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Articles 121 - 150 of 1259
Full-Text Articles in Marketing
Asia Marketing Journal 제16권 제3호 목차
Organizational Learning As Catalyst To Technological Innovation, Jongbae Kim, David Wilemon
Organizational Learning As Catalyst To Technological Innovation, Jongbae Kim, David Wilemon
Asia Marketing Journal
With rapid change and intensive competition in the global economy, the capability to capture, absorb, develop, and transfer new knowledge is a key organizational success factor. Through effective learning, companies are more likely to develop the innovation, quality, and responsiveness essential to meet the growing expectations of customers and the disruptive threats of competitors and new technologies. In the paper the role of technological innovation and its relationship to organizational learning in managing technology-based new products are examined. Several factors which can influence the rate and effectiveness of organizational learning are identified. Barriers to learning also are discussed. Finally, several …
Successful Brand Revitalization Of Parkland Through Brand Repositioning Strategy, Jung Ok Jeon, Hyung-Shik Jung, Sukekyu Lee, Lee
Successful Brand Revitalization Of Parkland Through Brand Repositioning Strategy, Jung Ok Jeon, Hyung-Shik Jung, Sukekyu Lee, Lee
Asia Marketing Journal
Parkland, which is one of the pioneer brands in men’s fashion in Korea, specifically suits, has recently undertaken bold brand repositioning activities to respond to the fast-changing environment and to overcome limitations in its current image positioning. As a result, in a short time period, Parkland achieved remarkable marketing and communication success. This case study explains how Parkland drew successful brand repositioning from the fierce fashion market.
This study systematically analyzes the brand repositioning strategy process and implementation strategy used to resolve the conceptual and structural issues of Parkland as a mature brand. To this end, this study assesses Parkland’s …
Automotive Telematics Market Segmentation Based On Quality Expectations, Dayoung Kim, Donghee Kim, Jungsuk Oh
Automotive Telematics Market Segmentation Based On Quality Expectations, Dayoung Kim, Donghee Kim, Jungsuk Oh
Asia Marketing Journal
This paper explores the possibility of segmentation of consumers based on their quality expectations toward the automotive telematics service. Hypotheses on utilizing consumers’ expectations toward the automotive telematics service for the market segmentation and linking the segments with optimal product designs are formulated. Samples are segmented based on their perceived service quality to the service attributes from various configurations of automotive telematics service. Then, a regression analysis on the segmented groups of users is performed to check whether they have qualitatively differing evaluation on the service quality. The result indicates that the proposed segmentation is operational and differing product attributes …
Cultural Tunneling Effect, Seungkook Roh
Cultural Tunneling Effect, Seungkook Roh
Asia Marketing Journal
Many researchers have analyzed the relationship between the financial success patterns of a motion picture and many other factors, such as the production cost, marketing, stars, awards, reviews, genre, and rating. Through these studies, many researchers and investors concluded that big budgets to make a blockbuster movie can serve as an insurance policy to meet their ROI; thus the box office is dominated by blockbuster movies. High-budget blockbuster movies are more likely to receive attention because these movies are more recognizable given their high expenses for production and casting. Therefore, audiences choose blockbusters in an effort to reduce the searching …
To Bid Or Not To Bid?, Yingying Ma, Luping Sun
To Bid Or Not To Bid?, Yingying Ma, Luping Sun
Asia Marketing Journal
The selection of keywords for bidding is a critical component of paid search advertising. When the number of possible keywords is enormous, it becomes difficult to choose the best keywords for advertising and then subsequently to assess their effect. To this end, we propose an ultrahigh dimensional keyword selection approach that not only reduces the dimension for selections, but also generates the top listed keywords for profits. An empirical analysis using a unique panel dataset from a large online clothes retailer that advertises on the largest search engine in China (i.e., Baidu) is presented to illustrate the usefulness of our …
2014-October-31-Mystical Arts Of Tibet Tour Coming To Etsu, University Marketing And Communications, East Tennessee State University
2014-October-31-Mystical Arts Of Tibet Tour Coming To Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-31-Etsu’S Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University
2014-October-31-Etsu’S Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
How Consumer Characteristics Moderate Time Effects On Online Purchase Preference, Zhen Li, Lin Huang
How Consumer Characteristics Moderate Time Effects On Online Purchase Preference, Zhen Li, Lin Huang
Asia Marketing Journal
In this paper, we posit that time-related effects (i.e., the importance of saving time) on patronage preference for shopping online will be moderated by consumer characteristics. To explore these moderating effects, we empirically examine the moderating roles of consumer characteristics on the respective effects of shopping-time-saved and delivery on online purchase preference. On the basis of analyses performed on data gleaned from an Internet-based survey, this study demonstrate that time effects related to both shopping-time-saved and delivery on online purchase preference are more pronounced for consumers who are male, young, and more starved for time. In addition, the effect of …
2014-October-31-Two Etsu Doctors Return From Medical Outreach Trip To India, University Marketing And Communications, East Tennessee State University
2014-October-31-Two Etsu Doctors Return From Medical Outreach Trip To India, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-30-Homecoming Art And Craft Sale To Be Held At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
2014-October-30-Homecoming Art And Craft Sale To Be Held At Slocumb Galleries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-30-Sweet Honey In The Rock To Bring A Cappella Harmonies To Etsu Stage, University Marketing And Communications, East Tennessee State University
2014-October-30-Sweet Honey In The Rock To Bring A Cappella Harmonies To Etsu Stage, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-30-Montess Burt, University Marketing And Communications, East Tennessee State University
2014-October-30-Montess Burt, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-29-Etsu To Offer Linkedin Workshop For Students And The Public, University Marketing And Communications, East Tennessee State University
2014-October-29-Etsu To Offer Linkedin Workshop For Students And The Public, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-29-Film Created By Etsu Faculty To Screen At Asheville Cinema Festival, University Marketing And Communications, East Tennessee State University
2014-October-29-Film Created By Etsu Faculty To Screen At Asheville Cinema Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-29-Grape Expectations, University Marketing And Communications, East Tennessee State University
2014-October-29-Grape Expectations, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-10-28-Washington County Commission Commits $1 Million To Etsu Arts Initiative, University Marketing And Communications, East Tennessee State University
2014-10-28-Washington County Commission Commits $1 Million To Etsu Arts Initiative, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Oklahoma!, University Marketing And Communications, East Tennessee State University
2014-10-28-Oklahoma!, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Dr. Martin Olsen, University Marketing And Communications, East Tennessee State University
2014-10-28-Dr. Martin Olsen, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Retirees Association, University Marketing And Communications, East Tennessee State University
2014-10-28-Retirees Association, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Etsu Designated As Olympic Training Site For Bobsled, University Marketing And Communications, East Tennessee State University
2014-10-28-Etsu Designated As Olympic Training Site For Bobsled, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Homecoming 2014 Bringing ‘Mardi Gras’ To Etsu, University Marketing And Communications, East Tennessee State University
2014-10-28-Homecoming 2014 Bringing ‘Mardi Gras’ To Etsu, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Strategic Budget Realignment Initiative, University Marketing And Communications, East Tennessee State University
2014-10-28-Strategic Budget Realignment Initiative, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Bailey, Schetzina Named 2014 Notable Women, University Marketing And Communications, East Tennessee State University
2014-10-28-Bailey, Schetzina Named 2014 Notable Women, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Physician-Pharmacist Collaboration, University Marketing And Communications, East Tennessee State University
2014-10-28-Physician-Pharmacist Collaboration, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Sandra Ritchie Named Outstanding Staff Senator, University Marketing And Communications, East Tennessee State University
2014-10-28-Sandra Ritchie Named Outstanding Staff Senator, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Etsu Unveils New Scholarship Opportunities, University Marketing And Communications, East Tennessee State University
2014-10-28-Etsu Unveils New Scholarship Opportunities, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-10-28-Larry Smith Receives 2014 Career Award, University Marketing And Communications, East Tennessee State University
2014-10-28-Larry Smith Receives 2014 Career Award, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-October-28-Cross, Blackwelder Featured In ‘Pharmacy Today’ On Pharmacy, Medical Collaboration, University Marketing And Communications, East Tennessee State University
2014-October-28-Cross, Blackwelder Featured In ‘Pharmacy Today’ On Pharmacy, Medical Collaboration, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-October-28-Tsbdc At Etsu To Offer A Small Business Instagram Training Class, University Marketing And Communications, East Tennessee State University
2014-October-28-Tsbdc At Etsu To Offer A Small Business Instagram Training Class, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.