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Articles 541 - 570 of 1259
Full-Text Articles in Marketing
Introduction To Special Issue, Innovations In Teaching, Deborah H. Lester
Introduction To Special Issue, Innovations In Teaching, Deborah H. Lester
Atlantic Marketing Journal
No abstract provided.
2014-June-04-Renowned Neuroscientist Leading Etsu Biomed Sciences, University Marketing And Communications, East Tennessee State University
2014-June-04-Renowned Neuroscientist Leading Etsu Biomed Sciences, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-03-Mark Flannery Named Local Compounding Pharmacist Of The Month, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2014-June-03-Mark Flannery Named Local Compounding Pharmacist Of The Month, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
3-JUN-2014
Mark Flannery Named Local Compounding Pharmacist of the Month
Homeostasis-Driven Responses To Consumer Sensations, Rhonda Hadi
Homeostasis-Driven Responses To Consumer Sensations, Rhonda Hadi
Dissertations, Theses, and Capstone Projects
This research examines the effect of experienced physical temperature on an individual's decision-making process. Reliance on emotions can function as a warming process and reliance on cognitions can function as a cooling process, hence individuals are nonconsciously induced to alter their decision-making style according to their thermoregulatory objectives. My first two studies support a thermoregulatory account by demonstrating that the mere use of cognitive versus affective processing leads to both self-reported and objective changes in body temperature, and that the adoption of a compensatory pathway can indeed aid in providing temperature-related comfort. My last three studies demonstrate that individuals adopt …
Wearing Your Heart On Your Sleeve: The Effects Of Conspicuous Compassion On Identity Signaling And Charitable Behavior, Zoe Rogers
Dissertations, Theses, and Capstone Projects
Conspicuous compassion is one type of prosocial behavior that involves the purchase and wearing of merchandise that supports a cause. This research considers the effects that conspicuous compassion has on signaling to others and signaling to the self and the factors that influence these types of signaling. This research shows that self-signaling is influenced more by whether the merchandise supported (vs. did not support) a cause, while other-signaling is more influenced by the public (vs. private) dimension of the message on the merchandise. This research also examines a two-path model of the effects of conspicuous compassion on subsequent charitable behavior, …
2014-June-02-Meet Sarah Melton, University Marketing And Communications, East Tennessee State University
2014-June-02-Meet Sarah Melton, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-02-Intervention Needed, University Marketing And Communications, East Tennessee State University
2014-June-02-Intervention Needed, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-June-02-Etsu Pharmacy Professor Makes Cover Of National Magazine, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2014-June-02-Etsu Pharmacy Professor Makes Cover Of National Magazine, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (June 2, 2014) A professor at East Tennessee State University's Bill Gatton College of Pharmacy has been featured in back-to-back issues of the magazine Pharmacy Today, a publication of the American Pharmacists Association.
In the April issue, Sarah Melton was the subject of the magazine's "Provider Status Profile." For the May issue, she is featured in the cover story, "Moving Mountains: Managing Patients with Psychiatric Disorders," and a color photograph, taken by ETSU's Larry Smith, graces the magazine's cover.
In that story, writer Sonya Collins describes how Melton has "built her career around caring for patients with mental …
Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul
Sustainability: An Examination Of Trends In The Floral Industry, Emily Gaul
Recreation, Parks, and Tourism Administration
Sustainability in the floral industry is a constantly changing subject. As more products are created for florists to use in their designs, sustainability will evolve and be redefined. The purpose of this study was to examine the sustainable trends in growing, designing, and marketing within the floral industry. As seen in the companies analyzed, each business plan constitutes a different set of practices that are utilized for the benefit of that company. An applied best practices analysis was conducted on the floral industry’s trends in sustainability. In the floral industry, businesses are shifting away from importing and focusing on local …
Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug
Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug
Communication Studies
No abstract provided.
2014-June-01-David Lilly, University Marketing And Communications, East Tennessee State University
2014-June-01-David Lilly, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Process-Based Explanation Of The Psychic Distance Paradox: Evidence From Global Virtual Teams, Peter Magnusson, Anja Schuster, Vas Taras
A Process-Based Explanation Of The Psychic Distance Paradox: Evidence From Global Virtual Teams, Peter Magnusson, Anja Schuster, Vas Taras
Marketing Faculty Publications
Previous research has found evidence of a counter-intuitive positive relationship between psychic distance and performance, which has been labeled the “psychic distance paradox”. However, there is a dearth of literature explaining the causal mechanisms that elucidates such a positive relationship. Studying the effect of team-level psychic distance on the performance of global virtual teams, we build on the input-process-outcome framework of team research, which allows the integration of process variables to provide new insights into the underlying coherences of the psychic distance paradox. These variables include the team members’ expectation of challenges as well as the level of team effort …
Sales Incentives And Sales Performance: The Moderating Effect Of Cultural Dimensions, Morten Brante
Sales Incentives And Sales Performance: The Moderating Effect Of Cultural Dimensions, Morten Brante
Dissertations, Theses and Capstone Projects
An increasingly globalized world requires businesses to operate across countries and cultures. Managing a business in international markets adds complexity and challenges that can lead to strategic mistakes in dealing with customers, employees and suppliers. Culture impacts many aspects of business. Proper management of culture can lead to competitive advantages. Companies use sales incentives to motivate their sales force and customers in an effort to optimize sales performance. Despite a growing interest in international sales research, few studies address the impact of culture on sales performance. This research will contribute by exploring the moderating effect of culture on sales incentives …
Getting Into The Minds Of Consumers, Hannah H. Chang
Getting Into The Minds Of Consumers, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
Under what circumstances are our decisions influenced by emotions? And when are we more likely to make rational, logical choices? Assistant Professor Hannah Chang of the SMU Lee Kong Chian School of Business studies the science behind how consumers make decisions.
Of Accessibility And Applicability: How Heat-Related Primes Affect Belief In “Global Warming” And “Climate Change”, Jonathon P. Schuldt, Sungjong Roh
Of Accessibility And Applicability: How Heat-Related Primes Affect Belief In “Global Warming” And “Climate Change”, Jonathon P. Schuldt, Sungjong Roh
Research Collection Lee Kong Chian School Of Business
Research shows that exposure to heat-related cues (e.g., warm temperatures, “fry” and “boil”) influences the belief that global warming exists and poses a serious threat to humans. Drawing on social-cognitive principles of concept accessibility and applicability, we hypothesized that these effects may depend on how the issue is framed, given that heat-related concepts are more compatible with “global warming” than “climate change.” Exploring this possibility, we asked campus passersby about their belief in global warming or climate change shortly after a real-life unseasonably cold weather event (i.e., snowfall during Spring; Study 1). A controlled Web experiment …
2014-May-30-Tsbdc Training Classes, University Marketing And Communications, East Tennessee State University
2014-May-30-Tsbdc Training Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-30-Treating Depression, University Marketing And Communications, East Tennessee State University
2014-May-30-Treating Depression, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-30-Improving Health, University Marketing And Communications, East Tennessee State University
2014-May-30-Improving Health, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-30-Piano Camp, University Marketing And Communications, East Tennessee State University
2014-May-30-Piano Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-30-Peter Cook Concert, University Marketing And Communications, East Tennessee State University
2014-May-30-Peter Cook Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-30-Caboose 505 Found In Time For Historical Society’S Convention At Etsu, University Marketing And Communications, East Tennessee State University
2014-May-30-Caboose 505 Found In Time For Historical Society’S Convention At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-28-‘Buttermilk And Bible Burgers’: Book Documents Appalachian Foodways, University Marketing And Communications, East Tennessee State University
2014-May-28-‘Buttermilk And Bible Burgers’: Book Documents Appalachian Foodways, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-27-Etsu Hosting Two Tennessee Governor’S Schools, University Marketing And Communications, East Tennessee State University
2014-May-27-Etsu Hosting Two Tennessee Governor’S Schools, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-23-Museum Heritage Day, University Marketing And Communications, East Tennessee State University
2014-May-23-Museum Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-23-Staff Awards 2014, University Marketing And Communications, East Tennessee State University
2014-May-23-Staff Awards 2014, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-22-Rhoton Receives Top Award From National Science Teachers Association, University Marketing And Communications, East Tennessee State University
2014-May-22-Rhoton Receives Top Award From National Science Teachers Association, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-22-New Play By Etsu Professor To Be Performed At Cincinnati Festival, University Marketing And Communications, East Tennessee State University
2014-May-22-New Play By Etsu Professor To Be Performed At Cincinnati Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-22-Blackwelder Named Among 50 Most Influential Health Care Executives, University Marketing And Communications, East Tennessee State University
2014-May-22-Blackwelder Named Among 50 Most Influential Health Care Executives, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-21-Book By Etsu’S Hossler A Culmination Of Over Three Decades Of Study, University Marketing And Communications, East Tennessee State University
2014-May-21-Book By Etsu’S Hossler A Culmination Of Over Three Decades Of Study, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-May-20-Stem Conference, University Marketing And Communications, East Tennessee State University
2014-May-20-Stem Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.