Biophysical Vulnerability Impact Assessment Of Climate Change On Aquaculture Sector Development In Sarawak, Malaysia, Rosita Hamdan, Fatimah Kari, Azmah Othman

DLSU Business & Economics Review

This study is an assessment of the impact of climate change on the biophysical vulnerability of aquaculture production in Sarawak. The relationship between change in risk factors with the total aquaculture production and farmer’s income is identified. It utilizes data from the survey done on 249 aquaculture farmers in Sarawak, as well as secondary data gathered from various government reports. The multiple linear regressions results verify that the mean minimum temperature has a positive significant effect on freshwater ponds, while relative humidity has a negative significant effect on brackish water ponds. The total aquaculture area has a positive significant effect …

Trade Policy Implications On Food Security In Rice And Maize In Kenya And The Philippines, Chris Simon Sitienei Kipkorir, Marites Khanser

DLSU Business & Economics Review

The research is a study on trade policy implications on food security in rice and maize in Kenya and the Philippines. It covers, globalization as embodied by the East African Community and ASEAN region, trade and agricultural trade policies, agricultural development and factors of production regarding rice and maize. The purpose of the study is to determine implication of trade and trade policy model on food security, state of production and consumption on rice and maize. We also try to determine if there is no significant correlation between the factors of production concerning rice and maize. The study is a …

Government Efforts To Aid Consumer Well-Being: Understanding Federal Health Warnings And Disclosures, Jeremy Kees, Scot Burton, J. Craig Andrews

Marketing Faculty Research and Publications

No abstract provided.

Honor Among Salespeople: Using An Ethical Role Play And Code Of Ethics Exercise To Develop An Ethical Framework In A Professional Selling Course, Rebecca Dingus, Alexander Milovic

Marketing Faculty Research and Publications

Building on recommendations from both sales educators and the AACSB, the authors propose a three-step approach to assist professors in teaching ethics in a Professional Sales course. An ethics module is presented that consists of an ethics role play, a discussion of “grey area” situations that a salesperson will often experience, and a Code of Ethics written assignment that will allow students to experience, analyze, and reinforce positive ethical behavior in order to help prepare them for sales careers. Following a detailed explanation of each exercise, student feedback is presented to support this multi-faceted ethics program as a valuable contribution …

The Influence Of Movie Reviews On Consumers, Jacob R. Pentheny

Honors Theses and Capstones

No abstract provided.

2015-Etsu Undergraduate Student Melissa Magno Receives Martin L Stout Scholarship, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Geosciences undergraduate student, Melissa Magno, receives Martin L. Stout Scholarship from AEG (Association of Engineering and Environmental Geosciences).

Physicochemical Characteristics and Spatial Distribution of Heavy Metals in Soils Near an Abandoned Mine-Complex in Bumpus Cove, TN 

Magno, Melissa, East Tennessee State University, [email protected]; Arpita Nandi, [email protected]; Ingrid Luffman, [email protected] 

Generally, mining activities increase heavy metal concentrations in soils by producing waste rock, tailings and slag. Un-reclaimed abandoned mine sites may accumulate heavy metals in soil and threaten environmental and public health. Determination of soil physicochemical properties’ role in the spatial distribution of metals in soil is essential to monitor …

Meet Dr. Brooks Pond, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Dr. Brooks Pond, from Kingsport, Tennessee. In 2007, Dr. Pond became one of the inaugural faculty at Gatton College of Pharmacy. Brooks received her Ph.D. in Pharmacology from Duke University and then completed a 2-year postdoctoral fellowship in Developmental Neurobiology at St. Jude Children's Research Hospital. Although her expertise is in the field of neuropharmacology, she enjoys teaching in many areas of physiology and pharmacology. Brooks also loves working with both graduate students and pharmacy students in the laboratory where she seeks to better understand the consequences of psychostimulant use on the brain.

Why did you want to …

2015-Bgcop Alum Appears On Dr Oz, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

BY TAMMY CHILDRESS | BRISTOL HERALD COURIER

Zac Frye a graduate of Sullivan Central High School and East Tennessee State Universitys Bill Gatton School of Pharmacy, is scheduled to appear today on the The Dr. Oz Show.

Frye, who is now pharmacy manager at Walmart in Oak Ridge, Tennessee, learned that he would travel to New York to appear on the TV show when he participated in a corporate conference call with Paul Beahm, Walmarts senior vice president of health and wellness.

It was really neat to learn that I had earned the opportunity to appear on the show and …

2015-Etsu Scientist Identified Oldest And Largest Kangaroo Rat Fossil, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Joshua Samuels, associate professor in the ETSU Department of Geosciences, identifies oldest and largest kangaroo rat fossil. 

2015-2015 Design Show.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

2015 Design Show

The 2015 design show highlighted projects from across the program.  Students displayed their favorite projects from the year for visitors and invited professionals.  We want to CONGRATULATE our seniors on a job well done and wish them good luck in their professional careers.  75% of graduating students already have positions!  We will miss your hard work and laughter.

Jessica Abdelnour

Caryn Brahams

Nicole Comfort

Ashley Miller   

2015-Etsu Geosciences Students Tour Boone Dam Project, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Students in Dr. Arpita Nandis Engineering Geology class at East Tennessee State University recently enjoyed some unseasonably warm February weather while learning about the ongoing Boone Dam Project during a class tour.

This is the second class tour of Boone Dam coordinated by Nandi, associate professor and chair of the ETSU Department of Geosciences, who has also taken students to Center Hill Dam in Nashville, as well as to sites of landslides and other geo-hazard sites in the region.

Geosciences is a career-centric discipline.  Through the Boone Dam site visit, students could see the real-world application of what …

2015-2015 Studio Rome Kick-Off.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

One of the most exciting upcoming events had its initial informational meeting the first week of school hearing about an amazing international study opportunity.  Studio Rome is where participants spend 10 weeks of the summer in the heart of the Rome, studying design and architecture, earning a whole semester’s worth of credits (13 credits).  Keep coming back to the website for further updates.

2015-January-Graphic Design Alum Justin Doak Has Book Published.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

BFA graphic design alum Justin Doak wrote and illustrated the children's book The Wendigo's Woods. Doak's book is based on the unsavory legend of the Wendigo, who's roots spawn from Native American lore. He re-imagines the Wendigo, which finds a new home in children's literature with 31 woodcut-inspired illustrations.

For more information on the book please follow this link:
https://www.amazon.com/Wendigos-Woods-Justin-Doak/

Predictors Of Enrolling In Online Courses: An Exploratory Study Of Students In Undergraduate Marketing Courses, Renee J. Fontenot, Richard E. Mathisen, Susan S. Carley, Randy S. Stuart

Faculty Articles

An exploratory study of undergraduate students enrolled in marketing courses at a Southeastern regional university was conducted to determine the motivations and characteristics of marketing students who plan to be online learners and examined for differences between those who have taken and those who have not taken online classes. An online survey of Likert scales, openended questions and demographic questions was sent via class learning management websites. A total of 165 students of the 438 invited to participate completed the survey. A structural model was developed using SMART-PLS to estimate the relationships of constructs that predict taking online courses. Results …

Viral Marketing In The Nonprofit Sector: Crafting Messages That Create Awareness And Call An Audience To Action, Hannah Parker

Honors Theses

The nonprofit (NPO) sector has seen immense growth in recent years. With this growth has come an increased need for any particular nonprofit to compete and differentiate itself from the vast number of other nonprofits also looking for clients, volunteers, and donors. Unfortunately, nonprofits often lack the resources needed to develop and execute a successful marketing campaign. The emergence of controlled viral marketing offers a number of possibilities for these NPOs looking to spread awareness and increase involvement. The purpose of this research was to explore common themes among previous viral marketing campaigns and identify factors that are likely to …

Assessing The Production Revenues And Forecasting Models Of Lexington Children's Theatre Productions, 1998–2004 And 2008–2014, Shea Henning Bartlett

MPA/MPP/MPFM Capstone Projects

This paper assesses the accuracy of the ticket sales and revenue forecasting model used by Lexington Children’s Theatre, a Central Kentucky Performing Arts non-profit. Research suggests that if bias is present in the models, it could be a result of the Optimism Bias, which is a tendency for humans to predict favorable outcomes. Recent data seems to suggest that humans may also act pessimistically with forecasts if the endgame would work in their favor.

"The Lexington Children’s Theatre provided data for 108 productions over a twelve-year span from 1998 – 2014. Using a series of regression models, I found that …

Long-Term Services Requiring Customer Participation And Compliance, Frances Turner, Mark Hager, Stephanie Dellande

School of Economics and Business Administration Faculty Works

No abstract provided.

Marketing Strategies For Profitability In Small Independent Restaurants, Wanda Y. Jenkins

Walden Dissertations and Doctoral Studies

The restaurant industry is the second largest employer in the United States; however, only 33% of restaurants are successful during the first 3 years of operation. The purpose of this exploratory multiple case study was to determine what marketing strategies small independent restaurant owners need for profitability. Aaker's brand equity model was the conceptual framework used to ground this study. Using a purposeful criterion sampling technique and semistructured interviews, 12 individuals (2 managers and 2 employees from 3 restaurants in Philadelphia) participated in the study. Data collected from interviews and archival business records were analyzed to generate themes, also allowing …

Preliminary Nutritional Profile Analysis Of Box Tops 4 Education Food Products, Hannah Griffith

Williams Honors College, Honors Research Projects

The marketing of unhealthy food to children is often cited as a cause of the obesity epidemic.¹ However, most studies that examine this issue evaluated the marketing of food through print or television advertising. This project investigates the marketing of food products to children through incentive based programs, specifically General Mill’s Box Tops 4 Education. This study undertakes a preliminary systematic analysis of Box Tops food items to determine their healthfulness. A subset of all Box Tops food products was selected for review and a basic quantitative content analysis of priority nutrients was performed. Priority nutrients were identified …

Old Style Havana Rum: Start Up Plan, Bryan S. Midlik

Williams Honors College, Honors Research Projects

Old Style Havana Rum Start Up Plan includes the market analysis and feasibility of creating start up rum company in North East Ohio. A rum industry analysis helps lead to a creative start up strategy and a first year financial plan for what will be a new liquor on the market.

Folgers: The New Era Of Coffee, Anthony J. Jakubowski, Danielle Hickman, Annie Pang, Adrianna Hartman, Alex Naragon

Williams Honors College, Honors Research Projects

The primary purpose of this paper is to discuss the repositioning of the Folgers brand through a new and improved Brand Pyramid and two strategic recommendations. In order to come to these conclusions, the group utilized secondary research to gain a background on the coffee industry as a whole, the acquisition of the Folgers brand by Smucker’s, the competition relative to Folgers in the coffee market, a social media analysis focusing on the competitors, and finally research regarding the Millennial generation. The conclusions from this secondary research led to the methodology used in order to come up with the new …

Small Seasonal Business Strategies To Increase Profits Through Community Collaboration, Kevin B. Gibbons

Walden Dissertations and Doctoral Studies

Seasonal small business owners (e.g., boating and golf industries), primarily within the upper and Midwestern United States, face challenges for profit and growth because of a brief business potential year and limited time to establish a reliable and committed customer base. The purpose of this case study was to explore strategies that seasonal small business owners in Oakland County, Michigan may use to collaborate with local associations and charitable organizations to increase profits. Stakeholder theory served as the conceptual framework for this study. A purposive sample of 4 successful small seasonal business owners in Oakland County, Michigan participated in face-to-face …

Profitability And The Financial Strategies Of Women-Owned Small Businesses, Kellie J. Emrich

Walden Dissertations and Doctoral Studies

The fastest growing segment of business development in the United States comes from small business start-ups, with 42% of these businesses being women owned. Women-owned businesses are annually 25% less profitable when compared to the average small business in the United States. Based on the theory of planned behavior, the purpose of this single exploratory case study was to investigate how women small business owners and their employees use financial strategies to increase the profitability of their businesses. Data came from semistructured interviews with 1 woman business owner and 5 business consultants who work for the women-owned small business. The …

Big Data Decision Making, Mark Mallinger, Matt Stefl

Marketing & Business Law Faculty Works

The process we use to gather information in making decisions can be as important as the decisions themselves. Do you rely more on sophisticated analytics or intuition? Using a self-report exercise, this article assists the reader in recognizing their decision-making style and offers a framework to enhance the process.

Beneath The Kiss: Unearthing The Ideological Underpinnings Of Kay Jewelers Advertisements, Chelsea Nedlyn Hill

Open Access Theses & Dissertations

ABSTRACT

Advertising is a frequently used influential and persuasive means of communication, such as Kay Jewelers, a corporation whose advertising methods have been superficially appealing to a female audience. However, this study sought to investigate the ideological underpinnings associated with Kay Jewelers advertisements, employing an ideological criticism to argue through feminist theory that Kay Jewelers utilizes key elements of heteronormative love as a means to persuade and influence men to purchase their jewelry products. Through this underpinning of heteronormative romance, Kay Jewelers emphasizes the notion that an artifact, like a piece of jewelry, is necessary in order to properly express …

From Grapes To Wine To Brands To Culture: A Qualitative Study Of Kentucky Wineries And Kentucky Wine Producers, Benjamin J. Triana

Theses and Dissertations--Communication

The Kentucky wine industry has grown from six wineries in 1999 to more than sixty wineries as of 2013. However, the industry has reached a crucial point in its development as funds allotted from the Tobacco Master Settlement Agreement ended in 2014. As a result, Kentucky wine producers must navigate the demands of local, regional, national, and international wine markets without the same amount of economic support provided in the early stages of the industry’s development.

The purpose of this study was to investigate (1) how Kentucky wine producers use cultural associations to manage their brands, (2) communicate with multiple …

Deception In Cosmetics Advertising: Examining Cosmetics Advertising Claims In Fashion Magazine Ads / 化妆品广告中的欺骗:分析时尚杂志广告中的化妆品广告, Jie G. Fowler, Timothy H. Reisenwitz, Les Carlson

Department of Marketing: Faculty Publications

The FDA has only focused upon the physical safety of cosmetics and has ignored the significant reasonability of advertising claims. As such, the present article is intended to examine/ascertain the extent to which cosmetics claims contain deceptive content in fashion ads. Through a content analysis, the study reported herein revealed that cosmetics claims were not evenly distributed. To that end, the preponderance of the claims appeared to be described primarily by three categories (scientific, performance and subjective). The results also showed that more cosmetics claims were classified as deceptive than were deemed as acceptable. Close examination of these trends revealed …

Copyright Or Trade Dress? Toward Ip Protection Of Multisensory Effect Designs For Immersive Virtual Environments, Elii Cho

Cardozo Arts & Entertainment Law Journal

No abstract provided.

Small Business Use Of Internet Marketing: Findings From Case Studies, Maya Demishkevich

Walden Dissertations and Doctoral Studies

Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and had fewer than 20 employees. Data came from semi-structured interviews with the small business …

Employee Conduct When Administering Government Contracts In The Defense Logistics Agency, Sandra Genevieve Haynes-Michaels

Walden Dissertations and Doctoral Studies

The Office of the Inspector General in the Department of Justice reported cases of government contracting employees accepting bribes totaling over $540 million within a 6-year period. The purpose of this case study was to explore the perceptions of government contracting managers regarding the knowledge needed to mitigate employees' unethical behaviors when administering government contracts. Previous studies on government contracting employees' unethical behaviors focused on employees' behaviors, but lacked data concerning managers' roles in mitigating employees' unethical behaviors. The study's conceptual framework was stakeholder theory. The data were gathered through semistructured interviews conducted with 21 government contracting managers in the …