Marketing Commons^™

2022-March-16-Finance Committee To Meet, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — (March 16, 2022) East Tennessee State University’s Board of Trustees will hold a special called meeting of the Finance and Administration Committee on Wednesday, March 30, at 11 a.m. to discuss tuition and mandatory fees and budget for 2022-23.

The meeting will be conducted permitting participation by electronic or other means of communication if necessary. A livestream of the meeting will be available at www.etsu.edu/trustees/livestream.php.

When they become available, the agenda and accompanying materials for the meeting will be posted at www.etsu.edu/trustees under “Meeting Schedule & Materials.”

For more information, call 423-439-4317.  For disability accommodations, call …

2022-March-15-Robert Earl Keen Performing At Etsu Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 15, 2022) – Texas songwriter and entertainer Robert Earl Keen will wrap up 41 years on the road with his 2022 Final Tour, “I’m Comin’ Home: 41 Years On The Road.” Keen’s final public concert will be Sept. 4 in Texas.  

Before that final concert, however, Keen is spending his summer saying farewell to fans across the country. On Sunday, June 5, at 7:30 p.m., the singer-songwriter will perform at the East Tennessee State University Martin Center for the Arts in the ETSU Foundation Grand Hall. Local tickets go on sale Friday, March 18, at 10 …

2022-March-15-Help Name New Bald Eagle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 15, 2022) – For nearly a decade, East Tennessee State University has livestreamed active American bald eagle nests in Johnson City. 

Now, you can help name one of the new female eagles.  

Officials at ETSU have narrowed the suggested names, submitted by nearly 500 viewers in recent weeks, for the female eagle Boone has chosen as his mate.   

Vote at surveymonkey.com/r/ZLK7HBP. The contest closes on Sunday, March 20, at 11:59 p.m.

Here’s a look at the names that voters may choose from: Becca, Becky, Bella, Dani, Danyelle, Dolly, Fancy, Jolene, Rebecca and Tanasi. Earlier this …

2022-March-14-Former Us Poet Laureate Coming To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 14, 2022) – A former poet laureate of the United States is coming to East Tennessee State University. 

Natasha Trethewey, a Pulitzer Prize winner, will speak at 6 p.m. on April 6 at the ETSU Foundation Grand Hall in the Martin Center for the Arts. The event is free and open to the public.  

“It is a tremendous honor that our institution gets to host someone as well known and accomplished as Natasha Trethewey,” said Dr. Daryl A. Carter, a professor of history, associate dean and director of the Black American Studies Program. “We …

2022-March-14-Meet Maria Emilia Alfaro, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 14, 2022) – When young girls look at Maria Emilia Alfaro, she hopes they see not only a talented athlete but a skilled math student.  

“If a career in the sciences interests you, don’t be afraid to give it a try,” said Alfaro, who is set to graduate from East Tennessee State University this spring. “I wasn’t sure about it either. But then I took my first statistics class and I loved it.” 

Alfaro, a member of the ETSU women’s tennis team, is also a student in the university’s Mathematics and Statistics Department, carrying an …

2022-March-11-Nature-Based Therapy, University Marketing And Communication, East Tennessee State University

ETSU News

Nature-Based Therapy

JOHNSON CITY, Tenn. (March 11, 2022) – East Tennessee State University’s Department of Counseling and Human Services is now offering a graduate certificate in Nature-Based Therapy. The certificate offers an immersive, comprehensive preparation for the creation of nature-based therapeutic services and programming, as well as the integration of nature-based therapeutic practices into traditional approaches.

“The physical and psychological benefits of engaging with nature are well documented in literature. As urbanization continues to increase, it is more important than ever to intentionally integrate …

2022-March-10-Etsu Earns Prestigious Military Friendly Designation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 10, 2022) – East Tennessee State University student Brandon Paul spent nine years serving his country as a member of the Coast Guard. Stationed at various locations throughout the United States, Paul is now a junior who plans to apply to the university’s dental hygiene program this semester.

2021 Veterans Day service

The support he has received at ETSU helped propel him forward. 

“The Veterans Affairs office on campus has been a complete blessing to have, and the staff, especially David Haselroth, consistently goes above and beyond for the military-affiliated students on campus,” he said. “I …

2022-March-09-Expanding Opportunities, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 9, 2022) – Officials from East Tennessee State University (ETSU) and Edward Via College of Osteopathic Medicine (VCOM) signed an articulation agreement today that expands admissions opportunities for ETSU students who are interested in a career in medicine.

The agreement creates a “Guaranteed Admissions Interview Program” for ETSU undergraduates who have applied to attend medical school at VCOM. Students who meet the criteria for the program will interview on campus at VCOM with three VCOM faculty/administrators and participate in the designated interview day activities. 

VCOM receives more than 16,000 applications annually for about 625 …

2022-March-08-A Tribute To Abba Coming To Etsu Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 8, 2022) – Patrons of the East Tennessee State University Martin Center for the Arts will enjoy what the performing band has called the “closest to ABBA you’ll ever get.” 

ABBA – The Concert plays Saturday, June 11, at 8 p.m. and will feature many classics, including “Waterloo,” “Mamma Mia,” “Money, Money, Money,” “Dancing Queen,” “Take a Chance on Me,” “The Name of the Game,” “S.O.S” and “Voulez-Vous.”

Concert is June 11

Tickets for ABBA – The Concert: A Tribute to ABBA go on sale Friday, March 11, at 10 a.m. at ETSUMartinCenter.org. 

“They are …

2022-March-08-Civility Week And Festival Of Ideas, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 8, 2022) – East Tennessee State University will soon begin its week-long celebration of Civility Week and Festival of Ideas. Festivities will begin Monday, March 28, and will conclude Monday, April 4. Three keynote speakers will be present at the event, including CNN host Van Jones, award-winning journalist David Plazas, and former co-host of “The View” Meghan McCain.

View the full media release here.

Van Jones

2022-March-07-Etsu Preparing Future Math Teachers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 7, 2022) – Math education major Tataya Johnson isn’t sure where she wants to eventually teach.

She does want to be wherever “the biggest need is.” 

“I want to help those who need it most because I was once the young girl from an inner city who did not have access to support systems that every child needs to be successful,” said Johnson, a junior at East Tennessee State University. 

Professors in ETSU’s Mathematics and Statistics Department are preparing students like Johnson to enter a workforce that desperately needs more teachers, especially in math.

Jobs plentiful …

2022-March-03-Etsu Research Explores Pharmacists' Role In Decreasing Fall Risk, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 3, 2022) – Fall risk is a major cause of injury and death for older patients. Traditionally, a pharmacist’s role in lowering that risk has been unknown – until now.

Since pharmacists play a major role in managing patients’ drug interactions, faculty and staff from East Tennessee State University Bill Gatton College of Pharmacy and the College of Clinical and Rehabilitative Health Sciences teamed up to explore how pharmacists can help decrease fall risk for older patients by assessing medications and patient characteristics such as height, weight and gender.

This specific research aim was part of …

2022-March-03-Etsu Research Explores Pharmacists' Role In Decreasing Fall Risk, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 3, 2022) – Fall risk is a major cause of injury and death for older patients. Traditionally, a pharmacist’s role in lowering that risk has been unknown – until now.

Since pharmacists play a major role in managing patients’ drug interactions, faculty and staff from East Tennessee State University Bill Gatton College of Pharmacy and the College of Clinical and Rehabilitative Health Sciences teamed up to explore how pharmacists can help decrease fall risk for older patients by assessing medications and patient characteristics such as height, weight and gender. 

This specific research aim was part of …

2022-March-03-Etsu Response- Ukraine, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 3, 2022) – East Tennessee State University has updated its ETSU Response website to provide information on support for those affected by the Russian military operation in Ukraine.

The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people of Ukraine to provide humanitarian aid.  

While the ETSU Dean of Students office is reaching out to offer support and assistance to students who have homes in the region, the ETSU Response website also helps connect students, faculty and staff who may have …

2022-March-03-Dr. Enuf And Etsu Students Launch 'Be Original' Campaign, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 3, 2022) – Dr. Enuf, a popular drink in the Appalachian Highlands, is collaborating with the East Tennessee State University Research Corporation to offer students an experiential learning opportunity. The Dr. Enuf “Be Original” campaign, a student-led, academic initiative, provides high school students a platform to express their originality, ending with a celebration event on April 27.

High school students in the Appalachian Highlands will be able to submit videos and photos to Dr. Enuf for the chance to win prizes, including free tickets to ETSU’s spring concert on April 29, featuring country artist …

2022-March-02-Michael Carbonaro To Share 'Lies On Stage' At Etsu Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 2, 2022) – Best known as the star and executive producer of the hit series, “The Carbonaro Effect” on truTV, Michael Carbonaro has also made frequent television appearances in shows such as “Happily Divorced,” “30 Rock,” “Grey’s Anatomy” and “CSI Miami.” In 2016, the illusionist embarked on his first theater tour with the show “Michael Carbonaro Live!” and is back with a new show, “Carbonaro: Lies on Stage,” conjuring up a concoction of unbelievable magic and hysterical offbeat shenanigans for audiences of all ages. 

On Sunday, May 8, at 7:30 p.m., Carbonaro will work his magic …

2022-March-02-Early Voting Site, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU announces early voting location

JOHNSON CITY, Tenn. (March 2, 2022) – East Tennessee State University will be the site of an early voting location on campus, providing students, faculty, staff and other members of the community a convenient location to participate in early voting. To celebrate the achievement, the Office of Leadership and Civic Engagement’s ETSU Votes initiative, in partnership with the Washington County Election Commission, hosted an unveiling ceremony Wednesday, March 2, at …

2022-March-02-Graduation Celebration: Real World 101, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 2, 2022) – The East Tennessee State University National Alumni Association invites undergraduate students with 60-plus hours to its “Graduation Celebration: Real World 101” event to be held on Tuesday, March 8, from 9 a.m.-4 p.m. in the ballroom in the D.P. Culp Student Center. The event will provide students with advice and preparation for graduation and life thereafter. Displays, prizes and music are part of this free event.

Graduation Celebration gives students a chance to order their official ETSU class rings and graduation supplies, including invitations and thank-you notes, from Balfour.  Students will also receive information …

2022-March-01-Appalachian Love Story, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – To conclude its 2021-22 season, the Department of Theatre and Dance at East Tennessee State University will present the Appalachian love story musical “Bright Star.” The show will be performed in the Bert C. Bach Theater at the Martin Center for the Arts at 7:30 p.m. on April 1-2 and 7-9, and at 2 p.m. on Sundays, April 3 and 10.

“Bright Star” is written and composed by Steve Martin and Edie Brickell. The score is inspired by the pair’s 2013 collaboration bluegrass album, “Love Has Come for You.” The Old Globe Theater in San Diego performed …

2022-March-01-Amanda Moorhouse Named Jcddc Director, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 1, 2022) – Amanda S. Moorhouse has been named director of the ETSU Health, College of Nursing, Johnson City Downtown Day Center (JCDDC) after serving as interim director since April 2021.

Amanda S. Moorhouse

The JCDDC provides accessible, high-quality and compassionate primary care …

2022-March-01-Articulation Agreements Expand Online Opportunities For Advanced Health Sciences Degrees, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Students interested in a career in medicine now have a new pathway to achieve that goal thanks to two articulation agreements between East Tennessee State University and Carteret Community College that expand advanced degree opportunities offered 100% online.

The agreement provides students who achieve an Associate of Applied Science degree in Medical Assisting or Science Radiography at Carteret Community College, located in Morehead City, North Carolina, with the opportunity to transfer those credits to ETSU to pursue a Bachelor of Science degree.

“Classes in the Bachelor of Science in Allied Health Leadership and Radiologic Science programs …

2022-March-01-Etsu Professor Will Speak On Experiences With Womens Soccer, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Dr. Natalie L. Smith of the Department of Sport, Exercise, Recreation and Kinesiology at East Tennessee State University will share her experiences and upcoming research project in “Women’s Soccer: A Creative Opportunity” at noon on Wednesday, March 23, via Zoom. View the livestream here: etsu.zoom.us/j/94614011367. 

This free virtual talk is part of the “Women on Wednesdays” series sponsored by the ETSU Women’s, Gender, and Sexuality Studies Program.  

Drawing on her experiences working in professional women’s soccer, Smith will explore the current state of women’s soccer on a global scale and introduce her New Zealand-based …

2022-March-01-Etsu Earns Top Pharmacy Award For Service, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University Bill Gatton College of Pharmacy earned a top national award for service to the community, part of its continuing mission to serve the rural and underserved in the Appalachian Highlands. Students from ETSU Bill Gatton of Pharmacy help check in patients at the annual RAM Clinic held each November in Gray.

The American Association of Colleges of Pharmacy (AACP) awarded ETSU the Lawrence C. Weaver Transformative Community Service Award, which is presented annually to one college or school of pharmacy across the United States demonstrating a major institutional commitment to addressing unmet …

2022-March-01-Etsu Professor's Covid-19 Research To Be Focus Of Podcast, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 2022) – How journalists talk about journalism practice can actually change the way reporters work in a crisis like the COVID-19 pandemic.  

That’s according to East Tennessee State University’s Dr. Mildred F. “Mimi” Perreault, an assistant professor in the Department of Media and Communication. She, along with Appalachian State University’s Dr. Gregory Perreault and University of Vienna Ph.D. candidate Phoebe Maares, recently published “Metajournalistic Discourse as a Stabilizer within the Journalistic Field: Journalistic Practice in the Covid-19 Pandemic.” 

This research will be the focus of an upcoming episode of “The J Word: A Podcast …

2022-March-01-Etsu Ranked By Forbes Among Americas Best Employers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University has been recognized by Forbes in its 2022 listing of America’s Best Employers.

The listing on Forbes.com was compiled by Forbes and Statista based on data from an independent survey taken by approximately 60,000 employees working for companies with more than 1,000 workers in the United States. The evaluation was based on direct and indirect recommendations from respondents who were asked to rate their willingness to recommend their own employer to friends and family.

In total, 1,000 employers were recognized across 25 different industry sectors. The list is divided into two rankings: …

2022-March-01-Etsu Scientist Playing On A Global Stage, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 2022) – Late last month, Dr. Aruna Kilaru wrote a piece aimed at addressing food insecurity and climate change using agricultural biotechnology. 

Suggesting how both farmers and government agencies can work together to reduce harmful emissions and minimize food waste, the article appeared as part of her work as a science, technology and policy fellow of the American Association for the Advancement of Science, and science adviser and international trade policy officer for the U.S. Department of Agriculture’s Foreign Agricultural Service, New Technologies and Production Methods Divisions.

Dr. Aruna Kilaru

It means that Kilaru, a professor …

2022-March-01-Etsu Student Pharmacists Earn National Honor For Drug Misuse Education, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A student organization at East Tennessee State University Bill Gatton College of Pharmacy finished Third-year student pharmacists Tess Willcoxon (vice president, patient care), Morgan Thomas (chapter president), Regan Bell (chapter member), Hillary Owens (vice president, membership) celebrate their national honor.  among the top service organizations in the country for educating the community about prescription drug misuse.   

The college’s American Pharmacists Association-Academy of Student Pharmacists Operation Substance Use Disorders (SUD) committee (formerly Generation Rx) was national first runner-up for the APhA-ASP Operation Substance Use Disorders Chapter Achievement Award in 2020-21.

This is the ninth consecutive year that …

2022-March-01-Etsu Students Deliver Strong Performance In Regional Investment Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A team of East Tennessee State University business students performed strongly in the Chartered Financial Analyst (CFA) Institute Research Challenge.

The team of four students in the ETSU Equity Valuation team gained real-world experience as they assumed the role of research analyst. The 2022 CFA Institute Research Challenge, held in Middle Tennessee, involved more than 1,000 schools and 5,000 students. CFA, a global nonprofit organization of investment professionals, sponsors the intercollegiate competition. 

The competition requires teams to present their valuations and analysis of a company to a group of investment professionals. Under the direction of Dr. …

2022-March-01-Inaugural Etsu Heroes Recognized During Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

Inaugural ETSU Heroes

JOHNSON CITY – East Tennessee State University celebrated the extraordinary and impactful stories of the inaugural recipients of the ETSU Heroes during a ceremony on March 30. The ETSU Heroes recognition program honors the exemplary service of those who “embody excellence and contribute significant and innovative accomplishments” to the university.

Recipients of …

2022-March-01-Kingsport Alliance For Continued Learning Releases Spring Schedule, University Marketing And Communication, East Tennessee State University

ETSU News

Kingsport, Tenn. – The Kingsport Alliance for Continued Learning (KACL), in partnership with East Tennessee State University at Kingsport, will offer a series of informal in-person and virtual class options beginning Tuesday, March 22, focusing on a variety of subjects from science, local history and literature to a Pearl Harbor National Memorial overview.

This six-week series of non-credit courses is open to anyone. Classes will continue through Thursday, April 28, and will be held at the Kingsport Center for Higher Education (KCHE), 300 W. Market Street. The cost to participate is $30 and covers all KACL spring courses. Some …