Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (833)
- Higher Education (823)
- Social and Behavioral Sciences (110)
- Advertising and Promotion Management (61)
- Accounting (34)
-
- Communication (32)
- Economics (30)
- Business and Corporate Communications (25)
- Finance and Financial Management (25)
- Entrepreneurial and Small Business Operations (23)
- Business Administration, Management, and Operations (19)
- Public Affairs, Public Policy and Public Administration (19)
- Sales and Merchandising (19)
- Arts and Humanities (18)
- Library and Information Science (13)
- Public Relations and Advertising (13)
- Hospitality Administration and Management (12)
- Public Affairs (12)
- Social Media (12)
- Tourism and Travel (12)
- International Business (11)
- Psychology (10)
- Agribusiness (9)
- Life Sciences (9)
- Mass Communication (9)
- Organizational Behavior and Theory (9)
- Sociology (9)
- Other Business (8)
- Institution
-
- East Tennessee State University (801)
- Georgia Southern University (62)
- Kennesaw State University (48)
- Asia Marketing Journal (AMJ) (35)
- De La Salle University (23)
-
- Singapore Management University (17)
- Institute of Business Administration (16)
- Liberty University (15)
- Marquette University (15)
- University of Nevada, Las Vegas (14)
- Morehead State University (12)
- California Polytechnic State University, San Luis Obispo (11)
- Cleveland State University (10)
- Munster Technological University (9)
- University of Kentucky (9)
- University of Nebraska - Lincoln (8)
- Southwestern Oklahoma State University (7)
- University of Nebraska at Omaha (6)
- Brigham Young University (5)
- Chapman University (5)
- Louisiana Tech University (5)
- Loyola Marymount University and Loyola Law School (5)
- Old Dominion University (4)
- Purdue University (4)
- The University of San Francisco (4)
- University of Arkansas, Fayetteville (4)
- University of South Florida (4)
- University of Texas Rio Grande Valley (4)
- Utah State University (4)
- Western Kentucky University (4)
- Keyword
-
- Marketing (53)
- Association of Marketing Theory and Practice Proceedings 2014 (50)
- Social media (20)
- Advertising (14)
- Consumer behavior (14)
-
- Sport Marketing (9)
- Ethics (8)
- Internet (8)
- Library marketing (8)
- Library posters (8)
- Library promotion (8)
- READ (8)
- Marketing research (7)
- Public relations (7)
- Social Media (7)
- Sustainability (7)
- General papers (6)
- Non-Profit Marketing (6)
- Service Marketing (6)
- Branding (5)
- Ireland (5)
- Marketing Education (5)
- Marketing management (5)
- Relationship marketing (5)
- Social sciences (5)
- Brand (4)
- Brand equity (4)
- Brand management (4)
- Business (4)
- CRM (4)
- Publication
-
- ETSU News (735)
- Accent [newsletter] (64)
- AMTP Proceedings 2014 (50)
- Asia Marketing Journal (35)
- Atlantic Marketing Journal (30)
-
- DLSU Business & Economics Review (23)
- International Conference on Marketing (14)
- Marketing Faculty Research and Publications (13)
- Morehead State Press Release Archive, 1961 to the Present (12)
- Research Collection Lee Kong Chian School Of Business (11)
- Business Faculty Publications (9)
- Journal of Applied Marketing Theory (9)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (9)
- Library Marketing Materials (8)
- Marketing Faculty Publications (8)
- Dissertations, Theses and Capstone Projects (7)
- Oklahoma Research Day Abstracts (7)
- Senior Honors Theses (7)
- Doctoral Dissertations (6)
- Masters Theses (6)
- Theses (6)
- Faculty Publications (5)
- Marketing & Business Law Faculty Works (5)
- Marketing & Entrepreneurship Faculty Publications (4)
- Marketing and Strategy Faculty Publications (4)
- Open Access Theses (4)
- USF Tampa Graduate Theses and Dissertations (4)
- College of Journalism and Mass Communications: Student Advertising Projects (3)
- Department of Marketing Faculty Scholarship and Creative Works (3)
- Faculty Articles (3)
- Publication Type
- File Type
Articles 1111 - 1140 of 1259
Full-Text Articles in Marketing
2014-Etsu Pharmacy Student Awarded Prestigious Summer Internship At Johns Hopkins, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2014-Etsu Pharmacy Student Awarded Prestigious Summer Internship At Johns Hopkins, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY A student in the Gatton College of Pharmacy at East Tennessee State University has been awarded a prestigious summer internship at Johns Hopkins University.
Shannon Parkey, a second-year pharmacy student at ETSU, will spend the summer taking part in the Johns Hopkins Pharmacy Internship Program through which she will work at the Johns Hopkins Weinberg Outpatient Pharmacy in Baltimore.
The pharmacy, located in The Sidney Kimmel Comprehensive Cancer Center, services approximately 140 acute care beds and two high-volume outpatient oncology infusion centers.
The acute care patient areas include surgery, medical oncology, benign hematology, hematologic malignancies and bone marrow …
American Pharmacists Month, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
American Pharmacists Month, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
In recognition of American Pharmacists Month (APhM), the Johnson City Board of Commissioners presented the East Tennessee State University Bill Gatton College of Pharmacy student pharmacists a proclamation declaring October as American Pharmacists Month in Johnson City, TN.
Etsu Establishes Center For Prescription Drug Abuse Prevention And Treatment, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Etsu Establishes Center For Prescription Drug Abuse Prevention And Treatment, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY East Tennessee State University announced Wednesday its establishment of a new, interprofessional research center at the institution that will focus on one of the most significant health issues plaguing both the region and much of the nation.
Prescription drug abuse is a national epidemic and our region has been hit very hard by it, said Dr. Robert Pack, associate dean in the ETSU College of Public Health. The United States consumes twice as many opioids per capita than the next closest nation. Among leading states, after Alabama, Tennessee is a close second for opioids consumed per person. And …
Etsu Fellow Receives Grant To Study Prescription Drug Abuse On College Campuses, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Etsu Fellow Receives Grant To Study Prescription Drug Abuse On College Campuses, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY A $40,000 grant from the Tennessee Board of Regents is helping one East Tennessee State University fellow continue his long-standing interest in studying prescription drug abuse.
Dr. Rajkumar Sevak, one of two inaugural fellows at the Bill Gatton College of Pharmacy at East Tennessee State University, was awarded the TBR grant to conduct research related to prescription stimulant misuse on college campuses.
Ive always been fascinated about why people take prescription stimulants non-medically, said Sevak, who has conducted research on the topic in the past through his work as a faculty member at the University of California, Los …
Etsu Leads Community Roundtable On Opioid Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Etsu Leads Community Roundtable On Opioid Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
East Tennessee State University’s Bill Gatton College of Pharmacy and Center for Prescription Drug Abuse Prevention and Treatment hosted a roundtable discussion on Tuesday morning for key players in the community, as well as ETSU faculty, on the topic of opioid abuse, prevention and treatment. Angela Hagaman, director of operations for the Center for Prescription Drug Abuse Prevention and Treatment, led the discussion on many topics including treatment, education and ways to better engage the community.
“We started this conversation talking about connection, relationship and empathy,” said Hagaman, wrapping up the discussion. “We are doing many things successfully, but we …
Etsu's Future Pharmacists Offer Analyses On Herbal Elixirs, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Etsu's Future Pharmacists Offer Analyses On Herbal Elixirs, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
While patrons of the Mall at Johnson City may have been hoping to find time to shop, a group of East Tennessee State University students were on hand to talk shop about the pros and cons of natural medicines.
On Monday afternoon in the malls lower level, groups of students from ETSUs Bill Gatton College of Pharmacy provided passersby with information, research and conclusions on the effectiveness of a variety of herbal medicines and home remedies.
For the past seven years, the college has facilitated the presentation to educate the public on the health benefits, if any, of popular herbs …
Etsu's Gatton College Of Pharmacy Creating Training Resource For Pharmacy Students, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Etsu's Gatton College Of Pharmacy Creating Training Resource For Pharmacy Students, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – The Bill Gatton College of Pharmacy at East Tennessee State University’s Delta Epsilon chapter of the academic honor society Rho Chi recently received a grant to help create a valuable resource for students.
The $500 grant, obtained by assistant professor and the ETSU chapter co-advisor Dr. Cortney Mospan, will allow the college to create an online arena in which fourth-year pharmacy students at ETSU can log in for guidance in finding post-graduation training positions.
The project is being called the “Online Residency Preparation Site Sponsoring Applicant Success.”
“It will focus on how to find information about programs, …
Gatton Ph.D. Student Receives Prestigious Award, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Gatton Ph.D. Student Receives Prestigious Award, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Hannah Oakes, Ph.D. student in the laboratory of Dr. Brooks Pond, recently received a prestigious American Foundation for Pharmaceutical Education (AFPE) Pre-Doctoral Research Fellowship. This highly competitive fellowship includes $10,000 per year to be utilized toward research and educational costs. As part of the application process, Hannah submitted a research proposal, as well as a CV, personal statement, and letters of recommendation. The review panel selected recipients based on the novelty, relevance, and feasibility of their proposed research, their academic achievement, their leadership skills and experience, their publication record, and their communication skills.
Some information about the award:
The primary …
Notes From The Field- Tipton Experiences Rural Appalachia, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Notes From The Field- Tipton Experiences Rural Appalachia, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Meet P4 Payton Tipton, of Jonesborough, TN, who grew up in the Appalachian region and wanted to learn more about the culture as part of her rotation.
What did you do while on rotation?
PT: For the first part of the rotation, we worked in Rogersville (TN) at a federally qualified health center. We helped out in the pharmacy and counseled patients on their prescriptions. We also did a lot of medication therapy management. For the last week of rotation, we had didactic lectures in the mornings and did fun activities in the afternoons. Activities included: white water rafting, bike …
2014-Pharmacy Website, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2014-Pharmacy Website, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
The Bill Gatton College of Pharmacy is excited to be launching a new website on August 1, 2014! The college is revamping the look and feel or their website to provide easier access to information and present a graphic layout.
The site will be responsive to all the various devices, so that user will be presented with pages that are easy to navigate on all platforms, from cell phones, to tablets to desktops.
Prospective and current students will find sections that have information just for them, and all visitors can find out about the great programs that the Bill Gatton …
Bgcop Students Compare Notes On Scotland Visit, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Bgcop Students Compare Notes On Scotland Visit, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Students Aaron Garst and Tyler Finocchio from East Tennessee University, and Emily Hoeksema and Brandi Sherbert from the Medical University of South Carolina spent four weeks in Aberdeen working alongside RGU students and observing pharmacy professionals in a variety of settings across Scotland.
It was the students' first visit to Scotland and they spent time learning about how pharmacy is taught and practiced in the country as well as enjoying a number of activities and visits around the north-east and in the Highlands.
Lecturers at RGU's School of Pharmacy and Life Sciences organised a number of visits for the students, …
Etsu Pharmacy Professor Working To Improve Effectiveness Of Cancer Drugs, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Etsu Pharmacy Professor Working To Improve Effectiveness Of Cancer Drugs, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY Dr. Zac Walls arrived at East Tennessee State University in 2011 and has been working ever since to improve drugs used to treat certain cancers.
An assistant professor in the Gatton College of Pharmacy, Walls currently is focusing much of his research on doxorubicin, one of the most successful drugs used in the treatment of ovarian cancer.
Im trying to reformulate the drug to make it even better, Walls said.
Due to the way the chemotherapy drug enters a cancer cell, much of it gets trapped inside an endosome, which is the compartment inside the cell that is …
Inaugural Fellows At Etsus Gatton College Of Pharmacy Entrenched In Research, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Inaugural Fellows At Etsus Gatton College Of Pharmacy Entrenched In Research, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY As the first two fellows ever at East Tennessee State Universitys Bill Gatton College of Pharmacy, Dr. Daniel Ventricelli and Dr. Rajkumar Sevak are setting the bar high for themselves and for future participants in the new fellowship program.
Established this year, the Community Pharmacy Practice Research Fellowship is a two- to three-year training program that emphasizes practice-based research, particularly in the realm of prescription drug abuse.
This is a great way to bridge community pharmacy practice and research, said Dr. Nick Hagemeier, assistant professor with the College of Pharmacy and mentor for the fellows. Our profession offers …
The Effects Of Food Safety Standards On Trade And Welfare: The Case Of Eu Shrimp Imports, Xiaoqian Li
The Effects Of Food Safety Standards On Trade And Welfare: The Case Of Eu Shrimp Imports, Xiaoqian Li
Theses and Dissertations--Agricultural Economics
This research explores the link between a gravity model and welfare frameworks and then applies the quantitative model system to analyze how trade and welfare is affected by the Minimum Required Performance Limits (MRPL) in the shrimp importing market of European Union.
The quantitative model system consists of two parts: first, this study uses the “phi-ness” gravity model to investigate the trade effects of MRPL on EU shrimp market. The “phi-ness” gravity model partitions the standard variables to avoid biased estimation caused by the correlation between time and country fixed effects and policy variables. The Poisson Pseudo Maximum Likelihood (PPML) …
Student Pharmacist Magazine Article, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Student Pharmacist Magazine Article, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Read this article published in Student Pharmacist Magazine by P4 student Abby Surles.
http://www.pharmacist.com/say-yes-interprofessional-practice
Public Invited To Sept. 19 Talk On Prescription Drug Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Public Invited To Sept. 19 Talk On Prescription Drug Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY Dr. Sarah Melton, a professor in East Tennessee State Universitys Bill Gatton College of Pharmacy, will lead the College of Public Healths Grand Rounds event slated to take place on Friday, Sept. 19, from 12-1 p.m.
Melton will be joined by members of the pharmacy schools organization, Generation Rx. Their talk will focus on prescription drug abuse in the Appalachian Region. It will be based on an interprofessional approach to appropriate use of controlled substances.
The event will take place in Room 116 of Lamb Hall.
It is open to all students, faculty and staff at ETSU as …
Pharmacy Students To Host Medicare Part D Enrollment Events In Johnson City, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Pharmacy Students To Host Medicare Part D Enrollment Events In Johnson City, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
For anyone interested in enrolling in Medicare Part D, student groups from Bill Gatton College of Pharmacy at East Tennessee State University are hosting several Saturday events in Johnson City, TN. The events are free and open to the public.
Pharmacy students will guide participants on how to use the online registration tool, explore individual plan options and answer questions. Participants will need to bring their red, white and blue Medicare card as well as a full list of current medications.
The schedule is as follows:
Saturday, Oct. 13
- Johnson City Senior Center, West Towne Pharmacy, the Johnson City Health …
Consumers' Perceptions Towards Sustainability: A Cross-Cultural Analysis, Mertcan Tascioglu
Consumers' Perceptions Towards Sustainability: A Cross-Cultural Analysis, Mertcan Tascioglu
College of Graduate Studies: Theses & Dissertations
Sustainability has become a subject of increasing concern to academics and practitioners in recent years. Increasing consumer demand for socially responsible products encouraged supply chains to put increasing emphasis on sustainability. In adapting sustainability practices consumers play a very important role for supply chains. Thus this dissertation examines consumers’ perceptions towards sustainability practices. Although most previous research has examined environmental sustainability practices, the social dimension of sustainability has received little attention. This dissertation attempts to explore both environmental and social sustainability and their effects on consumer perceptions in different cultural contexts and price levels. Two scenario based experiments are utilized. …
Political Ideology And Consumer Preferences, Adam Farmer
Political Ideology And Consumer Preferences, Adam Farmer
Theses and Dissertations--Marketing and Supply Chain
Despite continued polarization along political party lines, it remains unclear how differences in political ideology impact the choices consumers make. The results of seven studies indicate that political ideology profoundly influences the way consumers think and behave. Liberals and conservatives are systematically drawn to distinct choice preferences where liberals prefer hedonic, novel, and desirable options, while conservatives prefer utilitarian, status quo, and feasible options. These findings are robust for multiple measures of political ideology across multiple choice sets. Differences in behavior are explained by the amount of deliberation used for a given decision. Liberals deliberate more than conservatives as they …
Evolutionary Motives And Consumer Food Choice In Romantic Relationships, William Robert (Rob) Richerson Iii
Evolutionary Motives And Consumer Food Choice In Romantic Relationships, William Robert (Rob) Richerson Iii
Theses and Dissertations--Marketing and Supply Chain
This research examines the evolutionary eating patterns of consumers when eating with those they are in relationships with, moving beyond eating decisions made in isolation or in the presence of strangers. Across three studies, unique patterns of consumption emerge when males and females are in different stages of romantic relationships. I demonstrate that the evolutionary motives of mate acquisition and mate retention drive eating patterns for relationship partners relative to their gender. I show that females match the eating habits of males at early stages in the relationship but are more independent later in the relationship, while males match eating …
Does Information And Communication Technology Improve Job Satisfaction? The Moderating Role Of Sales Technology Orientation, Yam Limbu, C Jayachandran, Barry J. Babin
Does Information And Communication Technology Improve Job Satisfaction? The Moderating Role Of Sales Technology Orientation, Yam Limbu, C Jayachandran, Barry J. Babin
Department of Marketing Faculty Scholarship and Creative Works
Empirical research concerning the role of information and communication technology (ICT) in shaping business-to-business salesforce job satisfaction remains relatively scarce. The authors propose and empirically test a causal model that theoretically represents structural relationships among factors comprising ICT and eventual salesperson job satisfaction. Study results indicate that ICT indirectly influences job satisfaction through salesforce administrative performance. While ICT infrastructure, training, and support positively relate to administrative performance, none of them influence outcome performance significantly. In addition, salesperson technology orientation moderates the effect of both ICT infrastructure and support on job satisfaction. Managerial insights and implications from the research are discussed.
Using Inoculation Messages To Protect “Stay In The Market” Beliefs During Financial Crises, Lindsay Lyles Dillingham
Using Inoculation Messages To Protect “Stay In The Market” Beliefs During Financial Crises, Lindsay Lyles Dillingham
Theses and Dissertations--Communication
This paper focuses on the problem of collapsed “stay in the market” (SIM) beliefs during financial crises. The primary purpose of this investigation was to ascertain whether or not inoculation messages represent a viable communication strategy to preemptively protect SIM beliefs during forthcoming financial crises. Ancillary purposes of this study were to further investigate the role of print and video crises, explicit instructions regarding post-inoculation talk (PIT), and gain and loss frame inoculation messages on the inoculation process. This study used a between subjects factorial design (3 x 2 plus four additional conditions) to explore ten hypotheses. Data collected from …
The Impact Of Attitudinal Ambivalence On Weight Loss Decisions: Consequences And Mitigating Factors, Bui My, Courtney Droms, Georgiana Cracium
The Impact Of Attitudinal Ambivalence On Weight Loss Decisions: Consequences And Mitigating Factors, Bui My, Courtney Droms, Georgiana Cracium
Scholarship and Professional Work - Business
This research takes a new look at individuals' attitudes and intentions towards losing weight. Study 1 examines the relationship among those interested in losing weight and individual self-evaluative ambivalence on attitude towards trying to achieve a weight loss goal and the intentions to achieve the weight loss goal. For Study 2, a between-subjects experimental design, where attitudinal ambivalence and prior outcome feedback were manipulated and self-efficacy was measured, is conducted to examine attitude towards eating healthier and intention to change eating behaviours. Findings across the two studies show that attitudinal ambivalence about the self and the individual's abilities and motivation …
Smart Phone Purchasing Habits Among The University Of New Hampshire Students, Alexa Lomonaco
Smart Phone Purchasing Habits Among The University Of New Hampshire Students, Alexa Lomonaco
Honors Theses and Capstones
College students are more connected to technology now than ever, especially because a smart phone that has all of the capabilities of a computer is right in their pockets. This study delves into why students at the University of New Hampshire purchase their smart phones, how they use their smart phones, and how to better market toward profitable segments. The two segments found were the technology buffs, who are smart phone experts and are constantly on their devices, and the practical users who mainly use their smart phones for texting and calling. The results from the study showed that students …
The Role Of Social Norms In Consumers' Evaluations Of Brands From Emerging Countries, Shuang Yang
The Role Of Social Norms In Consumers' Evaluations Of Brands From Emerging Countries, Shuang Yang
Open Access Theses & Dissertations
In prior studies, the effects of country of origin (COO) on purchase intention have been explained by signaling theory, the elaboration likelihood model and categorization theory. However, none of these theories explains the role social norms play in COO effects. Applying the theory of reasoned action (TRA), this study proposes that COO influences purchase intention through attitudes and social norms. This proposed model explains the joint effect of quality perceptions, consumer animosity, and perceived social pressure on purchase intention. The moderation effect of collectivism/individualism culture is also tested.
The research findings support the proposed model. Specifically, the results suggest that …
Internationalization Dilemma For Brazilian Firms: China Vs. The Greater Mercosur Region, Syed H. Akhter, Marcilio Machado
Internationalization Dilemma For Brazilian Firms: China Vs. The Greater Mercosur Region, Syed H. Akhter, Marcilio Machado
Marketing Faculty Research and Publications
Purpose
The purpose of this paper is to explore, using the conceptual frameworks of psychic distance and resource-based view, how Brazilian firms resolve strategic dilemma. Brazilian firms face a strategic dilemma about whether to diversify and exploit the rapidly growing markets of China or to protect and expand the established markets of the Greater Mercosur region. The strategic responses of Brazilian business to business firms are examined within the context of internationalization decisions.
Design/methodology/approach
The paper takes a qualitative approach to study the decisions taken by Brazilian firms to deal with the strategic dilemma arising from competitive developments in domestic …
Low-Income Consumers In Brazil: Nuances Of A Market That Can No Longer Be Ignored, Luiz Antonio Slongo, Carlos Sergio Valdez Saldanha, Syed H. Akhter
Low-Income Consumers In Brazil: Nuances Of A Market That Can No Longer Be Ignored, Luiz Antonio Slongo, Carlos Sergio Valdez Saldanha, Syed H. Akhter
Marketing Faculty Research and Publications
The main goal of this paper is to better understand the low income Brazilian market, supported by two basic concepts: price unfairness and perceived product value. In order to meet the research objective a qualitative approach, based on two methodological procedures – observation and in-depth interviews –, was used. The findings indicate that small neighborhood retailers, despite lacking adequate physical infrastructure and management skills, play an important role in meeting the needs of low-income consumers. They offer convenience, personalized services, easy and uncomplicated credit (on an informal basis), and a product mix that matches the needs and desires of their …
Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No, Jason Flores, Arne Baruca, Robert Saldivar
Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No, Jason Flores, Arne Baruca, Robert Saldivar
Marketing Faculty Publications (Archived)
Advancements in the development of neuroscience have created the capacity for neuroscientific methods to be applied to marketing science and ultimately marketing practice. As a relatively nascent subfield in marketing, neuromarketing applies neuroscientific methods to study consumer reactions to specific marketing related stimuli. This study analyzes the use of neuromarketing by for-profit and non-profit organizations from an ethical perspective based on consumers’ point of view. The implications of consumers’ ethical judgments are also explored. The empirical evidence indicates that consumers perceive the use of neuromarketing-based marketing tactics by for-profit organizations to be unethical, yet the same tactics are considered ethical …
The Impact Of Salesperson Listening: A Multi-Faceted Research Approach, Emily A. Goad
The Impact Of Salesperson Listening: A Multi-Faceted Research Approach, Emily A. Goad
Marketing Dissertations - Archive
Relationships are based on communication between parties; an important aspect of communication that is necessary for building long-term relationships is listening (Ingram et al. 1992). In sales, researchers have posited that salespeople's relationships with their customers are strengthened when salespeople consistently have effective listening skills (Ramsey and Sohi 1997; Marshall et al. 2003). Given the importance of listening in relationship building and the sales context, this dissertation examines salesperson listening from varying research approaches in three essays. First, a meta-analysis was conducted to synthesize existing empirical research on listening to empirically assess the research stream of salesperson listening. This meta-analysis …
Do We Have Zero Privacy In Transportation? An Exploratory Study Of Video Surveillance Systems, Michael Latta
Do We Have Zero Privacy In Transportation? An Exploratory Study Of Video Surveillance Systems, Michael Latta
AMTP Proceedings 2014
The extent of and ethics of video surveillance has moved the conversation about privacy and surveillance from the internet to the camera, from home to transportation systems, and from static to real time marketing analytics. The issue of privacy and surveillance is international in scope for transportation surveillance, since, like the internet, transportation knows no borders and there are no limits on transportation types where surveillance of the public can be done routinely. The extent of surveillance systems worldwide is not well documented. This exploratory study seeks to document the extent of surveillance video camera systems around the world used …