Marketing Commons^™

“Got Water?” The Effects Of Globalized Agribusiness On Consumers’ Access To Water Sources, Lorena Garcia-Ramon

Markets, Globalization & Development Review

This paper conceptually examines the consequences of globalized industrial agriculture on consumers’ access to clean water sources. It identifies the historical conditioners that allowed contemporary agribusiness corporations to gain the influence they currently hold over global water consumption, and it discusses the struggles that consumers face without access to clean water. The paper makes an original contribution by shifting the focus from the fact that vulnerable consumers do not have access to clean water to the reasons why they do not have access. It is suggested that water conservation strategies should not only be implemented at the consumer level, but …

More On The Pressing Global Problems, Socially And Ecologically, Deniz Atik, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.

Orientalism, Resistance Or Global Harmony? Entangled Strands In The Film Isle Of Dogs, Soonkwan Hong

Markets, Globalization & Development Review

No abstract provided.

Education, Enterprise Capitalism, And Equity Challenges: The Continuing Relevance Of The Correspondence Principle In Japan, Masaaki Takemura

Markets, Globalization & Development Review

This paper revisits the correspondence principle of Bowles and Gintis (1976) – which refers to the mutual mimicking of the capitalist hierarchy in the workplace and the school. The Bowles-Gintis model still appears to be working in the context of schooling in Japan. In the international comparative educational assessment called PISA (Program for International Student Assessment), created by OECD (Organization for Economic Cooperation and Development, the association of advanced democratic nations), Japanese students achieve better results than most countries. Japanese students excel in PISA performance, especially in mathematics. Such excellence, however, has negative correlations with students’ creativity, positive attitudes, and …

Virtual Idol Hatsune Miku: Case Study Of New Production/Consumption Phenomena Generated By Network Effects In Japan’S Online Environment, Hajime Kobayashi, Takashi Taguchi

Markets, Globalization & Development Review

Using Hatsune Miku, a vocaloid or a Desktop Music (DTM) software using voice synthesizer technology, as a case study, this paper explores how consumer generated media (CGM) and user generated content (UGC) diffused in Japan – rapidly at first and then at an erratic and not-so-rapid pace. The creative environment ushered in by the vocaloid platform, it appears, represents a form of "managed creativity", and not a rosy future characterized by a participatory turn to a widespread democratization of creative activity.

A Critical Marketing Practitioner In Japan: Philosophy And Marketing Activities Of Seiji Tsutsumi, Kazuo Usui

Markets, Globalization & Development Review

This paper explores some features of marketing activities and marketing thought of a Japanese critical marketing practitioner, Dr. Seiji Tsutsumi. The approach of the paper is biographical. Somewhat paradoxically, the paper finds – in the practices and thoughts of Dr. Seiji Tsutsumi – a refreshingly critical mindset, despite his huge commercial success in retail business in Japan. Similar biographical research should be done in other national contexts, to develop links between practices and critical theories.

Critical Thinking From Japan: Additional Perspectives, Masaaki Takemura, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.

Searching: On The Cultural And Sociopolitical Implication Of Social Media, Siamak Javadi

Markets, Globalization & Development Review

This is a review of the film Searching (2018), a multilayered thriller co-written and directed by Aneesh Chaganty. This film is a cinematic reflection of the profound impact of social media networks on our lives. The movies continuously navigates between the pros and cons of social media platforms. In this review, I focus on cultural and sociopolitical implications of social media platforms in relation to the film.

Van Dijk, Poell, And De Wall, The Platform Society: Public Values In A Connective World (2018), Batuhan Keskin

Markets, Globalization & Development Review

No abstract provided.

Banerjee, Dholakia And Dholakia, M-Powering Marketing In A Mobile World (2017), Zoila C. Zambrano

Markets, Globalization & Development Review

No abstract provided.

Gamer Resistance To Marketization Of Play, Jacob C. Almaguer

Markets, Globalization & Development Review

Video games provide an important context to understand the role of markets in a virtual space. Particularly, consumerism has appeared to have transferred from actual reality in the virtual reality in video games. For instance, growth in use of microtransactions by companies enable consumers to exchange real currency for in-game currency. Thus, the distinction between reality and fiction appears to be blurring. This may be problematic given the hegemony of AAA video game developers (Triple-A games are those with very high development and promotion budgets), commonality of neoliberal appeals in video games, and the potential influence that video games can …

Convergence Markets: Virtual [Corpo]Reality, Tracy Harwood, Tony Garry, Russell Belk

Markets, Globalization & Development Review

This paper reflects on the growing trend in the computer games sector towards multi-user social gaming that transcends media platforms. Technological advancements enable embodiment of game-based assets by players who use their ludic affordances to extend experiences into other virtual spaces. In effect, this constitutes a convergence of markets derived from different forms of media content. We comment on the game-to-virtual corporeal transcendence, discussing the cultural context of the game and its impacts on players (consumers) who interact in virtual communities using the device of an avatar.

The Unfree Space Of Play: Emergence And Control In The Videogame And The Platform, Logan Brown

Markets, Globalization & Development Review

This article attempts to understand the economic and informatic ramifications of the convergence between increasingly connective games and massive online platforms by considering recent trends in both that center around designing for emergence. Scholarship on emergence as a property of games overwhelmingly treats emergent design as a liberating force that privileges player agency in a virtual space. Yet, as games fuse with surrounding platform ecosystems like Steam, Facebook, and Google, those emergent behaviors are subject to vast systems of inscription that analyze user behavior in order to reshape the free space of emergence and extract greater social and financial capital. …

[Cntrl] + [Alt] + [Esc] ? Virtual Platforms As Spaces Of Control And Contestation, Aras Ozgun

Markets, Globalization & Development Review

No abstract provided.

Black Panther: Thrills, Postcolonial Discourse, And Blacktopia, Giana M. Eckhardt

Markets, Globalization & Development Review

Black Panther challenges traditional depictions of African nations in film by showcasing the fictional African country of Wakanda as a global technological leader, its citizens as being comfortable in global settings, and by having Wakanda deliver social aid to the US, reversing the typical global flow of assistance. Wakanda is depicted as a Blacktopia, where societies thrive beyond the reach of white supremacy as they have not been subject to colonization.

Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan

Markets, Globalization & Development Review

In the past couple of decades, following the advancements in communication technologies, alternative marketing communications such as consumer generated content, influencer marketing and native advertising, have emerged as a viable and gainful tactic. These alternative marketing communications blur the boundaries between the roles of consumer and marketer. The possibility of duplicity and deception in marketing relationships is fueled by the ambiguity of these roles and the lack of clarity in persuasion knowledge when alternative marketing communications are utilized. In this paper, we illustrate the various types of duplicity in marketing relationships that use alternative marketing communications. We adopt a conceptual …

Developing Shopping Abilities To Empower: An Ethnography Of Moroccan Women In Supermarkets, Delphine Godefroit-Winkel

Markets, Globalization & Development Review

This article examines the specific abilities that Moroccan women develop as they start to participate in household provisioning, a traditional male task in Arab contexts. The findings of an ethnographic study in Casablanca, Morocco, suggest that women’s abilities to shop in supermarkets increase their power in their families and communities. This article furthers understanding of consumers’ vulnerability and adds to knowledge on global/local dynamics.

Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston

Markets, Globalization & Development Review

No abstract provided.

Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi

Markets, Globalization & Development Review

'Ghost in the Shell' was first produced as a Japanese animated film in 1995. The movie and its sequels established a cult status due to the philosophical depth in portraying the posthuman condition. It was remade as a live action Hollywood film in 2017; and this version failed at the box office. One reason had to be the “whitewashing” issue – that the female protagonist was played by a white actress in the Hollywood movie, rather than a Japanese character as in the original anime. This review essay critically discusses issues of whitewashing, racial ‘identity’, the shifting identity of the …

Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012), Yuichiro Hidaka

Markets, Globalization & Development Review

No abstract provided.

Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki

Markets, Globalization & Development Review

This paper revisits the role of media in the meaning-construction system. In consumer research, media are often regarded as gatekeepers in the system. This paper focuses on the media’s other role -- as the creator of meanings. In this paper, an interpretive analysis of magazine articles regarding the ‘jibun e no gohoubi’ [self-reward] consumption since 1990 has been conducted. The findings indicate that the media had created the meanings of sacred and profane consumption acts, in the domain of self-reward consumption. In addition, the paper explores the influence of media in liberating and empowering Japanese women.

From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi

Markets, Globalization & Development Review

This paper considers social marketing from a critical perspective. The paper traces the history of the donation system named ‘hometown tax’ that the Japanese government introduced to promote local revitalization of relatively marginal communities. Owing to the lavish reciprocal gifts to “donors” by the administrators of these communities, the system resulted in a quasi-market that allowed donors to avoid paying taxes and to receive special benefits. Our analysis reveals the divergence of the intents and effects of this social marketing intervention. The findings indicate that during social marketing attempts to carry out effective and well-intentioned interventions, which social marketing research …

Critical Marketing In Japan: The Legacy Of Fujiya Morishita, Kazuo Usui

Markets, Globalization & Development Review

This paper explores the tradition of critical marketing studies in Japan, launched by Professor Fujiya Morishita. From his Osaka-based university appointments, Morishita's paradigm criticized disadvantageous aspects of the marketing practices of dominant manufacturers. Based on Marxian economic thinking, his ideas resonated well with the disaffected groups during the 1950-75 high-growth phase of Japan. As the economic context in Japan changed, Morishita's ideas lost some of their validity and appeal. Nonetheless, understanding the contributions of Morishita is important in the overall analysis of the development of marketing knowledge in Japan.

Japan And Critical Marketing Theory: Opening A Window, Masaaki Takemura, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.

The Beauty Of Business, Steve Leone, Kate Marcellino

Senior Honors Projects

I co-founded Humans of URI my freshman year with the intention of highlighting the diverse population at URI through their stories. We still maintain the page today and authenticity has always been an integral pillar. This experience has given me a profound appreciation for the students I pass by every single day and the understanding that everyone has a unique story. What if the College of Business could fuse storytelling with marketing? I aim to showcase the authentically beautiful community at the College of Business.

Deciding on a University and then an academic college are very difficult and impactful decisions …

Uri Theatre Presents: Rob Neill And The Neo-Futurists, Caitlyn Sloan

Senior Honors Projects

The University of Rhode Island has given me the opportunity to explore and recognize many different interests that I never knew I previously had. While at the university I discovered my love for Theatre and the talent I have as a manager, as well as a love for event planning through my employment with University Events. These passions drove my desire to create an Honors Project that would help me learn more about management and planning on a scale that could have a large impact. When the theatre department won the Distinguished Visiting Artist Grant for 2017, I seized the …

Crackin' Open A Cold Barefoot Moscato With The Gals: A Market Campaign Proposal, Emily Miller

Senior Honors Projects

Barefoot Wine is one of the most well-recognized wine brands and is especially known for its sweet taste and affordable price. It is not marketed to a specific audience -- only to be a casual, fun wine. Millennials drank 42 percent of all wine consumed in the US in 2015, and census information suggests that the number of people aged 21+ is growing. As this population grows, so does the opportunity for Barefoot Wine to target this group with marketing and advertising campaigns.

The purpose of this project was to develop a marketing campaign craft ed toward college-aged females -- …

John Lee Hancock, The Founder (2016), Alejandro Hazera

Markets, Globalization & Development Review

No abstract provided.

Sofia Coppola, Lost In Translation (2003), Masaaki Takemura

Markets, Globalization & Development Review

No abstract provided.

Mark Peterson, Sustainable Enterprise: A Macromarketing Approach (2013), Canan Madran

Markets, Globalization & Development Review

No abstract provided.