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Articles 91 - 92 of 92
Full-Text Articles in Marketing
Logistics Outsourcing In Brazil And The U.S.: An Institutional Theory Perspective, Maria Barrenechea
Logistics Outsourcing In Brazil And The U.S.: An Institutional Theory Perspective, Maria Barrenechea
Marketing Undergraduate Honors Theses
A crucial goal of manufacturers and retailers is to develop an efficient management of resources in order to ultimately achieve a strategic competitive advantage in the marketplace. Given the current global scenario, supply chain operations, such as the storage and transportation of materials from the shipper's facilities to the end customer, can become very complex and time consuming to manage in-house. Therefore, shippers are encouraged to outsource these logistics operations to third party experts known as 3PLs (third party logistics providers) that support the domestic and global transportation of goods safely, securely and cost-effectively. Moreover, as companies become more global, …
A Creative Brief For Hogs Abroad, Spencer J. Burmingham
A Creative Brief For Hogs Abroad, Spencer J. Burmingham
Marketing Undergraduate Honors Theses
This thesis was designed to improve the marketing of the Hogs Abroad International Study program. Specifically, it looked into the myths of studying abroad and how the Study Abroad department may be able to mitigate these myths with informative posting via their LinkedIn channel.