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Articles 331 - 360 of 1015
Full-Text Articles in Marketing
2016 August, Office Of Communications & Marketing, Morehead State University.
2016 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2016.
Explaining Social Exchanges In Information-Based Online Communities (Ibocs), Sabine Benoit, Nicola Bilstein, Jens Hogreve, Christina Sictmann
Explaining Social Exchanges In Information-Based Online Communities (Ibocs), Sabine Benoit, Nicola Bilstein, Jens Hogreve, Christina Sictmann
Research Collection Lee Kong Chian School Of Business
Purpose - The purpose of this paper is to scrutinize platforms for members to exchange information by information-based online communities (IBOCs, like LinkedIn or Facebook). Because member participation is vital for IBOCs, this research aims to identify and validate factors that drive member participation. Design/methodology/approach - With reference to social exchange theory the authors developed a model of antecedents of participation in IBOCs that was tested with survey data using PLS. Because some of the results contradicted the theory, the authors examined those results in a mainly qualitative study with online community providers. These experts offered explanations that inform the …
A Social Marketing Plan For The Lester C. Howick Animal Shelter, Joseph Michael Spiegelhoff
A Social Marketing Plan For The Lester C. Howick Animal Shelter, Joseph Michael Spiegelhoff
Graduate Theses and Dissertations
The Lester C. Howick Animal Shelter (Howick) is a non-profit organization serving Washington County, Arkansas and the Northwest Arkansas community. This thesis offers Howick a comprehensive Social marketing plan. The goal of the animal shelter is to increase the total number of cats and dogs adopted, increase the total amount of donations, and increase the number of volunteers helping at the facility and various events. In order to accomplish these goals for 2016, a Social marketing plan was developed through research on other non-profit organizations, other animal shelters, communication with the shelter employees, crafting a public service announcement (PSA), and …
Omni-Channel Supply Chain Management: Assessing The Impact Of Retail Service Operations In The Retail Supply Chain, Simone Theresa Peinkofer
Omni-Channel Supply Chain Management: Assessing The Impact Of Retail Service Operations In The Retail Supply Chain, Simone Theresa Peinkofer
Graduate Theses and Dissertations
The traditional retail environment, which is characterized by a clear division between brick-and-mortar and non-brick-and-mortar retail channels, has been recently disrupted by developments in e-commerce and mobile technologies. The result has been the emergence of omni-channel retailing. Within the reality of this new retail environment, it has been proposed that retailers should develop the necessary capabilities to fulfill consumer demand from anywhere – the store, the distribution center, or via drop-shipping from a supplier – which leads to the emergence of new operational complexities and challenges in the retail supply chain. In light of the growing popularity of these new …
It's Not The Load That Breaks You Down, It's The Way You Carry It: An Examination Of The Relationship Between Negative Identity And Consumer Behavior, Cassandra Denise Davis
It's Not The Load That Breaks You Down, It's The Way You Carry It: An Examination Of The Relationship Between Negative Identity And Consumer Behavior, Cassandra Denise Davis
Graduate Theses and Dissertations
Research examining Social identity and consumer behavior often centers on groups with positive Social identities, exploring the influence of similar identities (i.e., shared values, shared gender, shared political affiliations, shared ethnicity…etc.) or desired identities (e.g., sports celebrities, actors, and actresses). For example, research has shown that people display an increased attention to identity-based stimuli following the activation of a Socially distinct identity (Forehand, Deshpandé, and Reed 2002) and that heightening the self‐importance of a consumer Social identity leads to a preference for identity-related brands (Reed 2004). An important but often overlooked aspect of the influence of Social identity on consumption, …
It's All About Me: How Self-Brand Connection And Social Media Interactivity Influence Purchase Intent, Shannon Taylor Mccarthy
It's All About Me: How Self-Brand Connection And Social Media Interactivity Influence Purchase Intent, Shannon Taylor Mccarthy
Graduate Theses and Dissertations
Social media is ubiquitous and allows consumers to display identity by through possessions through posts, images, and interactions. The self is all the individual calls their own and is expressed outwardly through everything visible, including possessions, relationships, and interactions. They tell their story through the display of envy-inducing artifacts, and create a perfect, photoshopped life. Consumers seek a connection to positively viewed brands they feel are self-representative through interaction. This dissertation seeks to better understand consumer rationale for and gratification from online brand engagement and how that, in turn, impacts the brand. Three studies examined the effects of self-brand connection, …
Do Sales Of An Extended Brand Affect Popularity Of Its Original?, Sang-Hoon Kim, Ji-Su Yi, Joyo Ohm
Do Sales Of An Extended Brand Affect Popularity Of Its Original?, Sang-Hoon Kim, Ji-Su Yi, Joyo Ohm
Asia Marketing Journal
Book adaptation has been considered an effective strategy in filmmaking. This paper examines the relationship between the box office sales and the performance of its original book focusing on category extension, especially investigating reciprocal spillover effect from a movie to the book. With empirical data, two-way causality between performance of the extension brand (i.e., movies) and that of the parent brand (i.e., books) was examined to test the existence of reciprocal spillover effect. In addition, a linear model was used to test the moderating roles of extension characteristics. The results revealed that the higher the movie’s box office sales, the …
A Comparative Study On Antecedents To The Customer Satisfaction With Cross-Border E-Commerce In Korea And China, Bai Ting, Inwoo Nam
A Comparative Study On Antecedents To The Customer Satisfaction With Cross-Border E-Commerce In Korea And China, Bai Ting, Inwoo Nam
Asia Marketing Journal
As one of the most popular forms of electronic commerce, cross-border e-commerce provides numerous consumer benefits, such as broad and deep product assortments at low prices. However, consumers tend to exhibit high involvement in cross-border e-commerce purchases due to high risks associated with such purchases.
The paper focuses on identifying causal relationships between e-commerce website traits (i.e., website trustworthiness, interactivity and convenience) and consumer satisfaction and along with loyalty. We proposed a reflective–reflective hierarchical model (first-order reflective and second-order reflective model) and used the Partial Least Square Analysis Statistical method to test the hypotheses.
The results demonstrated that website trustworthiness, …
Give A Man A Fish Or Teach Him To Fish, Seo Young Kim, Youjae Yi
Give A Man A Fish Or Teach Him To Fish, Seo Young Kim, Youjae Yi
Asia Marketing Journal
People receive support from others to solve problems that are difficult to solve on their own. During service encounters, customers also receive help from other customers. Inter-customer helping is a type of Customer Citizenship Behavior (CCB), which has become more prevalent with increased use of self-service technologies (SSTs). However, not all helps are created equal. The current research investigates the effects of the two types of help, autonomy- and dependency-oriented help during service encounters. Autonomy-oriented help refers to a partial hint to the problem, whereas dependency-oriented help refers to the full solution to the problem. Through experimental studies, we provide …
Asia Marketing Journal Vol.18 No.2 목차
Effects Of Technology Readiness On User Perceptions And Use Intention Of Mobile Social Commerce, Sang-Lin Han, Hyo-Ju Park
Effects Of Technology Readiness On User Perceptions And Use Intention Of Mobile Social Commerce, Sang-Lin Han, Hyo-Ju Park
Asia Marketing Journal
This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers’ attitude on ‘general technology’. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data.
It was found that individual’s positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone’s positive …
Patrick Keiller, Robinson In Ruins (2010), Aras Özgün
Patrick Keiller, Robinson In Ruins (2010), Aras Özgün
Markets, Globalization & Development Review
No abstract provided.
Nassimbeni And Sartor, Sourcing In India (2008), Mehmet G. Yalcin
Nassimbeni And Sartor, Sourcing In India (2008), Mehmet G. Yalcin
Markets, Globalization & Development Review
No abstract provided.
Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang
Virtual Goods Markets And Economy In China: A Historic Account, Mann (Michael) Zhang
Markets, Globalization & Development Review
Rapidly expanding virtual goods markets and virtual economy are thriving worldwide in general, and in China in particular. This paper reviews the growth of virtual goods markets in China and builds a historical narrative of the rapidly changing (or dynamic) and persistently unchanged (or relatively static) aspects of reality in China that condition virtuality and virtual goods markets. The review and historical analysis provide a perspective of a larger place – a total reality – where the virtuality and virtual goods markets exist, along with the physical aspects, and suggest that virtual goods marketers need to pay more attention to …
Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin
Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin
Markets, Globalization & Development Review
The fashion industry today is trapped in a competitive cycle of shorter and faster sales and production periods, requiring continual changing of styles, frequent renewal of products, and speed of availability. This high speed of the current fashion system has both positive and negative outcomes on the environment, the workers and the society. The purpose of this study is to provide a more comprehensive and macro perspective on speed, by acknowledging the conflicting perspectives of different stakeholders, focusing mainly on institutional actors. Ethnography, with emphasis on participant observation and interviews, was used as a research method, supported by secondary data …
Electronic Waste And Sustainability: Reflections On A Rising Global Challenge, Bipul Kumar, Kalyan Bhaskar
Electronic Waste And Sustainability: Reflections On A Rising Global Challenge, Bipul Kumar, Kalyan Bhaskar
Markets, Globalization & Development Review
Globalization, technological advancements, advent of the internet, near-universal availability of mobile phones and changing consumer preferences have led to a boom in the electrical and electronics industry. Such products are now available in almost all countries of the world. The increased availability and consumption of electronic products have also led to rapid rise in the volumes of electronic waste (e-waste) globally. Markets have traditionally not paid sufficient attention to post-consumption behavior for electronic products and hence safe disposal and management of e-waste has always remained a critical issue. There are significant sustainability issues related with e-waste at local as well …
The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat
The Dynamics Of The Local And The Global: Implications For Marketing And Development, A. Fuat Fırat
Markets, Globalization & Development Review
Globalization’s contemporary omnipresence has resulted in an emphasis on the conflicts between the local and the global. This emphasis has blurred our ability to have insights that may be gained by recognizing that the local and the global are interdependent and cannot exist without each other. This paper explores the initial insights from such recognition regarding local identities, cultural development, and modern marketing’s shortcomings in aiding development. Preliminary conclusions as to how a new conceptualization of marketing can be instrumental in enrichment of meaningful and substantive human lives through constructing redefinitions of development and marketing based on these insights are …
Marketing’S Lost Frontier: The Poor, Ravi Achrol, Philip Kotler
Marketing’S Lost Frontier: The Poor, Ravi Achrol, Philip Kotler
Markets, Globalization & Development Review
The problems of persistent poverty have occupied the minds, money and agencies of the world for a very long time. It is the subject of a large literature in economics and sociology, and the literature has evolved through a variety of theoretical paradigms. Despite numerous initiatives the impact on alleviating poverty is marginal. Recently the poverty conundrum has attracted the attention of schools of business and global corporations. In this paper we critically review the major changes in the conventional approaches to development. Then we review three models based on the thought traditions of business schools that offer a new …
Ismd: Glimpses In The Rearview Mirror, Ruby Roy Dholakia
Ismd: Glimpses In The Rearview Mirror, Ruby Roy Dholakia
Markets, Globalization & Development Review
This retrospective commentary looks back to the 1970s, 1980s, 1990s and later decades to trace the originating ideas, intellectual influences, personalities, academic ventures and other events that spawned and shaped the International Society of Markets and Development (ISMD), the parent sponsoring organization of Markets, Globalization & Development Review (MGDR). From this rich history, this commentary hopes to inspire existing and emerging generations of authors to explore the areas of interest to ISMD and MGDR, and to contribute to this journal.
Markets, Globalization, Development: Charting The Intersections Of Three Multipolar Concepts, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization, Development: Charting The Intersections Of Three Multipolar Concepts, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
Via this introductory article, the founding editors of MGDR welcome the global readership and potential base of contributors to this journal. This essay lays out the editors views of the three momentous concepts that form the title of this journal -- markets, globalization and development -- and the intersections of these. Of course, as a journal MGDR remains open to all views of these concepts, so long they are thoroughly researched and presented in a spirit of open dialogue and discussion.
2016-July-29-Wendy Eckert, University Marketing And Communications, East Tennessee Stat University
2016-July-29-Wendy Eckert, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-29-Wendy Eckert, University Marketing And Communications, East Tennessee Stat University
2016-July-29-Wendy Eckert, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-28-Workman's Award, University Marketing And Communications, East Tennessee Stat University
2016-July-28-Workman's Award, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-28-Adobe International Contest, University Marketing And Communications, East Tennessee Stat University
2016-July-28-Adobe International Contest, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-28-Workman's Award, University Marketing And Communications, East Tennessee Stat University
2016-July-28-Workman's Award, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-28-Adobe International Contest, University Marketing And Communications, East Tennessee Stat University
2016-July-28-Adobe International Contest, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-27-Medical Genetics, University Marketing And Communications, East Tennessee Stat University
2016-July-27-Medical Genetics, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-27-Mastodon Cluster, University Marketing And Communications, East Tennessee Stat University
2016-July-27-Mastodon Cluster, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-27-Lindsay Rogers' Ceramics, University Marketing And Communications, East Tennessee Stat University
2016-July-27-Lindsay Rogers' Ceramics, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.
2016-July-27-Medical Genetics, University Marketing And Communications, East Tennessee Stat University
2016-July-27-Medical Genetics, University Marketing And Communications, East Tennessee Stat University
ETSU News
No abstract provided.