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Articles 331 - 360 of 1202
Full-Text Articles in Marketing
2015-September-21-Sarah Kapoor, University Marketing And Communications, East Tennessee State University
2015-September-21-Sarah Kapoor, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-19-‘Boundless’ Recital To Showcase ‘Limitless Possibilities Of The Oboe’, University Marketing And Communications, East Tennessee State University
2015-September-19-‘Boundless’ Recital To Showcase ‘Limitless Possibilities Of The Oboe’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-19-‘Boundless’ Recital To Showcase ‘Limitless Possibilities Of The Oboe’, University Marketing And Communications, East Tennessee State University
2015-September-19-‘Boundless’ Recital To Showcase ‘Limitless Possibilities Of The Oboe’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-18-Etsu At Kingsport Allandale To Hold Fall Yard Sale, University Marketing And Communications, East Tennessee State University
2015-September-18-Etsu At Kingsport Allandale To Hold Fall Yard Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-18-Library To Host A Celebration Of Etsu Authors, University Marketing And Communications, East Tennessee State University
2015-September-18-Library To Host A Celebration Of Etsu Authors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-18-Etsu At Kingsport Allandale To Hold Fall Yard Sale, University Marketing And Communications, East Tennessee State University
2015-September-18-Etsu At Kingsport Allandale To Hold Fall Yard Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-18-Library To Host A Celebration Of Etsu Authors, University Marketing And Communications, East Tennessee State University
2015-September-18-Library To Host A Celebration Of Etsu Authors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Project Management Systems Thinking Departamental Upgrade, Madeleine Lakatos Fojtik
Project Management Systems Thinking Departamental Upgrade, Madeleine Lakatos Fojtik
Academic Leadership Academy
Student Affairs Marketing Communications provides support services Assessment Results for several Western Michigan University departments. In addition to a strong online Web presence, printed materials continue to be a popular medium for Dining Services, Residence Life, Student Affairs and Children’s Place Learning Center, a primary list of Student Affairs departments marketing does work for. Promotional materials are developed for both new students recruitment and retention of students. Throughout the year, the marketing department develops and designs a variety of projects in print, digital media and for the Web—in fact over 400 per year. The marketing team consists of a marketing …
2015-September-17-Fossil Site To Celebrate International Red Panda Day, University Marketing And Communications, East Tennessee State University
2015-September-17-Fossil Site To Celebrate International Red Panda Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-17-Fossil Site To Celebrate International Red Panda Day, University Marketing And Communications, East Tennessee State University
2015-September-17-Fossil Site To Celebrate International Red Panda Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University
2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University
2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University
2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University
2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University
2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University
2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette L. Bonaparte
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette L. Bonaparte
Atlantic Marketing Association Proceedings
According to the National Action Plan to Improve Health Literacy issued in 2010 by the U.S. Department of Health and Human Services, health literacy is a multi-faceted concept and has importance for multiple sectors. Stakeholders typically involved in the health literacy discussion include government, public health officials, practitioners and those concerned with health promotion (U.S. Department of Health and Human Services 2010). In addition to these stakeholders, there is the opportunity for the pharmaceutical industry to be an active participant in the health literacy discussion.
Given the variation in health literacy levels among the U.S. population and the impact of …
Impact Of Death-Related Television Programming On Advertising Evaluation, Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, Jungsil Choi
Impact Of Death-Related Television Programming On Advertising Evaluation, Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, Jungsil Choi
Business Faculty Publications
Programming that depicts or implies death constitutes a vital component of daily television broadcasts, yet the impact of such programming on the evaluation of embedded advertising remains unexplored. Using terror management theory, we propose that exposure to routine and commonplace death-related television programming will lead to the differential evaluation of ensuing advertisements depending on whether they are perceived to be of domestic or foreign origin, and that this effect is contingent on the nature of the death-related cognitions at play at the time of ad exposure. Further, the death-related program context effects on embedded advertising are unique—ads at the end, …
2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University
2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University
2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University
2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University
2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University
2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University
2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Logistics Service Provider-Client Relationship: Comparing U.S.A And Brazil, Harash Sachdev, G. Russ Merz, Paulo Fernando Pinto Barcellos, Margareth Rodrigues De Carvalho Borella
Logistics Service Provider-Client Relationship: Comparing U.S.A And Brazil, Harash Sachdev, G. Russ Merz, Paulo Fernando Pinto Barcellos, Margareth Rodrigues De Carvalho Borella
Atlantic Marketing Journal
This research compares organization structure and market-based capabilities of American and Brazilian Logistics Service Providers in their respective countries. Using the resource based view, the authors propose that a LSP’s organization structure influences its service capabilities, which in turn will influence satisfaction and performance. The results indicate that the individual models hold true in their respective countries. Autonomy enhanced LSP’s capabilities in the areas of information sharing, logistics service, and customer service in both models. Formalization improved logistics and customer services in the Brazilian case, but only logistics services in the U.S. case. Unlike the U.S. model, service capabilities did …
Yielding To Temptation In Buying: Is It Simply A Matter Of Self-Control?, James A. Roberts, Luc Honore Petnji Yaya, Carol Gwin
Yielding To Temptation In Buying: Is It Simply A Matter Of Self-Control?, James A. Roberts, Luc Honore Petnji Yaya, Carol Gwin
Atlantic Marketing Journal
Why do consumers yield to temptation? This article looks at two increasingly common types of consumer behavior: impulse buying (IB) and compulsive buying (CB). Specifically, we investigate the impact of self-control (SC), core self-evaluations (CSE), and satisfaction with life (SWL) on these enigmatic consumer behaviors. First, the article develops the distinctions and commonalities between IB and CB. Then, through evaluation of student and general adult samples, the impact of the above three variables on IB and CB is empirically tested. Findings suggest that SC does negatively impact both IB and CB but its relationship with these two behaviors varies across …