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Articles 481 - 510 of 725
Full-Text Articles in Marketing
2013-April-18-'Wink' Smith In Performance And 'Winkshop', University Marketing And Communications, East Tennessee State University
2013-April-18-'Wink' Smith In Performance And 'Winkshop', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-18-Student Honor Show, University Marketing And Communications, East Tennessee State University
2013-April-18-Student Honor Show, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-16-Farmers Market’S First ‘Farm Talk’ Features Discussion On Contaminant-Free Gardening, University Marketing And Communications, East Tennessee State University
2013-April-16-Farmers Market’S First ‘Farm Talk’ Features Discussion On Contaminant-Free Gardening, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Behavioral Intervention To Reinforce Correct Youth Employee Behavior At A Nonprofit Boy Scout Summer Camp: A Case Study, Joshua Kallen
Behavioral Intervention To Reinforce Correct Youth Employee Behavior At A Nonprofit Boy Scout Summer Camp: A Case Study, Joshua Kallen
Honors Theses
A reinforcement plan was implemented to improve employee adhesion to set parameters in performance at a 24-hour employment scenario. The reinforcement plan successfully negated the extinction effects of the contingency across the 4 week quasi-experimental period which showed improvement compared to qualitative baseline data. These findings suggest that the reinforcement plan, rather than punishment contingencies, is a more effective tool for encouraging employee participation in activities which participation is aversive.
2013-April-15-Spring Jazz At The Culp, University Marketing And Communications, East Tennessee State University
2013-April-15-Spring Jazz At The Culp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-12-Toms One Day Without Shoes, University Marketing And Communications, East Tennessee State University
2013-April-12-Toms One Day Without Shoes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-12-Researcher Builds A Trojan Horse To Battle Cancer, University Marketing And Communications, East Tennessee State University
2013-April-12-Researcher Builds A Trojan Horse To Battle Cancer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-12-We Shall Not Be Moved, University Marketing And Communications, East Tennessee State University
2013-April-12-We Shall Not Be Moved, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-12-Natural History Museum Plans Earth Day, University Marketing And Communications, East Tennessee State University
2013-April-12-Natural History Museum Plans Earth Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-11-Actor Ben Vereen To Appear At Etsu, University Marketing And Communications, East Tennessee State University
2013-April-11-Actor Ben Vereen To Appear At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-11-"Close Harmonies" Concerts To Be Held In Piney Flats, University Marketing And Communications, East Tennessee State University
2013-April-11-"Close Harmonies" Concerts To Be Held In Piney Flats, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-11-Generation Rx Chapter Earns Second-Place, University Marketing And Communications, East Tennessee State University
2013-April-11-Generation Rx Chapter Earns Second-Place, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-11-Relay For Life 2013, University Marketing And Communications, East Tennessee State University
2013-April-11-Relay For Life 2013, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-11-Author Steven James To Speak At Etsu During National Library Week Event, University Marketing And Communications, East Tennessee State University
2013-April-11-Author Steven James To Speak At Etsu During National Library Week Event, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-11-Etsu Bands To Present Concert Of ‘Beauty And Brawn’, University Marketing And Communications, East Tennessee State University
2013-April-11-Etsu Bands To Present Concert Of ‘Beauty And Brawn’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-11-Etsu To Display Documentary, Film Work At Real To Reel, University Marketing And Communications, East Tennessee State University
2013-April-11-Etsu To Display Documentary, Film Work At Real To Reel, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-11-Natural History Museum Introduces Gray Fossil Site Patch Program, University Marketing And Communications, East Tennessee State University
2013-April-11-Natural History Museum Introduces Gray Fossil Site Patch Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-10-The Mockingbird, University Marketing And Communications, East Tennessee State University
2013-April-10-The Mockingbird, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-09-Etsu To Hold Academic Excellence Convocation For May Graduates, University Marketing And Communications, East Tennessee State University
2013-April-09-Etsu To Hold Academic Excellence Convocation For May Graduates, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-09-Jerry Saltz Lecture, University Marketing And Communications, East Tennessee State University
2013-April-09-Jerry Saltz Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-08-History Of Magnavox Talk, University Marketing And Communications, East Tennessee State University
2013-April-08-History Of Magnavox Talk, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-08-Train Concert, University Marketing And Communications, East Tennessee State University
2013-April-08-Train Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2013-April-08-"Vanishing Appalachia" Exhibit, University Marketing And Communications, East Tennessee State University
2013-April-08-"Vanishing Appalachia" Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Creative Collaboration: Maximizing Resources For Multi-Collection Exhibits, Jillian M. Slater, Nichole M. Rustad
Creative Collaboration: Maximizing Resources For Multi-Collection Exhibits, Jillian M. Slater, Nichole M. Rustad
Marian Library Faculty Presentations
This presentation illustrates the collaborative, multi-format approach used in preparing an exhibit of archival materials on the 1913 Dayton flood at the University of Dayton Libraries. Originally formed due to the absence of a University Archivist, the small planning committee was able to combine areas of expertise including archives, history, graphic design, video/audio production, marketing, and digitization. The collaborative process facilitated a creative approach resulting in a unique, interactive exhibit utilizing audio, video, original materials, reproductions, a permanent digital component, and a discussion panel event. The presenters will also discuss how the planning committee maximized available resources (without a budget) …
Escapist Environments, Restorative Experiences, And Consumer Self-Regulation, G. David Shows
Escapist Environments, Restorative Experiences, And Consumer Self-Regulation, G. David Shows
Doctoral Dissertations
The study of atmospherics recognizes shoppers engage in consumption for more than its utilitarian function. The concept of the recreational shopper recognizes the value-producing process of the consumption experience. This research furthers the understanding of consumption by delving into the value-enhancing process of escaping during the experience, as well as measuring the mediating effects of fascination and authenticity. In this study, a test of an individual's self-regulating behavior and the moderating effects on the consumption experience help determine if predetermination affects an escape experience.
Pictured scenes of restaurants were pretested for their ability to produce fascination and represent and authentic …
The Rise And Fall Of Bread In America, Amanda Benson
The Rise And Fall Of Bread In America, Amanda Benson
Academic Symposium of Undergraduate Scholarship
Over the last century bread has gone through cycles of acceptance and popularity in the United States. The pressure exerted on the American bread market by manufacturers’ advertising campaigns and various dietary trends has caused it to go through periods of acceptance and rejection. Before the industrialization of bread making, consumers held few negative views on bread and perceived it primarily as a form of sustenance. After its industrialization, the battle between the manufacturers and the neighborhood bakeries over consumers began. With manufacturers, such as Wonder Bread, trying to maximize profits and dominate the market, corporate leaders aimed to discourage …
Research On Smart Shopper Feelings: An Extension, Pelin Bicen, Sreedhar Madhavaram
Research On Smart Shopper Feelings: An Extension, Pelin Bicen, Sreedhar Madhavaram
Business Faculty Publications
Drawing from Weiner’s (1985) attributional theory, this study extends the research on smart shopper feelings by testing (1) the relationships involving all causal dimensions of attributions and (2) affective consequences as mediating the relationships between causal dimensions of attributions and behavioral consequences. The results reveal that consumers feel happier when they attribute a price discount’s cause to an unstable reason and feel more appreciative if they think that sellers have control over discounts, and happiness completely mediates the relationship between internal locus and consumers’ behavioral responses. This research has specific theoretical and practical implications in the context of smart shopper …
Imsa360: Spring 2013, Imsa Fund
Imsa360: Spring 2013, Imsa Fund
IMSA Fund Reports
Having recently announced my retirement from IMSA, I am writing my last letter for IMSA360 to share my appreciation and admiration for the engagement and support of the entire IMSA community, which includes each and every reader of this publication. During the past six years, our collaborative work has produced some exceptional results as evidenced by our students’ success in national and international competitions, publications, presentations and leadership conferences. In addition, other highlights include our institutional recognition- especially the 2009 Intel Star Innovator Award-our growing donor base, the expansion of programs and services for Illinois students and teachers, a growing …
The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton
The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton
Masters Theses
In 2009 the little known Broadway musical Next to Normal rose to fame through the aid of an unprecedented Twitter campaign conducted by Situation Interactive, a digital marketing agency. The Next to Normal Twitter account gathered over one million followers throughout a six-week campaign in which the Situation Interactive team joined forces with the book writer and lyricist of Next to Normal to recreate the plot in one hundred and forty-character snippets. By analyzing the data collected the researcher cultivates a collection of best practices for running a successful Twitter marketing campaign for a live experience.
The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin
The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin
Masters Theses
This paper investigates how the brand Apple markets their product so that consumers feel obligated to buy their product. By looking at five main categories of brand loyalty, environmentally friendly practices, being up-to-date with technology, pricing with value and customer service, this paper will rhetorically analyze how successful of a job it does. To get an inside look at what the public thought on the the way that Apple fulfilled their altercasting this paper analyzed what people said about Apple verses competing technology brands. By drawing overall conclusions, recording trends and making observations about the way that people had been …