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Articles 841 - 870 of 1202
Full-Text Articles in Marketing
Evaluating E-Relationship Marketing Features On Hotel Mobile Apps, Xiaolin Lu
Evaluating E-Relationship Marketing Features On Hotel Mobile Apps, Xiaolin Lu
UNLV Theses, Dissertations, Professional Papers, and Capstones
The advent of technology has changed the course of marketing in both the academic and the business field. Given the increasing number of mobile transactions, hotel companies have launched mobile applications (apps) as an alternative e-relationship marketing (e-RM) channel. This study modified a progressive five-level e-relationship building model. The model was employed to evaluate e-RM features of the top 10 hotel companies’ mobile apps. The results indicated that these hotel companies maintained e-RM feature sophistication at the lower levels (Basic and Reactive), but relatively speaking, they did not utilize e-RM features extensively at the higher levels (Accountable, Proactive and Partnership). …
Money, Time, And The Stability Of Consumer Preferences, Leonard Lee, Michelle P. Lee, Marco Bertini, Gal Zauberman, Dan Ariely
Money, Time, And The Stability Of Consumer Preferences, Leonard Lee, Michelle P. Lee, Marco Bertini, Gal Zauberman, Dan Ariely
Research Collection Lee Kong Chian School Of Business
Consumers often make product choices that involve the consideration of money and time. Building on dual-process models, the authors propose that these two basic resources activate qualitatively different modes of processing: while money is processed analytically, time is processed more affectively. Importantly, this distinction then influences the stability of consumer preferences. An initial set of three experiments demonstrates that, compared with a control condition free of the consideration of either resource, money consideration generates significantly more violations of transitivity in product choice, while time consideration has no such impact. The next three experiments use multiple approaches to demonstrate the role …
I Follow My Heart And We Rely On Reasons: The Impact Of Self-Construal On Reliance On Feelings Versus Reasons In Decision Making, Jiewen Hong, Hannah H. Chang
I Follow My Heart And We Rely On Reasons: The Impact Of Self-Construal On Reliance On Feelings Versus Reasons In Decision Making, Jiewen Hong, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
Results from six experiments support the hypothesis that an accessible independent self-construal promotes a greater reliance on feelings in making judgments and decisions, whereas an accessible interdependent self-construal promotes a greater reliance on reasons. Specifically, compared to an interdependent self-construal, an independent self-construal increases the relative preference for affectively superior options as opposed to cognitively superior options (experiments 1A and 1B) and strengthens the effects of incidental mood on evaluations (experiment 2). Further, valuations of the decision outcome increase when independent (interdependent) consumers adopt a feeling-based (reason-based) decision strategy (experiment 3). Finally, these effects are moderated by decision focus (whether …
Three Essays On Opportunistic Claiming Behavior In A Services Setting: Customers And Front Line Employees Perspectives, Denis Khantimirov
Three Essays On Opportunistic Claiming Behavior In A Services Setting: Customers And Front Line Employees Perspectives, Denis Khantimirov
Theses and Dissertations in Business Administration
This three-essay dissertation integrates the literatures on opportunistic claiming behavior, customer complaining and persuasion theories to examine the following research questions: (1) what factors influence frontline employee's perceived legitimacy of consumer complaints in a services setting? and (2) what drivers impact the consumer's propensity to make opportunistic claims?
More and more customers nowadays attempt to take advantage of service failures and claim what they can, rather than what they deserve given the service encounter circumstances. Given the narrow profit margins and fierce competition, the issue of opportunistic claiming behavior has become increasingly relevant over the past few years. Firms can …
2015-March-31-Men Invited To ‘Walk A Mile In Her Shoes’ To Support Violence Prevention, University Marketing And Communications, East Tennessee State University
2015-March-31-Men Invited To ‘Walk A Mile In Her Shoes’ To Support Violence Prevention, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-31-Dr. Brian Maxson Receives Fellowship To Study In Florence, Italy, University Marketing And Communications, East Tennessee State University
2015-March-31-Dr. Brian Maxson Receives Fellowship To Study In Florence, Italy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-31-Executive Briefing To Feature "Number One Leadership Thinker", University Marketing And Communications, East Tennessee State University
2015-March-31-Executive Briefing To Feature "Number One Leadership Thinker", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-31-Vocal Jazz Quartet New York Voices To Perform At Etsu, University Marketing And Communications, East Tennessee State University
2015-March-31-Vocal Jazz Quartet New York Voices To Perform At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-31-Zack Sholes, University Marketing And Communications, East Tennessee State University
2015-March-31-Zack Sholes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-31-‘Take Back The Night’ Events Planned, University Marketing And Communications, East Tennessee State University
2015-March-31-‘Take Back The Night’ Events Planned, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-31-Etsu Teaming Up With Men’S Health Network To ‘Save The Doodads’, University Marketing And Communications, East Tennessee State University
2015-March-31-Etsu Teaming Up With Men’S Health Network To ‘Save The Doodads’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-30-Etsu To Present Story Of Emmett Till, University Marketing And Communications, East Tennessee State University
2015-March-30-Etsu To Present Story Of Emmett Till, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-30-Medicine Library’S Assistant Director Receives Prestigious Award, University Marketing And Communications, East Tennessee State University
2015-March-30-Medicine Library’S Assistant Director Receives Prestigious Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-30-Library To Host "Tables Of Content" Johnson City, University Marketing And Communications, East Tennessee State University
2015-March-30-Library To Host "Tables Of Content" Johnson City, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-27-Wykoff, Pack Elected To Leadership Positions In National Public Health Association, University Marketing And Communications, East Tennessee State University
2015-March-27-Wykoff, Pack Elected To Leadership Positions In National Public Health Association, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-27-Student Entrepreneurs' Club To Host Joaquin Raventos, University Marketing And Communications, East Tennessee State University
2015-March-27-Student Entrepreneurs' Club To Host Joaquin Raventos, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Pins, Smores And Doodles: 15 Creative Ways To Use 5 Social Sharing Tools, Lauren Puzier, Abby Stambach
Pins, Smores And Doodles: 15 Creative Ways To Use 5 Social Sharing Tools, Lauren Puzier, Abby Stambach
University Libraries Faculty Scholarship
This presentation demonstrates ways Pinterest (interest boards), Smore (flyer design), Doodle (online scheduling), Piktochart (infographics) and Bunkr (online presentations) can be utilized by librarians to take the lead on campus with the latest technology and connect the library with the campus community.
2015-March-26-Etsu Recruiting Subjects For Bci Study, University Marketing And Communications, East Tennessee State University
2015-March-26-Etsu Recruiting Subjects For Bci Study, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-26-Etsu Receives Grant To Study Childhood Obesity In Central Appalachia, University Marketing And Communications, East Tennessee State University
2015-March-26-Etsu Receives Grant To Study Childhood Obesity In Central Appalachia, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-25-Nearly 2,000 Students Take Most Or All Courses Online, University Marketing And Communications, East Tennessee State University
2015-March-25-Nearly 2,000 Students Take Most Or All Courses Online, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-25-Physics Students Attend Radio Astronomy Workshop, University Marketing And Communications, East Tennessee State University
2015-March-25-Physics Students Attend Radio Astronomy Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-25-Veronica Limeberry Named Fulbright Academic Research Fellow, University Marketing And Communications, East Tennessee State University
2015-March-25-Veronica Limeberry Named Fulbright Academic Research Fellow, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-25-Quillen Librarian Named Among '2015 Movers And Shakers', University Marketing And Communications, East Tennessee State University
2015-March-25-Quillen Librarian Named Among '2015 Movers And Shakers', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-24-Grant Allows Etsu Trio To Work On Water Quality In Rwandan Village, University Marketing And Communications, East Tennessee State University
2015-March-24-Grant Allows Etsu Trio To Work On Water Quality In Rwandan Village, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-23-Music Historian To Discuss Appalachian Responses To Environmental Crises, University Marketing And Communications, East Tennessee State University
2015-March-23-Music Historian To Discuss Appalachian Responses To Environmental Crises, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-23-Farmers Market At Etsu Set To Kick Off New Season April 2, University Marketing And Communications, East Tennessee State University
2015-March-23-Farmers Market At Etsu Set To Kick Off New Season April 2, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-23-Etsu Publication ‘Evoxe’ Wins Local, Regional Addy Awards, University Marketing And Communications, East Tennessee State University
2015-March-23-Etsu Publication ‘Evoxe’ Wins Local, Regional Addy Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-23-‘Beyond Time’ Recital For Flute, Piano Features Wendy Stern, Emi Kagawa, University Marketing And Communications, East Tennessee State University
2015-March-23-‘Beyond Time’ Recital For Flute, Piano Features Wendy Stern, Emi Kagawa, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-20-Quillen's Class Of 2015 Takes Part In 'Match Day', University Marketing And Communications, East Tennessee State University
2015-March-20-Quillen's Class Of 2015 Takes Part In 'Match Day', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-March-20-Taylor Dunn, University Marketing And Communications, East Tennessee State University
2015-March-20-Taylor Dunn, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.