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Articles 91 - 120 of 352
Full-Text Articles in Marketing
Brand Voice: A Proposed Integrative Model Approach, Stephen Carlson
Brand Voice: A Proposed Integrative Model Approach, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen
‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen
Atlantic Marketing Association Proceedings
No abstract provided.
Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan
Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan
Atlantic Marketing Association Proceedings
No abstract provided.
Overcoming Negative Perceptions Of The Sport Of Hockey When Promoting Hockey To African American Parents Of Young Athletes: An Exploratory Study Of Potential Obstacles, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell
Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell
Atlantic Marketing Association Proceedings
No abstract provided.
Counterproductive Work Behaviors To Cope With Person-Organization Misfit, Subhra Chakrabarty, Brian R. Kinard
Counterproductive Work Behaviors To Cope With Person-Organization Misfit, Subhra Chakrabarty, Brian R. Kinard
Atlantic Marketing Association Proceedings
No abstract provided.
Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez
Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez
Atlantic Marketing Association Proceedings
No abstract provided.
Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith
Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith
Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups
Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups
Atlantic Marketing Association Proceedings
No abstract provided.
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda
Atlantic Marketing Association Proceedings
No abstract provided.
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi
Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi
Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang
Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield
Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield
Atlantic Marketing Association Proceedings
No abstract provided.
Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert
Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert
Atlantic Marketing Association Proceedings
No abstract provided.
Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder
Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder
Atlantic Marketing Association Proceedings
No abstract provided.
Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr.
Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter
Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.
Keys To Utilizing Teamwork Effectively In College Courses, Kelly G. Atkins, Michelle S. Freeman
Keys To Utilizing Teamwork Effectively In College Courses, Kelly G. Atkins, Michelle S. Freeman
Atlantic Marketing Association Proceedings
No abstract provided.
Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik
Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan
Exploring The Impact Of Online Reviews Perceived Trustworthiness And Consumer Engagement On Buying Behaviors, Ronda Mariani, Heather Morgan
Atlantic Marketing Association Proceedings
No abstract provided.
A Note On Perceptions Of Direct Selling, Robert A. Peterson Phd
A Note On Perceptions Of Direct Selling, Robert A. Peterson Phd
Atlantic Marketing Association Proceedings
No abstract provided.
Navigation Bar Design Effects On Consumer Visual Processing, James Coyle
Navigation Bar Design Effects On Consumer Visual Processing, James Coyle
Atlantic Marketing Association Proceedings
No abstract provided.
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Would You Like An Ai Upgrade With That?, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
Tech Twists And Turns: Unveiling New Privacy Paradoxes Of Technology For Later Adulthood Consumers, Anna Margulis, Lavy Khoushinsky, Olga Antsygina, Marat Bakpayev
Tech Twists And Turns: Unveiling New Privacy Paradoxes Of Technology For Later Adulthood Consumers, Anna Margulis, Lavy Khoushinsky, Olga Antsygina, Marat Bakpayev
Atlantic Marketing Association Proceedings
No abstract provided.
Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal
Sustainability Challenges And Consumer Perceptions: A Cross-Generational Analysis, Bolormaa Chimed-Ochir, Ismet Anitsal, Melek Meral Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie
Exploring E-Waste Recycling Intentions Among College Students In Taiwan And The U.S., Julia E. Blose, Robert E. Pitts, Y. Henry Xie
Atlantic Marketing Association Proceedings
No abstract provided.