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Articles 421 - 450 of 991
Full-Text Articles in Marketing
Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva
Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva
Communication Studies
EVENT OVERVIEW
We will host a fundraiser to raise money for the non-profit Do It for the Love, by putting on a concert and fashion show. The concert and fashion show not only represent our passions, but will be an effective way to raise as much money as possible while making it an enjoyable experience for our guests. We will have 15-20 silent auction items for guests to bid on. Additionally, we hope to generate funds from the sale of Sextant wine by the glass at the event. This event will be a perfect and unique way to bring together …
Trends Within Craft Beer Packaging, Aurelia See
Trends Within Craft Beer Packaging, Aurelia See
Graphic Communication
While the print industry is facing a changing atmosphere, one thing is as sure as death and taxes— there will always be a market for print within the packaging industry. There is a growing market within the craft beer industry, and with that comes competition for each brewery. Many breweries are finding it difficult to use their beer’s first point of sale, the packaging, to their advantage when attracting consumers to their product. The purpose of this research is to provide the reader with knowledge and insight into package design, with special emphasis on designing for current trends and for …
2017-May-31-Drumline Camp, University Marketing And Communications, East Tennessee State University
2017-May-31-Drumline Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-31-Mastodon Dig Volunteers, University Marketing And Communications, East Tennessee State University
2017-May-31-Mastodon Dig Volunteers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Autonomy Of A Rebrand: How Aviva Came To Ireland, Richard Brophy
Autonomy Of A Rebrand: How Aviva Came To Ireland, Richard Brophy
The ITB Journal
This article charts the rebranding of the Hibernian Group companies in Ireland to Aviva in a manner that kept business as usual, without harming the rich tradition and brand heritage crafted over 100 years. The paper examines the progression of Hibernian to Aviva through academic literature and the course that Aviva pursued in Ireland to rename an established insurance brand cherished by both the industry and public alike.
2017-May-30-Railroads And More!, University Marketing And Communications, East Tennessee State University
2017-May-30-Railroads And More!, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-27-Two Big Events!, University Marketing And Communications, East Tennessee State University
2017-May-27-Two Big Events!, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-25-Board Of Trustees, University Marketing And Communications, East Tennessee State University
2017-May-25-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-24-Con Rankings, University Marketing And Communications, East Tennessee State University
2017-May-24-Con Rankings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-24-'Old-Time' Farewell, University Marketing And Communications, East Tennessee State University
2017-May-24-'Old-Time' Farewell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-24-Piano Camp, University Marketing And Communications, East Tennessee State University
2017-May-24-Piano Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-24-Tsbdc June Workshops, University Marketing And Communications, East Tennessee State University
2017-May-24-Tsbdc June Workshops, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Impact Of Photo Angle On Food Perceptions And Evaluation, Austin B. Jacobs
Impact Of Photo Angle On Food Perceptions And Evaluation, Austin B. Jacobs
Undergraduate Honors Theses
Food photography is an increasingly popular phenomenon, especially on social media. There are over 215 million photos on Instagram with the hashtag “food.” There is a growing trend to showcase the food on social media, as both health and “food art” has become part of popular culture. The purpose of this project is to explore how the photo angle utilized in the image influences a number of consumer outcomes, including evaluations of the food itself, the company, and desire to interact with the image. Specifically, pictures of food commonly employ either a three-quarter downward looking angle (as if you were …
2017-May-22-Research Fellowship, University Marketing And Communications, East Tennessee State University
2017-May-22-Research Fellowship, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-19-Zilantophis Schuberti, University Marketing And Communications, East Tennessee State University
2017-May-19-Zilantophis Schuberti, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Do Marketing Strategies Impact Condom Sales In Uganda?, Meyhar Mohammed
Do Marketing Strategies Impact Condom Sales In Uganda?, Meyhar Mohammed
Master's Theses
What attracts people to buy condoms? HIV/AIDS remain one of the biggest health dangers of the world, especially in Sub-Saharan Africa. A lot of efforts have been pursued in the past two decades to drastically reduce prevalence of HIV and increase awareness about preventive mechanisms. In order to prevent relapse of success achieved so far, it is important to recognize transformation of consumer behavior due to growth in social networks, education and awareness over time. There are a lot of behavioral triggers captured by social marketing interventions in the field of public health. In an attempt to investigate the role …
Incoterms® Use In Buyer-Seller Relationships: A Mixed Methods Study, Thomas J. Schaefer
Incoterms® Use In Buyer-Seller Relationships: A Mixed Methods Study, Thomas J. Schaefer
Dissertations
The negotiation and communication of logistics management decisions between buyers and sellers of goods is critical for effective supply chain management. Incoterms® rules, a set of three character acronyms, are often used by buyers and sellers to communicate each party’s logistics management responsibilities when transacting goods. Inappropriate application of Incoterms® rules can lead to miscommunication of logistics responsibilities and expose either party to unanticipated costs and risks. This three-part mixed methods research explores the circumstances that contribute to errors in logistics management decision communication within buyer-seller dyads, the consequences of these errors, and methods to improve logistics management decision communication. …
2017-May-17-New Education Dean, University Marketing And Communications, East Tennessee State University
2017-May-17-New Education Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-17-Pet Portraits, University Marketing And Communications, East Tennessee State University
2017-May-17-Pet Portraits, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-17-Renaissance Camps Fundraiser, University Marketing And Communications, East Tennessee State University
2017-May-17-Renaissance Camps Fundraiser, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Gaming Motivations Among American College Students, Yeong Chi, Marvin Lovett, Orson Chi
Gaming Motivations Among American College Students, Yeong Chi, Marvin Lovett, Orson Chi
Marketing Faculty Publications
The purpose of this study was to examine American college students’ motivations related to video games and to identify groups exhibiting common patterns of responses. This study investigated the video gaming motivations of American college students through the adoption of a gaming motivation scale, developed by Lafrenière, et al., which was composed of 18 Likert-typed items. A questionnaire survey, administered to 191 American college students at a public university in South Texas, was employed to collect primary data for this study. The gaming motivations of these participants were examined through factor analysis, which identified four reliable factors. Cluster analysis was …
2017-May-14-Hannah Oakes, University Marketing And Communications, East Tennessee State University
2017-May-14-Hannah Oakes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
From Shelf To Screen: Marketing In The Digital Age, Anna Bouwkamp
From Shelf To Screen: Marketing In The Digital Age, Anna Bouwkamp
Honors Projects
No abstract provided.
2017-May-12-Distinguished Staff, University Marketing And Communications, East Tennessee State University
2017-May-12-Distinguished Staff, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-11-Tsbdc May Class, University Marketing And Communications, East Tennessee State University
2017-May-11-Tsbdc May Class, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process, Ahmed Alibage, Antonie Jetter
Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process, Ahmed Alibage, Antonie Jetter
Student Research Symposium
This research intensively reviews the literature on designing emotional-driven products and aims to identify the drivers of the consumers’ emotional engagement with everyday products. The research also aims to develop a conceptual framework based on the basic model of product emotions and the classical process control, by which the identified emotional drivers in consumer products, the basic concerns of consumers, the context of the consumer-product interactions, and the design approach(s) would be interrelated and modeled. Furthermore, this research will study the psychological and theoretical perspectives on the human phenomenon of emotion to understand what does an emotion means, and why …
2017-May-10-Melton Award, University Marketing And Communications, East Tennessee State University
2017-May-10-Melton Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-08-All Aboard!, University Marketing And Communications, East Tennessee State University
2017-May-08-All Aboard!, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-07-Corey Stewart, University Marketing And Communications, East Tennessee State University
2017-May-07-Corey Stewart, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-07-Forensic Biohistory, University Marketing And Communications, East Tennessee State University
2017-May-07-Forensic Biohistory, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.