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2013

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Articles 541 - 570 of 725

Full-Text Articles in Marketing

The Effect Of Crm Outsourcing On Shareholder Value: A Contingency Perspective, Kalaignanam Kartik, Tarun Kushwaha, Jan-Benedict E. M. Steenkamp, Kapil R. Tuli Mar 2013

The Effect Of Crm Outsourcing On Shareholder Value: A Contingency Perspective, Kalaignanam Kartik, Tarun Kushwaha, Jan-Benedict E. M. Steenkamp, Kapil R. Tuli

Research Collection Lee Kong Chian School Of Business

CRM refers to processes that involve interaction with end-users or customers. The increased emphasis on CRM today stems from changes in the business environment, availability of large amounts of data and advances in information technology.Outsourcing of customer relationship management (CRM) processes is rapidly becoming a competitive imperative for firms. However, there is little evidence on why the performance implications of outsourcing CRM processes differ so much across firms. In this study, the authors examine the impact of CRM outsourcing on shareholder value. The authors draw on insights from agency theory and the resource-based view of the firm in an international …

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A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen Feb 2013

A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen

Marketing & Entrepreneurship Faculty Publications

The Journal of Marketing Education is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the Journal of Marketing Education, Marketing Education Review, Journal of Education in Business, and the Journal of Personal Selling & Sales Management. Of the 107 identified articles, experiential learning, assessment, and career development were the three most prominent topics. Future research opportunities in sales education, including those for the special issue, are offered across nine topical …

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A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen Feb 2013

A Critical Review Of The Literature For Sales Educators, Shannon Cummins, James W. Peltier, Robert Erffmeyer, Joel Whalen

Marketing & Entrepreneurship Faculty Publications

The Journal of Marketing Education is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the Journal of Marketing Education, Marketing Education Review, Journal of Education in Business, and the Journal of Personal Selling & Sales Management. Of the 107 identified articles, experiential learning, assessment, and career development were the three most prominent topics. Future research opportunities in sales education, including those for the special issue, are offered across nine topical …

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Factors Affecting Students’ Decision Of Hotel Selection, Mingyang Liu, Ritong He Feb 2013

Factors Affecting Students’ Decision Of Hotel Selection, Mingyang Liu, Ritong He

MBA Student Scholarship

The goal of this research is to identify the factors affecting students’ hotel choices, to examine the impact of hotel servers when a potential guest selects a hotel, and to determine how hotel servers influence a student’s preference. The target populations for this study were Johnson & Wales University students who had stayed in U.S. hotels. A print-out questionnaire survey was distributed, descriptive statistics, and z-tests were used to address the research hypothesis. The results of the study indicated a significant positive relationship between hotel services and students’ decisions on their hotel selection. Location of the hotel, online information, and …

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Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives Feb 2013

Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 662. Advertising letter mailed from the office of Fletcher and Company, general lottery agents, Covington, Kentucky, offering 16 tickets on the “Royal Havana or Cuba Plan Lottery” for $10.00.

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Why The Dog Ate My Newspaper!, Singapore Management University Feb 2013

Why The Dog Ate My Newspaper!, Singapore Management University

Perspectives@SMU

Singapore Press Holdings (SPH) rolls out its ‘Peel and Taste’ campaign. Multi-sensory marketing campaigns — which integrate at least one of the five senses into the marketing programme — are here to stay in the marketing industry, says Geoff Tan, SPH’s senior vice president and head of Strategic Marketing, of the trend which could see readers (or the family dog retrieving the paper) getting a taste of newly-launched food products in their favourite newspaper.

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Implications Of Caritas In Veritate For Marketing And Business Ethics, Thomas A. Klein, Gene R. Laczniak Feb 2013

Implications Of Caritas In Veritate For Marketing And Business Ethics, Thomas A. Klein, Gene R. Laczniak

Marketing Faculty Research and Publications

In an effort to assess the latest thinking in the Roman Catholic Church on economic matters, we examine the newest encyclical by Pope Benedict XVI, Caritas in Veritate (Charity in Truth) for guidance concerning marketing and business strategy. Core ethical values, consistent with historical Catholic Social Teachings (CST), are retained. However, some important nuances are added to previous treatments, and, reflecting the mind of the current Pontiff, certain points of emphasis are shifted to account for recent global developments. Key areas of consistency and differences (as we perceive them) are spelled out along with some brief commentary on the evolution …

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2013 February, Office Of Communications & Marketing, Morehead State University. Feb 2013

2013 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2013.

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Adding Small Differences Can Increase Similarity And Choice, Jongmin Kim, Nathan Novemsky, Ravi Dhar Feb 2013

Adding Small Differences Can Increase Similarity And Choice, Jongmin Kim, Nathan Novemsky, Ravi Dhar

Research Collection Lee Kong Chian School Of Business

Similarity plays a critical role in many judgments and choices. Traditional models of similarity posit that increasing the number of differences between objects cannot increase judged similarity between them. In contrast to these previous models, the present research shows that introducing a small difference in an attribute that previously was identical across objects can increase perceived similarity between those objects. We propose an explanation based on the idea that small differences draw more attention than identical attributes do and that people’s perceptions of similarity involve averaging attributes that are salient. We provide evidence that introducing small differences between objects increases …

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2013-January-30-Etsu One Billion Rising, University Marketing And Communications Jan 2013

2013-January-30-Etsu One Billion Rising, University Marketing And Communications

ETSU News

No abstract provided.

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The Effect Of Emotional Certainty On Attitudes In Advertising, Sang Yong Bok, Dong Won Min Jan 2013

The Effect Of Emotional Certainty On Attitudes In Advertising, Sang Yong Bok, Dong Won Min

Asia Marketing Journal

It is a well-established theory that emotion is influential in cognitive processing. Extensive prior research on emotion has shown that emotional factors, such as affect, mood, and feeling, play as in-formation indicating whether he or she has enough knowledge. Most of their findings focused on the effect of emotional valence (i.g., one`s subjective positivity or negativity related with the emotion). Recently, several studies on emotion suggest that there is another dimension of emotion, which affects the type of cognitive processing. The studies argue that emotional certainty facilitates heuristic proc-essing, whereas emotional uncertainty promotes systematic processing. Based on the findings, current …

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We Can Cookies, Dae Ryun Chang, Kyong On Choi Jan 2013

We Can Cookies, Dae Ryun Chang, Kyong On Choi

Asia Marketing Journal

This case focuses on WE CAN Cookies, a social enterprise in South Korea that was founded in 2001 with support of the Korean Roman Catholic Church. WE CAN Cookies specializes in the making of high quality organic cookies. As a nonprofit organization that uses a labor force of mostly mentally disabled workers, the company faces many challenges that normal companies do not experience. The company had to initially overcome the social prejudice that the handicapped cannot make good cookies. Despite the religious background and social of the company, it started making inroads as a cookie-making business only its managers, including …

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What Explains The Failure Of Google In The Korean Market? The Impact Of Multicultural Pr Strategy, Hye Jung Kim, Won Seok Woo, Hyoung Goo Kang Jan 2013

What Explains The Failure Of Google In The Korean Market? The Impact Of Multicultural Pr Strategy, Hye Jung Kim, Won Seok Woo, Hyoung Goo Kang

Asia Marketing Journal

The era of globalization provides us with both opportunities and threats. The success of a multina-tional corporation depends largely on its ability to itself to new market environment. We believe that understanding and implementing multicultural PR strategy can be a key to the multinational corporations` success in foreign markets. We argue in this paper that even a global iconic company such as Google needs to focus on how to understand local consumers` needs and preferences before formulating and implementing PR strategy. Having a global hit product or service is not sufficient enough to be successful in some foreign markets. It …

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A Moderating Role Of Personal Need For Structure On The Effects Of Process Versus Outcome Simulations On The Evaluation Of Really New Products, Jun San Kim, Min Yeosun Yoon, Min Hi Hahn Jan 2013

A Moderating Role Of Personal Need For Structure On The Effects Of Process Versus Outcome Simulations On The Evaluation Of Really New Products, Jun San Kim, Min Yeosun Yoon, Min Hi Hahn

Asia Marketing Journal

Really new products (RNPs) provide novel benefits yet many consumers are reluctant to accept these highly innovative new products. Previous literature has shown that mental simulation is an ef-fective method for enhancing the evaluation of RNPs. However. Castano et al. (2008) and Zhao, Hoeffler, and Zauberman (2011) demonstrate conflicting results as to which type of mental simu-lation (i.e ., process versus outcome) is more effective for the enhancement of RNP evaluation. The authors try to reconcile these results by incorporating a moderating variable which is personal need for structure (PNS). PNS is an individual difference variable that taps the differences …

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How Amorepacific Became A Globally Successful Cosmetic Company Through Unconventional But Sensational Marketing?, Chung K Kim, Jeong Soo Han, Mina Jun, Kim, Joshua Y Kim Jan 2013

How Amorepacific Became A Globally Successful Cosmetic Company Through Unconventional But Sensational Marketing?, Chung K Kim, Jeong Soo Han, Mina Jun, Kim, Joshua Y Kim

Asia Marketing Journal

AMOREP ACIFIC has rapidly grown to become a successful global brand by persistently seeking and achieving success in foreign markets. In 2011, AMOREPACIFIC was ranked as one of the global top 20 cosmetics companies. What makes AMOREPACIFIC`s global success noteworthy is that AMOREPACIFIC challenged the France and the US market where competition level is the toughest. Lolita Lempicka, AMOREPACIFIC`s perfume brand, was chosen as one of the top seven most popular brands in the women`s perfume market in France. In addition Amorepacific, AMOREPACWIC`s namesake skincare brand, is cur-rently recognized as a top prestige brand in the USA. Their success played …

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Does Brand Orientation Matter? An Empirical Study Of Korean Smes, Sang Il Park, Mi Jeong Kim Jan 2013

Does Brand Orientation Matter? An Empirical Study Of Korean Smes, Sang Il Park, Mi Jeong Kim

Asia Marketing Journal

Brand orientation is a relatively new paradigm in marketing which was first introduced in the 1990s. Since then, an accumulating body of research has addressed the strategic importance of brand orientation. Although there is a growing body of literature on brand orientation, there have been no empirical studies examining the mediation effect of brand orientation on market orientation-performance relationship to date. Moreover, most studies on brand orientation have been carried out in the context of large enterprises. Hence, the aim of this research is to extend the literature and address market orientation, brand orientation. and firm performance against the backdrop …

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Inverse Effects Of Information, Yong Seok Sohn, Sung Eun Kim Jan 2013

Inverse Effects Of Information, Yong Seok Sohn, Sung Eun Kim

Asia Marketing Journal

In today`s society with its emphasis on unlimited information access, control of available information about high-technology products is often vital to their success. When a product is released, consumers may initially be attracted through information about its remarkable internal and external features. They may also perceive a degree of congruence between their own personalities and the product image as more information becomes available over time. Consumers` changing impressions of the product may influence personality congruence negatively or positively. These changes and their effects on prefer-ence for high-technology products are the focus of this paper. A survey was given to a …

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Jeju Air: Branding Of A K-Pop Airline, Wu Jin Chu, Eun Soo Baek, Eyung Pyo Ko Jan 2013

Jeju Air: Branding Of A K-Pop Airline, Wu Jin Chu, Eun Soo Baek, Eyung Pyo Ko

Asia Marketing Journal

No abstract provided.

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Brand Revitalization By Strategic Repositioning, Young Sik Shin, Kyoung Cheon Cha Jan 2013

Brand Revitalization By Strategic Repositioning, Young Sik Shin, Kyoung Cheon Cha

Asia Marketing Journal

A growing gap between market needs and the capabilities of the enterprise prompts repositioning (Corstjens and Dolye 1989). This article examines the strategic repositioning of ``Korando Sports`` un-dertaken by SYMC throughout the period from Jan. 2012 to Jun. 2012, to boost sales volume and market share by entering market of active-lifestyle consumers currently occupied by SUVs. SYMC`s experience indicates that it is essential to close the gap between the market needs and the ability of the enterprise to make a shift to new consumer segment with a new positioning. The successful re-positioning framework(Ryan et al. 2007) were employed in this …

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The Benefits Of Sales Force Automation Explored, Jeong Eun Park, Betsy Bugg Holloway, Sung Ho Lee Jan 2013

The Benefits Of Sales Force Automation Explored, Jeong Eun Park, Betsy Bugg Holloway, Sung Ho Lee

Asia Marketing Journal

Sales force automation (SFA) technologies are increasingly used to support customer relationship management (CRM) strategies. However, the popular press reports mixed results among companies incorporating SF A. technologies and the previous studies have less interested in relationship quality between sales person and customer as an outcome of SF A. Actually the improved quality of the salesperson-customer relationship may be the most important outcome of SF A usage. This outcome is especially meaningful in today`s marketplace given the increasing focus placed on customer retention and other customer related performance such as customer lifetime value. Therefore, this study seeks to further examine …

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Shannon, Thomas Jefferson, 1801-1895 (Sc 561), Manuscripts & Folklife Archives Jan 2013

Shannon, Thomas Jefferson, 1801-1895 (Sc 561), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and typescript (click on Additional Files) for Manuscripts Small Collection 561. Journal of a voyage from South Union, Kentucky to New Orleans, Louisiana, which was kept by Thomas Jefferson Shannon, a selling agent for and a member of the South Union Colony of Shakers. The pagination refers to the typed copy of the journal which is also indexed mainly by names and places.

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2013-January-18-Noland's Spring 2013 Welcome Message, University Marketing And Communications Jan 2013

2013-January-18-Noland's Spring 2013 Welcome Message, University Marketing And Communications

ETSU News

No abstract provided.

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Educational Attainment: A Utah Women And Education Update, Susan R. Madsen, Heather Bertotti Sarin Jan 2013

Educational Attainment: A Utah Women And Education Update, Susan R. Madsen, Heather Bertotti Sarin

Marketing and Strategy Faculty Publications

Utah leaders created a big goal: 66% of Utah’s population will have postsecondary degrees or vocational certificates by the year 2020. This goal is based on a report from the Georgetown University Center on Education and the Workforce that projected Utah’s economy will need 66% of its population with some form of postsecondary education by 2018 to remain competitive. Currently, 38.3% of Utahns hold associate degrees or higher. This baseline underscores the urgency of working toward the 66% goal. Figure 1 highlights the current gap in educational attainment.

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College Enrollment And Graduation: A Utah Women And Education Update, Susan R. Madsen, Heather Bertotti Sarin Jan 2013

College Enrollment And Graduation: A Utah Women And Education Update, Susan R. Madsen, Heather Bertotti Sarin

Marketing and Strategy Faculty Publications

This is the second in the 2013 series of Utah Women and Education Initiative (UWEI) Research and Policy Briefs written to help state leaders, educators, legislators, and community members understand the current state of higher education for women in Utah. The first brief on education attainment of the Utah population included information about Utah’s big goal of having 66% of Utah’s population with postsecondary degrees or vocational certificates by the year 2020. The purpose of this second brief is to highlight the current enrollment and graduation data of women and men attending postsecondary institutions in Utah.

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Promoting The Value Of Sustainably Minded Purchase Behaviors, Edwin R. Stafford, Cathy Hartman Jan 2013

Promoting The Value Of Sustainably Minded Purchase Behaviors, Edwin R. Stafford, Cathy Hartman

Management Faculty Publications

Corporate environmental responsibility and sustainability have become mainstream. Coca-Cola has been working on alleviating global water scarcity, given that water is the primary ingredient of soft drinks and critical to Coca-Cola’s future. Facebook has made public its “carbon footprint” emitted from its data centers for 2011 (equivalent to 285,000 metric tons of carbon dioxide), declaring that it aims to reduce it by 25% via clean energy by 2015. And Wal-Mart has erected its first commercial-scale wind turbine at its Red Bluff, Calif., distribution center to supply 15 to 20% of the facility’s electricity needs at a substantial cost savings over …

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Literacy Volunteers Of Washington County: Brand Guidelines, Arnold Robinson Jan 2013

Literacy Volunteers Of Washington County: Brand Guidelines, Arnold Robinson

Graphic Design

No abstract provided.

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East Bay Coalition For The Homeless Project: Final Report, Fall 2012 Marketing Research Class, Roger Williams University, Spring 2013 Special Topics Marketing Class, Roger Williams University, Spring 2013 Web Development Center Class, Roger Williams University Jan 2013

East Bay Coalition For The Homeless Project: Final Report, Fall 2012 Marketing Research Class, Roger Williams University, Spring 2013 Special Topics Marketing Class, Roger Williams University, Spring 2013 Web Development Center Class, Roger Williams University

Business

The report suggests strategies that can be incorporated into the current work flow and builds upon the current work of the EBCH. The report also presents ways in which to create a more efficient platform for completing marketing tasks, creating opportunities for awareness and knowledge of the EBCH, and increasing consideration of the EBCH as a potential donation focus.

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East Bay Coalition For The Homeless: Branding Study And Marketing Strategy, Michele Abramowitz, Leah Barwise, Marissa Berardi, Alyssa Brangi, Megan Breault, Matthew Connolly, Daniel Czasonis, Lauren Dranoff, Hillary Dutton, Victoria Fernandez, Ross Fitzgerald, Matthew Grossbard, Holly Hancock, Anker Johansen, Karlene Kiskinis, Erynne Landry, Amanda Lingg, Christopher O'Keefe, Shane Parcel, Lisa Reddy, Matthew Silva, Anthony Summa, Kathleen Micken, Kelsey Alexander, Morgan Barresse, Jacqueline Bole, Cindy Brenner, Phuong Ha Bui, Samantha Cloutier, Christine Couto, Kaitlyn Lauer, Christina Micela, David Milano, Kyle Palmer, Rebecca Quigley, Alexa Roberto, Gabriela Sanchez-Vega, Margaret Sullivan, Laura Walter, Courtney Way, Alan Williams, Cody Young, Alan Cutting, Arnold Robinson Jan 2013

East Bay Coalition For The Homeless: Branding Study And Marketing Strategy, Michele Abramowitz, Leah Barwise, Marissa Berardi, Alyssa Brangi, Megan Breault, Matthew Connolly, Daniel Czasonis, Lauren Dranoff, Hillary Dutton, Victoria Fernandez, Ross Fitzgerald, Matthew Grossbard, Holly Hancock, Anker Johansen, Karlene Kiskinis, Erynne Landry, Amanda Lingg, Christopher O'Keefe, Shane Parcel, Lisa Reddy, Matthew Silva, Anthony Summa, Kathleen Micken, Kelsey Alexander, Morgan Barresse, Jacqueline Bole, Cindy Brenner, Phuong Ha Bui, Samantha Cloutier, Christine Couto, Kaitlyn Lauer, Christina Micela, David Milano, Kyle Palmer, Rebecca Quigley, Alexa Roberto, Gabriela Sanchez-Vega, Margaret Sullivan, Laura Walter, Courtney Way, Alan Williams, Cody Young, Alan Cutting, Arnold Robinson

Business

There are a number of potential positioning strategies. The two which make the most sense for the EBCH are to “position the EBCH away from others in the category” and to “position the EBCH as unique.” These strategies have the advantage of setting the EBCH apart from the other organizations that address homelessness. Occupying its own “position” in the minds of potential and current donors is not only an effective communications/marketing strategy but also a less costly one because it avoids head-to-head competition and comparisons.

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Community Preparatory School: 2013-2014 Public Relations Plan, Liz Gallagher, John Tateossian, Max Dowgiallo, Cory Kadlik, Victoria Isenstein, Spencer Gossy, Pat Holland, Arnold Robinson Jan 2013

Community Preparatory School: 2013-2014 Public Relations Plan, Liz Gallagher, John Tateossian, Max Dowgiallo, Cory Kadlik, Victoria Isenstein, Spencer Gossy, Pat Holland, Arnold Robinson

Marketing and Communications

Community Prep sends out seasonal newsletters during fall, winter, spring, and summer of each year that promote recent activities in school, discuss recent events, profile important donors, and give updates on alumni’s successes. These newsletters are sent out in the mail, and are also accessible on Community Prep’s website. Each newsletter comes in one color, with black and white photographs, and has a readable and attractive layout. Email updates have similar information, but sometimes have embedded videos, and provide links to a site where donations can be made or tickets can be bought for future events.

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The Baptist Church In Warren: Marketing Plan To Increase Public Awareness, Arnold Robinson Jan 2013

The Baptist Church In Warren: Marketing Plan To Increase Public Awareness, Arnold Robinson

Marketing and Communications

Videos from nonprofits can feature “call-to-action” overlays to facilitate that action. Visitors can click on these overlays to visit the Church’s website. See the “YouTube Nonprofit Program” section to the right for more information about this option.

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