2019 Spring Weekend are being sought by the ETSU National Alumni Association.

These agents will be asked to encourage their classmates to attend the spring reunion on May 3-4, 2019.  Planning begins Jan. 10.

ETSU President Brian Noland will host the 1969 reunion class and Golden Fifties Club – comprised of ETSU alumni who graduated 50 or more years ago – during the Spring Weekend.

The weekend includes a brunch, tours of …

What Do We Know About Digital Attribution?, John B. Ford

Marketing Faculty Publications

(First paragraph) Digital attribution sounds rather simple in that it involves isolating advertising tactics and assessing their impact on consumer decision making. But in a complex digital environment, advertisers must navigate through a variety of consumer platforms and touch points to find the optimal vehicles and mechanisms to cost effectively have an impact on consumer choice. And, on each research occasion, the process has to be all but reinvented.

The Transformation Of Globe Telecom, Havovi Joshi, Christopher Dula, Philip Zerrillo

Research Collection Lee Kong Chian School Of Business

Redefining telecommunications in the Philippines. Globe Telecom—a major telecommunications service provider in the Philippines—had a long, pioneering history in the communications business. Incorporated in 1935, it was the first international wireless communications company connecting the Philippines to the rest of the world.

What's In A Name? The Impact Of Subcategory Salience On Value Perception And Upgrade Intention For Multicategory Products, Jin K. Han, Seh-Woong Chung, Yong Seok Sohn

Research Collection Lee Kong Chian School Of Business

Despite many convergence products rapidly approaching market saturation, academic research yet lags behind with the focus still on the primary demand in the introduction stage. The authors close this gap by focusing on how the labeling of convergence products may impact on value perception and upgrade intentions for these products. Convergence products, which combine multiple categories of products into a single device, create a unique naming dilemma for manufacturers and retailers: Whether to opt for (a) a subordinate label—a lower‐level descriptor or name that embodies its subcategory elements (e.g., smartphone or Apple’s iPhone) or (b) a superordinate label—a higher‐level descriptor …

Meeting “The One” At Midnight Is Your Destiny: The Role Of Yuan In Use Of The Taiwanese Social Network, Dcard, Wen-Yueh Shu

Electronic Theses, Projects, and Dissertations

This study examines how Taiwanese college students understand the traditional, culturally Chinese concept of Yuan and its role in their use of a new and distinctive Taiwanese social networking site—Dcard. Particular attention is paid to the Dcard’s unique friending mechanism, which provides users the opportunity to connect (or not) with one, seemingly random new friend each day at midnight. Through thematic analysis of 15 semi-structured long interviews, the study finds that Dcard users understand Yuan as a multi-faceted concept pertaining primarily to interpersonal relationships (relationalism). Users perceive Yuan to influence relationships in a predetermined, causal fashion (fatalism), but they still …

An Exploratory Study Of How To Navigate Brand Management And Improve Sales Performance Through Control Policies, Pavuth Sriaranyakul

Dissertations and Theses Collection (Open Access)

The aim of this study was to examine the effects of alcohol and tobacco control policies on sales performance when two central elements of marketing, communication and promotion programs, are significantly restricted. The study took place in Thailand, which has some of the strongest tobacco control regulations in the world, along with moderately strong alcohol control regulations. Under these regulations, tobacco firms operate in a dark market, with near-total regulatory prohibition on advertising, promotion, and even the display of their products. Alcohol firms operate in a less restrictive or “grey” market, as they face restrictions on advertising and promotion content, …

2018 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2018.

Student Perceptions Of The Online Customer Experience: A Phenomenological Investigation Of The Behavioral And Experiential Factors That Influence Online Student Retention, William Delaney

Doctoral Dissertations and Projects

The acquisition of the accounts blended and online students experienced formed the foundation for this phenomenological investigation. Emanating from the foundation, the findings of the phenomenological investigation suggested both experiential and behavioral factors influenced the blended and online students’ customer experience. The phenomenological investigation concluded that the mechanics of the blended and online students’ customer, experience effected the blended and online students’ persistence to complete the online program.

Impact Of Culture On The Pursuit Of Beauty: Evidence From Five Countries, Shilpa Madan, Shankha Basu, Ng Lim, Elison Ai Ching Lim

Research Collection Lee Kong Chian School Of Business

Human beings have always coveted beautiful objects, but the desire to look good is reaching new heights worldwide. Although the pursuit of beauty appears universal, industry evidence suggests that it is particularly strong in Asia. This research examines the effect of culture on the pursuit of beauty. Three studies provide converging evidence that interdependent self-construal increases the likelihood of using appearance-enhancing products. Study 1 operationalizes culture through nationality and self-construal and shows that Easterners (more interdependent) are more likely to use appearance-enhancing products than Westerners (less interdependent). This use is driven by interdependents’ tendency to conform to societal norms, which …

2018-November-28-Mccall Appointment, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 28, 2018) – A graduate of the Bill Gatton College of Pharmacy at East Tennessee State University has been appointed to one of the highest pharmacy positions in Tennessee.

Gov. Bill Haslam requested Dr. Melissa McCall, of Kingsport, to serve on the Tennessee Board of Pharmacy for the next six years. McCall is a 2010 graduate of the Gatton College of Pharmacy’s inaugural class.

“I am honored and humbled to serve the state in this capacity and look forward to helping the Tennessee Department of Health fulfill its mission to protect, promote and improve the health and …

2018-November-28-Gatton Alumna Appointed To Tennessee Board Of Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 28, 2018) – A graduate of East Tennessee State University Bill Gatton College of Pharmacy has been appointed to one of the highest pharmacy positions in Tennessee.

Gov. Bill Haslam requested Dr. Melissa McCall, of Kingsport, to serve on the Tennessee Board of Pharmacy for the next six years. McCall is a 2010 graduate of the Gatton College of Pharmacy’s inaugural class.

“I am honored and humbled to serve the state in this capacity and look forward to helping the Tennessee Department of Health fulfill its mission to protect, promote and improve the health and prosperity of …

2018-November-27-Percussion Ensemble Concert, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (Nov. 27, 2018) – The East Tennessee State University Percussion Ensemble will present its Fall Concert on Sunday, Dec. 2, at 5:30 p.m. in the Mathes Hall auditorium.

The ensemble will perform a variety of literature under the direction of Dr. Matthew Geiger and Logan Ball.  The program features works by John Cage, Henry Cowell, Anders Åstrand and more contemporary composers.

This is the first ETSU Percussion Ensemble concert for Geiger, who joined the Department of Music faculty this fall following the retirement of longtime percussion director Dr. Rande Sanderbeck.

Geiger was a visiting assistant professor of …

2018-November-27-Women On Wednesdays, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 27, 2018) – “Infertility Finds All the Weak Spots: Effects of Infertility on Women’s Mental, Physical and Relational Functioning” is the topic Dr. Julia Dodd will address in East Tennessee State University’s “Women on Wednesdays” Lecture Series on Dec. 5 at noon at the Reece Museum.

This free public lecture is the last talk of the fall semester in the “Women on Wednesdays” series sponsored by the ETSU Women’s Studies Program.

Dodd will discuss the different effects experiencing infertility has on women’s mental, physical and relationship functioning as shown in results from a recent international, mixed-method study. …

The Influence Of Managerial Optimism And Self-Regulation On Learning And Business Growth Expectations Within An Emerging Economic Context, Stern Neill, Raghuvar Dutt Pathak, Barbara A. Ribbens, Terry W. Noel, Gurmeet Singh

Marketing

This paper examines psychological and behavioral mechanisms that underlie business growth expectations by examining how managerial optimism and self-regulatory focus influence learning behaviors. To empirically examine these relationships, the study situates in a resource-constrained business context by studying managers in two Pacific Island economies. Results indicate that a positive view toward gains encourages exploratory learning in unknown situations; whereas, a less optimistic disposition and avoidance are related to exploitative learning. This finding is consequential as managerial learning that leans toward development of new insights and possibilities is associated with greater business growth expectations versus learning that adheres to familiar and …

Media Guide And Strategic Plan, Ella Greer

Master of Arts in Professional Writing Capstones

An MAPW candidate composes a strategic plan and media guide for a local government office.

2018-November-20-Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (Nov. 20, 2018) — A local legacy, the Clinchfield Railroad and its founder, George L. Carter, will be honored during Heritage Day on Saturday, Nov. 24, at East Tennessee State University’s Carter Railroad Museum.

The museum’s namesake was instrumental to the growth of the region and the university. Carter was most responsible for establishing the original Carolina, Clinchfield and Ohio Railway, now part of CSX. A well-known developer and land owner, Carter bequeathed his 120-acre farm and $100,000 toward the establishment of the East Tennessee State Normal School, which later became ETSU.

The Clinchfield’s main line and …

2018-November-20-Tema Stauffer, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (November 20, 2018) – For more than two years, Tema Stauffer captured images portraying the history of Hudson, New York.  This fall, she is sharing her finished project with the public in her solo exhibition at East Tennessee State University.

Since she was a child, Stauffer gravitated toward literature and fine arts. During her childhood, she was a prolific reader and enjoyed writing. She also took many kinds of art classes at the Kalamazoo Art Institute. A class she took there during high school, however, marked the beginning of her exposure to photography.

“Photography is a medium …

2018-November-20-Gatton Mentor Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 20, 2018) – Second-year pharmacy students interested in becoming independent community pharmacists will develop important leadership and business skills through a new mentorship launched by the Bill Gatton College of Pharmacy at East Tennessee State University.

Seven students joined the first mentorship group and have been assigned to independent pharmacy owner mentors, who, beyond the development of crucial networking opportunities, will work one-on-one to help students prepare for their careers.

“Formally, the program is designed to last 24 months, but we anticipate the relationships will last a lifetime,” said Dr. Jeffrey Gray, program director and associate professor …