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Articles 391 - 420 of 704
Full-Text Articles in Marketing
International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones
International Olympic Committee -- Rule 40: Who Does It Protect Versus Who Should It Protect?, Jeri L. Jones
Atlantic Marketing Association Proceedings
No abstract provided.
Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk
Escape For Boone & Crocket, William K. Foxx, Joseph W. Giese, David W. Van Buskirk
Atlantic Marketing Association Proceedings
No abstract provided.
“Nobody Comes To Our Events....Anybody Want To Take This Pizza Home:” The Student Engagement Dilemma At The Eastern State University College Of Business,, George W. Stone
“Nobody Comes To Our Events....Anybody Want To Take This Pizza Home:” The Student Engagement Dilemma At The Eastern State University College Of Business,, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
What's Brand Love Got To Do With It ... Everything, Brad Taylor
What's Brand Love Got To Do With It ... Everything, Brad Taylor
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton
Marketing Competitions: Triumphs And Trepidations, Tyra M. Burton
Atlantic Marketing Association Proceedings
No abstract provided.
Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, Necall Wilson, R. Keith Tudor
Ah-Ha Moments In Teaching, Service, And Scholarship Panel, Deborah H. Lester, Aberdeen Leila Borders, Jennifer Hutchins, Laura Robinson, Lenita Davis, Marshal Chaifetz, Mona Sinha, Necall Wilson, R. Keith Tudor
Atlantic Marketing Association Proceedings
No abstract provided.
Content Marketing Today, Pj Forrest
Content Marketing Today, Pj Forrest
Atlantic Marketing Association Proceedings
No abstract provided.
An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof
An Empirical Study Of The Impact Of Online Community Engagement, Motivation, And Customer Experience On Consumer Brand Advocacy, Raymond Liu, Jurui Zhang, Haiping Xu, Richard De Groof
Atlantic Marketing Association Proceedings
No abstract provided.
Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth
Promoting Innovative Product Adoption Via Facebook, Terry Damron, Ashleigh Knoll, Bailey Carruth
Atlantic Marketing Association Proceedings
No abstract provided.
How Practitioners Would Design The Ideal Social Media Marketing Course, Cathleen S. Jones Dr.
How Practitioners Would Design The Ideal Social Media Marketing Course, Cathleen S. Jones Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Gauging The Impact Of E-Coupons On B2c Retail Markets, Alan D. Smith, James Shock
Atlantic Marketing Association Proceedings
No abstract provided.
How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson
How To Overcome Emotional Exhaustion In Sales Settings, Lucy Matthews, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
Buyer-Seller Trust Relationships: What Makes Them Work?, Stephen Carlson
Buyer-Seller Trust Relationships: What Makes Them Work?, Stephen Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson
Income Redistribution, Economic Freedom, And State Growth As Considerations For Location Strategy, Dennis Pearson
Atlantic Marketing Association Proceedings
No abstract provided.
The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley
The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley
Atlantic Marketing Association Proceedings
No abstract provided.
Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell
Diligence-Based Strategy, Strategic Marketing Ambidexterity, And The Resource-Based View: Informing The Exploitation/Exploration Mode And Valuing Capabilities, Jacqueline Post, J Paul Leavell
Atlantic Marketing Association Proceedings
No abstract provided.
The Relationship Between Emotional Intelligence And Organizational Learning, Monica D. Guillory, Hariette Bettis-Outland, Aberdeen Leila Borders, Muhammad Bilal
The Relationship Between Emotional Intelligence And Organizational Learning, Monica D. Guillory, Hariette Bettis-Outland, Aberdeen Leila Borders, Muhammad Bilal
Atlantic Marketing Association Proceedings
No abstract provided.
Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal
Crm And Executive Decision-Making, Harriette Bettis-Outland, Keith Tudor, Muhammad Bilal
Atlantic Marketing Association Proceedings
No abstract provided.
Brand Experience, Sustainable Touchpoints, And Customer Contributions, Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah Lester
Brand Experience, Sustainable Touchpoints, And Customer Contributions, Kei Aoki, Efua Obeng, Aberdeen Leila Borders, Deborah Lester
Atlantic Marketing Association Proceedings
No abstract provided.
An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows
An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows
Atlantic Marketing Association Proceedings
No abstract provided.
Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim
Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim
Atlantic Marketing Association Proceedings
No abstract provided.
Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park
Do Values Explain Visit Intention Of Cultural Property Sites? An Application Of Value Theories In Cultural Property And Consumption, Wooyang Kim, Kelly La Venture, Kwangsoo Park
Atlantic Marketing Association Proceedings
No abstract provided.
A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff
A Preliminary Investigation Into Tourism Readiness: Proposing A Tourism Potential Index, Michelle B. Kunz, Janet M. Ratliff
Atlantic Marketing Association Proceedings
No abstract provided.
Organizational Wellness Programs As Internal Social Marketing: A Literature Review Of Feasible Approaches, Faith Bontrager Rn, Bsn, Kimball P. Marshall Ph.D.
Organizational Wellness Programs As Internal Social Marketing: A Literature Review Of Feasible Approaches, Faith Bontrager Rn, Bsn, Kimball P. Marshall Ph.D.
Atlantic Marketing Association Proceedings
No abstract provided.
Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis, Joe Cangelosi, David Kim Dr, Ed Ranelli Dr, Ken Griffin Dr
Comparing Baby Boomers & Generation X Preventive Health Care Information Tendencies & Propensities: A Social Media Emphasis, Joe Cangelosi, David Kim Dr, Ed Ranelli Dr, Ken Griffin Dr
Atlantic Marketing Association Proceedings
No abstract provided.
Defining Sustainability On Campus: A Network Analysis Of Competing Student Conceptions, Matt Hettche, Dae-Hee Kim, Lisa Spiller
Defining Sustainability On Campus: A Network Analysis Of Competing Student Conceptions, Matt Hettche, Dae-Hee Kim, Lisa Spiller
Atlantic Marketing Association Proceedings
No abstract provided.
Enhancing Global Brand Equity Through Strategic Csr And Cross-Sector Alliances: A Stakeholder Perspective, Shiva Nandan
Enhancing Global Brand Equity Through Strategic Csr And Cross-Sector Alliances: A Stakeholder Perspective, Shiva Nandan
Atlantic Marketing Association Proceedings
No abstract provided.
Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (Dj) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester
Enhancing The Service Environment: The Effect Of Music And Mood In Service-Based Business, Elyria A. Kemp, Dong-Jun (Dj) Min, Kim H. Williams, Sheb L. True, Aberdeen L. Borders, Deborah H. Lester
Atlantic Marketing Association Proceedings
No abstract provided.
Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson
Revisiting Textbook Adoption Decisions: Are Students Finally Ready For E-Books?, Cheryl B. Ward, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White
Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White
Atlantic Marketing Association Proceedings
No abstract provided.