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Articles 241 - 270 of 1202
Full-Text Articles in Marketing
2015-09-28-Dr. Alan Stevens Of Etsu, University Marketing And Communications, East Tennessee State University
2015-09-28-Dr. Alan Stevens Of Etsu, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-09-28-Singh Receives Nih Grant For Heart Disease Research, University Marketing And Communications, East Tennessee State University
2015-09-28-Singh Receives Nih Grant For Heart Disease Research, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-09-28-Nih Awards $2.7m Grant For Study Of C-Reactive Protein, University Marketing And Communications, East Tennessee State University
2015-09-28-Nih Awards $2.7m Grant For Study Of C-Reactive Protein, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-09-28-Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University
2015-09-28-Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-09-28-Tennessee Poll By Etsu To Measure Statewide Opinion, University Marketing And Communications, East Tennessee State University
2015-09-28-Tennessee Poll By Etsu To Measure Statewide Opinion, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-09-28-Wireless Technology May Help Make Driving Safer In Johnson City, University Marketing And Communications, East Tennessee State University
2015-09-28-Wireless Technology May Help Make Driving Safer In Johnson City, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-09-28-New Employees, University Marketing And Communications, East Tennessee State University
2015-09-28-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-09-28-Etsupollination Project, University Marketing And Communications, East Tennessee State University
2015-09-28-Etsupollination Project, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-09-28-Dr. Tom Ecay, University Marketing And Communications, East Tennessee State University
2015-09-28-Dr. Tom Ecay, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-September-28-Dr. Jesse Graves Chosen For East Tennessee Writers Hall Of Fame, University Marketing And Communications, East Tennessee State University
2015-September-28-Dr. Jesse Graves Chosen For East Tennessee Writers Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-28-Etsu Named A Top 20 Pre-Med School In America, University Marketing And Communications, East Tennessee State University
2015-September-28-Etsu Named A Top 20 Pre-Med School In America, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing And Communications, East Tennessee State University
2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing And Communications, East Tennessee State University
2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing And Communications, East Tennessee State University
2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing And Communications, East Tennessee State University
2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University
2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University
2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University
2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University
2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University
2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University
2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University
2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University
2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University
2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University
2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University
2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University
2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard
Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard
Atlantic Marketing Association Proceedings
In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …
Business Framing For Analytics, Beverly Wright
Business Framing For Analytics, Beverly Wright
Atlantic Marketing Association Proceedings
Both the academic and business practitioner communities are faced with the challenges of discovery, innovation, and constant learning of their field, particularly within the marketing discipline, where content, processes, and even structure are dynamic in nature, with constantly evolving interests and focus. A solid research agenda with excellent analytics to address pertinent business questions is crucial for successfully expanding our understanding of the marketing function.
Perceived Value E-Ticketing As Sports Entertainment Options, Amber A. Smith-Ditizio
Perceived Value E-Ticketing As Sports Entertainment Options, Amber A. Smith-Ditizio
Atlantic Marketing Association Proceedings
Through the advantages of online and electronic ticketing services, the sporting entertainment industry has been able to increase the production and effectiveness of their customer relation management department. While simultaneously minimizing and perfecting the current concerns of electronic ticketing such as; costs, safety measures to both consumers and companies, delivery modes, comparisons to traditional ticket services, and technological sophistication. An empirical study of business professionals in the Pittsburgh, Pennsylvania metropolitan area revealed that age, amount of disposable income, and education were not predictive of the degree of customer satisfaction derived from the use of e-ticketing for sports events, possibly pointing …