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Articles 61 - 90 of 704
Full-Text Articles in Marketing
Can A College Website Be Used To Recruit Majors? A Research Agenda For Transforming College Websites From Informational To Conversional, Julie M. Pharr
Can A College Website Be Used To Recruit Majors? A Research Agenda For Transforming College Websites From Informational To Conversional, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Learning In A Hyflex Model, Kirsten Passyn
Learning In A Hyflex Model, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Examining The Consumer Purchase Shares Of Plbs Across Cultures: A Comparison Of The U.S. And Turkish Plbs, Musa Pinar, Tulay Girard, Nilay Bicakcioglu-Peynirci, Ilayda Ipek, Tanses Gulsoy
Examining The Consumer Purchase Shares Of Plbs Across Cultures: A Comparison Of The U.S. And Turkish Plbs, Musa Pinar, Tulay Girard, Nilay Bicakcioglu-Peynirci, Ilayda Ipek, Tanses Gulsoy
Atlantic Marketing Association Proceedings
No abstract provided.
Semiotic Analysis Of Consumer Generated Content Regarding The Fender Ultra Stratocaster, Rex Mcclure, Robert Boostrom
Semiotic Analysis Of Consumer Generated Content Regarding The Fender Ultra Stratocaster, Rex Mcclure, Robert Boostrom
Atlantic Marketing Association Proceedings
No abstract provided.
Emotional Intelligence Training For Salespeople And Sales Managers, Charles D. Shepherd, Tracey Honeycutt Sigler
Emotional Intelligence Training For Salespeople And Sales Managers, Charles D. Shepherd, Tracey Honeycutt Sigler
Atlantic Marketing Association Proceedings
No abstract provided.
Before, During, And After: The Reduction Of The Perceived Risk In Travel Through The Use Of Thematic Tour Groups, Aaron J. Schibik, Peggy Shields, Timothy J. Schibik Dr.
Before, During, And After: The Reduction Of The Perceived Risk In Travel Through The Use Of Thematic Tour Groups, Aaron J. Schibik, Peggy Shields, Timothy J. Schibik Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich
Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich
Atlantic Marketing Association Proceedings
No abstract provided.
Strategic Choices: A Case Study Of Media And Entertainment Industry Survival Of The Covid-19 Pandemic, Stephen C. Carlson
Strategic Choices: A Case Study Of Media And Entertainment Industry Survival Of The Covid-19 Pandemic, Stephen C. Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
We Can’T Get No Satisfaction: Analyzing Different Constructs Of Patient Satisfaction, Michael A. Petrochuk
We Can’T Get No Satisfaction: Analyzing Different Constructs Of Patient Satisfaction, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
Contracts Between Universities And Online Program Managers, Timothy C. Johnston
Contracts Between Universities And Online Program Managers, Timothy C. Johnston
Atlantic Marketing Association Proceedings
No abstract provided.
A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee
A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee
Atlantic Marketing Association Proceedings
No abstract provided.
Are You In Good Hand? That’S Outdoor Locker Delivery System’S Stand, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung
Are You In Good Hand? That’S Outdoor Locker Delivery System’S Stand, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung
Atlantic Marketing Association Proceedings
No abstract provided.
When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang
When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang
Atlantic Marketing Association Proceedings
No abstract provided.
Efforts Toward Employee Inclusion To Increase Customer Loyalty, Mario Norman
Efforts Toward Employee Inclusion To Increase Customer Loyalty, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
Effects Of Cross-Cultural Dimensions On Global Perceptions Of Restaurant Service Quality, Justin Moist, Melek Meral Anitsal, Ismet Anitsal
Effects Of Cross-Cultural Dimensions On Global Perceptions Of Restaurant Service Quality, Justin Moist, Melek Meral Anitsal, Ismet Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia, Montana Mcknight, Michael Levin
Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia, Montana Mcknight, Michael Levin
Atlantic Marketing Association Proceedings
No abstract provided.
How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol
How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen
Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen
Atlantic Marketing Association Proceedings
No abstract provided.
The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang
The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Acquisition And Dissemination Of Phci On Social Media & Networks, Joe Cangelosi, Terry Damron, David Kim
Consumer Acquisition And Dissemination Of Phci On Social Media & Networks, Joe Cangelosi, Terry Damron, David Kim
Atlantic Marketing Association Proceedings
No abstract provided.
Comparison Of Selected Supply Chain Management Practices Of Three Major Regional/Metropolitan Hospitals, Alan D. Smith
Comparison Of Selected Supply Chain Management Practices Of Three Major Regional/Metropolitan Hospitals, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic, Alan D. Smith
Comparison Of Concerns Among Careers By Marketing Seniors About Covid-19: Beginning Versus A Year Into The Pandemic, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination, Denny Mccorkle, James Reardon, Joe F. Alexander
Students’ Attitudes Toward Immersive Learning Activities: An Exploratory Examination, Denny Mccorkle, James Reardon, Joe F. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
Student Perspectives On Converting Classes To Online Due To Covid-19, Anita Whiting, Joie Hain
Student Perspectives On Converting Classes To Online Due To Covid-19, Anita Whiting, Joie Hain
Atlantic Marketing Association Proceedings
No abstract provided.
A Three Word Rubric: Successful Experiential Learning Guided By What, Why, How, Harvey Simon
A Three Word Rubric: Successful Experiential Learning Guided By What, Why, How, Harvey Simon
Atlantic Marketing Association Proceedings
No abstract provided.
Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews
Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews
Atlantic Marketing Association Proceedings
No abstract provided.
Antecedents And Outcomes Of Servant Leadership: Implications For The Salesforce, James Deconinck, Andrew Carnes, Julie Johnson-Busbin
Antecedents And Outcomes Of Servant Leadership: Implications For The Salesforce, James Deconinck, Andrew Carnes, Julie Johnson-Busbin
Atlantic Marketing Association Proceedings
No abstract provided.
The Effects Of Strategic Alliances On Marketing Efforts: The Roles Of Cooperation, Tommy Hsu
The Effects Of Strategic Alliances On Marketing Efforts: The Roles Of Cooperation, Tommy Hsu
Atlantic Marketing Association Proceedings
No abstract provided.
How Perceived Movement Influences Consumer Responses To Brand Failures, Laura Boman, Lam An, Ganga Urumutta Hewage, Jonathan Hasford
How Perceived Movement Influences Consumer Responses To Brand Failures, Laura Boman, Lam An, Ganga Urumutta Hewage, Jonathan Hasford
Atlantic Marketing Association Proceedings
No abstract provided.
Millennial Views On Crypto Art Value, Materialism, And The Environment, Stef Nicovich, Tim Schauer
Millennial Views On Crypto Art Value, Materialism, And The Environment, Stef Nicovich, Tim Schauer
Atlantic Marketing Association Proceedings
No abstract provided.