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Articles 31 - 60 of 161
Full-Text Articles in Marketing
Stakeholder-Based Problems In The Local Benefit Chain Of Tourism: A Study In Adıyaman, Elif Arica
Stakeholder-Based Problems In The Local Benefit Chain Of Tourism: A Study In Adıyaman, Elif Arica
Journal of Mediterranean Tourism Research
The geographical movement of large human societies is the phenomenal phenomenon of our time. This mobility is also a social event, and the cause-effect relationship has an impact area extending from the individual to the general. Similarly, tourism as a system is complex. Each element constituting this system operates on the axis of different purposes and processes and affects the tourism system. Based on this starting point, this study aims to examine tourism development problems in Adıyaman. In the research, data were collected from eight (8) tourism stakeholders between 05.01.2022 and 15.02.2022 by semi-structured interview method. The data were analyzed …
Bibliometric Analysis Of Academic Publications On Tourism And Humor, Omur N. Timurcanday Ozmen, Songul Gokhan
Bibliometric Analysis Of Academic Publications On Tourism And Humor, Omur N. Timurcanday Ozmen, Songul Gokhan
Journal of Mediterranean Tourism Research
The aim of this study is to examine academic publications related to tourism and humor by using bibliometric analysis method. Research data were collected using the Elsevier Scopus bibliometric database. In this context, 90 data, including articles, papers and book chapters at international level, were found in the search carried out on Scopus. Maxqda 2022 package program was used to analyze and visualize the obtained data. As a result, it was observed that publications on tourism and humor were relatively few between 1989 and 2007, and an increase in the number of publications between 2019-2022. The majority of publications are …
Space Tourism As A New Experience: A Research On Gen-Z, Osman S. Sesliokuyucu, Ruveyda Koc, Ahmet Ozturk
Space Tourism As A New Experience: A Research On Gen-Z, Osman S. Sesliokuyucu, Ruveyda Koc, Ahmet Ozturk
Journal of Mediterranean Tourism Research
Space tourism will start to attract more attention in terms of the fact that tourist areas in the world are becoming more ordinary day by day, and in this process, it offers a new experience area to users of Gen-Z. In this context, the existing literature needs to reveal the perspective and intention to use Gen-Z, a newly developing field in parallel with the developments that constitute an important potential user group in this process. This study aims to reveal the factors that affect the intentions of Gen-Z tourists to avoid space tourism within the framework of the push-pull-mooring (PPM) …
Examining The Complexity Of Cross & Collaborative Selling And Service-Sales Ambidexterity In Multi-Practice Professional Service Firms, Eduardo A. Suarez-Solar
Examining The Complexity Of Cross & Collaborative Selling And Service-Sales Ambidexterity In Multi-Practice Professional Service Firms, Eduardo A. Suarez-Solar
USF Tampa Graduate Theses and Dissertations
What does it truly cost to acquire a new client? Managing Partners (MP) of Multi-Practice Professional Service Firms (MPPSF) have been asking themselves this question for years, mostly to no avail. The questions that should be deliberated are whether there exists an alternate method of acquiring new business in a more efficient, effective, and productive manner” and “whether such a procedure exists within the MPPSF that has not yet been fully developed? Neither of these questions can be determined until the following fundamental question is answered, namely whether and how does cross collaborative and service-sale ambidexterity sales occur within an …
Please Don’T Label Me: An Examination Of Black-Owned Labels And How A Positive Consumer Activism Movement May Have A Negative Outcome, Khalia C. Jenkins
Please Don’T Label Me: An Examination Of Black-Owned Labels And How A Positive Consumer Activism Movement May Have A Negative Outcome, Khalia C. Jenkins
USF Tampa Graduate Theses and Dissertations
The Covid-19 crisis that began in 2020 brought to light many societal issues as people had time to sit and reflect. One of these issues is the systemic injustices against African Americans, which were highlighted after the death of George Floyd. This event re-ignited the Black Lives Matter movement amongst U.S. citizens of all races and within corporations. While some companies pledged to donate to various Black causes, others opted to empower Black businesses economically by supporting the Buy-Black Movement. One of the ways they are accomplishing this goal is by adding a Black-owned label to products and businesses. While …
How Feeling Like A Minority Affects Preferences For Autonomous Digital Interfaces, Ye Seul Kim
How Feeling Like A Minority Affects Preferences For Autonomous Digital Interfaces, Ye Seul Kim
USF Tampa Graduate Theses and Dissertations
This dissertation examines the novel aspect of minority perception and how feeling-like-a-minority influences the consumption of digital interfaces in a service context. The focus on the perception of minority consumers is important given greater emphasis on minority-related issues catalyzed by recent social events. Examining the effects on the choice likelihood for digital interfaces such as service robots is also relevant given the increasing widespread use of such technology. The findings across eight studies including six online studies and two field experiments demonstrate that individuals who perceive themselves as a minority in a service setting show defensive behavior by choosing a …
Factors Influencing The Green Purchase Intention Among Consumers: An Empirical Study In Algeria, Abir Alalei, Muhammad T. Jan
Factors Influencing The Green Purchase Intention Among Consumers: An Empirical Study In Algeria, Abir Alalei, Muhammad T. Jan
Journal of Global Business Insights
The main objective of the study is to investigate factors influencing the green purchase intention of Algerian consumers using the Theory of Planned Behavior (TPB). Furthermore, it aims to examine the impacts of subjective norms, consumer attitude, environmental knowledge, and green label variable to the consumer purchase intention. The authors proposed the model of TPB that combines three constructs namely attitude, subjective norms, and perceived behavioral control. The subjective norms and consumer attitude variables were directly adopted from the TPB Model. In addition, environmental knowledge and green label variables were added based on the review of the literature. The study …
Human Relationship With Nature, Indigenous Ways Of Living And Regenerative Tourism Framework, Asif Hussain
Human Relationship With Nature, Indigenous Ways Of Living And Regenerative Tourism Framework, Asif Hussain
Journal of Sustainability and Resilience
In the post Covid-19 era, human civilisation appears to undergo a significant shift in social-ecological consciousness and an emerging concept of ‘regenerative tourism’ is getting popular. The concept acknowledges the strong linkages between humans and nature and together special conditions are created for life to renew and restore itself. While indigenous people have always been aware of their actions and their impacts on the socio- ecological environments, the scientific community has started to acknowledge indigenous knowledge and ways of living. and integrated intelligence. The key aspect of the indigenous lifestyle is the linkages with physical and social environments where humans …
Assessing The Application Of ��-Weights And Structure Coefficients In Published Hospitality And Tourism Research, Millicent Njeri, Jeff Allen, Garrett Jennings
Assessing The Application Of ��-Weights And Structure Coefficients In Published Hospitality And Tourism Research, Millicent Njeri, Jeff Allen, Garrett Jennings
Journal of Global Hospitality and Tourism
Multiple regression is one of the most powerful analysis techniques available to hospitality and tourism researchers for complex problems that may include prediction, mediation, and moderation. The interpretation of the results requires a two-step hierarchical approach. The first step is to determine whether the researcher has findings worth interpreting and reporting and the second step is to determine the effect(s) origins. This second step involves evaluating both the 𝛽-weights and structure coefficients. The purpose of this study is to examine the use of 𝛽-weights and structure coefficients while reporting univariate multiple regression results by hospitality and tourism researchers. …
Travel Motivations And Constraints Of Solo Women Travelers In Turkey, Egemen G. Tukenmez
Travel Motivations And Constraints Of Solo Women Travelers In Turkey, Egemen G. Tukenmez
Journal of Mediterranean Tourism Research
Developments in the field of technology and transportation have accelerated people to travel and encourage consuming tourism products. For this reason, interest of people for individual travels increases year by year along with package tours. Solo travel, which has important parts of individual travel, is one of the crucial elements in travel industry. An important part of this travel is composed by women. Women interest travel solo with different motivations. In this way, they tend to consume different types of touristic products. However, travel constraints that experienced during solo travels affect satisfaction level of solo women travelers. For this reason, …
The Importance Of Gamification On Motivation Of Hotel Employees, Abdullah Birtek, Oguz Colak, Onur Gulbahar, Omer Sarac
The Importance Of Gamification On Motivation Of Hotel Employees, Abdullah Birtek, Oguz Colak, Onur Gulbahar, Omer Sarac
Journal of Mediterranean Tourism Research
Hotel establishments, have a labor intensive nature, are required to meet the needs of their customers by making optimum use of their human resources in order to gain a competitive advantage in the markets in which they operate. With this approach, many hotels try to increase their employees’ motivation by satisfying the various needs of their employees in order to retain their existing workforce. Highly motivated employees, whose wishes and needs are met, use their knowledge and skills to achieve the goals set by the hotel managements and play an important role in the hotels’ competitive advantage. This superior performance …
Digitalizing Business Structure And Remote Working: A Qualitative Data Analysis, Songul Gokhan, Omur N. Timurcanday Ozmen
Digitalizing Business Structure And Remote Working: A Qualitative Data Analysis, Songul Gokhan, Omur N. Timurcanday Ozmen
Journal of Mediterranean Tourism Research
With the digitalizing business structure and the transition to the remote working model, many changes have been experienced in working life. We have entered a period in which workflows are carried out away from the workplace via e-mail and social networks, virtual meetings using digital technologies. While the workflows are carried out through digital technologies, individuals encounter many problems such as the conditions of the house in the background, the number of crowds in the house, the number of children, the focusing problems caused by noise, productivity, performance, work-life balance, motivation, social isolation and loneliness, physical and mental health problems. …
Tourist Accommodation Demand Vs. Blue Flag Award: Review And A Simple Empirical Approach To Bivariate Trends In The South-East Of Spain, Javier Alarcon
Tourist Accommodation Demand Vs. Blue Flag Award: Review And A Simple Empirical Approach To Bivariate Trends In The South-East Of Spain, Javier Alarcon
Journal of Mediterranean Tourism Research
An analytical review of the literature on the effect of the Blue Flag eco-label on tourism demand reveals clear divergences. Certain free sources provide valuable panel data to study trends over time in Blue Flag awards to beaches, on one side, and the demand for accommodation in bathing season, on the other. These data also serve as a basis for the construction of correlation models, such as the simple approach tested here in a representative territory of sun&beach tourism, on the south and east coasts of Spain. As a result, these two variables follow a similar trend, and the Blue …
A Study On The Effect Of Emotional Efforts Of Academicians In Tourism Departments On Job Stress, Hasan O. Seyhanlioglu, Sevki Ulema
A Study On The Effect Of Emotional Efforts Of Academicians In Tourism Departments On Job Stress, Hasan O. Seyhanlioglu, Sevki Ulema
Journal of Mediterranean Tourism Research
The aim of this study is to examine the emotional labor and job stress levels of tourism academicians who train sector managers. The t-test and One-Way ANOVA analysis were conducted to determine whether there is a difference between the quantitative data collected from 346 individuals working as academicians in tourism departments operating in Turkey and the demographic characteristics of the variables. In addition, explanatory factor analysis was performed for the emotional labor scale. As a result, it has been observed that the stress level is high in academicians who have just started their profession.
The Role Of Green Brand Equity On Luxury Hotel Performance: The Mediating Role Of Green Image And Green Awareness, Iveren C. Bulya, Francis K. Eziokwu, Glory Aberekor
The Role Of Green Brand Equity On Luxury Hotel Performance: The Mediating Role Of Green Image And Green Awareness, Iveren C. Bulya, Francis K. Eziokwu, Glory Aberekor
University of South Florida (USF) M3 Publishing
This study seeks to validate previous reports by demonstrating a connection between broad consumer views of green brand equity and environmental awareness and positive green brand image perceptions of luxury tourism. The purpose of this study is to clarify the mediating role of green image and green awareness in the relationship between green brand equity and luxury hotel performance. The result of this article is to verify the positive relationships between green brand equity and its two drivers – green brand image, green awareness which help to achieve hotel performance for luxury brands.
Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato
Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato
University of South Florida (USF) M3 Publishing
In the context of Territorial Marketing, it is intended to present a prospective work on the management of destinations based on cultural heritage. We therefore seek to demonstrate the importance of literary heritage and the effective possibility of its touristic use in Portugal, in the context of cultural and creative tourism, leveraged by Cultural Marketing strategies for low-density regions. In what concerns methodology, the paper is based on an extensive literature analysis and case studies, also taking into account available secondary data concerning relevant policies and suggests new possibilities for diversifying tourism offer at literary sites, leveraging the sociohistorical background, …
Evaluation Of Restaurant Menus In The Marketing Of Turkish Cuisine: The World’S 50 Best Restaurants Discovery Turkey Example, Emre Ozturk, Goksel K. Girgin
Evaluation Of Restaurant Menus In The Marketing Of Turkish Cuisine: The World’S 50 Best Restaurants Discovery Turkey Example, Emre Ozturk, Goksel K. Girgin
University of South Florida (USF) M3 Publishing
The purpose of this study is to assess the websites of Turkish restaurants that are listed in The World's 50 Best Restaurants Discovery Turkey in terms of marketing Turkish food. The content analysis method, one of the qualitative research methods, was used to investigate the websites of the restaurants on the list for this reason. Websites should provide all the information that overseas guests may require, taking into account the depiction of Turkish cuisine and the importance of restaurants listed in an international ranking system to gourmet tourism. The websites of the restaurants have been found to have flaws in …
Alternative Modes Of Entry And Unexpected Events In Franchising, Alexander Rosado-Serrano, Antonio Navarro-García
Alternative Modes Of Entry And Unexpected Events In Franchising, Alexander Rosado-Serrano, Antonio Navarro-García
Journal of Global Business Insights
Store-in-store franchising or corner franchising is the application of a franchise format within another business, such as big box retailers, supermarkets, and gas stations; and pop-up stores are temporary store formats opened in shopping malls or other venues for a short period. Despite the regular application of these strategies by franchisers, the academic literature on store-in-store franchising and pop-up stores is relatively limited. There is a particular need after the COVID-19 outbreak to construct new lenses through which to explore how these modes of entry adapt to the new environment of business interruptions and border closures. Motivated by this research …
Measuring Environmental Responsible Behavior Through Experience Quality, Perceived Value, And Tourist Satisfaction From The Perspectives Of Tourists In Natural Sites, Anil Kumar, Suman Lata
Measuring Environmental Responsible Behavior Through Experience Quality, Perceived Value, And Tourist Satisfaction From The Perspectives Of Tourists In Natural Sites, Anil Kumar, Suman Lata
Journal of Global Business Insights
This study aims to examine environmentally responsible behavior through experience quality, perceived value, and tourist satisfaction while explaining responsible behavior of tourists towards the environment in the natural sites of Madhya Pradesh, India. The theoretical framework proposed is based on literature. Structural equation modeling (SEM) was employed using partial least squares (PLS) 3.0 software to test the model fit and hypotheses. The data was collected using random sampling from 131 tourists at these natural sites who participated in the survey through a questionnaire. The analysis showed a good fit for the environmentally responsible behavior study model. The results suggested that …
Therapeutic Servicescapes, Covid Stress, And Customer Revisit Intention In The Hospitality Industry Post-Lockdown, Oluwatobi A. Ogunmokun, Juliet E. Ikhide
Therapeutic Servicescapes, Covid Stress, And Customer Revisit Intention In The Hospitality Industry Post-Lockdown, Oluwatobi A. Ogunmokun, Juliet E. Ikhide
Journal of Global Business Insights
As the post-pandemic era gradually dawns upon us, the hospitality industry seems to be slow in recovery, partly due to the continuous stress over being infected in public and hospitality places. Scholars have recommended that hospitality establishments seriously consider the potential benefits of artificial intelligence, social distancing, and cleanliness to fast-track the industry’s recovery post-lockdown. This study contributes to that stream of research by proposing and testing a model that demonstrates that through alleviating COVID stress, therapeutic servicescapes at hospitality establishments could promote customers’ revisit intention post-lockdown. We argue that therapeutic servicescapes have potential marketing and strategic benefits that could …
Analysis Of International Hotels’ Social Media Strategies, Gökhan Şener, Cihan Cobanoglu
Analysis Of International Hotels’ Social Media Strategies, Gökhan Şener, Cihan Cobanoglu
Journal of Mediterranean Tourism Research
The hospitality industry and customer behaviors are unceasingly due to technology. Social media is thoroughly used by many people globally today and is a primary digital form of communication that includes these developments regarding hospitality, which is discernible in the most recent way. Eminently, it is being browsed for recreation, providing notable information and promotion for businesses. Social media generates outstanding opportunities for corporations to run critical digital marketing strategies. One of the essential considerations of enterprises is to grow their sales volumes, and advertising on digital platforms is a much more operative approach than any other platform nowadays, so …
Evidence Of Local Gastronomy In Rural Destinations: A Cross-European Study, Michael Vieregge
Evidence Of Local Gastronomy In Rural Destinations: A Cross-European Study, Michael Vieregge
Journal of Global Hospitality and Tourism
In 2020, the Coronavirus pandemic led to domestic travel to rural destinations. Local gastronomy is key to tourists' expectations, perceptions, and images of rural destinations' authenticity. Empirical data supporting evidence of local gastronomy in rural communities are lacking. This archival research focused on n=549 Cittaslow and non-Cittaslow towns and cities in 19 European countries. Rural towns offer more local gastronomy than cities, and Cittaslow-certified towns more than non-Cittaslow. All rural towns should focus on expanding their local gastronomy, and Cittaslow cities even more so.
Effects Of Nutrient Claims On Consumer Purchasing Of Snacks In White-Collar And Blue-Collar Working Environments, Cecily R. Martinez, Amy M. Bardwell, Julie R. Schumacher, Jennifer L. Barnes
Effects Of Nutrient Claims On Consumer Purchasing Of Snacks In White-Collar And Blue-Collar Working Environments, Cecily R. Martinez, Amy M. Bardwell, Julie R. Schumacher, Jennifer L. Barnes
Journal of Global Hospitality and Tourism
The objective of this study was to examine nutrient claims signage on the purchasing of snacks in corporate foodservice operations. The effectiveness of claims among foodservice operations serving primarily administrative roles (white-collar) were compared with those serving primarily manufacturing roles (blue-collar). An experimental study was conducted through the implementation of six nutrient claims evaluated by a group of registered dietitians. The snack items were conveniently placed near the cash register to “nudge” purchases, and sales of snacks before and after the implementation of claims were examined. Paired-samples t-tests indicated that after nutrient claims were implemented, sales of snacks increased …
The Economics Of Technology In Travel, Tourism, And Hospitality, Stanislav Ivanov
The Economics Of Technology In Travel, Tourism, And Hospitality, Stanislav Ivanov
Journal of Global Hospitality and Tourism
The first is an academic viewpoint, written by Prof. Stanislav Ivanov from Varna University of Management. He suggests academic research accepts and pays more attention to the economics of technologies in travel, tourism, and hospitality. According to Ivanov, travel, tourism, and hospitality (TTH) are intrinsically connected to technology. At the same time, tourists book their flights and accommodation through technology, reach their destination with the help of technology, explore the destination with technology, and share their experiences online with technology. Economic principles, like any other business, run them. Economic factors also drive their decisions to invest in technology. That is …
The Role Of Management Organizations And Local Governments In Destination Marketing: The Case Of Turkey Tourism Promotion And Development Agency (Tga), Murat Toktaş
Journal of Global Hospitality and Tourism
The second viewpoint is industry-focused and is authored by Mr. Murat Toktaş. He is the founder/president of KATID (Black Sea Tourist Operators Association), the founder/president of SKAL Karadeniz, and the founder/vice-president of TUROYD (Tourism Hotel Managers Association) and a member of the Board of Directors of TUROFED (Turkish Hoteliers Federation). In his viewpoint, he explains how destination management organizations (DMOs) work with local governments in Turkey. He suggested a successful destination marketing strategy for the Turkish Tourism Promotion and Development Agency (TGA). Collaboration between local and DMOs is essential for destinations to be adequately promoted and become a successful brands. …
Editorial: Academic Peer Reviewers – The Good, Bad, And The Ugly, Faizan Ali, Seden Dogan
Editorial: Academic Peer Reviewers – The Good, Bad, And The Ugly, Faizan Ali, Seden Dogan
Journal of Global Hospitality and Tourism
My academic research journey started a decade ago as a Ph.D. student at the Azman Hashim International School, University Technology Malaysia. Since then, I have authored over 150 peer-reviewed journal articles, conference papers, books, and book chapters. In addition to guest editing several special issues for academic journals, I also had an opportunity to serve as the Director of Research for numerous professional organizations. Furthermore, I have served in senior editorial positions for numerous well-established hospitality and services management journals for the last three years. All these roles involve sending out invitations to review the manuscripts. The usual scenario is …
Covid-19 And Hospitality Services: The Role Of Information Sources, Believability, Fear, And Behavioral Intentions, Shaniel Bernard, Imran Rahman, Sijun Liu, Luana Nanu
Covid-19 And Hospitality Services: The Role Of Information Sources, Believability, Fear, And Behavioral Intentions, Shaniel Bernard, Imran Rahman, Sijun Liu, Luana Nanu
Journal of Global Hospitality and Tourism
Based on the Social Amplification of Risk Framework (SARF) and crisis decision theory, this study examined the influence of trust in different types of information sources on the believability of COVID-19 information (BCI). Furthermore, the influence of BCI on fearfulness and the corresponding influence of fearfulness on the intention to use hospitality services and stay at home are analyzed. Structural equations modeling, using data from 1,017 American consumers, successfully confirmed the significant influences of trust in media and government on BCI and the corresponding positive effect of BCI on fearfulness. Additionally, the negative effects of fearfulness on intentions to visit …
The Impact Of Terrorism On Risk Perceptions: An Analysis Of The Dutch Market Behavior And Attitudes Towards Egypt, Rami K. Isaac
The Impact Of Terrorism On Risk Perceptions: An Analysis Of The Dutch Market Behavior And Attitudes Towards Egypt, Rami K. Isaac
Journal of Global Hospitality and Tourism
This research aims to gain a better understanding of the impact of terrorism on risk perceptions and attitudes of Dutch travel behavior towards Egypt. The research process involved an online self-administered method created with one of the leading research and web-based survey tools called Qualtrics. The questionnaire was filled in by 414 respondents. Findings indicate that (potential) Dutch tourists are less likely to take risks when traveling with children. For instance, people that usually travel with children state to avoid traveling to countries within the MENA region because of unrest related to terrorism. Over half of the sample size would …
Muslim-Friendly Medical Tourism, Noradiva Hamzah, Norlida H. M. Salleh, Izuli Dzulkifli, Tengku Wook
Muslim-Friendly Medical Tourism, Noradiva Hamzah, Norlida H. M. Salleh, Izuli Dzulkifli, Tengku Wook
Journal of Global Hospitality and Tourism
Tourism has emerged as an important socio-economic activity as it is a promising sector in the global economy. In every industry, intellectual capital (IC) is a crucial knowledge-based asset. It has become the most potent element in the production of organizational wealth. This article intends to shed some light on the Islamic value (IV) dimension of Muslim-friendly medical tourism (MFMT). This study employed a case study approach on five hospitals. The data was collected through in-depth discussions, hospital tours, and interviews. Within-case analysis was conducted to analyze the data. This study found that the hospitals’ management highlighted that taqwa (piety) …
Let All Voices Be Heard: Creating An Engaging And Inclusive Asynchronous Qr Classroom, Ruby A. Daniels, Kathryn Appenzeller Knowles
Let All Voices Be Heard: Creating An Engaging And Inclusive Asynchronous Qr Classroom, Ruby A. Daniels, Kathryn Appenzeller Knowles
Numeracy
With the shift to remote teaching, many instructors used Zoom for synchronous work. However, this presented issues (fatigue, turning cameras off, inequitable technical hurdles) that motivated quantitative reasoning (QR) instructors to look for asynchronous alternatives. A common technique has been text-based online discussions, which can be difficult for students to find engaging. This mixed method study (N = 41) describes an inclusive video alternative, specifically for teaching QR and quantitative fluency skills, which was piloted in two asynchronous sections and one hybrid section of the same course. Students posted their video responses, watched their classmates’ videos, and wrote short …