Marketing Commons^™

Logistics Outsourcing In Brazil And The U.S.: An Institutional Theory Perspective, Maria Barrenechea

Marketing Undergraduate Honors Theses

A crucial goal of manufacturers and retailers is to develop an efficient management of resources in order to ultimately achieve a strategic competitive advantage in the marketplace. Given the current global scenario, supply chain operations, such as the storage and transportation of materials from the shipper's facilities to the end customer, can become very complex and time consuming to manage in-house. Therefore, shippers are encouraged to outsource these logistics operations to third party experts known as 3PLs (third party logistics providers) that support the domestic and global transportation of goods safely, securely and cost-effectively. Moreover, as companies become more global, …

A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy

Graduate Theses and Dissertations

Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced funding from typical sources. This study examines how two different Carnegie classifications use Internet marketing techniques and identifies if there is a difference in how much they use these techniques. Content techniques and search engine optimization (SEO) techniques were examined for 56 higher education institutions in this study. Of the …

Purchaser Preferences On Carbon Labels: Conventional Vs. Organic Milk, Mustafa Ozkan

Graduate Theses and Dissertations

Over the past several years, there has been growing attention concerning global warming/climate change and how humans are contributors. It is known that agricultural production is a main contributor of greenhouse gas emissions and the livestock sector is particularly significant because it is quoted as having between 3 and 18% of greenhouse gas emissions measured in CO2 equivalent pending different assumptions. Due to this, carbon footprint labeling has been described as a potential tool to inform consumers about greenhouse gases associated with food products and assist them with the necessary information to purchase products that help reduce greenhouse gas emissions. …

A Creative Brief For Hogs Abroad, Spencer J. Burmingham

Marketing Undergraduate Honors Theses

This thesis was designed to improve the marketing of the Hogs Abroad International Study program. Specifically, it looked into the myths of studying abroad and how the Study Abroad department may be able to mitigate these myths with informative posting via their LinkedIn channel.

Ftc Guidelines On Endorsements And Online Consumer Reviews: Biasing Consumers' Intent To Buy, Alexander Cole

Inquiry: The University of Arkansas Undergraduate Research Journal

New FTC guidelines have been created to control improperly used endorsements with online consumer reviews. These guidelines state that bloggers and word-of-mouth marketers must disclose material connections if they are being endorsed in any way, and a paid endorsement is considered deceptive if it makes false or misleading claims. This study examines how this regulation may influence consumers’ attitudes and behaviors regarding online reviews. The present research tests whether: a) previously documented bias effects of negative and positive reviews still exist under new guidelines; b) the minimal FTC requirements are sufficient to properly inform consumers; and c) a more standardized …

Economic Literacy At The University Of Arkansas, Amanda Otto

Inquiry: The University of Arkansas Undergraduate Research Journal

In this study, the researchers developed a survey asking students what topics were most desired, what the ideal format of the program would be, and what would motivate students to participate. Each of these questions allowed participants to rank options within topics, formats and motivators. The survey also collected demographic information concerning age, gender, university classification, and specific college so that the researchers could analyze the needs of different groups on campus. A total of 397 students participated. To analyze the data, the rankings were summed to create an aggregate ranking for each question. The demographic information was used in …

The Potential Effects Of Corrective Advertising On Consumer Beliefs Mandated By U.S Vs. Philip Morris Usa, Inc. (2006), Brook Leigh Plack

Inquiry: The University of Arkansas Undergraduate Research Journal

In US v. Philip Morris USA Inc. (2006), six major tobacco companies were ordered to provide funding for an extremely large corrective advertising and marketing campaign. The Court ruled that consumers may have been misled and deceived about the (1) health effects of smoking, (2) addictiveness of smoking, (3) lack of health benefit from low tar/light cigarettes, (4) companies’ manipulation of nicotine delivery and cigarette design, and (5) health effects of secondhand smoke. Using print advertising copy test procedures, this research focused on the potential effectiveness of test ads submitted to the Court in impacting these target beliefs. In an …

Economics Of Scale In The Us Truckload Industry, Adam Gray Bradford

Inquiry: The University of Arkansas Undergraduate Research Journal

No abstract provided.

The Channeling Power Of Television And The Viewing Experience, Laura Elaine Jakosky

Inquiry: The University of Arkansas Undergraduate Research Journal

No abstract provided.

The Integration Of Firm Resources: The Role Of Capabilities In Strategy And Firm Performance, Daniel Lynch

Graduate Theses and Dissertations

Distinctive capabilities are defined as a firm’s accumulated skills and knowledge that may lead to competitive advantage (Day 1994). Distinctive capabilities are founded upon Resource-Based Theory (Barney 1991) that focuses on internal resources as opposed to external market forces (Porter 1980). The present research discusses the integration of distinctive capabilities into this framework; that is, do certain distinctive capabilities (resources) create superior firm performance when linked to the appropriate generic business strategy?

The literature on firm performance has a rich history and is theoretically grounded in several disciplines including economics, sociology, and organizational behavior (Anderson 1982). However, there has not …

Life Styles And Psychographic Characteristics Of Elderly Consumers As Determinants Of Perceptions On Health Care, John Thanopoulos

Graduate Theses and Dissertations

It appears that in today’s United States, the burden of disease prevention is assigned to the consumer. This study examines perceptions, health related information, and demographic data of a sample of elderly Arkansas consumers, with respect to preventive health care. The 226 respondents of the survey are members of the Arkansas Household Research Panel and over fifty-five years of age.

The data gathered were subjected to standard parametric and nonparametric statistical tests, factor analysis, cluster analysis, and discriminant analysis. The analysis identified two major segments. One, with seventy percent of the total, consists of respondents having a predominantly positive attitude …

An Investigation Of Social Class As A Criterion For Deriving Market Segments Among An Elderly Population, George Bernard Glisan

Graduate Theses and Dissertations

The purpose of this study was to examine the usefulness of social class as a basis for deriving target markets among elderly consumers. Using the retirement communities of Bella Vista and Hillcrest in Bentonville and Fayetteville, Arkansas, respectively, four social class groupings were derived. The social class groupings were obtained via the Hollingshead Three-Item Index of Social Position. Three of the hypotheses were developed in a manner to assess buyer behavior for prepurchase information acquisition, purchase decision choice criteria, and post-purchase degree of satisfaction for limited problem-solving types of purchases. In all instances the null hypotheses could not be rejected. …

An Analysis Of Employee Turnover In A Selected Multi-Unit Retail Institution, Stephen Coleman Garrott

Graduate Theses and Dissertations

The purpose of this study was to examine the problems of voluntary employee turnover of a major retailing organization. Studies related to employee turnover in manufacturing organizations dominate the literature.

A Study Of Sales Training Within The General Aviation Industry, Clyde Eli Harris Jr.

Graduate Theses and Dissertations

The study analyzed the manner in which the five leading utility aircraft companies conducted their sales training activities, the reasons for their methods of sales training, and the problems encountered in their sales training program. Sales training, as defined in this paper, refers to an organized attempt by the management of a business organization—in this instance a utility aircraft manufacturer—to advise, assist, prepare, discipline, teach, and educate the organization’s selling personnel at all levels so that better results—greater sales with less effort at lower costs—can be attained. Sales training in the general aviation industry appears to be important for three …