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Articles 61 - 68 of 68
Full-Text Articles in Marketing
Examining Organizational Justice In The Context Of Lmx And The Effect Of Lmx On Trust And Job Performance, Yong-Ki Lee, Sally Kim, Mun-Hyun Son, Min-Seong Kim
Examining Organizational Justice In The Context Of Lmx And The Effect Of Lmx On Trust And Job Performance, Yong-Ki Lee, Sally Kim, Mun-Hyun Son, Min-Seong Kim
AMTP Proceedings 2013
Services marketing and organizational behavior researchers have studied factors that have a positive influence on employees’ job performance. They viewed that the manager’s role in dealing with his/her subordinates is critical in producing the desired outcomes such as employee job performance. This study based on organizational justice and Leader-Member Exchange (LMX) theory, presents and tests a model, in which relationships among justice, LMX, trust, and job performance are examined. More specifically, the study examines the impact of organizational justice on the quality of LMX and the effect of LMX on employees’ attitudinal and behavioral aspects (trust and job performance). The …
Using Client Based Projects (Cbss) In Mba Marketing Programs To Bridge The Gap Between Theory And Practice, Lynn C. Dailey
Using Client Based Projects (Cbss) In Mba Marketing Programs To Bridge The Gap Between Theory And Practice, Lynn C. Dailey
AMTP Proceedings 2013
The ability to apply marketing knowledge is a key skill needed by marketing graduates. This is especially true in MBA education. Historically, academics have stressed theory while practitioners have stressed practice. Experiential learning can bridge the gap between theory and practice. One important form of experiential learning is having students participate in client based projects (CBP). Many professors are hesitant to take on CBPs because they appear to be time intensive and riskier to manage as opposed to traditional case studies; however, this paper shows a step by step process for implementing CBPs in the classroom that has been successfully …
Utilizing Relationship Marketing And Partnership Development As Critical Elements For Developing And Transforming Leadership Programs And Courses: Best Practice, Howard F. Rudd Jr., Thomas Kent, Carrie A. Blair
Utilizing Relationship Marketing And Partnership Development As Critical Elements For Developing And Transforming Leadership Programs And Courses: Best Practice, Howard F. Rudd Jr., Thomas Kent, Carrie A. Blair
AMTP Proceedings 2013
This paper utilizes some of the same literature of relationship marketing and partnership building as previous AMTP papers but applies these variables within the context of developing and transforming leadership programs and courses offered to undergraduate students. More specifically, the focus of this paper is on required and elective courses that are components of a leadership program including leadership and management development and human resource management. In addition, a most innovative noncurricular or extra-mural model program for leadership development that has already been replicated within another discipline on campus will also be examined as to its value added. Their use …
The Effect Of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction, Michael L. Thomas, Lindsay Larson, Linda G. Mullen
The Effect Of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction, Michael L. Thomas, Lindsay Larson, Linda G. Mullen
AMTP Proceedings 2013
This study suggests that induced antecedent moods may, in a systematic manner, influence subsequent levels of loyalty intention within consumer scenarios. Furthermore, this research finds that there exists differential responses to induced mood states by gender, which fall in line with research on the underlying gender differences in cognitive processing, levels of risk aversion, motivation, and the experience of emotion while shopping. Past studies in this area have shown only a mild connection between induced antecedent mood state and loyalty intentions, which may be due in part to the issue of an emotion by gender interaction. This paper reinforces previous …
The Role Of Empathy In The Benefits Sought From Volunteering, David J. Burns
The Role Of Empathy In The Benefits Sought From Volunteering, David J. Burns
AMTP Proceedings 2013
Increasing needs for volunteers have led many nonprofit organizations to seek to understand the benefits sought by individuals from volunteering. This study examines empathy. Empathy is believed to be one of the causes of individuals engaging in helping or prosocial behavior, an activity which includes volunteering. What role does empathy play in the benefits sought by individuals from volunteering? The objective of this study is to examine this question. The relationship between empathy and benefits sought by collegiate business students from volunteering are explored. Individuals who possess relatively higher levels of empathy appear to be more likely to participate in …
Price Bundling Opportunities For The Charleston (Sc) Tourism Market, Mark Mitchell, Michael Collins, Gregory Turner, Jordan Smith
Price Bundling Opportunities For The Charleston (Sc) Tourism Market, Mark Mitchell, Michael Collins, Gregory Turner, Jordan Smith
AMTP Proceedings 2013
The Charleston area offers a rich mix of historical, cultural, educational, social, and natural entertainment options for visitors. This paper examines the possibility of price bundling of area attractions to offer a lower price to area visitors. Two options are advanced: Targeted Selections and Broader Selections. Finally, market-specific factor influencing implementation are discussed.
Model Size In Magazine Advertising And Body Esteem Among Female College Students: The Moderating Role Of Bmi, James A. Roberts, Chloe' A. Roberts
Model Size In Magazine Advertising And Body Esteem Among Female College Students: The Moderating Role Of Bmi, James A. Roberts, Chloe' A. Roberts
AMTP Proceedings 2013
Weight and body concerns have reached epidemic proportions among female college students. Such high levels of body dissatisfaction can lead to disastrous results. Since the mass media is considered an important purveyor of the thin ideal, the present study investigated the impact model size in magazine advertising has on the body esteem of female college students. Because it is unlikely that all women will respond similarly to the models depicted in such ads, the present study tested the potentially moderating role of Body Mass Index (BMI) on the model size – body esteem relationship. As hypothesized, subject BMI did moderate …
Effectiveness Of Green Olympic Initiatives On Reasons Affecting Residents’ Actions To Support The Olympic Movement, Liyan Jin, Kevin K. Byon, James J. Zhang, Neil Xindong Ma, Daniel P. Connaughton
Effectiveness Of Green Olympic Initiatives On Reasons Affecting Residents’ Actions To Support The Olympic Movement, Liyan Jin, Kevin K. Byon, James J. Zhang, Neil Xindong Ma, Daniel P. Connaughton
AMTP Proceedings 2013
The world faces major environmental challenges that affect the well-being of human beings, plants, and wildlife. The Olympic Games, one of the most influential sport events, should pay special attention to environmental issues. In 1996, the environmental element became a central factor of the International Olympic Committee’s (IOC) (IOC, 2009). To scientifically and comprehensively evaluate the impact of the Olympics on the host city, the IOC launched the Olympic Games Global Impact (OGGI) study in 2003 (IOC, 2006). This study begins two years before the host city is selected, and terminates two years after hosting the Games (IOC, 2006). One …