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Full-Text Articles in Marketing

The Complex Challenges Of Protecting Consumers, Deniz Atik, Nikhilesh Dholakia Mar 2021

The Complex Challenges Of Protecting Consumers, Deniz Atik, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.


Steven Soderbergh, Contagion (2011), Aras Ozgun Sep 2020

Steven Soderbergh, Contagion (2011), Aras Ozgun

Markets, Globalization & Development Review

No abstract provided.


Fixing Social Media: Toward A Democratic Digital Commons, Michael Kwet Sep 2020

Fixing Social Media: Toward A Democratic Digital Commons, Michael Kwet

Markets, Globalization & Development Review

In the past few years, big Social Media networks like Facebook, Twitter, and YouTube have received intense scrutiny from the intellectual classes. This article critiques the dominant strain of criticism, the neo-Brandeisian School of antitrust, for its narrow focus on “regulated competition” as an appropriate means to “fix social media”. This essay calls for a socialist alternative: a democratic social media commons based on free and open source technology, decentralization, and democratic socialist legal solutions. It reviews how existing solutions like the Fediverse and LibreSocial work, and how they may provide answers for a better way forward.


‘Coronated’ Consumption In The Viral Market, Soonkwan Hong Sep 2020

‘Coronated’ Consumption In The Viral Market, Soonkwan Hong

Markets, Globalization & Development Review

The universal exposure to the virus has disrupted institutions, redefined values, and reshaped systems, including the market. Idling, uncertainty, and liquidity encapsulate the ever-precarious individual lives and the reflexive socio-politico-cultural changes. These conditions and consequences nonetheless create paradoxical opportunities in the viral market. The new meaning of connectivity that promotes high-viscosity relationships and high-visibility identities will transform the market to better acknowledge and support humans and the new sociality.


How The Covid-19 Pandemic Is Challenging Consumption, Marine Cambefort Sep 2020

How The Covid-19 Pandemic Is Challenging Consumption, Marine Cambefort

Markets, Globalization & Development Review

COVID-19 has led consumers to question their consumption patterns. Although some management research has already highlighted consumption trends resulting from the virus outbreak, very few studies explore how the current pandemic challenges consumption. Three trends are identified: the downsizing of consumption, emergence of anti-globalization sentiments, and negative consumer reactions to the misconduct of brands/companies. First, the lockdown was an opportunity for people to test a simpler lifestyle by reducing their level of consumption, having realized that over-consumption does not make them happy and questioned its negative impact on the environment. Second, the pandemic may reinforce anti-globalization ideas, leading consumers to …


Rethink Everything 1: Markets, Globalization, Development, Nikhilesh Dholakia, Deniz Atik Sep 2020

Rethink Everything 1: Markets, Globalization, Development, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Water Avengers And Their Endgame, David M. Boje Jun 2020

Water Avengers And Their Endgame, David M. Boje

Markets, Globalization & Development Review

No abstract provided.


Arch Woodside, The Complexity Turn (2017), Ash Zareian Jun 2020

Arch Woodside, The Complexity Turn (2017), Ash Zareian

Markets, Globalization & Development Review

No abstract provided.


Jeffrey Sachs, A New Foreign Policy: Beyond American Exceptionalism (2018), Jonas Ecke Jun 2020

Jeffrey Sachs, A New Foreign Policy: Beyond American Exceptionalism (2018), Jonas Ecke

Markets, Globalization & Development Review

No abstract provided.


Parag Khanna, Connectography: Mapping The Future Of Global Civilization (2016), Sudipto Sarkar Jun 2020

Parag Khanna, Connectography: Mapping The Future Of Global Civilization (2016), Sudipto Sarkar

Markets, Globalization & Development Review

Parag Khanna’s world tour through “Connectography: Mapping the Future of Global Civilization” provides the reader with vivid details of a connected world that we live in. The prime message of this book is connecting the global nodes through building infrastructure starting from oil pipelines to fibre optic cables. Exploring diverse arenas, this book gives an overview why “connectivity” is important for the entire world and not only for the selected few. Khanna’s pervading visionary approach covers bits and pieces of almost everything to make the world connected for future prosperity. However, a question still remains about how consistently his views …


The World Is Not Simple: Connectivity, Complicity, Complexity, Nikhilesh Dholakia, Deniz Atik Jun 2020

The World Is Not Simple: Connectivity, Complicity, Complexity, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Crazy Rich Asians: A Tale Of Immigration, Globalization And Consumption In East Asia, Giana M. Eckhardt, Finola Kerrigan Jun 2020

Crazy Rich Asians: A Tale Of Immigration, Globalization And Consumption In East Asia, Giana M. Eckhardt, Finola Kerrigan

Markets, Globalization & Development Review

We review the 2018 film Crazy Rich Asians in order to highlight its relevance for debates on immigration, globalization and consumption. In doing so, we argue that a new model of immigration for East Asians, distant and distinct from the American Dream, a “pull yourself up by the bootstraps” narrative infused with an Asian ethic, is being valorized in the film. We also illuminate the complexities of East Asian representation on screen, as evidenced by varying receptions to the film in America and in various regions of Asia. And, finally, we note that while the film celebrates excess in consumption …


Crazy Rich Asians: Exploring Discourses Of Orientalism, Neoliberal Feminism, Privilege And Inequality, Devi Vijay Jun 2020

Crazy Rich Asians: Exploring Discourses Of Orientalism, Neoliberal Feminism, Privilege And Inequality, Devi Vijay

Markets, Globalization & Development Review

In this review of Crazy Rich Asians (2018), I examine elements of orientalism, neoliberal feminism, privilege and inequality that layer the film. Specifically, I interrogate the film’s American inflection of orientalism, surfacing a constant duel between essentialized Asian and American values, where what is American eventually wins out. Independent, entrepreneurial women are integral to this narrative of global capitalist accumulation. Yet, as the East meets the West in the globalized consumptive spaces of the super-rich, inequalities in the United States and Singapore are either repackaged under the myth of meritocracy, or conveniently erased. While the film demarcates a new Hollywood …


Crazy Rich Asians: When Representation Becomes Controversial, Yikun Zhao Jun 2020

Crazy Rich Asians: When Representation Becomes Controversial, Yikun Zhao

Markets, Globalization & Development Review

Crazy Rich Asians (2018) has been hailed as a symbol of diversity representation, but it has also been challenged for the lack of representativeness. This review analyzes the controversy from two aspects. It traces how this film was made into a progressive symbol of diversity representation through riding sociocultural trends about the rise of Asia and the anti-whitewashing campaign. It also shows that this film tells a classic Cinderella story with a contextual twist of the reversed power balance between the ‘East’ and the ‘West’. Overall, although this movie contributes to bringing attention to the long-existing void of Asian-American representation …


On The Banality Of Transnational Film, Ian Reyes, Justin Wyatt Jun 2020

On The Banality Of Transnational Film, Ian Reyes, Justin Wyatt

Markets, Globalization & Development Review

“Breakthrough” global blockbusters like Black Panther (2018) and Crazy Rich Asians (2018) create disturbances among critics and firms forced to wonder if such ripples of diversity will become waves of new cinema wiping out the hegemony of Hollywood and the global West. In this essay, we establish the context for this phenomenon in terms of film’s historical relationship to marketing. Through this context, we theorize a transnational aesthetic for global blockbusters, one that may serve to limit ripples of diversity, breaking waves of change against the rocks of a banal cinema of Americanized nothingness.


Globalization Tropes In Films: A Focus On Crazy Rich Asians, Nikhilesh Dholakia, Deniz Atik Jun 2020

Globalization Tropes In Films: A Focus On Crazy Rich Asians, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen Jan 2020

Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen

Markets, Globalization & Development Review

No abstract provided.


Toshiba's Approach To Customer Value Design, Tatsuyuki Mikami Jan 2020

Toshiba's Approach To Customer Value Design, Tatsuyuki Mikami

Markets, Globalization & Development Review

This paper describes the practice of "design thinking" in a Japanese company that tends to operate in an in-house-completed work context under a rigorously divided function-based vertical organization. In order to respond to significant shifts in the business environment accompanied by technological advances and changes in people's values, Toshiba introduced "Customer Value Design,” customized design thinking. Customer Value Design is characterized by "co-creation" of customers’ value with customers, "collaboration" in a Cross-Functional Team (CFT) of various experts transcending organizations and categories of expertise, and the "customer perspective" in co-creating experiential value, enterprise value, and social value. In order to compensate …


How Is Design Thinking Applied At R & D Stage In The Japanese Electronics Industry?, Yasufumi Morinaga Jan 2020

How Is Design Thinking Applied At R & D Stage In The Japanese Electronics Industry?, Yasufumi Morinaga

Markets, Globalization & Development Review

This paper clarifies how design thinking is applied at the research and development stage in the Japanese electronics industry through the Survey on Research Activities of Private Firms by the Ministry of Education, Culture, Sports, Science and Technology. Specifically, three questions are explored. Firstly, to what extent are the companies utilizing design thinking at the research and development stage? Secondly, which aspects of design thinking are they focusing on? Thirdly, is there a difference in how design thinking is used in different product fields? The paper concludes that the utilization degree of design thinking is generally not so high. Especially, …


Hayfa El Mansur, Nappily Ever After (2018): Chasing Perfection, Lena Cavusoglu Oct 2019

Hayfa El Mansur, Nappily Ever After (2018): Chasing Perfection, Lena Cavusoglu

Markets, Globalization & Development Review

2018 Netflix movie Nappily Ever After voices the relationship of Black women with their natural hair and try to free them from the white beauty ideals imposed by the modern culture. By delving into historical connotations, this film review aims to understand how and why stereotypical narratives about African-American beauty and hair exist in media and shows the societal and psychological consequences of underrepresentation.


At The Nexus Between The National And The Global: The Discursive Construction Of The Turkish Halal Market In The Neoliberal Age, Yesim Kaptan Oct 2019

At The Nexus Between The National And The Global: The Discursive Construction Of The Turkish Halal Market In The Neoliberal Age, Yesim Kaptan

Markets, Globalization & Development Review

This article analyzes a recently emerging halal market in Turkey and illuminates how discursive strategies foster the halal movement in an Islamic culture, and in a neoliberal economy. By exploring websites of the Turkish halal regulatory institutions and employing critical discourse analysis of the media materials, I demonstrate how Islamic actors (halal certification institutions and businesses) adapt, appropriate, and contest different discursive strategies to achieve legitimacy, to compete for distinction and to acquire power in a newly emerging and fiercely competitive, yet a globally defined field in a national economy. The discursive contestations of the actors shaped by the ambivalent …


The Introduction Of The Philosophy Of Sufficiency Economy And Its Application To Consumer Context, Sasawan Heingraj, Suwakitti Amornpan Oct 2019

The Introduction Of The Philosophy Of Sufficiency Economy And Its Application To Consumer Context, Sasawan Heingraj, Suwakitti Amornpan

Markets, Globalization & Development Review

Thailand was one of the potential causes of the 1997 East Asian economic recession due to its lack of readiness in dealing with globalization. In fact, globalization can generate double-edged effects on a country’s economic condition. While it can mitigate global inequality and poverty, it can also be considered as the determinant of trade imbalances, income inequality, and deterioration of natural resources. In order to enhance a balanced and sustainable development at society and country level, we believe that the well-being of each individual should be taken into consideration. This article introduces the concept of Philosophy of Sufficiency Economy (PSE) …


Can Luxury Fashion Provide A Roadmap For Sustainability?, Zeynep Ozdamar-Ertekin Oct 2019

Can Luxury Fashion Provide A Roadmap For Sustainability?, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

Fashion industry is one of the prominent industries in the world with critical negative impacts on the social and ecological environments. It constitutes a very complex and fragmented industry. The currently dominant model of "fast fashion," fulfills the desires of consumers who aspire to wear luxury fashion brands but cannot afford them, by offering them similar styles at affordable prices. However, the main principles of fast fashion, which are speed, affordability, change, disposable trends and aesthetic fads, contradict with sustainability goals and principles. Luxury fashion, on the other hand, emphasizes longevity, durability, authenticity, craftsmanship and quality, and can therefore be …


“Got Water?” The Effects Of Globalized Agribusiness On Consumers’ Access To Water Sources, Lorena Garcia-Ramon Oct 2019

“Got Water?” The Effects Of Globalized Agribusiness On Consumers’ Access To Water Sources, Lorena Garcia-Ramon

Markets, Globalization & Development Review

This paper conceptually examines the consequences of globalized industrial agriculture on consumers’ access to clean water sources. It identifies the historical conditioners that allowed contemporary agribusiness corporations to gain the influence they currently hold over global water consumption, and it discusses the struggles that consumers face without access to clean water. The paper makes an original contribution by shifting the focus from the fact that vulnerable consumers do not have access to clean water to the reasons why they do not have access. It is suggested that water conservation strategies should not only be implemented at the consumer level, but …


More On The Pressing Global Problems, Socially And Ecologically, Deniz Atik, Nikhilesh Dholakia Oct 2019

More On The Pressing Global Problems, Socially And Ecologically, Deniz Atik, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.


Orientalism, Resistance Or Global Harmony? Entangled Strands In The Film Isle Of Dogs, Soonkwan Hong Aug 2019

Orientalism, Resistance Or Global Harmony? Entangled Strands In The Film Isle Of Dogs, Soonkwan Hong

Markets, Globalization & Development Review

No abstract provided.


Education, Enterprise Capitalism, And Equity Challenges: The Continuing Relevance Of The Correspondence Principle In Japan, Masaaki Takemura Aug 2019

Education, Enterprise Capitalism, And Equity Challenges: The Continuing Relevance Of The Correspondence Principle In Japan, Masaaki Takemura

Markets, Globalization & Development Review

This paper revisits the correspondence principle of Bowles and Gintis (1976) – which refers to the mutual mimicking of the capitalist hierarchy in the workplace and the school. The Bowles-Gintis model still appears to be working in the context of schooling in Japan. In the international comparative educational assessment called PISA (Program for International Student Assessment), created by OECD (Organization for Economic Cooperation and Development, the association of advanced democratic nations), Japanese students achieve better results than most countries. Japanese students excel in PISA performance, especially in mathematics. Such excellence, however, has negative correlations with students’ creativity, positive attitudes, and …


Virtual Idol Hatsune Miku: Case Study Of New Production/Consumption Phenomena Generated By Network Effects In Japan’S Online Environment, Hajime Kobayashi, Takashi Taguchi Aug 2019

Virtual Idol Hatsune Miku: Case Study Of New Production/Consumption Phenomena Generated By Network Effects In Japan’S Online Environment, Hajime Kobayashi, Takashi Taguchi

Markets, Globalization & Development Review

Using Hatsune Miku, a vocaloid or a Desktop Music (DTM) software using voice synthesizer technology, as a case study, this paper explores how consumer generated media (CGM) and user generated content (UGC) diffused in Japan – rapidly at first and then at an erratic and not-so-rapid pace. The creative environment ushered in by the vocaloid platform, it appears, represents a form of "managed creativity", and not a rosy future characterized by a participatory turn to a widespread democratization of creative activity.


A Critical Marketing Practitioner In Japan: Philosophy And Marketing Activities Of Seiji Tsutsumi, Kazuo Usui Aug 2019

A Critical Marketing Practitioner In Japan: Philosophy And Marketing Activities Of Seiji Tsutsumi, Kazuo Usui

Markets, Globalization & Development Review

This paper explores some features of marketing activities and marketing thought of a Japanese critical marketing practitioner, Dr. Seiji Tsutsumi. The approach of the paper is biographical. Somewhat paradoxically, the paper finds – in the practices and thoughts of Dr. Seiji Tsutsumi – a refreshingly critical mindset, despite his huge commercial success in retail business in Japan. Similar biographical research should be done in other national contexts, to develop links between practices and critical theories.


Critical Thinking From Japan: Additional Perspectives, Masaaki Takemura, Nikhilesh Dholakia Aug 2019

Critical Thinking From Japan: Additional Perspectives, Masaaki Takemura, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.