Marketing Commons^™

The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook Feb 2020

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick Feb 2020

A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr. Feb 2020

The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti Feb 2020

Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha Feb 2020

Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons Feb 2020

Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk Feb 2020

The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance, Hangjun Xu Feb 2020

Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson Feb 2020

Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk Feb 2020

An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan Feb 2020

A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs Feb 2020

Harnessing The Bop Ecosystems Of China And India For Competitive Advantage, Hema A. Krishnan, Mee-Shew Cheung Feb 2020

Habit And Sodium Major Factors For Seniors In Restaurants, Catheleen S. Jones, Cathleen S. Jones Dr. Feb 2020

Academic Dishonesty: Then And Now, A Comparison, Elizabeth C. Alexander, Kent Willis Feb 2020

An Evaluation Of The Marketing Curriculum Based On Where The Arrows Land, Victor J. Massad, Feisal Murshed Feb 2020

Can You Please Speak Into The Microphone? Exploring Leaders In Marketing Through A Podcast Assignment, Michael A. Petrochuk Feb 2020

Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu Feb 2020

The Pros And Cons Of “Starting From Scratch” Marketing Research As A Tool For Teaching The Marketing Research Process: Questions Related To Developing Team Cohesion And Maximum Participation Among Members, George W. Stone Feb 2020

You Agreed To Teach What? How To Succeed In A Social Media Marketing Course!, Michelle Carpenter Feb 2020

The Effect Of Chinese Learning On Creativity Development: Can It Translate To Product/Marketing Creativity?, Paulette Edmunds Feb 2020

Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto Feb 2020

Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins Feb 2020

Consumer Choice Criteria When A Product Is Free, Shaheen Borna Dba, Susan Brudvig Phd Feb 2020

An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs Feb 2020

Hot Hand, Regression To Mean, And Unmet Expectations: Marketing The Mutual Fund Mirage, David Whitlark Feb 2020

Economic Strength And Micropolitan Statistical Areas: Looking Beyond Generalities, W. Frank Thompson Jr., Ayesha Tariq, Connie Nott Feb 2020

Combining Sport And Performance: Dramaturgical Identity Enactment Among Independent Wrestlers, Santi Angel, Jon Littlefield Feb 2020

Blockchain Technology And The Future Of Video Games, Is Presence Still Relevant?, Stef Nicovich, Jessica Scheld Feb 2020

How Impressionism Was Rescued: A Marketing And Cultural Perspective, Kimball P. Marshall, Rene Desborde, Pj Forrest Feb 2020