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Articles 91 - 91 of 91
Full-Text Articles in Marketing
A Market Opportunity Analysis For New Homes With Solar Assisted Heat Pump Systems In The St. Louis Metropolitan Area, Sandra L. Wilson
A Market Opportunity Analysis For New Homes With Solar Assisted Heat Pump Systems In The St. Louis Metropolitan Area, Sandra L. Wilson
Theses
This 1978 thesis by Sandra L. Wilson explores the market potential for solar-assisted heat pump systems in new residential constructions within the St. Louis metropolitan area. The study utilizes a Market Opportunity Analysis (MOA) model to assess the economic, natural, technological, social/political, and legal environments influencing the adoption of this technology.
The analysis highlights that while the technology for solar-assisted heat pumps—which combine solar collectors with heat pump efficiency—is viable, consumer demand remains low. This sluggish demand is attributed to high initial costs (estimated between $10,000 and $12,000 in 1978), a lack of public understanding, and the absence of observable …