Marketing Commons^™

서비스기업의 경쟁전략과 서비스전달시스템간의 적합성이 마케팅성과에 미치는 효과에 관한 연구, Kwang Ho Ahn, Jong Wook Yoon

Asia Marketing Journal

No abstract provided.

Effects Of Design Factors And Shopping Types On Consumer Mood And Store Image, Dong Chul Han, Sang Lin Han

Asia Marketing Journal

No abstract provided.

1999 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 1999.

1999 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 1999.

Top Management International Orientation And Small Business Exporting Performance: The Moderating Roles Of Export Market & Industry Factors, Franz T. Lohrke, Geralyn Mcclure Franklin, Vinay Kothari

Faculty Publications

This study examined the relationship between top management team international orientation and small business export performance. Results generally supported the hypotheses that market and industry factors moderate this relationship. Employing a sample of U.S. small business exporters, the study found that top management team international orientation had a greater positive relationship with export performance for firms exporting to countries culturally different and geographically distant from their home country than those exporting to countries culturally similar and geographically proximate to their home countries. In addition, international orientation had a greater positive relationship with export performance for firms competing in multidomestic industries …

Irish Marketing Review, Vol. 12, No.1, 1999, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Sole Survivors: How Exceptional Companies Survive And Thrive At The Edge, Anto Kerins

Books / Book chapters

Some companies seem born to fail, while others manage to survive and thrive despite great adversity. What are the secrets of the survivors?. Sole Survivors puts nine such companies under the microscope to discover what sets them apart from their less-successful competitors, what make them "exceptional". But these nine are neither blue-chip multinationals nor high-tech operators. They are small to medium-sized European companies in a traditional section that has been decimated in recent times-footwear manufacturing. This book tells the stories of these companies in detail from their historical development through to their current business strategies, from their organisational structures to …

Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman

Conference papers

The marketing of Ireland as a garden destination has been evolving over the past six years. The complexity of Ireland’s history and modern circumstances have led to the demise of Irish gardens over the past three centuries. An initiative entitled The Great Gardens of Ireland Restoration Programme has been operated under the Operational Programme for Tourism 1994-99 which has been funded by the European Union. The outcome of the scheme has been twofold; the funding has rescued a significant part of Irish heritage and history; it has provided many new comprehensive tourist attractions to both the domestic and overseas market. …

Waterford Crystal: The Chairman's Challenge, Gerry Mortimer

Case studies

As he eased his car out the gates of Castlemartin on a lovely evening in May 1995, Redmond O’Donoghue mused on the meeting which had just finished. Dr A.J.F. O’Reilly, non executive Chairman of Waterford Wedgwood Plc, had brought senior management of the group to his Irish residence in County Kildare for an informal discussion on future strategy. The group comprised two distinct major subsidiaries, Waterford Crystal which produced crystal glass and Josiah Wedgwood whose main business was ceramic tableware. Redmond was Chief Operating officer of Waterford Crystal. With the impending retirement of the current Chief Executive, Paddy Galvin, Redmond …

Mangoes At A Glance From Western Australia, Peter Johnson, Geraldine Pasqual

Horticulture published reports

Western Australia produces a range of horticultural commodities including fruit, vegetables, flowers, nursery products and wine as part of its fast growing $400 million horticultural industry. Natural advantages such as climate and clean environment, soils and water make Western Australia an ideal place to supply a variety of high quality produce to domestic and international markets.

Western Australia has a strong mango industry with production from well established crops estimated at $4.8 million. Industry members aim for a high level of customer satisfaction by offering popular varieties, quality and the ability to consistently supply markets.

Getting The Goods Delivered In Dense Urban Areas: A Snapshot Of The Last Link Of The Supply Chain, Anne G. Morris, Alain L. Kornhauser, Mark Kay

Department of Marketing Faculty Scholarship and Creative Works

Data were analyzed from 74 "Freight Mobility Interviews" - surveys conducted with key transportation executives whose products and services are shipped into New York City's central business district (CBD). Quantitative data collected included company profiles, defined by product category; kind of transportation service; type of distribution channel; characteristics of dispatched truck trip; and time and cost for last leg of trip. Major barriers to freight mobility identified by logistics/distribution/ transportation managers were widespread congestion, theft/vandalism, inadequate docking space, and insufficient curbside parking for commercial vehicles. Recommendations to increase productivity in the CBD included off-peak and extended delivery hours, additional truck …

1999 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1999.

Annual Report 1998-1999, Imsa Fund

IMSA Fund Reports

We are pleased to share with you the 1998-99 annual report of the Illinois Mathematics and Science Academy. IMSA's 13th year was characterized by the development of a comprehensive Business Plan to enable IMSA to achieve its vision of the future. The Business Plan targeted seven areas (Strategic Initiatives) for focused attention, development and growth. These were:

For IMSA students,

* Student Research and Inquiry

• Student Leadership Development

• Learning Standards and Assessment System

• Great Minds Program

For Illinois teachers and policymakers,

• Professional Development Programs

• Products (such as the Internet Toolkit)

• Public Policy Initiatives

• …

Spatial Variation In Diffusion Of Technological Innovations At The State, Regional, And Cross-National Levels, Maxwell Kuohsuan Hsu

Doctoral Dissertations

This dissertation seeks to investigate and explain the differences in the adoption rates of several technological innovations at three levels of aggregation: (1) U.S. state level, (2) U.S. Bureau of Census regional level, and (3) cross-national level. A unique feature of this dissertation is that it focuses not only on the temporal (time-related) but also on the spatial (space-related) dimensions of the process of diffusion of innovations. The Mansfield-Blackman diffusion model (1974) is used to estimate the adoption rates of three technological innovations over the period 1960-90 across the 50 states of the U.S. The model is also used to …

Blooming Clothing, Edel Foley

Case studies

Blooming Clothing was established in 1985 by O’Byrne and two other partners. The aim was to specialise in a niche of the women’s outerwear market: maternity wear. The company started business with a retail outlet in Dublin and sold maternity wear under the Blooming label, which it outsourced through local suppliers. When this arrangement proved unsatisfactory, Blooming turned to manufacturing its own lines.

Exploring The Relationship Between Personality Factors And Consumer Expectations Of Recovery Following Service Failure, Kylie J. Day

Honors Capstones

No abstract provided.

Irish Marketing Review, Vol. 12, No. 2, 1999, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

A Cross-Cultural Comparison Of Cognitive Responses, Beliefs, And Attitudes Toward Advertising In General In Two Asian Countries, Srinivas Durvasula, Steven Lysonski, Subhash Mehta

Marketing Faculty Research and Publications

An important research topic in advertising is the study of consumer advertising perceptions. As shown by previous research, these perceptions affect attitude-toward-advertising-in-general which, ultimately, affects consumer brand attitudes and purchase intentions. Understanding consumer ad perceptions is useful to advertising practitioners in developing and implementing effective ad campaigns both nationally and internationally. Our study extends previous research efforts by comparing the cognitive responses, beliefs, and attitudes of consumers regarding advertising in two countries located in Southeast Asia. While results indicate similar advertising beliefs (in direction) and favorable attitudes, differences in cognitive responses and magnitude of beliefs and favorable attitudes exist. The …

How To Use Marketing Strategy And Communication For Rekindling A New Life Of The Old Street, Chao-Wang Wang

Theses

History is the record of a community or culture in its past life. It symbolizes the continuation of our lives. Different areas nurtured different cultures and these cultures represent different peoples' ways of life and particular values. Not only does history provide evidence for us to trace and explore our ancestors' footprints, it also gives a blueprint for us to learn lessons and experiences so that we may be able to avoid quarrels and wars, and to create a peaceful world. Therefore history and culture has the functionality of carrying on the heritage to provide a way for the future …

The Role Of Qualifying Language On Consumer Perceptions Of Environmental Claims, Thomas J. Maronick, J. Craig Andrews

Marketing Faculty Research and Publications

A copy-test of seven environmental claims on aerosol packages shows that consumers interpret general, unqualified claims (e.g., environmentally friendly or ozone friendly) as meaning the product is safe for the environment in both an absolute (safe) and a relative (safer) sense. These perceptions of environmental safety are enhanced by specific qualifiers for general claims such as No CFCs and general qualifiers for specific claims. In addition, the results show that almost all specific environmental claims improve consumers’ perceptions of the aerosol product relative to general claims for environmental benefits of the product. Implications for marketing and public policy professionals are …

Testing The Servqual Scale In The Business-To-Business Sector: The Case Of Ocean Freight Shipping Service, Srinivas Durvasula, Steven Lysonski, Subhash Mehta

Marketing Faculty Research and Publications

A key question is whether the instruments developed for consumer services can accurately gauge the service quality perceptions of organisational customers. Reports psychometric testing of the SERVQUAL as a measure of service quality in ocean freight services. Based on a survey of a cross-sectional sample of 114 business organisations in Singapore, which regularly utilise ocean freight services for their export needs, this study found that the psychometric properties of the SERVQUAL scale are at variance with those found in consumer services settings. Further, the SERVQUAL perceptions scores were found to be a better predictor than the SERVQUAL gap scores. In …

Bulletin 4397 - Stone Fruit From Western Australia - At A Glance, Glynn Ward, Geraldine Pasqual, Eleanor Melvin-Carter

Bulletins 4000 -

Western Australia produces a range of horticultural commodities including fruit, vegetables, flowers, nursery products and wine as part of its fast growing $400 million horticultural industry. Natural advantages such as climate and clean environment, soils and water make Western Australia an ideal place to supply a variety of high quality produce to domestic and international markets.

The stone fruit industry in Western Australia is booming with large production increases predicted. Production from well established plum, peach and nectarine orchards in 1996/97 is estimated at $17 million and exports have doubled in the past five years to $10 million in 1998/99. …

Bulletin 4384 - New Asian Vegetables From Western Australia - At A Glance, Vynka Mcveigh, Soon Chye Tan Dr, Geraldine Pasqual

Bulletins 4000 -

Western Australia produces a range of horticultural commodities including fruit, vegetables, flowers, nursery products and wine as part of its fast growing $400 million horticultural industry. Natural advantages such as climate and clean environment, soils and water make Western Australia an ideal place to supply a variety of high quality produce to domestic and international markets.

Western Australia is Australia's largest exporter of fresh vegetables, sending a range of products to over 20 countries. A strong export trade has developed with South East Asia and growing opportunities exist in other markets in Asia and in the Northern Hemisphere. Western Australia …

A Consumption Value Approach To The Factors That Influence Parental Choice Of Secondary School: An Exploratory Study, Penelope J. Welsh

Theses: Doctorates and Masters

The purpose of the present study was to identify the factors that influenced parents' choice of a secondary school for their children and, in particular, to determine, choice process. Understanding how parents choose secondary schools and what parents value should help established and new private schools develop more effective marketing strategies, including their choices of target markets and location, as well as their educational emphasis, fee structure and disciplinary policies. While a schools marketing efforts must include information about the school facilities and the implied social benefits of attending the particular school, this study found that Emotional Value, feeling good …

Fourth World Consumer Culture: Emerging Consumer Cultures In Remote Aboriginal Communities Of North-Western Australia, Ronald George Groves

Theses: Doctorates and Masters

Over the two centuries since the arrival of European settlers in Australia, the material culture and lifestyle of the indigenous Aboriginal people of Australia has undergone dramatic change. Based on qualitative fieldwork in three remote Aboriginal communities in north-western Australia, this study examines the emergence of unique consumer cultures that appear to differ significantly from mainstream Australia and indeed from other societies. The study finds that the impact of non-indigenous goods and external cultural values upon these communities has been significant. However, although anthropologists feared some fifty years ago that Aboriginal cultural values and traditions had been destroyed, this study …

Family Roles In The Selection Of Schools In Multiracial Singapore: An Examination Of Demographic Differencesographic Differences, Ashok K. Lalwani, Subhash C. Mehta, Chin Tiong Tan

Research Collection Lee Kong Chian School Of Business

Family roles in deciding household purchases have intrigued marketers for a long time, with researchers calling for more studies on the subject - especially those which look into the roles played by children and others in the decision process. This paper investigates the relative influence of the husband, wife, children, and others in 5 sub-decisions involved in the choice of a school, and distinguishes families reporting different roles on their demographic characteristics. Cluster analysis was used to develop segments on the basis of family roles. Results indicate that children and others have negligible influence in this particular service and that …

University Preference : A Conjoint Analysis, Julia P. Turner

Theses: Doctorates and Masters

The business of tertiary education has become more and more competitive in recent years due to reductions in government funding and higher study fees. As the nature of the environment grows more competitive the role of marketing, previously non-existent in most universities, has grown significantly. One of the key pieces of information that would assist the marketing effort of any university is an understanding of what determines university preference. This study examines university preference in Western Australia. A form of conjoint analysis, known as Adaptive Conjoint Analysis (ACA), was used to investigate the relative importance of a number of attributes …

Multiple Category Decision Making: Review And Synthesis, Gary J. Russell, S. Ratneshwar, Allan D. Shocker, David Bell, Anand Bodapati, Alex Degeratu, Lutz Hildebrandt, Namwoon Kim, Seshan Ramaswami, Venkatesh H. Shankar

Research Collection Lee Kong Chian School Of Business

In many purchase environments, consumers use information from a number of product categories prior to making a decision. These purchase situations create dependencies in choice outcomes across categories. As such, these decision problems cannot be easily modeled using the single-category, single-choice paradigm commonly used by researchers in marketing. We outline a conceptual framework for categorization, and then discuss three types of cross-category dependence: cross-category consideration cross-category learning, and product bundling. We argue that the key to modeling choice dependence across categories is knowledge of the goals driving consumer behavior.

Marketing, Business Processes, And Shareholder Value: An Organizationally Embedded View Of Marketing Activities And The Discipline Of Marketing, Rajendra Kumar Srivastava, Tasadduq A. Shervani, Liam Fahey

Research Collection Lee Kong Chian School Of Business

The authors develop a framework for understanding the integration of marketing with business processes and shareholder value. The framework redefines marketing phenomena as embedded in three core business processes that generate value for customers-product development management, supply chain management, and customer relationship management-which in turn creates shareholder value. Such a conceptualization of marketing has the potential to introduce dramatic shifts in the scope, content, and influence of marketing in the organization. The authors highlight the implications of an organizationally embedded view of marketing for the future of marketing theory and practice.

East Vs. West: Strategic Marketing Management Meets The Asian Networks, George T. Haley, Chin Tiong Tan

Research Collection Lee Kong Chian School Of Business

Strategic management in Asia is different. Decision-making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese management systems on Western management practice has become evident. Though the Japanese economy is the world's second largest, and Japan's population substantial, neither compares with the combined economies and combined populations of non-Japanese Asia. The influence of the most aggressive elements of the non-Japanese Asian business communities, the Overseas Chinese and Overseas Indian Networks cannot help to be felt on Western management practice. This article explains why this difference in decision-making styles exists, …