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Articles 181 - 210 of 249
Full-Text Articles in Marketing
The Sustainability Of Sustainable Consumption, Paddy Dolan
The Sustainability Of Sustainable Consumption, Paddy Dolan
Articles
This article examines the limitations of the concept of sustainable consumption in terms of the inadequate attention given to the social, cultural and historical contextualization of consumption. I argue that Macromarketing should adopt modes of inquiry that more fully engage with this contextualization. The implicit assumptions of ‘sustainable consumption’ center on the rational individual and his or her needs and wants, and neglect the significance of consumption practices as embodying the relations between individuals. Acts of consumption are not in opposition to, and prior to, macro structures and processes, they are macro processes at work. Consumer practices are cultural and …
The Established And Potential Mediating Variables In The Child's Understanding Of Advertising Intent: Towards A Research Agenda, Margaret-Anne Lawlor, Andrea Prothero
The Established And Potential Mediating Variables In The Child's Understanding Of Advertising Intent: Towards A Research Agenda, Margaret-Anne Lawlor, Andrea Prothero
Articles
This paper aims to explore in detail the issue of advertising intent, with particular reference to the child. The literature review examines the importance of age, and cognitive and social development in this field, and considers whether or not children can distinguish between television programming and advertising. What the literature review illustrates is that research studies thus far have conflicting viewpoints on these areas. Within the research to date, there are also a number of important issues which do not seem to be addressed. Most notably, there is little research which considers the impact of advertising upon children, from the …
Iontas.Com: Marketing A Software Product, Gerry Mortimer
Iontas.Com: Marketing A Software Product, Gerry Mortimer
Case studies
The year 2001 was a momentous one for most companies in the IT sector with dramatic drops in both profit and market sentiment. Few businesses in the sector were immune to the upheaval. Fortunes had been lost, at least on paper, and many dot.com businesses had folded. While telecoms businesses had been the hardest hit among established concerns, the gloom was widespread.
Focusing On Logistics To Improve Customer Service: The Case Of Transnational Optical, Mary Wilcox
Focusing On Logistics To Improve Customer Service: The Case Of Transnational Optical, Mary Wilcox
Case studies
Siobhan Ward, Supply Chain Director for Transnational Optical in Ireland, considered what the plant management team had to achieve. The team had decided that decisive action was needed to increase control of the supply chain with a view to improving customer service and removing ‘noise’ from the system.
Stuart Crystal, Gerry Mortimer
Stuart Crystal, Gerry Mortimer
Case studies
In August 1995 the crystal manufacturing firm of Stuart and Sons was purchased by Waterford Wedgewood plc. The company, which had been family owned since its inception, had not been profitable for some years. After the takeover the initial focus was on operational issues. Those took longer to resolve than had been anticipated.
Who Cares, Wins: The Students 10k Walk For The Chernobyl Children's Project, Joe Mcgrath
Who Cares, Wins: The Students 10k Walk For The Chernobyl Children's Project, Joe Mcgrath
Case studies
Julian de Spainn, President of the Union of Students in Ireland looked around The Hub, a student bar in the Dublin City University campus. He was exhausted. So were the twenty or so people around him. Most of those present were fellow officers in USI. Earlier that day, Julian had witnessed a unique event in Irish student history. It was an event of which he was justifiably proud.
Integrating The Activities Required To Recruit And Retain Profitable Customers In Contemporary Retail Banking, Susan Walsh
Integrating The Activities Required To Recruit And Retain Profitable Customers In Contemporary Retail Banking, Susan Walsh
Articles
Today’s high street retail bank faces a major challenge in integrating the marketing activities required both to recruit new customers and to retain existing profitable ones. The challenge involves a judicious mix of “transaction marketing” – mainly aimed at winning new clients – and of “relationship marketing”- largely aimed at retaining present ones. Evidence from a detailed qualitative study of marketing practice in a UK high street bank, a subsidiary of an Irish headquartered bank, demonstrates just how problematic achieving this balance can be. The date indicates that this bank underinvested in a number of activities that are of primary …
Irish Marketing Review, Vol. 14, No. 2, 2001, Unknown
Irish Marketing Review, Vol. 14, No. 2, 2001, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Irish Marketing Review, Vol.14, No. 1, 2001, Unknown
Irish Marketing Review, Vol.14, No. 1, 2001, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Working Up A Tan, Gerry Mortimer
Working Up A Tan, Gerry Mortimer
Case studies
Ann McLean looked down again at the brochure on her desk. The blue-eyed, white toothed blond, complete with her glowing tan, stared back at her. She opened the small A4 sized brochure and quickly scanned its contents. It was typical ‘Americanese’ and was obviously targeted at the beauty saloons and beauticians. It extolled the virtues of a tanning system called ‘Sunkissed’. She had promised her friend, Susan, that she would at least give her an indication later that week, of whether she was prepared to invest in a project to launch the tanning system in Ireland, and possibly the UK.
The Strategic Response Of Dublin's Traditional Department Stores To Intensifying Competition, Edmund O'Callaghan, Mary Wilcox
The Strategic Response Of Dublin's Traditional Department Stores To Intensifying Competition, Edmund O'Callaghan, Mary Wilcox
Articles
In Dublin city competition within the retail sector is intensifying and city-centre department stores, in common with other traders, face many challenges. Indigenous retailers must contend not only with each other, but also with an on-going invasion of international retailers who have been attracted by Ireland’s booming economy. UK multiples have made major in-roads into Dublin's retail scene and the city centre's latest shopping mall, The Jervis Centre, is so dominated by UK retailers that it has been christened 'Little Britain' In the past fifty years, many of Dublin's once dominant department stores have succumbed to the vagaries of retailing. …
Facilitators And Inhibitors Of Supply Chain Innovation-Prospects For Supply Chain Managment In The Irish Grocery Sector, Joan Keegan, Edmund O'Callaghan, Mary Wilcox
Facilitators And Inhibitors Of Supply Chain Innovation-Prospects For Supply Chain Managment In The Irish Grocery Sector, Joan Keegan, Edmund O'Callaghan, Mary Wilcox
Articles
Supply chain management is one of the most significant strategic challenges currently facing the Irish grocery sector. The UK grocery market with its emphasis on composite deliveries via regional distribution centres is extremely sophisticated; the Irish grocery sector, however, is in the embryonic stage of implementing central distribution. The potential to develop innovative supply chain systems is mediated by both national logistic-related variables and company characteristics. In addition to competitor activity and market forces, drivers and inhibitors such as economic growth, consumer preferences, the regulatory environment and physical and technological infrastructure influence the evolution of supply chain systems. This paper …
Irish Marketing Review, Vol. 13, No. 1, 2000, Unknown
Irish Marketing Review, Vol. 13, No. 1, 2000, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
National Irish Bank: Coping With A Crisis And Beyond, Gerard Mortimer
National Irish Bank: Coping With A Crisis And Beyond, Gerard Mortimer
Case studies
As March 1998 drew to a close, management at National Irish Bank (NIB) would have been forgiven for believing that the bank’s situation could not get any worse. The bank had just issued a robust defence of its position in relation to an off shore bond scheme which had been the subject of much media and political debate for the previous two months. In particular, it had severely criticised RTE, the state owned television and radio corporation, and the two RTE journalists who had broken and dominated the story.
Euroclicking And The Irish Sme: Prepared For E-Commerce And The Single Currency, Pierre Mcdonagh, Andrea Prothero
Euroclicking And The Irish Sme: Prepared For E-Commerce And The Single Currency, Pierre Mcdonagh, Andrea Prothero
Articles
There is much technological hype (see Gates, 1999) as to the consequences of operating within cyberspace (Gibson, 1994) in an e-commerce capacity, at a time of operationalising European economic union within "Euroland". Debates centre on the need to theorise cyberspace (Besser, 1995) and the individualisation offered from organisations in serving e-customers, both from business to business to consumer perspectives. There is however, limited investigation as to how small to medium sized enterprises (SMEs) are preparing for this electronic or euro transmogrification. This article seeks to redress this by providing insight into these issues and draws upon an empirical analysis of …
Superquinn Alive And Kicking: An Illustration Of Innovation In The Irish Grocery Market, Edmund O'Callaghan, Mary Wilcox
Superquinn Alive And Kicking: An Illustration Of Innovation In The Irish Grocery Market, Edmund O'Callaghan, Mary Wilcox
Conference proceedings
Superquinn is one of Ireland’s most successful indigenous retailers operating in an intensely competitive grocery market. Despite the arrival of large overseas retailers and an increased level of acquisition and alliance activity, it has survived and thrived. The company attributes its success to its innovation strategy. The practice of innovation now permeates all facets and functions of the Irish grocery sector and consequently is a pre-requisite for maintaining competitive advantage and ensuring business success. This paper illustrates many Superquinn innovations, and relates its strategy to themes within innovation literature. Based on an in-depth interview with its managing director, Feargal Quinn, …
Irish Marketing Review, Vol.13, No. 2, 2000, Aidan O'Driscoll
Irish Marketing Review, Vol.13, No. 2, 2000, Aidan O'Driscoll
Issues
The Irish Marketing Review deals with issues, developments, research and practise in marketing.
Managing Change Towards Service Excellence: Sds A Case Study, Jean Gorman
Managing Change Towards Service Excellence: Sds A Case Study, Jean Gorman
Masters
In a business environment where change is the only constant, companies must direct their attention to activities that will make their offerings excellent. The attainment of service excellence is a very prominent theme in the literature on services marketing. However, while the benefits of programs to achieve this status are unquestionable, there are in fact very few service companies that are regarded as excellent in the market place. Therefore the main objective is to determine how a company manages the activities towards achieving service excellence. The foundations of the primary research lie in both the literature on change management and …
Irish Marketing Review, Vol. 12, No.1, 1999, Unknown
Irish Marketing Review, Vol. 12, No.1, 1999, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Sole Survivors: How Exceptional Companies Survive And Thrive At The Edge, Anto Kerins
Sole Survivors: How Exceptional Companies Survive And Thrive At The Edge, Anto Kerins
Books / Book chapters
Some companies seem born to fail, while others manage to survive and thrive despite great adversity. What are the secrets of the survivors?. Sole Survivors puts nine such companies under the microscope to discover what sets them apart from their less-successful competitors, what make them "exceptional". But these nine are neither blue-chip multinationals nor high-tech operators. They are small to medium-sized European companies in a traditional section that has been decimated in recent times-footwear manufacturing. This book tells the stories of these companies in detail from their historical development through to their current business strategies, from their organisational structures to …
Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman
Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman
Conference papers
The marketing of Ireland as a garden destination has been evolving over the past six years. The complexity of Ireland’s history and modern circumstances have led to the demise of Irish gardens over the past three centuries. An initiative entitled The Great Gardens of Ireland Restoration Programme has been operated under the Operational Programme for Tourism 1994-99 which has been funded by the European Union. The outcome of the scheme has been twofold; the funding has rescued a significant part of Irish heritage and history; it has provided many new comprehensive tourist attractions to both the domestic and overseas market. …
Waterford Crystal: The Chairman's Challenge, Gerry Mortimer
Waterford Crystal: The Chairman's Challenge, Gerry Mortimer
Case studies
As he eased his car out the gates of Castlemartin on a lovely evening in May 1995, Redmond O’Donoghue mused on the meeting which had just finished. Dr A.J.F. O’Reilly, non executive Chairman of Waterford Wedgwood Plc, had brought senior management of the group to his Irish residence in County Kildare for an informal discussion on future strategy. The group comprised two distinct major subsidiaries, Waterford Crystal which produced crystal glass and Josiah Wedgwood whose main business was ceramic tableware. Redmond was Chief Operating officer of Waterford Crystal. With the impending retirement of the current Chief Executive, Paddy Galvin, Redmond …
Blooming Clothing, Edel Foley
Blooming Clothing, Edel Foley
Case studies
Blooming Clothing was established in 1985 by O’Byrne and two other partners. The aim was to specialise in a niche of the women’s outerwear market: maternity wear. The company started business with a retail outlet in Dublin and sold maternity wear under the Blooming label, which it outsourced through local suppliers. When this arrangement proved unsatisfactory, Blooming turned to manufacturing its own lines.
Irish Marketing Review, Vol. 12, No. 2, 1999, Unknown
Irish Marketing Review, Vol. 12, No. 2, 1999, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Irish Marketing Review, Vol. 11, No. 2, 1998, Unknown
Irish Marketing Review, Vol. 11, No. 2, 1998, Unknown
Issues
Irish Marketing Review deals with issues, developments, research and practice in marketing.
Irish Marketing Review, Vol. 11, No.1, 1998, Unknown
Irish Marketing Review, Vol. 11, No.1, 1998, Unknown
Issues
The Irish Marketing Review deals with issues, devlopments, research and practice in marketing. This is a special issue on Marketing Interfaces.
It's Not What You Make, It's The Way That You Say It: Reflections On The Design-Marketing Interface, Paul O'Sullivan
It's Not What You Make, It's The Way That You Say It: Reflections On The Design-Marketing Interface, Paul O'Sullivan
Articles
Good design is a cornerstone of marketing. Design is an important variable in every aspect of marketing activities- products, processes, packaging and communications. Yet this topic attracts little attention in the marketing literature and there is, one suspects, very little cross-fertilisation between marketing and design disciplines. This paper puts design on the agenda for both marketing academics and practitioners as well as providing a review of what is embraced within the broad subject of design. Some observations on the history and role of design in an Irish context are offered also.
Irish Marketing Review, Vol. 10, No.1, 1997, Unknown
Irish Marketing Review, Vol. 10, No.1, 1997, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Irish Marketing Review, Vol. 10, No. 2, 1997/98, The Marketing Institute
Irish Marketing Review, Vol. 10, No. 2, 1997/98, The Marketing Institute
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Sport, Media And Sponsor: The Shifting Balance Of Power In The Sports Network, Rosita Wolfe, Tony Meenaghan, Paul O'Sullivan
Sport, Media And Sponsor: The Shifting Balance Of Power In The Sports Network, Rosita Wolfe, Tony Meenaghan, Paul O'Sullivan
Articles
As sport has become an important social and economic activity it is increasingly the subject of management analysis. This article adopts a network perspective to examine developments in the sports network. In particular, it examines relationships between network "actors" such as corporate sponsors, media and the owners of sport and analyses the changing balance of power in the sports network. Key media drivers of change in the network such as cable and satellite television, pay-per-view and digital technology are examined while the influence of sponsors and the issue of ambush marketing also influence the location of power in the sports …