Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (631)
- Higher Education (620)
- Social and Behavioral Sciences (143)
- Advertising and Promotion Management (81)
- Business and Corporate Communications (53)
-
- Communication (51)
- Public Affairs, Public Policy and Public Administration (46)
- Business Administration, Management, and Operations (43)
- Economics (42)
- Finance and Financial Management (40)
- Physical Sciences and Mathematics (35)
- Accounting (33)
- Social Media (31)
- Sociology (30)
- Management Information Systems (27)
- Sales and Merchandising (26)
- Entrepreneurial and Small Business Operations (23)
- Medicine and Health Sciences (22)
- Human Resources Management (21)
- Nonprofit Administration and Management (21)
- Other Business (21)
- Arts and Humanities (20)
- Computer Sciences (19)
- Management Sciences and Quantitative Methods (19)
- Public Health (18)
- Family, Life Course, and Society (17)
- Health Policy (17)
- Information Security (17)
- Institution
-
- East Tennessee State University (605)
- Georgia Southern University (66)
- Walden University (36)
- De La Salle University (26)
- Asia Marketing Journal (AMJ) (25)
-
- Singapore Management University (25)
- Clark University (17)
- World Maritime University (16)
- Kennesaw State University (14)
- Morehead State University (13)
- University of Arkansas, Fayetteville (13)
- University of Rhode Island (13)
- Utah State University (11)
- Old Dominion University (9)
- California Polytechnic State University, San Luis Obispo (8)
- Embry-Riddle Aeronautical University (8)
- Technological University Dublin (8)
- Marquette University (7)
- University of Nebraska at Omaha (7)
- Liberty University (6)
- University of Kentucky (5)
- University of Mississippi (5)
- University of South Florida (5)
- University of Texas Rio Grande Valley (5)
- City University of New York (CUNY) (4)
- University of New Hampshire (4)
- University of South Carolina (4)
- University of Texas at Arlington (4)
- Boise State University (3)
- Bowling Green State University (3)
- Keyword
-
- Marketing (55)
- Social media (23)
- Entrepreneurship (9)
- Sustainability (9)
- Sales (8)
-
- Social Media (8)
- Utah (7)
- Advertising (6)
- Business (6)
- MPA (6)
- MSPC (6)
- Relationship marketing (6)
- Small business (6)
- Women (6)
- Advertisement (5)
- Branding (5)
- Corporate social responsibility (5)
- Facebook (5)
- Innovation (5)
- Japan (5)
- MSIT (5)
- Millennials (5)
- Retail (5)
- Brand (4)
- Online shopping (4)
- Trust (4)
- Business model (3)
- China (3)
- Consumers (3)
- Consumption (3)
- Publication
-
- ETSU News (593)
- AMTP Proceedings 2018 (53)
- Walden Dissertations and Doctoral Studies (35)
- DLSU Business & Economics Review (26)
- Asia Marketing Journal (25)
-
- School of Professional Studies (17)
- Research Collection Lee Kong Chian School Of Business (16)
- World Maritime University Dissertations (16)
- Atlantic Marketing Journal (13)
- Morehead State Press Release Archive, 1961 to the Present (12)
- Marketing Faculty Publications (11)
- Journal of Applied Marketing Theory (10)
- Marketing and Strategy Faculty Publications (10)
- Markets, Globalization & Development Review (10)
- Accent [newsletter] (9)
- Honors Theses (8)
- Marketing Faculty Research and Publications (7)
- Marketing Undergraduate Honors Theses (6)
- Dissertations and Theses Collection (Open Access) (5)
- Honors College Theses (5)
- Marketing & Entrepreneurship Faculty Publications (5)
- USF Tampa Graduate Theses and Dissertations (5)
- Articles (4)
- Dissertations, Theses, and Capstone Projects (4)
- Faculty Publications (4)
- Honors Projects (4)
- Honors Theses and Capstones (4)
- Marketing Dissertations - Archive (4)
- Marketing Faculty Publications and Presentations (4)
- Senior Honors Projects (4)
- Publication Type
- File Type
Articles 241 - 270 of 1087
Full-Text Articles in Marketing
2018-September-12-Re-Imagining Bygone Classics, University Marketing And Communications, East Tennessee State University
2018-September-12-Re-Imagining Bygone Classics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-11-Storytelling Revises Curriculum, University Marketing And Communications, East Tennessee State University
2018-September-11-Storytelling Revises Curriculum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-11-Ackermann Exhibit, University Marketing And Communications, East Tennessee State University
2018-September-11-Ackermann Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-10-Board Of Trustees, University Marketing And Communications, East Tennessee State University
2018-September-10-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-10-Sadie, University Marketing And Communications, East Tennessee State University
2018-September-10-Sadie, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Exploring Consumer Collecting Behavior: A Conceptual Model And Research Agenda, Brian I. Spaid
Exploring Consumer Collecting Behavior: A Conceptual Model And Research Agenda, Brian I. Spaid
Marketing Faculty Research and Publications
Purpose
The purpose of this paper is to explore the behaviors that revolve around collecting, the motivations behind these behaviors and the psychological benefits collectors receive from engaging in these collecting behaviors.
Design/methodology/approach
A thorough literature review and integration of prominent psychological and social psychology theories are used to propose a conceptual model, several research propositions and potential research questions for future scholarship.
Findings
This paper proposes that a collector salient identity and collecting motives drive tension-inducing social and solitary collecting behaviors and that these behaviors in turn reinforce the collector salient identity. Relevant aspects of the collecting phenomenon are …
2018-September-07-Family Weekend, University Marketing And Communications, East Tennessee State University
2018-September-07-Family Weekend, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-07-Editor's Choice, University Marketing And Communications, East Tennessee State University
2018-September-07-Editor's Choice, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-07-Addiction In America, University Marketing And Communications, East Tennessee State University
2018-September-07-Addiction In America, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-06-Ideacademy, University Marketing And Communications, East Tennessee State University
2018-September-06-Ideacademy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-06-Student Research Award, University Marketing And Communications, East Tennessee State University
2018-September-06-Student Research Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Exploration Of The Gaps Between Theory And Practice In Fashion Retail Segmentation: A Developmental Paper., Amanda Ratcliffe
An Exploration Of The Gaps Between Theory And Practice In Fashion Retail Segmentation: A Developmental Paper., Amanda Ratcliffe
Conference proceedings
This developmental paper reviews the literature on market segmentation in the context of the fashion retail sector with specific regard to the mature female consumer of fashion. The paper identifies two gaps between the academic theory and marketing practice: The first gap relates to the prevalence of developing complex, statistical models of segmentation in the literature, while there is a paucity of guidelines for practitioners to implement segmentation projects in practice.
The second gap exists in relation to the segmentation and targeting practices of fashion retailers who are still practising an “only youth = fashion” approach (Jackson and Shaw, 2009). …
Childcare: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen
Childcare: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen
Marketing and Strategy Faculty Publications
Childcare is an important consideration for millions of American families; 71% of all women with children under 18 are in the labor force, comprising one-third of the total female workforce in the U. S. Further, childcare costs are becoming increasingly burdensome; in the U.S. generally, and in 33 states specifically (including Utah), the annual cost of childcare is higher than the cost of in-state tuition at a four-year public college. Although childcare is a family and community issue, women often bear the primary responsibility for managing childcare, and, in the case of female heads of household, women may carry both …
2018-September-05-Tsbdc September Workshops, University Marketing And Communications, East Tennessee State University
2018-September-05-Tsbdc September Workshops, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-05-Apna Scholars, University Marketing And Communications, East Tennessee State University
2018-September-05-Apna Scholars, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi
Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi
Markets, Globalization & Development Review
'Ghost in the Shell' was first produced as a Japanese animated film in 1995. The movie and its sequels established a cult status due to the philosophical depth in portraying the posthuman condition. It was remade as a live action Hollywood film in 2017; and this version failed at the box office. One reason had to be the “whitewashing” issue – that the female protagonist was played by a white actress in the Hollywood movie, rather than a Japanese character as in the original anime. This review essay critically discusses issues of whitewashing, racial ‘identity’, the shifting identity of the …
Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012), Yuichiro Hidaka
Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012), Yuichiro Hidaka
Markets, Globalization & Development Review
No abstract provided.
Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki
Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki
Markets, Globalization & Development Review
This paper revisits the role of media in the meaning-construction system. In consumer research, media are often regarded as gatekeepers in the system. This paper focuses on the media’s other role -- as the creator of meanings. In this paper, an interpretive analysis of magazine articles regarding the ‘jibun e no gohoubi’ [self-reward] consumption since 1990 has been conducted. The findings indicate that the media had created the meanings of sacred and profane consumption acts, in the domain of self-reward consumption. In addition, the paper explores the influence of media in liberating and empowering Japanese women.
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
Markets, Globalization & Development Review
This paper considers social marketing from a critical perspective. The paper traces the history of the donation system named ‘hometown tax’ that the Japanese government introduced to promote local revitalization of relatively marginal communities. Owing to the lavish reciprocal gifts to “donors” by the administrators of these communities, the system resulted in a quasi-market that allowed donors to avoid paying taxes and to receive special benefits. Our analysis reveals the divergence of the intents and effects of this social marketing intervention. The findings indicate that during social marketing attempts to carry out effective and well-intentioned interventions, which social marketing research …
Critical Marketing In Japan: The Legacy Of Fujiya Morishita, Kazuo Usui
Critical Marketing In Japan: The Legacy Of Fujiya Morishita, Kazuo Usui
Markets, Globalization & Development Review
This paper explores the tradition of critical marketing studies in Japan, launched by Professor Fujiya Morishita. From his Osaka-based university appointments, Morishita's paradigm criticized disadvantageous aspects of the marketing practices of dominant manufacturers. Based on Marxian economic thinking, his ideas resonated well with the disaffected groups during the 1950-75 high-growth phase of Japan. As the economic context in Japan changed, Morishita's ideas lost some of their validity and appeal. Nonetheless, understanding the contributions of Morishita is important in the overall analysis of the development of marketing knowledge in Japan.
Japan And Critical Marketing Theory: Opening A Window, Masaaki Takemura, Nikhilesh Dholakia
Japan And Critical Marketing Theory: Opening A Window, Masaaki Takemura, Nikhilesh Dholakia
Markets, Globalization & Development Review
No abstract provided.
2018-September-04-Around The World, University Marketing And Communications, East Tennessee State University
2018-September-04-Around The World, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Operating A Digital Marketing Agency Out Of China, Singapore Management University
Operating A Digital Marketing Agency Out Of China, Singapore Management University
Perspectives@SMU
Mobile Now has to contend with the Great Firewall of China but the opportunities for growth outweigh the technical obstacles
Reflective Practice Series: Selected Instructional Models Using Synchronous Video Conferencing Software, Martin W. Sivula
Reflective Practice Series: Selected Instructional Models Using Synchronous Video Conferencing Software, Martin W. Sivula
MBA Faculty Conference Papers & Journal Articles
With the vast array of resources available to instructors, one would think that instruction and teaching would yield success for all learners. Now, well into the 21st century has much changed in the classroom? Certainly, movable desks and chairs, advanced audio and visual equipment, and a plethora of all types of technologies which might be able to enhance training and education. Over the last several decades research on individualized instruction, cognitive science, educational psychology, and multimedia instruction (to name a few) have permeated the literature on instruction. With all the research and the vast array of studies on improving …
2018-September-Gatton Launches Student Mentoring Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2018-September-Gatton Launches Student Mentoring Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
In September, Gatton launched a new mentorship program designed to better connect its students with independent pharmacy owners. Second year student pharmacists interested in becoming independent community pharmacists were assigned independent pharmacy owners as their mentors. Beyond the development of crucial networking opportunities, mentors are scheduled to work one-on-one with their student mentees to develop important leadership and business skills.
“Formally, the program is designed to last 24 months, but we anticipate the relationships will last a lifetime,” said Dr. Jeffrey Gray, program director and associate professor of pharmacy practice. Inclusion in the program was application based and highly competitive. …
2018-September-01-Global Representative, University Marketing And Communications, East Tennessee State University
2018-September-01-Global Representative, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-01-New Book, University Marketing And Communications, East Tennessee State University
2018-September-01-New Book, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-01-Online English Ranking, University Marketing And Communications, East Tennessee State University
2018-September-01-Online English Ranking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-01-Psychology Ph.D. Reaccredited, University Marketing And Communications, East Tennessee State University
2018-September-01-Psychology Ph.D. Reaccredited, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-September-Faculty Members Mindy Herrin And Andrew Scott Ross Chosen For This Year's Hunter Invitational.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2018-September-Faculty Members Mindy Herrin And Andrew Scott Ross Chosen For This Year's Hunter Invitational.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Faculty members Mindy Herrin and Andrew Scott Ross have been chosen to participate in the Hunter Invitation IV at the Hunter Museum in Chattanooga, Tennessee. This exhibition highlights some of the most significant artwork being created in the region. Each of the artists in the exhibition expands the boundaries of their chosen mediums through innovative approaches, techniques, and subjects. They were chosen over the course of a year, as Chief Curator Nandini Makrandi visited numerous studios around east and middle Tennessee, north Georgia, and north Alabama.
Mindy Herrin is a metalwork artist and sculptor whose intricate works incorporate figures and …