Marketing Commons^™

Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Russell Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Children's Understanding Of Television Advertising Intent, Margaret-Anne Lawlor, Andrea Prothero

Articles

Over the last three decades, a substantial body of research has accumulated seeking to address how exactly advertising, and in particular, telelvision advertising, influences children. Yet, given the diversity of methodologies used and the findings presented, it has been suggested that a common consensus on how exactly advertising affects children has not been reached. This paper presents a brief overview of the literature addressing chidlren's understanding of advertising with a view to identifying the contributions to date in this area and the accompanying gaps, omissions and under-resesearched perspectives. Findings are then presented from an exploratory study of eight and nine …

2003 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2003.

시장지향적 문화, 마케팅전략, 성과간의 관계에 관한 연구, 상욱 김, 성호 이, 서일 채, 최

Asia Marketing Journal

No abstract provided.

의료서비스접점에서 대기시간이 서비스품질평가와 애호도에 미치는 영향, 성욱 윤, 수배 김

Asia Marketing Journal

No abstract provided.

제품유형에 따른 판매상황이 구매자-판매자간의 장기지향성 형성에 미치는 영향에 관한 연구, 찬경 김, 재욱 임, 명철 김

Asia Marketing Journal

No abstract provided.

지역정서소구메시지 유형별 소비자 설득효과에 관한 연구, 윤용 황

Asia Marketing Journal

No abstract provided.

혁신적 신제품 마케팅전략의 과제 및 이론, 인수 전, 종식 정

Asia Marketing Journal

No abstract provided.

2003 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2003.

Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Glacier Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Yellowstone Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Crop Updates 2003 - Cereals, Graham Crosbie, Robert Loughman, Collin Wellings, Greg Shea, Simon Mckirdy, Neil C. Turner, Brenda Shackley, Wal Anderson, Darshan Sharma, Mohammad Amjad, Steve Penny Jr, Melanie Kupsch, Anne Smith, Veronika Reck, Pam Burgess, Glenda Smith, Elizabeth Tierney, Peter Burges, Moin U. Salam, Megan Collins, Art Diggle, Blakely Paynter, Roslyn J. Jettner, Kevin Young, Jocelyn Ball, Natasha Littlewood, Lucy Anderton, Irene Waters, Tim Setter, Jeff Russell, Reg Lance, Chengdao Li, Sue Broughton, Michael Jones, Grace Zawko, Keith Gregg, Stephen Loss, Frank Ripper, Ryan Guthrie, Daniel Bell, Patrick Gethin, Narelle Hill, Laurence Caeslake, Vivien Vanstone, Sean Kelly, Helen Hunter, Christopher R. Newman

Crop Updates

This session covers twenty one papers from different authors:

PLENARY

1. Recognising and responding to new market opportunities in the grains industry, Graham Crosbie, Manager, Grain Products Research, Crop Breeding, Plant Industries, Department of Agriculture

2. Stripe rust – where to now for the WA wheat industry? Robert Loughman¹, Colin Wellings² and Greg Shea¹¹Department of Agriculture, ²University of Sydney Plant Breeding Institute, Cobbitty (on secondment from NSW Agriculture)

3. Benefits of a Grains Biosecurity Plan, Dr Simon McKirdy, Plant Health Australia, Mr Greg Shea, Department of Agriculture

4. Can we improve …

2003 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2003.

Top Management Team Heterogeneity And Sme Export Performance: Investigating The Role Of Environmental Uncertainty, Franz T. Lohrke, Geralyn Mcclure Franklin, Vinay Kothari

Faculty Publications

Research has generally found that firms competing in high uncertainty environments gain advantages from having diverse (heterogeneous) management teams (TMTs). Employing a national survey of 70 small- and medium-sized enterprises (SMEs), the present study examined whether TM T heterogeneity in functional background, international work experience, and foreign language proficiency had a stronger relationship with export performance for firms competing in high than those competing in low uncertainty environments. Results were generally weak when market and industry factors contributing to uncertainty were examined separately; however, additional analysis showed that the hypothesized relationship did exist when uncertainty was measured employing both factors …

Irish Marketing Review,Vol. 16, No. 2, 2003, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practise in marketing.

Marketing Orientation In Smes: Effects Of The Internal Environment, Richard C. Becherer, Diane Halstead, Paula J. Haynes

New England Journal of Entrepreneurship

Marketing orientation refers to a culture in which organizations strive to create superior value for their customers (and superior performance for the business) by focusing on customer needs and long-term profitability. Some studies have found that firms with a high degree of marketing orientation experience improved performance; others have found mixed or nonsignificant results. The marketing orientation of small businesses has not been thoroughly investigated, however. This study of more than 200 small business CEOs examines the marketing orientation levels of small to medium-sized firms (SMEs) as well as the impact of various internal variables (sales/profit performance, company characteristics, and …

Service Delivery Network Strategy For Arrowhead Credit Union, Anne Louise Benjamin

Theses Digitization Project

Based on research into the area of financial service delivery it has become obvious that convenience and simplicity are the keys to success in the future as far as delivering financial services to consumers. This thesis discusses how this convenience and simplicity will be accomplished. It also covers the changes that need to be made and the financial impact on the institutions.

A Comparative Analysis Of The Use Of Music In Advertisements Within The Car Industry, Crystal Desquitado Mamaril

Theses Digitization Project

The purpose of this thesis is to compare and contrast the use of music in commercials for Mitsubishi, Volkswagen, Chrysler and Jaguar.

Direct Marketing And Asian American In Inland Empire, Laura Louisa Hutabarat

Theses Digitization Project

This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.

Implement Electronic Commerce With Dreamweaver Ultradev 4.0, Anson Wing Hong Loh

Theses Digitization Project

This project simulates a real company by using Dreamweaver UltraDev, 4.0. A simulated electronic commerce web site was created to present all aspects of electronic commerce including future trends.

Marketing Plan For Neustile Roof Tile For Cpac Roof Tile Co., Ltd. (Thailand), Amornrat Soongkitkarn

Theses Digitization Project

The goal of this thesis is to develop a marketing plan to achieve the company's sales revenue target and marketing objectives for its Neustile product line in the next five years.

The Inland Empire/Riverside County Philharmonic: A Promotional Campaign To Increase Attendance, Bettina Anna Kriegler

Theses Digitization Project

This project includes a promotional campaign for the Inland Empire / Riverside County Philharmonic as well as the preliminary market analysis for the campaign. The market targeted was well-educated twenty to forty year olds in Riverside, Temecula and Corona.

Gender Segmentation And Its Implementation In Saudi Arabia, Ghassan Mohammed Altawail

Theses Digitization Project

The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper.

An Analysis Of Nescafé In The United States And India, Apurva Ashok Patel

Theses Digitization Project

This project focuses on Nescafe's advertising in two main markets, namely the United States and India, and it analyzes the similarities and differences of global brands across different markets.

Marketing International Sports In The United Arab Emirates, Khaled Mohmmed Khouri

Theses Digitization Project

The purpose of this project is to determine the feasibility of establishing a web site to promote international games worldwide through the United Arab Emirates.

Generation Y Online Shopping Behaviors And Habits, Audrey Laëtitia Rossi

Theses Digitization Project

Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".

Research Study On Laddering Technique In Depth Interviews On Alcoholic Beverage Consumption And Brand Preferences, Mohammed Saleh Aloulaqi

Theses Digitization Project

This research study will clarify with facts and evidence that drinking alcoholic beverages is a social problem in American society. It will also focus on indepth interviews using the laddering technique on a small sample of eight respondents.

A Different Black: A Comparative Study Between African Americans And Kenyan Americans In Direct Response Advertising, Gladys Wangari Kamau

Theses Digitization Project

Marketers must be able to categorize consumers according to some definable characteristics in order to help tailor their marketing effort. Black consumers are usually grouped into one homogenous group even though some of them are immigrants. The segmenting of the different ethnic groups needs to be modified to include different cultures among the same ethnic group. This thesis compares the differences of these subgroups in beliefs, attitudes and past purchase behaviors in response to direct marketing advertising.

Public Relations Plan For Nonprofit Organization: Tzu Chi Foundation, I-Ling Chou

Theses Digitization Project

This project was designed to develop a public relations plan to increase awareness in Southern California of the Tzu Chi Foundation, a non-profit organization that is based in Taiwan.

Wilcher, Joda, 1905-1971 (Mss 155), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 155. Chiefly business papers of Joda Wilcher, Bradfordsville, Kentucky, pertaining to his work as an agent that bought trees, especially walnut trees, for various lumber companies. Also a few family items, including his memorial book and other items relating to his funeral.