The Economic Value Of A Sustainable Supply Chain, Robert Mefford

Finance

The economic rationale to operate a global supply chain in a sustainable manner is developed. Arguments are made based on marketing, finance, and production theories that by engaging in socially responsible behavior the firm will increase sales, decrease costs, reduce financial risk, and increase profits which ultimately will increase returns to the firm’s shareholders. A model is developed of the mechanism by which modern production methods such as lean production and quality management result in sustainable corporate behavior which, in the long run, translates into higher stock valuations. The production effects cause marketing and financial risk effects that are complementary, …

Brand Creation Vs. Acquisition In Portfolio Expansion Strategy, Randle D. Raggio, Yana Damoiseau, William C. Black

Marketing Faculty Publications

Purpose – This paper seeks to address the following question: What causes firms to choose brand creation vs brand acquisition for brand portfolio expansion?

Design/methodology/approach – A multilevel interdisciplinary conceptual model is developed with nine factors at three levels of influence: the market, firm, and brand portfolio. Using 125 brand acquisitions and creations for 22 firms between 2001 and 2007, the model is tested using logistic regression to determine which factors significantly influence brand portfolio expansion strategy and whether they encourage acquisition or creation.

Findings – Significant factors were found at the market and firm levels, with competitive intensity of …

Towards A Decision Making Model For City Break Travel, Gerard Dunne, Sheila Flanagan, Joan Buckley

Articles

Purpose

The purpose of this paper is to examine the city break travel decision and in particular to develop a decision making model that reflects the characteristics of this type of trip taking.

Method

The research follows a sequential mixed methods approach consisting of two phases. Phase One involves a quantitative survey of 1,000 visitors to Dublin, from which city break and non city break visitor cohorts are separated and compared. Phase Two entails a qualitative analysis (involving 40 in-depth interviews) that specifically examines the decision making behaviour of city break visitors.

Findings

City break trips were shown to be …

A Servperf Model Of The Vietnamese Banking Industry, Quoc Cuong Nguyen, Sirion Chaipoopirutana, Howard W. Combs

Faculty Publications

Customer loyalty is an important factor which has a significant effect on the profitability of the firm. The cost of keeping an existing customer to stay with the firm is much lower than the cost of acquiring a new customer. The purpose of this research is to build and test a model of factors effecting customer loyalty in Vietnamese banking industry. The data was obtained by distributing questionnaire to 400 bank customers in Ho Chi Minh City, Vietnam and analyzed by structural equation modeling (SEM). The results indicated that customer loyalty is positively and significantly influenced by perceived service quality …

Access To Business Research Resources Through Academic Library Web Sites: A Survey, John C. Gottfried

DLPS Faculty Publications

This study is an examination of access to business research resources through academic library Web sites, including research databases, catalog services, research guides, and business librarians. The Web sites of 114 academic libraries serving top business programs in the United States were studied. Results reveal a wide range of access to business research databases among the schools studied (anywhere from 11 to 100 business databases available). Over 95% of the schools provided business research guides, and nearly all schools provided at least some contact information for business librarians.

Alzheimer’S Disease, Carol Watwood

DLPS Faculty Publications

Alzheimer’s disease is a common health issue mostly found in elderly persons. An overview of the disease and a list of reliable Web-based information sources suitable for a general audience are presented.

Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of the WKU Winter Term giving a summery of course enrollments, college data, course section information and marketing efforts.

Testing The Mean For Business Data: Should One Use The Z-Test, T-Test, F-Test, The Chi-Square Test, Or The P-Value Method?, Jiajuan (John) Liang, William S. Pan

Marketing and Quantitative Analysis Faculty Publications

Purpose – The overall purpose of this research is to discuss the relationship among the tests for population mean that are taught in the Business Statistics course for business majors. Design/methodology/approach – The approach to this study is to describe the types of business data according to one-sample, two-sample, and multi-sample cases first and then combine tests for categorical data with tests for continuous data into a unified format on testing the mean of a population. Under this unified format, we summarize the methodology on the topic of testing the mean in business statistics course. Findings – One of the …

Imsa360: Winter 2011, Imsa Fund

IMSA Fund Reports

In this issue of IMSA360, which doubles as the IMSA Fund for Advancement of Education’s 2011 annual report, we chronicle a journey none of us wanted but many of us now embrace. The tentacles of our ALS story and attention to “orphan diseases” stretch far and wide, supported by our donors, driven by our students, staff and community partners, and inspired by our Principal and Vice President for Academic Programs Dr. Eric McLaren. His story – our story – calls us to advance the human condition through education, research, advocacy and action. While we cannot dial back the clock and …

Framing The Flu, Jennifer Lynn Mcmillen

Marketing Dissertations - Archive

Since Tversky and Kahneman's article on prospect theory in 1979, there have been many articles published on framing with mixed success in finding preference shifts and in which frame subjects are most persuaded. Framing has been a source of much research and debate in extant literature, regarding whether the effect even exists and if it does, what accentuates or mitigates the effects found. Using the flu as the context, this article incorporates sad versus happy moods and emotional versus rational appeals to highlight when the most persuasive frame changes and to provide practitioners a more complete picture on the most …

Increasing Organ Donation In Ireland : Social Marketing And Infrastructural Improvements., Ronan O'Sullivan

Theses

There were over 600 patients on the organ waiting list in Ireland in November 2010. This is a substantial increase on the 414 patients on the waiting list in 2008. Ireland also witnessed a dramatic decline in the number of donors from 90 donors in 2009 to 58 donors in 2010. This thesis focuses on investigating the current state of organ donation in the Republic of Ireland, with the eventual goal of recommending alterations to improve the system. In depth- interviews were conducted with eleven leading personnel from the fields of organ donation and social marketing in Ireland as well …

Developing Structural Maps Of Sales Research Knowledge: Three Essays, Chien-Chung Chen

Marketing Dissertations - Archive

The overall goal of the dissertation is to analyze the accumulated knowledge and explore research gaps in empirical sales research. Therefore, applying a structural map derived from a comprehensive synthesis of empirical studies, researchers can efficiently and effectively identify constructs' positions in nomological networks and then explore new research directions. The dissertation includes three complementary essays. Essay 1 creates a structural map of constructs in a nomological network generated by meta-analysis and analyzed by social network analysis. Key constructs, bivariate relationships, missing links, and constructs' positions in nomological networks are identified. Essay 2 then detects moderator effects among constructs and …

Constructing And Disciplining The Working Body: Organisational Discourses, Globalisation And The Mobile Worker, Marian Crowley-Henry, Paul Donnelly

Books/Book Chapters

We consider the ethical treatment of people working in organizations along the relativism/absolutism continuum. Work is a dominant activity in people’s lives and a core part of people’s identities. In it is the managerial realm of Human Resource Management where the focus on the working body primarily resides. The construction and disciplining of the working body is theoretically and empirically explored in this chapter. Do organizations construct and discipline their workforce as a means to their organizational ends (as resources), or do they treat them as means in themselves (as humans)? We trace organizational discourses that emphasize resources rather than …

La Selección De Alternativas Asimétricamente Dominadas: Una Réplica Del Efecto De Atracción En Un Contexto Culturalmente Diferente (The Choice Of Asymmetrically Dominated Alternatives: A Replication Of The Attraction Effect In A Culturally Different Context), Reto Felix, María Del Carmen Ginocchio

Marketing Faculty Publications

Decision conflicts in consumer decision making occur when product attributes are negatively correlated and consumers perceive the alternatives as having different advantages and disadvantages. Consumers may resort to some kind of avoidance choice behavior in order to attenuate the negative emotions frequently connected with such conflicts. In this research, the attraction effect is tested in the Northern part of Mexico. The results show that despite cultural differences between Mexico and the United States, the attraction effect occurred in a sample of educated, younger university students in Mexico. However, whereas the attraction effect occurred in a setting based on product choices, …

Toward A Computer-Scored Assessment Of Marketing Expertise, Donald R. Bacon, Tia M. Quinlan-Wilder

Scholarship of Teaching and Learning

In this paper, case-based measures of marketing expertise, a construct perhaps similar to critical thinking, are developed. The measures only achieved modest reliability. In a pre-post design, there was some evidence that students improved in marketing expertise during the quarter, but the effect is probably small, indicated that repeated training would likely be necessary to achieve more substantial learning gains.

Integrated Marketing Communications Plan For Hospiceadeasy, Megan Elizabeth Horn

Honors Program Theses

HospiceADEASY is an online store where hospices can purchase high-quality, pre-produced, customizable hospice promotional materials. Available materials include billboards, brochures, e-marketing materials, print advertisements, 30-second radio ads and 30-second TV ads. HospiceADEASY is operated by ME&V, a full-service marketing, advertising and fundraising agency. ME&V has a wealth of experience in hospice marketing, fundraising, higher education marketing, healthcare marketing and more. This plan sets out the steps HospiceADEASY should take to increase its sales and reach a wider audience. It covers all the bases from traditional direct mail advertising to new forms of online communications and can be implemented, in full …

An Analysis Of Donor Involvement, Gender, And Giving In College Athletics, Stephen L. Shapiro, Lynn L. Ridinger

Human Movement Studies & Special Education Faculty Publications

Involvement has been examined extensively within the consumer behavior literature. However, limited research exists concerning involvement and charitable contributions. Additionally, because of women's growing financial power, college athletic departments are increasingly interested in understanding how to attract greater numbers of female donors. Therefore, the primary purpose of this study was to examine gender differences in donor involvement using Zaichkowsky's (1994) Personal Involvement Inventory (PII). Several demographic characteristics of donors were also compared by gender. A sample of 1,664 donors from three NCAA Division I universities participated in this study. The PII was found to be an adequate measure of donor …

Seminal Exchanges: Exchanges That Change Our Life, Stephen Fanning

Research outputs 2011

The purpose of this paper is to revisit and advance a classic marketing concept; Copeland‟s (1923) classification of convenience, specialty and shopping exchanges. In doing so, product involvement, the three time zones of the buyer decision process and the three estimation, assessment and evaluation qualities, are also discussed. The findings are the result of a larger interpretive, qualitative study that explored a number of classic marketing concepts through the consumption experiences of a group of immigrant consumers. In this paper a new classification – seminal exchanges is proposed. Seminal exchanges have distinguishing features (1) they are high in total involvement; …

Psychological Contracts And Loyal Boosterism: Giving Dance Training Institutions A Lift Through Word Of Mouth Promotion, Alicia Stanway

Research outputs 2011

As the dance industry in Australia is well connected with industry networks, the value of word of mouth promotion and peer recommendation (operationalised as loyal boosterism) is paramount; however empirical evidence of this notion is relatively unexplored. This paper explores the relationship between relational psychological contracts, perceptions of psychological contract breach and loyal boosterism in the context of the dance training industry. The findings indicate that dancer’s who report higher relational contracts with their training organisation and experience lower levels of perceived contract breach, are more likely to engage in loyal boosterism behaviour. These findings highlight those relational contracts (containing …

Relationships Between Quintessence And Strong Word Of Mouth Behaviour, Nathalie Collins, Hanna Glaebe, Jamie Murphy

Research outputs 2011

Theory suggests that Quintessence (Q), an emotional/spiritual connection to a product, relates positively to Word of Mouth marketing (WOM). This paper investigates if consumers who experience Quintessence (Q+) share the same behavioural indicators as consumers who participate in strong Word of Mouth behavior (WOM+). Survey data from subscribers to an online entertainment service demonstrated that Q+ and WOM+ consumers shared similar characteristics, those who experienced Quintessence (Q+) spread significantly more WOM than those without Quintessence.

The Implementation Of Electronic Health Records: A Two Country Comparison, Helen Cripps, Craig Standing, Vesna Prijatelj

Research outputs 2011

The adoption of electronic health records has been significantly slower in Australia than many European countries. This paper compares the implementation process in Australia with Slovenia, looking at the benefits, drawbacks and success factors of ehealth implementation. The authors use case studies collected in each country to discuss issues around ehealth implementation. Though Slovenia has progressed much further down the road of ehealth the commonality of the experiences between both cases was striking.

Uncovering Hidden Meanings, Values And Insights Through Photos [Journal Article], Maria Ryan, Madeleine Ogilvie

Research outputs 2011

Photographs have been used as a means of data capture for many years. Their use in recording observable phenomenon in anthropology is well documented. They also provide a valuable tool for researchers from other disciplines. This paper explores the use of photographs in qualitative business research. It demonstrates how the use of photographs can enrich the business research process through a range of techniques such as photo-elicitation, autodriving, projective prompts and phenomenological interviews. Drawing from a selection of the researchers‟ past studies, a comparative review of the use of photographs and the benefits they bring to the data capture process …

Kids, Toys And Fast Food: An Unhealthy Mix?, Claire Lambert, Richard Mizerski

Research outputs 2011

Increasingly the fast food industry is scrutinised for marketing toy premiums towards young children. Toy premiums are claimed to lure young children to consume unhealthy meal offerings, pester parents, encourage materialism and ultimately lead to a rise in childhood obesity. Numerous studies have commented on the use of toy premiums as a marketing technique, but little research has been conducted on the actual effectiveness of toy premiums targeted to children on consumer purchase behaviour at the point of purchase. This study, investigates the use of a child targeted toy premium (Snoopy) by a fast food company (McDonald’s), and its effect …

Keeping It Real: Applying 360 Degrees Of Authenticity, Nathalie Collins, Lynelle Watts, Jamie Murphy

Research outputs 2011

Marketers tout authenticity as the new reality, a means by which consumers in markets of abundance determine value and, at times, prestige. Approaching consumption from a Service- Dominant perspective, where every product has a unique experiential component within which the consumer and producer co-create value, means authenticity is problematic. How can a marketer represent authentically the infinite possibilities of the experiential component of a product? This paper builds on emerging research and a qualitative example to explore the meaning and application of an authenticity framework: the 360 degree model of authenticity.

Investigating The Mediation Effect Of Satisfaction On Relationships Between Service Quality And Perceived Value To Loyalty : Empirical Evidence From Telecommunication Service Centres In Malaysia., Nor Ilyani Zainal

Student Works (2010-2019)

In the telecommunication business, running telco service centres is very important and central to the business operations. Telco service centres play a very important role in the telecommunications service industry as they serve as the primary connector between the telcos and their customers. Therefore, an assessment of service quality and customer satisfaction with services received at the telco service centres in Malaysia is essential. It is imperative for telcos in Malaysia to continue to address core needs of existing and prospective customers in order to drive growth and build an outstanding reputation in the industry within the region. Customer satisfaction …

Personality Characteristics As Antecedents Of Word Of Mouth In Travel Industry : Comparison Of Online Versus Offline Environment., Mina Borhani

Student Works (2010-2019)

Word of mouth marketing has recently generated much attention from scholars due to its criticality for businesses to succeed. Many companies are now trying to create buzz and generate positive word of mouth (WOM), since that is one of the most influential factors on consumer purchase decision. The purpose of this study is to investigate the role of personality characteristics as a driver of word of mouth behavior. Five personality dimensions including self-confidence, conservativeness, assertiveness, risk taking attitude, and sense of justice, are chosen as independent variables of the model. Attitude towards word of mouth as mediator and behavior of …

Corporate Social Responsibility (Csr) In Catering Industry : The Perception Of Diners And Their Buying Behavior., Hamidreza Ghotb

Student Works (2010-2019)

Corporate social responsibility (CSR) has been the center of attention over the past decade and gained more popularity in this period. Many organizations are integrating CSR initiatives into their business strategies in the hope of gaining competitive advantage in business, as well as providing support and help for the society and the environment. There have been some studies focusing on the benefits of involvement in CSR on image, reputation, trust and profit for many organizations in different industries. However, it seems that restaurant industry has not received a fair share of research in this regard. The proposed study is attempting …

Religiosity And Hotel Selection., Muqeddes Abdul'ahed

Student Works (2010-2019)

Islamic rules and regulations have huge influence on Muslims‘ choices and preferences. This research was started by considering the fact that despite the potential importance of the religion, less attention has been paid to the role of Islam on Muslims‘ behavior as customer. Therefore, it is conducted as a contribution to establishing link between Islamic religiosity and consumer behavior. This study investigates the relationship between religiosity and hotel selection behavior of Muslim travelers, and also, examines differences in hotel selection between highly religious and less religious customers. Findings suggested Muslim travelers‘ religiosity has influences on their hotel selection behavior. A …

Corporate Image, Service Quality, Customer Perceived Value, Relationship Quality And Its Effect On Switching Intention Among Islamic Banking Customers In Malaysia., Nor Hashima Hashim

Student Works (2010-2019)

Abstract NA

Consumer Complaint Behaviour And The Effectiveness Of Consumer Court In Malaysia., Zhao Wen Jie

Student Works (2010-2019)

In the face of accelerating globalisation, consumers have to face new challenges and threats, and they also have to confront the flooding of goods and services in local markets as never before. Due to the lack of the skills and information for making choices on purchasing that are safe, reflect value for money and for workers and the environment, consumer protection becomes even more important. Consumer complaint behaviour involves third parties who have become important in our society. This study investigates two main research objectives. The first main objective is to observe whether the Tribunal for Consumer Claim (TCC) is …