Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (372)
- Higher Education (349)
- Social and Behavioral Sciences (93)
- Advertising and Promotion Management (50)
- Communication (33)
-
- Arts and Humanities (28)
- Business Administration, Management, and Operations (25)
- Business and Corporate Communications (18)
- Economics (17)
- Public Affairs, Public Policy and Public Administration (17)
- Library and Information Science (16)
- Public Relations and Advertising (15)
- Art and Design (14)
- Public Affairs (14)
- Mass Communication (13)
- Accounting (12)
- Finance and Financial Management (11)
- Graphic Design (11)
- Art and Materials Conservation (10)
- Book and Paper (10)
- Communication Technology and New Media (10)
- Entrepreneurial and Small Business Operations (10)
- Illustration (10)
- Sales and Merchandising (10)
- History (9)
- Tourism and Travel (9)
- Management Sciences and Quantitative Methods (7)
- Physical Sciences and Mathematics (7)
- Institution
-
- East Tennessee State University (332)
- Georgia Southern University (74)
- Kennesaw State University (44)
- Asia Marketing Journal (AMJ) (36)
- Johnson & Wales University (14)
-
- Morehead State University (13)
- Singapore Management University (13)
- California Polytechnic State University, San Luis Obispo (11)
- De La Salle University (11)
- Munster Technological University (10)
- Liberty University (8)
- Utah State University (8)
- Western Kentucky University (8)
- Marquette University (7)
- Embry-Riddle Aeronautical University (6)
- Purdue University (6)
- Roger Williams University (6)
- Technological University Dublin (6)
- University of Arkansas, Fayetteville (6)
- University of Nebraska - Lincoln (5)
- University of Nevada, Las Vegas (5)
- University of South Florida (5)
- Brigham Young University (4)
- Old Dominion University (4)
- University of Nebraska at Omaha (4)
- University of New Hampshire (4)
- Western Michigan University (4)
- Bryant University (3)
- Louisiana Tech University (3)
- Sacred Heart University (3)
- Keyword
-
- Association of Marketing Theory and Practice Proceedings 2013 (54)
- Marketing (48)
- Social media (22)
- Consumer behavior (19)
- Branding (16)
-
- Advertising (14)
- Association of Marketing Theory and Practice Proceedings 2014 (14)
- Providence (14)
- RI (14)
- Demographics (12)
- Internet (12)
- Marketing education (12)
- Ethics (11)
- Marketing research (11)
- Public relations (11)
- Johnson & Wales University Library (10)
- Non-Profit Marketing (10)
- Service marketing (10)
- The Raymond Earl Oetgen Menu Collection (10)
- Social sciences (9)
- Strategy (9)
- Marketing management (8)
- California (7)
- Sport marketing (7)
- Communication (6)
- Education (6)
- General papers (6)
- Higher education (6)
- Library marketing (6)
- Library posters (6)
- Publication
-
- ETSU News (332)
- AMTP Proceedings 2013 (68)
- Asia Marketing Journal (36)
- Atlantic Marketing Journal (25)
- Library Marketing Materials (13)
-
- Morehead State Press Release Archive, 1961 to the Present (13)
- DLSU Business & Economics Review (11)
- The Raymond Earl Oetgen Menu Collection (10)
- Research Collection Lee Kong Chian School Of Business (9)
- Theses (8)
- Masters Theses (7)
- Honors Theses (6)
- Journal of Applied Marketing Theory (6)
- Management Faculty Publications (5)
- Manuscript Collection Finding Aids (5)
- Marketing Faculty Research and Publications (5)
- Graduate Theses and Dissertations (4)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (4)
- USF Tampa Graduate Theses and Dissertations (4)
- Articles (3)
- College of Business: Dissertations, Theses, and Student Research (3)
- Dissertations, Theses and Capstone Projects (3)
- Doctoral Dissertations (3)
- Electronic Theses and Dissertations (3)
- Faculty Publications (3)
- Honors Theses and Capstones (3)
- Journalism (3)
- Management, Marketing and Operations - Daytona Beach (3)
- Marketing & Entrepreneurship Faculty Publications (3)
- Marketing and Strategy Faculty Publications (3)
- Publication Type
Articles 91 - 120 of 725
Full-Text Articles in Marketing
2013-November-10-Etsu - Brandon Farmer, University Marketing And Communications, East Tennessee State University
2013-November-10-Etsu - Brandon Farmer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-10-'Milestones: Legends Of The Doc Watson Clan' Produced By Roy Andrade, University Marketing And Communications, East Tennessee State University
2013-November-10-'Milestones: Legends Of The Doc Watson Clan' Produced By Roy Andrade, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-08-Biotechnical Food Flick, University Marketing And Communications, East Tennessee State University
2013-November-08-Biotechnical Food Flick, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-08-Kingsport M.S.W., University Marketing And Communications, East Tennessee State University
2013-November-08-Kingsport M.S.W., University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-08-November Story Slam To Focus On ‘Thanks For The Memories’ Theme, University Marketing And Communications, East Tennessee State University
2013-November-08-November Story Slam To Focus On ‘Thanks For The Memories’ Theme, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-08-B.F.A. Fall 2013, University Marketing And Communications, East Tennessee State University
2013-November-08-B.F.A. Fall 2013, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-08-Storyteller Elizabeth Ellis To Speak At Etsu, University Marketing And Communications, East Tennessee State University
2013-November-08-Storyteller Elizabeth Ellis To Speak At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-06-Yasoo Health Launches From Etsu’S Innovation Laboratory, University Marketing And Communications, East Tennessee State University
2013-November-06-Yasoo Health Launches From Etsu’S Innovation Laboratory, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-06-Big Fall Show, University Marketing And Communications, East Tennessee State University
2013-November-06-Big Fall Show, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-05-Wets-Fm’S Wayne Winkler To Speak As Part Of Reece Museum Grand Reopening, University Marketing And Communications, East Tennessee State University
2013-November-05-Wets-Fm’S Wayne Winkler To Speak As Part Of Reece Museum Grand Reopening, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-05-Gems & Minerals, University Marketing And Communications, East Tennessee State University
2013-November-05-Gems & Minerals, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-05-Etsu To Host Tri-Cities Financial Aid Night, University Marketing And Communications, East Tennessee State University
2013-November-05-Etsu To Host Tri-Cities Financial Aid Night, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-04-Tsbdc At Etsu To Offer November Training Classes For Small Businesses, University Marketing And Communications, East Tennessee State University
2013-November-04-Tsbdc At Etsu To Offer November Training Classes For Small Businesses, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-04-Climate Change: Truth And Consequences, A Globalperspective, University Marketing And Communications, East Tennessee State University
2013-November-04-Climate Change: Truth And Consequences, A Globalperspective, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-04-Etsu To Hold Veterans Day Ceremony, University Marketing And Communications, East Tennessee State University
2013-November-04-Etsu To Hold Veterans Day Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Indonesian Tourism’S Golden Moment, Singapore Management University
Indonesian Tourism’S Golden Moment, Singapore Management University
Perspectives@SMU
With a successful transition to luxury lifestyles in just a couple of generations, Indonesia’s next tourism hurdle is competitiveness. Once Indonesia’s key non-oil and gas revenue earner, luxury tourism needs to compete aggressively for the tourist dollar.
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. David Evans, Assistant Vice President for Library Services and Dean of the Horace W. Sturgis Library.
Book: How I Became A Pirate, written by Melinda Long and illustrated by David Shannon. San Diego: Harcourt Inc., 2003.
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Jennifer Young, Systems Librarian.
Book: The Accidental Systems Librarian, by Nicole C. Engard with Rachel Singer Gordon. Medford NJ: Information Today Inc., 2003.
2013-November-01-'Astro4u' Textbook, University Marketing And Communications, East Tennessee State University
2013-November-01-'Astro4u' Textbook, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-01-Hall Of Fame College Of Business And Technology, University Marketing And Communications, East Tennessee State University
2013-November-01-Hall Of Fame College Of Business And Technology, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-01-Star Party To Show How Visitors Can ‘See The Universe From Etsu’, University Marketing And Communications, East Tennessee State University
2013-November-01-Star Party To Show How Visitors Can ‘See The Universe From Etsu’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc., Timothy J. Crader, Stephen M. Brown
Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc., Timothy J. Crader, Stephen M. Brown
WCBT Faculty Publications
This study examined the relationships between selling teams (STs) and customer satisfaction within the mission critical power design industry. The literature indicates that STs, which are considered a state of the art sales model, deserved further research. The SERVQUAL survey was used to measure customer satisfaction with EYP Mission Critical’s most strategic customers. The difference in customer satisfaction for customers serviced by STs and traditional sales personnel were compared. The investigation found support indicating that a ST approach had a positive relationship to increased customer satisfaction levels. Based on the results of the study, it is recommended that sales leaders …
2013-November-01-Keep Etsu Rotc, University Marketing And Communications, East Tennessee State University
2013-November-01-Keep Etsu Rotc, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-01-Parker: 'Bark Like Dog!', University Marketing And Communications, East Tennessee State University
2013-November-01-Parker: 'Bark Like Dog!', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-November-01-Rotc Hall Of Fame, University Marketing And Communications, East Tennessee State University
2013-November-01-Rotc Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao
The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao
Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research
Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …
Opportunities For Non-Degree Executive Education In Taiwan, Robert Winsor, Annie Liu, Xiaoyan Yu, Kim Huynh-Willis
Opportunities For Non-Degree Executive Education In Taiwan, Robert Winsor, Annie Liu, Xiaoyan Yu, Kim Huynh-Willis
Marketing & Business Law Faculty Works
Few organizations today have remained untouched by globalization. Whether they are in direct competition with multinational businesses or simply experiencing the pressure of operating within a large competitive universe, virtually all firms now operate in a global economy. As a result of this global competition, U.S. and foreign executives alike have been confronted with the need to broaden their conceptualization and understanding of the impacts of these trends. In response to these needs, both universities and independent training organizations have developed innovative programs for executive training and education. Observers predict that demand for this type of education will grow substantially …
2013 November, Office Of Communications & Marketing, Morehead State University.
2013 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2013.
Uncovering Collaborative Value Creation Patterns And Establishing Corresponding Customer Roles, Sabine Moeller, Robert Ciuchita, Dominik Mahr, Gaby Odekerken-Schroder, Martin Fassnacht
Uncovering Collaborative Value Creation Patterns And Establishing Corresponding Customer Roles, Sabine Moeller, Robert Ciuchita, Dominik Mahr, Gaby Odekerken-Schroder, Martin Fassnacht
Research Collection Lee Kong Chian School Of Business
Research on value creation traditionally has focused on value created by the company, though customers increasingly serve as active partners, able to create value with firms in a collaborative manner. Despite interest by both scholars and managers, existing research has not yet clarified the interdependencies of service offerings and customer role patterns. This article explores value creation rooted in three generic offerings (configuration, solution, and network) and identifies differences in their prerequisites, customer activities, challenges, abilities, ability enhancers, and perceived benefits that arise in collaborative value creation (CVC). Data from 105 collaborations, collected through in-depth interviews, support the qualitative and …
2013-October-30-Grey Scale To Headline The Big Fall Show, University Marketing And Communication, East Tennessee State University
2013-October-30-Grey Scale To Headline The Big Fall Show, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.