Marketing Commons^™

Factors Affecting Retailer Adoption Of The Internet In Ireland, Roisin Vize, Joseph Coughlan, Aileen Kennedy

Conference papers

To date, most of the commentary on the impact of the Internet on retailing in Ireland has been anecdotal and there is a paucity of academic empirical research examining the factors affecting Internet adoption by retailers in Ireland. The primary aims of this research are to identify the key factors perceived as being influential in determining the resultant level of adoption among traditional retailers in Ireland and to examine the extent and level of its’ adoption in the Irish retail sector. This paper represents the results from an exploratory investigation employing multiple case studies as the first of a two-stage …

2007 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2007.

Understanding The Effectiveness Of Product Placement: The Roles Of Placement Congruency And Information Processing, Kavita Jayaraman, Jing Zhang

Faculty Publications

This project examined the influence of placement congruency and information processing on the effectiveness of product placement in a TV sitcom. In an experiment, we found that compared to an incongruently placed product, a congruently placed product elicited lower level of product recall, but more favorable product attitudes among respondents. Moreover, this attitudinal effect was more pronounced when the respondents engaged in incidental (vs. deliberate) information processing when they watched the TV program.

Research Of Customer Relationship Management (Crm) In A Logistics Company, Surui Fang

World Maritime University Dissertations

No abstract provided.

Study On Agile Service Oriented Shipping Companies In Container Terminal, Xin Zhao

World Maritime University Dissertations

No abstract provided.

Mapping Better Business Strategies With Gis (Geographic Information Systems), Knowledge@Smu

Knowledge@SMU

McDonald’s in Japan uses GIS (Geographic Information Systems) to help identify promising new store sites by overlaying demographic information on maps. The value of location as a business measure is fast becoming an important consideration for organisations, and GIS is emerging as a powerful location intelligence tool. Singapore Management University information systems professor Kam Tin Seong is a strong advocate and promoter of GIS for doing better business. Knowledge@SMU talked to Kam about GIS in general, and about his research project using GIS as a tool to better understand Singapore’s sizzling property market.

Mitch Joel On Social Media: 'A Tectonic Shift In How We Communicate', Knowledge@Smu

Knowledge@SMU

Mitch Joel is president of Twist Image, a Montreal-based multimarketing agency, vice-chairman (Quebec) for IAB Canada (Interactive Advertising Bureau), and an executive on the eMarketing Council of the CMA (Canadian Marketing Association). Joel was in Singapore to attend the country’s first ever PodCamp from 30-31 July, hosted by the Singapore Management University (SMU). SMU corporate communication professor Michael Netzley talked to Joel about emerging social media channels and networks, and the business opportunities for building and marketing brands to these new consumer communities.

The Influence Of Online Word Of Mouth On Product Sales In Retail E-Commerce: An Empirical Investigation, Alanah Davis, Deepak Khazanchi

Information Systems and Quantitative Analysis Faculty Proceedings & Presentations

The ability to exchange opinions and experiences online is known as online word of mouth (WOM). Due to the high acceptance of consumers and their apparent reliance on online WOM it is important for organizations to understand how it works and what kind of impact it has on product sales. Using the well-established notions of volume and valence to describe online WOM, we empirically evaluate the hypothesized relationship between online WOM in a retail e-commerce site and actual product sales. Our analysis of the data shows that there is a significant change in the number of products sold following the …

A Replicable, Zero-Based Model For Marketing Curriculum Innovation, Norm A. Borin, Lynn E. Metcalf, Brian C. Tietje

Marketing

As university curriculums inevitably change, their evolution typically occurs through a series of minor incremental adjustments to individual courses that cause the curriculum to lose strategic consistency and focus. This article demonstrates a zero-based approach to marketing curriculum innovation. The authors describe forces of change that led them to completely redesign their marketing curriculum, and they chronicle a replicable process that can be used to develop and launch an extensive transformation of an existing program that is focused yet adaptive. The process includes faculty commitment, consensus, collaboration, and compromise; stakeholder input; points of distinction; unifying themes; intended learning outcomes; instructional …

Cultural Influences In Negotiations: A Four Country Comparitive Analysis, Lynn E. Metcalf, Allan Bird, Mark F. Peterson, Mahesh Shankarmahesh, Terri R. Lituchy

Marketing

Empirical work systematically comparing variations across a range of countries is scarce. A comprehensive framework having the potential to yield comparable information across countries on 12 negotiating tendencies was proposed more than 20 years ago by Weiss and Stripp; however, the framework was never operationalized or empirically tested. A review of the negotiation and cross cultural research that have accumulated over the last two decades led to refinements in the definition of the dimensions in the framework. We operationalized four dimensions in the Negotiation Orientations Framework and developed the Negotiation Orientations Inventory (NOI) to assess individual orientations on those four …

Take Your Business Elsewhere: A Marketing Plan For The Usu College Of Business, Mckenzie Rae Anderson

Undergraduate Honors Capstone Projects

The College of Business study abroad program began in the summer of 2007. The study abroad program promises to be a strong point in the scholastic career of any student that chooses to participate, as well as a key strategy to the future success of the College of Business as a whole.

The success of this program comes from overall national growth in the interest of studying abroad, as well as the trend in business of globalization. While there seems to be some competition for the College of Business study abroad program, the specialized needs that the program addresses provides …

2007 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2007.

Crm 특성요인이 소비자 브랜드 태도에 미치는 영향에 관한 연구, Hyun Suk Suh, Jong Man Lee, Youn Kue Na

Asia Marketing Journal

No abstract provided.

온라인 쇼핑의 성장에 따른 택배물류 네트워크의 효율적 운영에 관한 탐색적 연구, Hyun Woo Lim, Jong Won Lim, Han Suk Yi

Asia Marketing Journal

No abstract provided.

컨조인트 모형의 속성 유의성을 검증하기 위한 새로운 비모수통계 검증법, Min Hi Hahn, Hyun Mo Kang, Jin Seok Hyun, Park, Yong J. Hyun, Krishnamurithi Lakshman

Asia Marketing Journal

No abstract provided.

기질적 귀인과 상황적 귀인이 비유명인 증언식 광고에 대한 소비자반응에 미치는 영향, Kyoo Hoon Han, Tinkham Spencer F.

Asia Marketing Journal

No abstract provided.

캐릭터 디자인과 소비자 반응, Hae Ryong Kim, Sun Dai Hwang, Min Sung

Asia Marketing Journal

No abstract provided.

An Infinite Number Of Niche Markets': The Long Tail And 21st Century Economics, Knowledge@Smu

Knowledge@SMU

Ever since Chris Anderson coined the term “long tail” in a Wired magazine article in 2004 -- expanding on this idea in a bestselling book lat year called The Long Tail: Why the Future of Business Is Selling Less of More -- people have been applying the Long Tail concept to businesses everywhere, both online and offline. At a lecture in May this year held at the Singapore Management University and organised by the Digital Media Academy of Singapore, Anderson talked about the long tail phenomenon and how it can be applied to everything from Amazon.com to LEGO robots.

The 'Big Think Strategy' For Creativity And Innovation: Bernd Schmitt's New Book, Knowledge@Smu

Knowledge@SMU

Bernd Schmitt, professor of international business at Columbia Business School in New York, is a driving force behind the concept of customer experiential marketing. Schmitt, who also directs Columbia’s Center on Global Brand Leadership, has published six books on the subject, three of them co-authored, with translations in 16 languages. While on a visit to Singapore in June, Schmitt provided Knowledge@SMU with a sneak preview of his new book, Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, to be published in December.

2007 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2007.

Rethinking Customer Solutions: From Product Bundles To Relational Processes, Kapil Tuli, Ajay K. Kohli, Sundar G. Bharadwaj

Research Collection Lee Kong Chian School Of Business

This study draws on depth interviews with 49 managers in customer firms and 55 managers in supplier firms and on discussions with 21 managers in two focus groups to propose a new way of thinking about customer solutions. Extant literature and suppliers interviewed for this study view a solution as a customized and integrated combination of goods and services for meeting a customer's business needs. In contrast, customers view a solution as a set of customerâ€supplier relational processes comprising (1) customer requirements definition, (2) customization and integration of goods and/or services and (3) their deployment, and (4) postdeployment customer support, …

2007 Ama Nonprofit Marketing Conference: Overview, Lisa Papania, Jamie Ressler, Nicholas J. C. Santos

Marketing Faculty Research and Publications

No abstract provided.

Conflicting Paradigms: Alternative Islamic Approaches To Some Business Ethics, Javed A. Ansari, S. Zeeshan Arshad

Business Review

This paper contrasts orthodox and revisionist Islamic approaches to an evaluation of ethical issues related to capitalist marketing, employee management relationships and finance. It argues that while the orthodox Islamic ethical paradigm is fundamentally oppositional to capitalism revisionist discourses provide an Islamic legitimation of capitalist order and can provide an ideological framework for subsuming Islamic economy and society within global capitalism.

Branding Pakistan For The Future, Umair Naeem

Business Review

INTRODUCTION

1.1 BACKGROUND AND CONCEPTS Branding products has been a concept that has been there and thereabout since the ages, and internationally it has gained prominence as a means for building a product or service's identity and personality. Brands such as Nike and Apple stand as testament to the massive influence that Branding a product successfully can have on its future and popularity. Both the said Brands evoke feelings in almost all consumers' mind that other products can only envy. Branding hence looks to provide a product or a service with an identity, which can be called its own, and …

2007 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2007.

`Magic Numbers For Sales Management’: Simple Arithmetic For Sales Practitioners And Strategists, Knowledge@Smu

Knowledge@SMU

Singapore Management University marketing professor John Davis has just published his third book, Magic Numbers for Sales Management. Davis has led marketing teams in several major American corporations, and is also the founder of a consulting and training company, Brand New View. Magic Numbers for Sales Management pulls together 50 of the most important sales metrics and formulae in a format that is accompanied by examples from many of today’s leading organisations. Davis spoke to Knowledge@SMU about his book as well as sales management in general.

Responsible Branding In Asia: Are Companies Ready?, Knowledge@Smu

Knowledge@SMU

Jorg Dietzel was born in Germany in 1961. An advertising industry veteran, he opened his own brand consultancy, Jorg Dietzel Brand Consultants, in Singapore two years ago, and teaches classes on Advertising and Strategic Brand Management at Singapore Management University's Lee Kong Chian School of Business. Dietzel talks to Knowledge@SMU about why companies in Asia need to re-brand themselves as responsible corporate citizens or face losing out to competitors.

Communicating With Students Via E-Mail: Creating No Excuse For “There’S Nothing To Do On Campus”, Jessica Rusack

Senior Honors Projects

In the past decade, technology has transformed how society communicates. From the internet to cell phones to iPods and video games, interactive communication has become the norm. At the University of Rhode Island, students adapt quickly to the constantly changing technology. Yet student organizations and the University as a whole have not adapted as quickly to such changes. This has led to an uninformed and uninterested student body when it comes to programming and events on campus. As students instant message on their laptops and text message on their cell phones (simultaneously, of course), organizations, clubs and athletics struggle to …

When Retailers Have You By The Nose: The Influence Of Environmental Fragrancing On Patron Perceptions, And Intentions, Jack Gault

Marketing Faculty Publications

No abstract provided.

The Effects Of Optimal Time Of Day On Persuasion Processes In Older Adults, Carolyn C. Yoon, Pui Yee, Michelle Lee, Shai Danziger

Research Collection Lee Kong Chian School Of Business

Past research demonstrates that the majority of older adults (60 years and older) perform resource-demanding tasks better in the morning than in the afternoon or evening. The authors ask whether this time-of-day effect also impacts persuasion processes performed under relatively high involvement. The data show that the attitudes of older adults are more strongly affected by an easy-to-process criterion, picturerelatedness, at their non-optimal time of day (afternoon) and by a more-difficult-to-process criterion, argument strength, at their optimal time of day (morning). In contrast, the attitudes of younger adults are affected primarily by argument strength at both their optimal (afternoon) and …