Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (835)
- Higher Education (822)
- Social and Behavioral Sciences (103)
- Advertising and Promotion Management (96)
- Sales and Merchandising (57)
-
- Business Administration, Management, and Operations (46)
- Entrepreneurial and Small Business Operations (42)
- E-Commerce (37)
- Business and Corporate Communications (35)
- Other Business (33)
- Public Affairs, Public Policy and Public Administration (31)
- Communication (30)
- Economics (29)
- Strategic Management Policy (25)
- Technology and Innovation (25)
- Arts and Humanities (24)
- Business Intelligence (20)
- Accounting (18)
- Finance and Financial Management (18)
- Tourism and Travel (17)
- Management Sciences and Quantitative Methods (16)
- Medicine and Health Sciences (15)
- Transportation (15)
- International Business (14)
- Nonprofit Administration and Management (14)
- Physical Sciences and Mathematics (14)
- Psychology (14)
- Business Law, Public Responsibility, and Ethics (13)
- Institution
-
- East Tennessee State University (802)
- Kennesaw State University (71)
- Asia Marketing Journal (AMJ) (28)
- Singapore Management University (19)
- World Maritime University (19)
-
- Morehead State University (13)
- Walden University (13)
- University of Arkansas, Fayetteville (12)
- De La Salle University (11)
- University of Nebraska - Lincoln (11)
- University of Nevada, Las Vegas (10)
- California Polytechnic State University, San Luis Obispo (9)
- Georgia Southern University (9)
- Western Michigan University (8)
- Utah State University (7)
- Marquette University (6)
- Old Dominion University (6)
- University of Central Florida (6)
- University of Kentucky (6)
- University of Nebraska at Omaha (6)
- Bryant University (5)
- City University of New York (CUNY) (5)
- Loyola University Chicago (5)
- University of Texas Rio Grande Valley (4)
- Boise State University (3)
- DePaul University (3)
- Embry-Riddle Aeronautical University (3)
- Purdue University (3)
- Rochester Institute of Technology (3)
- Stephen F. Austin State University (3)
- Keyword
-
- Marketing (64)
- Social media (14)
- Advertising (12)
- Consumer behavior (10)
- Branding (8)
-
- Innovation (8)
- Marketing strategy (7)
- Ethics (5)
- Sustainability (5)
- College students (4)
- Digital marketing (4)
- Distribution (4)
- Management (4)
- Social Media (4)
- Airlines (3)
- Business (3)
- Communication (3)
- Consumer research (3)
- Consumerism (3)
- Crowdsourcing (3)
- Decision making (3)
- E-commerce (3)
- Electronic word of mouth (3)
- Leadership (3)
- Market research (3)
- Media (3)
- Millennials (3)
- Music (3)
- Packaging (3)
- Perception (3)
- Publication
-
- ETSU News (689)
- Accent [newsletter] (112)
- Atlantic Marketing Association Proceedings (54)
- Asia Marketing Journal (28)
- World Maritime University Dissertations (19)
-
- Morehead State Press Release Archive, 1961 to the Present (13)
- Research Collection Lee Kong Chian School Of Business (13)
- Walden Dissertations and Doctoral Studies (13)
- Atlantic Marketing Journal (12)
- DLSU Business & Economics Review (10)
- Honors Theses (9)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (8)
- Marketing Undergraduate Honors Theses (7)
- Faculty Publications (6)
- Journal of Applied Marketing Theory (6)
- Marketing Faculty Research and Publications (6)
- Electronic Theses and Dissertations (5)
- School of Business: Faculty Publications and Other Works (5)
- Perspectives@SMU (4)
- Undergraduate Honors Capstone Projects (4)
- Business Exchange (3)
- College of Journalism and Mass Communications: Student Advertising Projects (3)
- Communication Studies (3)
- Community Vitality Initiative (3)
- Department of Marketing: Faculty Publications (3)
- Doctor of Business Administration Dissertations (3)
- Honors Capstones (3)
- Honors Projects in Marketing (3)
- Journal of Applied Packaging Research (3)
- Journalism (3)
- Publication Type
- File Type
Articles 931 - 960 of 1202
Full-Text Articles in Marketing
Pricing Information Goods: A Strategic Analysis Of The Selling And Pay-Per-Use Mechanisms, Sridhar Balasubramanian, Shantanu Bhattacharya, Vish V. Krishnan
Pricing Information Goods: A Strategic Analysis Of The Selling And Pay-Per-Use Mechanisms, Sridhar Balasubramanian, Shantanu Bhattacharya, Vish V. Krishnan
Research Collection Lee Kong Chian School Of Business
We analyze two pricing mechanisms for information goods. These mechanisms are selling, where up-front payment allows unrestricted use, and pay-per-use, where payments are tailored to use. We analytically model a market where consumers differ in use frequency and where use on a pay-per-use basis invokes a psychological cost associated with the well known "ticking meter" effect. We demonstrate that pay-per-use yields higher profits in a monopoly provided the associated psychological cost is low. In a duopoly, one firm uses selling and the other uses pay-per-use. Here, in contrast to the monopoly, selling yields higher profits than pay-per-use. We demonstrate that, …
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Reports On Perceptions Of Obesity Prevention Programs, University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu Reports On Perceptions Of Obesity Prevention Programs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu To Present Tony Award-Winning Play 'Proof', University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu To Present Tony Award-Winning Play 'Proof', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Plans Immersion Weekend For Prospective Students, University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu Plans Immersion Weekend For Prospective Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Lyn Govette, Jess Hillyer To Give View From 'Behind The Lens', University Marketing And Communications, East Tennessee State University
2015-February-27-Lyn Govette, Jess Hillyer To Give View From 'Behind The Lens', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Bluegrass Faculty To Perform At Down Home, University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu Bluegrass Faculty To Perform At Down Home, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Etsu Names Matthew Harrison As Academic Advisor For Transfer Students, University Marketing And Communications, East Tennessee State University
2015-February-27-Etsu Names Matthew Harrison As Academic Advisor For Transfer Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
2015-February-27-Pianist Robin Spielberg To Share Her Experiences With The Power Of Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Meaghanne Hooberry, University Marketing And Communications, East Tennessee State University
2015-February-27-Meaghanne Hooberry, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-27-Rescheduled: Etsu Film Screening, University Marketing And Communications, East Tennessee State University
2015-February-27-Rescheduled: Etsu Film Screening, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg
#Handsonlearning: Lessons From Student "Takeover" Of Csb/Sju Social Media, Tiffany Clements, Kelly Berg
Forum Lectures
In a first-of-its-kind collaboration, CSB and SJU communication students "took over" CSB/SJU institutional profiles on Instagram and Vine for six weeks in the spring of 2014. Students in the Communication Department's New Media Applications and Analysis course planned, prepared and shared photos and video for their assigned profile. Groups were responsible for setting goals for their takeover, creating a profile of a target audience and applying lessons learned about effective branding through visual communication.
In this presentation, Associate Professor Kelly Berg and CSB/SJU Social Media Specialist Tiffany Clements discuss learning outcomes from the collaboration and takeaways for future Communications and …
2015-February-25-Dada Cabaret To Perform ‘Circus Carnales’ At Nelson Fine Art Center, University Marketing And Communications, East Tennessee State University
2015-February-25-Dada Cabaret To Perform ‘Circus Carnales’ At Nelson Fine Art Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-25-Lectures By Dr. Connie Lester Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University
2015-February-25-Lectures By Dr. Connie Lester Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-25-Jamar Rogers Concert, Other Events To Be Rescheduled, University Marketing And Communications, East Tennessee State University
2015-February-25-Jamar Rogers Concert, Other Events To Be Rescheduled, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-25-Interstate Career Fair To Be Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University
2015-February-25-Interstate Career Fair To Be Postponed Due To Expected Inclement Weather, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-25-Pianist Cahill Smith To Perform In Guest Artist Recital, University Marketing And Communications, East Tennessee State University
2015-February-25-Pianist Cahill Smith To Perform In Guest Artist Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Women, Confidence, And Leadership: What Do Utah Women Leaders Think?, Susan R. Madsen, Lyndee Anderson, Matthew Kelly, Jessica Rodriguez
Women, Confidence, And Leadership: What Do Utah Women Leaders Think?, Susan R. Madsen, Lyndee Anderson, Matthew Kelly, Jessica Rodriguez
Marketing and Strategy Faculty Publications
In 2014, the Utah Women & Leadership Project team collected data from various sources to understand some of the issues in Utah regarding women, confidence, and leadership. Why does this matter? Utah consistently ranks at or near the bottom of national studies on the status of women. For example, in 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation.” This report ranked Utah last of all 50 states in terms of women holding positions of decision making and leadership.
2015-February-23-Tillman Tapped As New Associate Dean In College Of Nursing, University Marketing And Communications, East Tennessee State University
2015-February-23-Tillman Tapped As New Associate Dean In College Of Nursing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-23-Entrepreneurs’ Club To Host Morgan And Lisa Pattison, University Marketing And Communications, East Tennessee State University
2015-February-23-Entrepreneurs’ Club To Host Morgan And Lisa Pattison, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-23-Carter Railroad Museum's February Heritage Day Focuses On Coal Johnson City, University Marketing And Communications, East Tennessee State University
2015-February-23-Carter Railroad Museum's February Heritage Day Focuses On Coal Johnson City, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-23-Martin School Of The Arts To Present Screening Of 'The New Black', University Marketing And Communications, East Tennessee State University
2015-February-23-Martin School Of The Arts To Present Screening Of 'The New Black', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (Iats) In Marketing, V. Kumar, Ashutosh Dixit, Rajshekar G. Javalgi, Mayukh Dass
Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (Iats) In Marketing, V. Kumar, Ashutosh Dixit, Rajshekar G. Javalgi, Mayukh Dass
Business Faculty Publications
In this digital era, marketing theory and practice are being transformed by increasing complexity due to information availability, higher reach and interactions, and faster speeds of transactions. These have led to the adoption of intelligent agent technologies (IATs) by many companies. As IATs are relatively new and technologically complex, several definitions are evolving, and the theory in this area is not yet fully developed. There is a need to provide structure and guidance to marketers to further this emerging stream of research. As a first step, this paper proposes a marketing-centric definition and a systematic taxonomy and framework. The authors, …
2015-February-20-Etsu's Carter Railroad Museum Closed Saturday, University Marketing And Communications, East Tennessee State University
2015-February-20-Etsu's Carter Railroad Museum Closed Saturday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-19-'Piano Extravaganza!' Concert Postponed, University Marketing And Communications, East Tennessee State University
2015-February-19-'Piano Extravaganza!' Concert Postponed, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-15-Derrick Epps, University Marketing And Communications, East Tennessee State University
2015-February-15-Derrick Epps, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-15-Robby Vance, University Marketing And Communications, East Tennessee State University
2015-February-15-Robby Vance, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-13-Three Projects Garner Funding Through Scholarship Endowment, University Marketing And Communications, East Tennessee State University
2015-February-13-Three Projects Garner Funding Through Scholarship Endowment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-February-13-Dr. Robert Sawyer Offers Background On "Dr. Faustus", University Marketing And Communications, East Tennessee State University
2015-February-13-Dr. Robert Sawyer Offers Background On "Dr. Faustus", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony
A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony
Dept. of Marketing & International Business Conference Material
In the contemporary landscape, human interaction is characterized by the pervasive mediation of intelligent agents. Owing to advances in computer science and engineering, phenomena once limited to fixed locations are metamorphosing from extraneous entities to implicit components of the everyday. Computing power has simultaneously enhanced and miniaturized to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels, reflected in the fact that the amount of inanimate objects connected to the Internet has recently surpassed the human population of …