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Articles 181 - 210 of 704
Full-Text Articles in Marketing
The Demise Of A Nostalgic Brand: The Case Of The Hudson’S Bay Company, Jon Littlefield
The Demise Of A Nostalgic Brand: The Case Of The Hudson’S Bay Company, Jon Littlefield
Atlantic Marketing Association Proceedings
No abstract provided.
How Can Natural Language Processing Help Examine Branding Strategies? Evidence From U.S. Nonprofit Healthcare Brands, Jae Hwan Lee, Jiyoon An
How Can Natural Language Processing Help Examine Branding Strategies? Evidence From U.S. Nonprofit Healthcare Brands, Jae Hwan Lee, Jiyoon An
Atlantic Marketing Association Proceedings
No abstract provided.
From A Racial Reckoning To Retrenchment: A Longitudinal Analysis Of Retailers’ Corporate Sociopolitical Activism Messaging, Whitney Ginder, Olivia Johnson
From A Racial Reckoning To Retrenchment: A Longitudinal Analysis Of Retailers’ Corporate Sociopolitical Activism Messaging, Whitney Ginder, Olivia Johnson
Atlantic Marketing Association Proceedings
No abstract provided.
Damned If You Do, Damned If You Don’T: Booking Channel Attribution In Hospitality, Retail, And Food Services, Scott M. Widmier
Damned If You Do, Damned If You Don’T: Booking Channel Attribution In Hospitality, Retail, And Food Services, Scott M. Widmier
Atlantic Marketing Association Proceedings
No abstract provided.
Service Quality Assessment Of Disparate African American Heritage Trails Using The Servqual Model, Jerome Christia
Service Quality Assessment Of Disparate African American Heritage Trails Using The Servqual Model, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
When Digital Engagement Builds Trust: Exploring Buyer Responses To Salesperson Social Media Use, Chris Nelson, Lauren Atchley
When Digital Engagement Builds Trust: Exploring Buyer Responses To Salesperson Social Media Use, Chris Nelson, Lauren Atchley
Atlantic Marketing Association Proceedings
No abstract provided.
Illuminating Key Teamwork Skills With Case Studies To Increase Student Satisfaction, Kelly Green Atkins, Michelle S. Freeman
Illuminating Key Teamwork Skills With Case Studies To Increase Student Satisfaction, Kelly Green Atkins, Michelle S. Freeman
Atlantic Marketing Association Proceedings
No abstract provided.
Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark
Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark
Atlantic Marketing Association Proceedings
No abstract provided.
Building Career Readiness In A Marketing Research Classroom, Elizabeth C. Alexander
Building Career Readiness In A Marketing Research Classroom, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
More Insight, More Impact: Co-Teaching As A Catalyst For Engagement In Sales Education, William Bergman Mr., Jeffrey Carlson Dr.
More Insight, More Impact: Co-Teaching As A Catalyst For Engagement In Sales Education, William Bergman Mr., Jeffrey Carlson Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter
Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.
Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal
Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal
Atlantic Marketing Association Proceedings
No abstract provided.
Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon
Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon
Atlantic Marketing Association Proceedings
No abstract provided.
Slowing Down Fast Fashion With A Closet Inventory Project, Melissa Clark
Slowing Down Fast Fashion With A Closet Inventory Project, Melissa Clark
Atlantic Marketing Association Proceedings
No abstract provided.
Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi
Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi
Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron
Atlantic Marketing Association Proceedings
No abstract provided.
Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang
Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Geofencing In Action, Courtney E. Craven
Geofencing In Action, Courtney E. Craven
Atlantic Marketing Association Proceedings
No abstract provided.
From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports, Darin White
Atlantic Marketing Association Proceedings
No abstract provided.
Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery
Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery
Atlantic Marketing Association Proceedings
No abstract provided.
Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao
Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets, George W. Stone, Kirsten Passyn, Joe Huscroft
Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets, George W. Stone, Kirsten Passyn, Joe Huscroft
Atlantic Marketing Association Proceedings
No abstract provided.
Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver
Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao
Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.
Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson
The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen
How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen
Atlantic Marketing Association Proceedings
No abstract provided.
Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi
Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi
Atlantic Marketing Association Proceedings
No abstract provided.
Bringing Career Conversations Into The (Virtual) Classroom: Making 1:1 Office Hours Mandatory In An Online Marketing Capstone, Dayna Reed
Atlantic Marketing Association Proceedings
No abstract provided.