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Articles 421 - 450 of 674
Full-Text Articles in Marketing
고객의 개인적 요소가 대기시간 경험에 미치는 영향에 대한 탐색적 연구, Ju Young Kim, Bo Mi Yoo
고객의 개인적 요소가 대기시간 경험에 미치는 영향에 대한 탐색적 연구, Ju Young Kim, Bo Mi Yoo
Asia Marketing Journal
Customers often experience waiting for buying service. Managing customers` waiting time is im-portant for service providers since customers who are dissatisfied with waiting, secede from a service place at last. Not a few studies have been done to solve waiting time problem and improve customers` waiting experience. Hui & Tse(1996) identify evaluation factors in customers` behavioral mechanism as customers wait. That is, customers experience perceived waiting time, waiting acceptability and emotional response to the wait when they wait. Since customers evaluate the wait using these factors, service provider should manage these factors in order to minimize customers` dissatisfaction. Therefore, this …
글로벌 기업 도약을 위한 롯데쇼핑의 마케팅전략, Jin Yong Lee, Chung Koo Kim, Young Hyuck Joo
글로벌 기업 도약을 위한 롯데쇼핑의 마케팅전략, Jin Yong Lee, Chung Koo Kim, Young Hyuck Joo
Asia Marketing Journal
Lotte Shopping Co. started its business from Lotte Department Store. From the beginning, Lotte Shopping Co. opened the largest department store and, since then, has expanded its business size through the processes of active developments of its own stores and merges and acquisitions of other companies. Currently, it operates a variety of retail shops such as department stores, discount stores, movies theaters, shopping malls, and supermarkets along with a TV home-shopping station and an online shopping mall. Lotte group, a business conglomerate Lotte Shopping belongs to, has an objective of becoming TOP 10 business group in Asia by 2018. Lotte …
만족도와 재구매 간 관계에 있어서 상황적 영향의 조절효과에 관한 연구, Min Hoon Lee, Young Won Ha
만족도와 재구매 간 관계에 있어서 상황적 영향의 조절효과에 관한 연구, Min Hoon Lee, Young Won Ha
Asia Marketing Journal
Although there have been many studies regarding the inconsistency between consumers` attitudes and behavior, prior research has almost exclusively focused on the relationship between the attitude before behavior and the initial behavior. Relatively little research has been conducted on consumer satisfaction after purchase and post-purchase behavior. This research proposed that the relationship between satisfaction and post-purchase behavior is moderated by consumers` psychological characteristics such as need for cognitive closure(NCC) and temporal self-construal(SC). The need for cognitive closure refers to individuals` desire for a firm answer to a question and an aversion toward ambiguity. We assumed the need for cognitive closure …
기업의 사회적 책임이 기업 이미지에 미치는 영향, Seong Jin Kim, Jong Keun Kim
기업의 사회적 책임이 기업 이미지에 미치는 영향, Seong Jin Kim, Jong Keun Kim
Asia Marketing Journal
Previous researches have proven that corporate social responsibility(adhere CSR) is positively related to corporate performance. But Most of CSR related researches have several limitations. One of limitations is that those researches treated CSR as unidimensional construct. Almost researchers in the area of CSR concepts insisted that CSR is consist of multi dimensions. Carroll`s four dimensions of CSR have been utilized by numerous academicians. Carroll asserted that CSR is composed of four dimensions: economic, legal, ethical, and philanthropic responsibility. But Carroll`s dimensions were revised as three dimensions by Schwartz and Carroll, because ethical and philanthropic responsibility are not mutually exclusive. If …
고객시민행동의 주요 선행 및 결과 변수에 관한 연구, Mi Young Park, Jeong Eun Park, Sung Ho Lee
고객시민행동의 주요 선행 및 결과 변수에 관한 연구, Mi Young Park, Jeong Eun Park, Sung Ho Lee
Asia Marketing Journal
The role of customers in product, service production and delivery is getting more important. Especially, customers` progressive participation in service circumstance bring to success of service delivery and improve service quality. Recently, the studies related to Customer Citizenship Behavior (CCB) which leaves to the discretion of customer is conducting in marketing area. However, the prior study concentrates on antecedents of CCB but it mixed antecedents of CCB and customer participation behavior. Also, there is insufficient related to the consequence of CCB in long-term relationship between service organization and customer. This study examines the effect of customer citizenship behavior on long-term …
한국 시장에서 상영한 한국영화와 외국영화의 3단계 성과와 군집행동(Herding Behavior)현상의 분석, Min Hi Hahn, Hyun Mo Kang, Dae Seung Kim
한국 시장에서 상영한 한국영화와 외국영화의 3단계 성과와 군집행동(Herding Behavior)현상의 분석, Min Hi Hahn, Hyun Mo Kang, Dae Seung Kim
Asia Marketing Journal
This article analyzes film performances in the Korean movie market utilizing three-stage models that incorporate available information in three different stages of the movie life cycle, i.e., at the time of its release, at the end of the first week, and at the end of its life cycle. Based on the premise that the performance of a movie is affected principally by factors of scale, evaluation, and competition, we attempted to ascertain the effects on these factors on performances, and how they differ in different stages. Also, by analyzing domestic and foreign movies released in Korea separately, we were able …
마케팅과 Ethnography, Chang Jo Yoo
마케팅과 Ethnography, Chang Jo Yoo
Asia Marketing Journal
This article challenges necessity of interdisciplinary studies between anthropology and marketing for more effective applications of ethnography in marketing fields. Anthropologist, Yong Sook Lee recently submitted an article about "application of ethnography in marketing fields" to open plaza at Korean Journal of Marketing. While she provides anthropologist` perspectives about applications of ethnography in marketing fields, this article attempts to enhance the marketers` understanding about ethnography by providing marketers`s perspectives about the same issues.
컬러 불일치가 브랜드 태도에 미치는 영향, Sang Eun Lee, Sang Yong Kim
컬러 불일치가 브랜드 태도에 미치는 영향, Sang Eun Lee, Sang Yong Kim
Asia Marketing Journal
In this research, through experiments, we show that incongruity of color between mediums has positive influence on brand attitude in terms of integrated management of brand. We also present that self-image congruence of `brand-consumer` has moderating effect on such influence of color incongruity. Mediums were limited to the ones that magnifying visual influence in order only to observe influence of color. With the same reason, visual factors other than color were coherently set or held constant and we chose brands with either low familarity or no previous knowledge. As a result, we find that brand attitude by the incongruity of …
마케팅 연구에서의 문화인류학적 접근의 활용, Yong Sook Lee
A Study Of The Extended Service Norm Constructs Influencing Behavioral Intention And A Moderating Variable In Service Purchasing Situation, Sang Hyun Lee, Sang Jun Lee
A Study Of The Extended Service Norm Constructs Influencing Behavioral Intention And A Moderating Variable In Service Purchasing Situation, Sang Hyun Lee, Sang Jun Lee
Asia Marketing Journal
The purpose of this study is to develop a service norm construct influencing behavioral intention in a service purchasing situation and investigate how the construct is related with other constructs in the theory of planned action model. Furthermore, a moderating variable, self-monitoring concept, in the model is considered.
As a result, the influence of attitude, subjective norm, and perceived control on behavioral intention were all significant. Other consumers" norm was a significant factor affecting behavioral intention. Service provider norm, however, was not significant. In addition, self-monitoring played a moderating role in the model.
The implication of this study is that …
국내 가구기반 통신서비스의 고객접점에 관한 연구, Minhee Son, Kyesook Han, Hyoyeol Lim
국내 가구기반 통신서비스의 고객접점에 관한 연구, Minhee Son, Kyesook Han, Hyoyeol Lim
Asia Marketing Journal
No abstract provided.
영업사원과의 관계구축 의도에 영향을 미치는 소비자의 내재적 특성에 관한 연구, Chanwook Park
영업사원과의 관계구축 의도에 영향을 미치는 소비자의 내재적 특성에 관한 연구, Chanwook Park
Asia Marketing Journal
No abstract provided.
은행서비스 산업에서 교차구매 의도의 영향요인에 관한 연구, Jihea Kim, Sanghyeon Kim
은행서비스 산업에서 교차구매 의도의 영향요인에 관한 연구, Jihea Kim, Sanghyeon Kim
Asia Marketing Journal
This study aims to shed light on the new insights on the cross-buying intentions in the banking industry and suggests an integrated model of the cross-buying intentions. Recently with globalization in the financial sector, financial companies are trying to retain current customers and attract new one by developing various financial products. In South Korea, this trend is especially apparent in the banking sector. Cross-selling of various financial products such as beneficiary certificates, bankasurance and etc. is becoming more important in retaining competitive advantage in Korean banking industry. However, there are few studies which are trying to find out the factors …
한국 암웨이 대의명분 마케팅, Chang Jo Yoo, Heung Soo Park, Seong Ho Kang, Kwon, Su Jung Bae
한국 암웨이 대의명분 마케팅, Chang Jo Yoo, Heung Soo Park, Seong Ho Kang, Kwon, Su Jung Bae
Asia Marketing Journal
Social responsibility which a corporation should be aware of is increasing as it plays a more important role in society. Corporate Social Responsibility (CSR) was taken by some huge entrepreneurs in the past. Conversely, CSR is prized one of important business activities for every corporate nowadays. Cause-related marketing draws particularly special attention among various CSRs, because it has a direct and positive effect on purchasing behavior.
Marketing activity of Amway Korea is an excellent example of the cause-related marketing in Korea. Mid 2000s, some multilevel marketing firms had evaded the law, customer had negative attitude towards Amway Korea. Amway Korea, …
행위의도에 영향을 미치는 확장된 서비스 규범개념과 조절변수에 대한 고찰, Sang Hyun Lee, Sang Jun Lee
행위의도에 영향을 미치는 확장된 서비스 규범개념과 조절변수에 대한 고찰, Sang Hyun Lee, Sang Jun Lee
Asia Marketing Journal
No abstract provided.
A Study On The Mot Of Household Telecommunication Services, Minhee Son, Kyesook Han, Hyoyeol Lim
A Study On The Mot Of Household Telecommunication Services, Minhee Son, Kyesook Han, Hyoyeol Lim
Asia Marketing Journal
With the intensity of competition and the standardization of technical attributes in telecommunications service market increasing, differentiated activity and customer experience in service encounter is regarded as an important means for creating customer value, however, there is a dearth of good literature examining what MOT activity is composed of according to consumption chain, and how service quality of MOT has influenced customer performance. Especially there exist various services across different phase of Product life cycle(PLC) in household telecommunication service market, customer requirement for MOT might depend on whether its phase is introduction-growth stage or maturity-decline stage, the empirical study is …
영업사원의 직무성과, 직무스트레스와 이직의도 간의 인과관계에 대한 실증적 연구, Kwang Ho Ahn, Chung Tae Moon, Seong Ho Seong Ho
영업사원의 직무성과, 직무스트레스와 이직의도 간의 인과관계에 대한 실증적 연구, Kwang Ho Ahn, Chung Tae Moon, Seong Ho Seong Ho
Asia Marketing Journal
No abstract provided.
기아자동차 Soul의 혁신적인 제품전략, Doo-Hee Lee, Jong-Ho Lee, Ki Heung Jeon
기아자동차 Soul의 혁신적인 제품전략, Doo-Hee Lee, Jong-Ho Lee, Ki Heung Jeon
Asia Marketing Journal
The objective of this case study is to analyze how effectively KIA SOUL, which is a leading Crossover Utility Vehicle (CUV) brand, has created a new market space through innovative product strategy. Up until now, most car manufacturers have focused only on the traditional product market segments missing out on the opportunity of the crossover segment market. KIA SOUL found a new market space by identifying the high crossover utility demand and filling the gap between the current product category values and the emerging crossover product category values. This case study illustrates that an innovative product strategy can be effectively …
제품 리포지셔닝을 통한 유한킴벌리 <하기스 매직팬티>의 성공전략, Heung Soo Park, Sun-Mi Choi, Seong Ho Kang, Kwon
제품 리포지셔닝을 통한 유한킴벌리 <하기스 매직팬티>의 성공전략, Heung Soo Park, Sun-Mi Choi, Seong Ho Kang, Kwon
Asia Marketing Journal
Yuhan Kimberly, a joint-venture company of Korean Yuhan Company and American Kimberly-Clark, opened a premium diaper market in Korea by launching Pull-Ups which was pants-typed diapers in 1993. Pull-Ups was imported as finished goods from Kimberly-Clark. However, in spite of its huge market share in United States, it failed to land down in Korean market because of wrong positioning strategy which did not consider domestic customers’ tastes. In 1996, Yuhan-Kimberly brought out a pants-typed diaper, Huggies-Toddler, to Korean market again. This paved the way for the combination of Kimberly-Clark’s production power and Yuhan-Kimberly’s marketing power and led to launch new …
서비스 수익 체인 실현을 위한 내부마케팅 전략: 현대해상화재보험, Youjae Yi, Jun Youb Lee, Jin Young Sirh
서비스 수익 체인 실현을 위한 내부마케팅 전략: 현대해상화재보험, Youjae Yi, Jun Youb Lee, Jin Young Sirh
Asia Marketing Journal
Hyundai Marine & Fire Insurance has achieved its goal of revenue growth while most of insurance companies have failed. It is because Hyundai Marine & Fire Insurance continued to make sincere efforts to increase employee satisfaction. The service-profit chain posits that employee satisfaction is linked to customer satisfaction and to revenue growth. The case shows how Hyundai Marine & Fire Insurance put the service-profit chain to work and how different its internal marketing strategy is.
대한항공의 문화마케팅 전략, Chang Jo Yoo, Kwang Ho Ahn, Dong Hoon Kim
대한항공의 문화마케팅 전략, Chang Jo Yoo, Kwang Ho Ahn, Dong Hoon Kim
Asia Marketing Journal
In the ever competitive world airline industry, Korean Air has been seeking on the one hand to streamline its operations through cost control and at the same time to boost customer loyalty and retention through a strong service differentiation strategy. As part of their service differentiation strategy, Korean Air has been actively engaging in culture marketing campaign.
Their main activity involves entering into an alliance with the three leading museums of the world. Beginning with the Luvre of France, Korean Air supported the development of voice narration system that included the Korean language.
This case describes the efforts of Korean …
Marketing Feng Shui To Asia, Bela Florenthal, Noriko Yagi, Hong Jiang Xu
Marketing Feng Shui To Asia, Bela Florenthal, Noriko Yagi, Hong Jiang Xu
Asia Marketing Journal
Feng Shui practice is very popular in East Asia and has been rapidly adopted by the population of the West. As Feng Shui involves knowledge of object placement, it opens opportunities to market Feng Shui knowledge and products. This paper presents an analysis of a successful Feng Shui enterprise, World of Feng Shui (WOFS), that has been established by a well-known Feng Shui expert Lillian Too and her daughter Jennifer Too. The enterprise`s marketing strategies and tactics are tied to the theoretical concept of social influence, widely researched in the consumer behavior literature. The three types of social influence (informational, …
The Roles Of Market-Based Learning And Customer Orientation In Shaping Effective Selling Behavior And Efforts, Jeong Eun Park, Seong Jin Kim, Sung Ho Lee
The Roles Of Market-Based Learning And Customer Orientation In Shaping Effective Selling Behavior And Efforts, Jeong Eun Park, Seong Jin Kim, Sung Ho Lee
Asia Marketing Journal
Although previous studies have made significant progress in adaptive selling behavior (ASB), few studies have considered salesperson`s customer orientation (CO) and learning behavior as determinants of effective sales management (ASB and relationship-making efforts), despite the discussion of important roles of these constructs. The authors test not only the relationships of salesperson`s CO and market-based learning behavior to ASB and relationship-making efforts, but also the effects of ASB on relationship-making efforts and performance. The results of the study, which is done with samples of salespeople from Korean companies, indicate that salesperson`s CO and market-based learning behavior are identified as significant determinants …
Consumer Typology And Online Travel Websites, Hong Youl Ha, Felix Mavondo, Siva Muthaly
Consumer Typology And Online Travel Websites, Hong Youl Ha, Felix Mavondo, Siva Muthaly
Asia Marketing Journal
This research attempts to investigate differences in past experiences of using internet in repurchasing. In doing so, the authors identify online consumer characteristics, particularly one-time and repeat users comparison across geographical borders of Korean and Taiwanese teenage customers. Results show that there are significant differences in online shopping typologies between Korean and Taiwanese customers. While attitude serves as a distinguishing factor for both data sets along the other two dimensions, trust does not. Since researchers have focused on comparisons between Western cultures and Asian cultures` online purchase behavior or Internet use, the current study provides a valuable comparison for this …
Relationships Between The Attitude Toward Video Games And Use Of The Video Game Rating System In Global Markets, Hong Sik Cheon, Ho Chul Shin, Bong Kun Song
Relationships Between The Attitude Toward Video Games And Use Of The Video Game Rating System In Global Markets, Hong Sik Cheon, Ho Chul Shin, Bong Kun Song
Asia Marketing Journal
As video games gain popularity and become a normal part of home entertainment, concern about youth access to inappropriate games continues to grow. Some people have claimed that violent video games influence children`s aggressive behavior and that violent video games have some responsibility for violence in the school. In response to people`s concerns, the video game industry created a video game rating system in 1995 to help parents decide which video games are appropriate for their children. This study investigated whether parents were aware of the video game rating system and how often they have used it when selecting video …
Doing Business In India, Yong June Kim, Joon Hwan Lee
Doing Business In India, Yong June Kim, Joon Hwan Lee
Asia Marketing Journal
In December 5, 2006, "The Economic Times", India`s the most famous economy daily newspaper, reported Korea Lotte Mart is planning to enter into India`s market. Lotte group, marking number 7th in Korea`s list of conglomerates, established VRIC(Vietnam, Russia, India, China)`s strategy. This strategy is targeted to enter into emerging markets such as Vietnam, Russia, India, China and etc. As of 2007, Lotte Group aggressively is placing its subsidiaries such as Lotte Department Store in Russia and China, Lotte Mart in Vietnam and China and Lotte Confectionery in China and India, into emerging markets. From this case, Based on the assumption …
Movie Marketing By Showbox, Sang Hoon Kim
Movie Marketing By Showbox, Sang Hoon Kim
Asia Marketing Journal
In the summer of 2008, the movie Dachimawa Lee: Villain, Get on the Express to Hell is waiting for its first release. This movie is based on a short film which was tremendously popular when it was first introduced on the internet in 2000, and the director Ryu Seung Wahn is expecting a mega hit of the movie this summer. Showbox is one of the leading movie distributors in Korea. After a series of blockbuster hits such as Welcome to Dongmakgol, The Host, and The Chaser, Showbox is now in stagnation. Along with sluggish economy in Korea, most of recent …
The Role Of Ethnocentrism And Firms Reputation Of A Country Of Origin On Consumer Purchase Intention, Nadia Jimenez, Sonia San Martin
The Role Of Ethnocentrism And Firms Reputation Of A Country Of Origin On Consumer Purchase Intention, Nadia Jimenez, Sonia San Martin
Asia Marketing Journal
The growth of international trade and the formation of supranational economic and political trading blocks have noticeably widened the presence on the market of products of different national origins. This has stimulated interest in explaining the Country-of-Origin (COO) role in domestic and international markets and its consequences on consumer behaviour. Since the consumer purchasing decisions can be decisive to the success of a company`s strategy in domestic and foreign markets, the objective of this study is to present empirical evidence on the extent to which reputation of firms associated to a certain COO are related to consumer purchase intention. Additionally …
브랜드의 시장성과 정보가 브랜드 평가에 미치는 효과, Sung Youl Jun, Tae Wook Ju, Do Hyung Kim
브랜드의 시장성과 정보가 브랜드 평가에 미치는 효과, Sung Youl Jun, Tae Wook Ju, Do Hyung Kim
Asia Marketing Journal
Prior research has investigated different effects of brand performance information such as premium price information and market share information on brand equity components-quality perception and brand preference. It was shown that the differential effects of brand performance information could depend on product-related variables like product category concept and quality variation in the product category. In this study, we conducted an experiment to find out how personal characteristics such as self-construal, price perception and brand commitment could influence the effects of different types of brand performance information. The results show that individuals who have independent self-construal, favorable price perception and emotional …
인터넷 정보확산의 성공과 실패에 미치는 사회적 네트워크 영향자의 영향, Sang Man Han, Kyoung Cheon Cha, Jae Weon Hong
인터넷 정보확산의 성공과 실패에 미치는 사회적 네트워크 영향자의 영향, Sang Man Han, Kyoung Cheon Cha, Jae Weon Hong
Asia Marketing Journal
In this paper, authors focused on the difference between successful and unsuccessful items in terms of the innovation and imitation parameters of Bass diffusion model. Each item was scraped by members directly from the minihompies they visit. Top 50 items in terms of total number of adoption are classified as successful items and the 50 items whose total number of adoption was just below the average are classified as unsuccessful items. In particular, authors are interested in investigating the role of influentials in the diffusion process. Influentials are defined as those people whose network centrality (Indegree, Outdegree, and Betweeness centrality) …