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Articles 91 - 114 of 114
Full-Text Articles in Marketing
A Measure Of The Factors Impacting The Effectiveness And Efficiency Of Ebay In The Supply Chain Of Online Firms, Eugene M. Bland, Robert T. Barrett
A Measure Of The Factors Impacting The Effectiveness And Efficiency Of Ebay In The Supply Chain Of Online Firms, Eugene M. Bland, Robert T. Barrett
The Coastal Business Journal
This research investigates the auction properties that influence eBay's effectiveness (ability to attract bidders) and efficiency (ability to maximize price and profit) as the distribution link of the supply chain. The research extends the literature pioneered by Lucking-Reiley (2000) on eBay auctions. We found that the effectiveness of using eBay is influenced by the item description in the auction heading, the initial price, the timing of the auction and the operating condition of the item, in our case an inexpensive, functional HP 12-C financial calculator. The efficiency of eBay, on the other hand, is influenced by the ability to attract …
New Frontiers In Management Research: The Case For Industrial Archeology, William Crandall, Alan Rowe, John A. Parnell
New Frontiers In Management Research: The Case For Industrial Archeology, William Crandall, Alan Rowe, John A. Parnell
The Coastal Business Journal
Management scholars traditionally rely on the review of journals and empirical data for information used in research projects and in the classroom. However, there is also a vast amount of material that remains virtually untapped by many management researchers - the artifacts, pictures, and remains of industrial and commercial organizations. Industrial archeologists specialize in studying organizational life, particularly, the life of manufacturing facilities, by examining of empirical data, as well as pictures, records, internal and external correspondence, other printed materials, and artifacts. This article delineates how management scholars can also take advantage of the wealth of secondary material that exists …
A Note On The Economic Implications Of A Focused Tourism Event: Bikers In Myrtle Beach, Robert D. Nale, Dennis A. Rauch, Peter B. Barr
A Note On The Economic Implications Of A Focused Tourism Event: Bikers In Myrtle Beach, Robert D. Nale, Dennis A. Rauch, Peter B. Barr
The Coastal Business Journal
As we have graphically seen since September 11, 2001, areas which depend heavily upon tourism as a primary source of income face a host of challenges. South Carolina's Grand Strand area is a good example of just such an area. A number of focused tourism-related events intended to attract a certain segment of the population have evolved over the years. Two such events revolve around the attraction of motorcyclists. One occurs during early to mid-May (with a burgeoning repeat presence in the Fall), while the other occurs over Memorial Day weekend. Both events have proven to be successful in terms …
Does Strategic Planning Help Churches?: An Exploratory Study, Amit J. Shah, Fred R. David, Zigmont J. Surawski Iii
Does Strategic Planning Help Churches?: An Exploratory Study, Amit J. Shah, Fred R. David, Zigmont J. Surawski Iii
The Coastal Business Journal
Many organizations in both the profit and not-for-profit arenas have discovered the benefits of strategic planning. An increasing number of churches and ministries are applying the principles of strategic planning (Clinton, Williams, & Stevens, 1995). In the 1990s, organizations including churches…are playing "Jeopardy" if they do not have strategic plans in place (Maes, 1998). This research examines to what extent strategic planning is being used among churches. Data was gathered through distribution of a survey mailed to churches in South Carolina. The pastor of each church personally completed the survey and returned it via e-mail, postal service, or fax. Initial …
An Overview Of Recent Trends In Incentive Pay Programs, Mike Schraeder, J. Bret Becton
An Overview Of Recent Trends In Incentive Pay Programs, Mike Schraeder, J. Bret Becton
The Coastal Business Journal
This article examines recent trends and developments in an increasingly popular HR practice--incentive pay programs. In addition to highlighting major developments in recent empirical studies, this article also synthesizes recent research pertaining to general guidelines or strategies for design, implementation, and the utilization of incentive pay programs. Counter arguments pointing out potential pitfalls and precautions will also be discussed. The article concludes by offering some recommendations for future research.
An Analysis Of The 2002 U.S. News And World Report's Ratings - America's Best Colleges: Undergraduate Business Specialties, George H. Messer Jr.
An Analysis Of The 2002 U.S. News And World Report's Ratings - America's Best Colleges: Undergraduate Business Specialties, George H. Messer Jr.
The Coastal Business Journal
This paper provides an analysis of the U.S. News and World Report 2002 ratings of America's best colleges in the area of undergraduate business specialties. The U.S. News ranking procedures are described and then a detailed comparison of actual programs and courses is accomplished for the top-ranked schools. This study looked at the specific area of undergraduate business specialties: supply chain management/logistics. Based on analysis of data collected, it is likely that there are misperceptions in the U.S. News survey in the category of undergraduate business specialties.
Experiences And Challenges In Taking A Print Journal On-Line, Robert D. Nale, Robert B. Burney
Experiences And Challenges In Taking A Print Journal On-Line, Robert D. Nale, Robert B. Burney
The Coastal Business Journal
For a number of years, an annual publication of the Wall College of Business at Coastal Carolina University (The Coastal Business Review and later, Journal) was produced in standard print form. Because of increasing budgetary concerns experienced by the University and the State of South Carolina, the cost of printing the journal in the traditional fashion became increasingly prohibitive. When publishing deadlines were missed, several avenues were explored regarding how the College could deal with the problem. While unique for an institution of this size, the creation of a totally on-line journal began to assert itself as a viable option. …
Job Satisfaction As Related To Safety Performance: A Case For A Manufacturing Firm, Chong W. Kim, Marjorie L. Mcinerney, Robert P. Alexander
Job Satisfaction As Related To Safety Performance: A Case For A Manufacturing Firm, Chong W. Kim, Marjorie L. Mcinerney, Robert P. Alexander
The Coastal Business Journal
Many companies have made significant improvements in safety records, but have eventually reached a plateau. This article examines employee safety performance in regards to their job satisfaction and its implications to managers for improving employees safety performance through job redesign.
Benchmarking: Understanding The Basics, William M. Lankford
Benchmarking: Understanding The Basics, William M. Lankford
The Coastal Business Journal
It is often stated that those who benchmark do not have to reinvent the wheel (Parker, 1996). By following others one can make improvements and not focus on stale ideas. Benchmarking at first glance may be mistaken for a copycat form of developing strategic plans and for making improvements within an organization. This is not true. Benchmarking is a process that allows organizations to improve upon existing ideas. In order to eliminate myths and misconceptions about benchmarking it is important to know exactly what benchmarking is, the different types of benchmarking, the criticisms of benchmarking, and the ethical practices concerning …
Does Aacsb Accreditation Impact Enrollment?, Robert P. Alexander, David Hatfield
Does Aacsb Accreditation Impact Enrollment?, Robert P. Alexander, David Hatfield
The Coastal Business Journal
The study sought to determine if the newly received AACSB accreditation impacted enrollment of the Lewis College of Business, Marshall University. A questionnaire was used to survey all new or transfer students and a 27.5% response was received.
Growth, Bullfrogs, And Small Businesses, Leanne C. Mcgrath
Growth, Bullfrogs, And Small Businesses, Leanne C. Mcgrath
The Coastal Business Journal
Small business owners are always striving to grow the business in pursuit of success. The question of how to make that happen is the paramount issue. Spotlighting key areas related to sustained, rapid growth and its consequences, both good and bad, is especially essential for small businesses who rarely have much of a financial cushion. Do all small business owners want to have extended, high growth periods? If so, what problems are associated with such accelerated growth?How can small business owners grow successfully, guarding against many common pitfalls?
The Economics Of Corruption In Developing Countries, Ramchandra Akkihal, Harlan M. Smith Ii, Roger Adkins
The Economics Of Corruption In Developing Countries, Ramchandra Akkihal, Harlan M. Smith Ii, Roger Adkins
The Coastal Business Journal
Official corruption, unfortunately, is endemic in the developing world. One factor in the spread of this illegal activity has been the propensity of developing-country governments to intervene heavily in their economies, often in the attempt to guide, direct, and control economic activity in order to promote the desired pace and style of economic development. Such regulatory efforts, though now on the wane in much of the developing world, continue to generate opportunities in many countries for bureaucrats in control of scarce resources to allocate them on a non-market basis, to further their own economic, political, and social prospects.
The Impact Of Attractions Demand On Lodging Demand, L. Taylor Damonte, Darla J. Domke-Damonte
The Impact Of Attractions Demand On Lodging Demand, L. Taylor Damonte, Darla J. Domke-Damonte
The Coastal Business Journal
This three-year study of the relationship between attractions demand and lodging demand indicate that increasing attendance at recreation and entertainment-related attractions is associated with heightened lodging demand. However, it is also clear that the relationship between attractions attendance and lodging demand may vary from destination to destination.
Casinos, Lotteries, And Markets, Ramchandra Akkihal, Suneel Maheshwari, Roger Adkins
Casinos, Lotteries, And Markets, Ramchandra Akkihal, Suneel Maheshwari, Roger Adkins
The Coastal Business Journal
Gambling activities of casinos, lotteries and other forms are becoming increasingly acceptable to society. Also, the media and the public are increasingly referring to economically essential market-risk management activities like trading in derivatives as gambling. This paper attempts to distinguish between these two types of activities and maintains that unlike gambling in casinos and lotteries, the market-risk management activities add value to the economy and are essential to the efficient working of production and distribution functions of the economy.
Utilization Of Golf Course Facilities By Residents Of Golf Course Communities In Myrtle Beach, Jordan N. Roberts, Darla J. Domke-Damonte
Utilization Of Golf Course Facilities By Residents Of Golf Course Communities In Myrtle Beach, Jordan N. Roberts, Darla J. Domke-Damonte
The Coastal Business Journal
The number of golf courses in the Myrtle Beach area is constantly changing. So too, are the number of new residents who decide to buy or build homes or condominiums near these golf courses. This thesis explores the utilization of golf courses by residents of the particular golf course community. Primary research is performed and analyzed concerning four Myrtle Beach area golf course communities. The study shows that primary home ownership, retirement, membership of the golf course, and prestige of the golf course are all positively associated with usage of the golf course. The results of the study may be …
The Effect Of Golf Course Location On Housing Value, Jeffrey J. Pompe, James R. Rinehart
The Effect Of Golf Course Location On Housing Value, Jeffrey J. Pompe, James R. Rinehart
The Coastal Business Journal
Structural and locational characteristics are known to affect housing prices, and numerous studies have explored many of these characteristics. However very little empirical information was available on the effect of golf course location for improved property. Two recent studies find that building on a golf course adds 7 to 8 percent to the value of property. However, we find that for a private development on a barrier island, building a villa or single family home on a golf course does not have any significant impact on price. Specific locational factors may explain this unexpected result.
Utilising Social Media To Improve Relationship Quality: The Case Of The University Library, Melissa N. Clark, Scott Bacon
Utilising Social Media To Improve Relationship Quality: The Case Of The University Library, Melissa N. Clark, Scott Bacon
Library Faculty Publications
As the centre of academic life at a university, the university library plays an important role in how students perceive their relationship with the university. This study analyses the effect that participation in library social media has on student perception of relationship quality with the university. The hypotheses proposed in this study were found to be substantiated: following the library on social media is positively related to a student's perception of their relationship quality with the university; students interested in multiple library services are likely to report the perception of a higher quality relationship with the university.
What Impact Does Cause-Related Marketing Have On Professional Sports Teams?, Christina Damore
What Impact Does Cause-Related Marketing Have On Professional Sports Teams?, Christina Damore
Honors Theses
In today's competitive business climate, firms must find new and innovative ways to differentiate their brand from others in their field. American Express Credit Card Company discovered such a marketing tool in 1981 when they sponsored the Statue of Liberty Restoration Project by donating a predetermined percentage of their card sales. The purpose of the sponsorship was twofold: American Express wished to increase card usage as well as support a cause to gain an overall better corporate image. In the end, American Express experienced a 28% increase in card usage and was able to donate $1.7 million to the Statue …
Remixing Business Models: Technology And The Future Of The Modern Music Industry, Ryan Brown
Remixing Business Models: Technology And The Future Of The Modern Music Industry, Ryan Brown
Bridges: A Journal of Student Research
The music industry has undergone significant changes over the past decade. The growth of the Internet has caused record labels to reevaluate the ways in which they obtain revenue, market their products, and compensate their artists. However, the industry as a whole has been very slow to adapt to new technology, which has caused widespread industry problems such as music piracy and reduced revenues. In addition, new forums for showcasing new artists, such as YouTube and other social media outlets, have given new artists increasing power to market themselves and achieve success with a reduced reliance on the resources and …
Investigating The Role Of Online Social Media In Consumer-Firm Relationships, Janna Cole
Investigating The Role Of Online Social Media In Consumer-Firm Relationships, Janna Cole
Honors Theses
Regarding the role of Web 2.0 in business activities, three primary areas of interest are under discussion: (1) how Web 2.0 tools should be integrated into firms' marketing strategies, (2) how Web 2.0 tools should be used to build or retain brand equity and create value with consumers, and (3) how the participation of brands in Web 2.0 influences consumers attitudes and behaviors, if at all. There are some overlaps between these subjects, particularly involving the role of consumers in appreciating or diminishing brands' reputations, as well as information gaps to be filled by further research as these technologies continue …
Remixing Business Models: Technology And The Future Of The Modern Music Industry, Ryan Brown
Remixing Business Models: Technology And The Future Of The Modern Music Industry, Ryan Brown
Honors Theses
The music industry has undergone significant changes throughout the past few decades. The primary basis of these changes is technology, which has impacted everything from finding artists to distributing music. However, record labels have been slow to adapt to these changes, which has led to serious problems such as illegal music downloading. Illegal downloading, also known as "music piracy," has radically changed the entire business and distribution structures within the music industry. Although lawsuits and other strategies have been undertaken to attempt to combat this particular issue, technology will continue to affect the music industry for the foreseeable future. Advances …
The Great Recession And Its Effect On Small Businesses And Unemployment Rates, Alyssa Sharples
The Great Recession And Its Effect On Small Businesses And Unemployment Rates, Alyssa Sharples
Honors Theses
The 2007 financial crisis, otherwise known as the "Great Recession," has impacted the economy tremendously in the past three years. Businesses have been drastically impacted, as have the lives of workers in the United States. Many articles have been published about different aspects of the recession. One question that has not been completely addressed is how the Great Recession has affected small businesses and unemployment rates. The reason for addressing these two topics is because they are closely related to one another. Small business owners are reporting that there has been a decline in sales. Consumers are not willing to …
How Does Color In Package Design Lead To Emotional Appeal And Consumer Behavior?, Andrea Floyd
How Does Color In Package Design Lead To Emotional Appeal And Consumer Behavior?, Andrea Floyd
Honors Theses
Consumer behavior can be broken down into specific components including different behaviors, such as attention, motivation, and persuasion, which can all lead the consumer to purchase. Within the literature, there is a common order that consumer behavior tends to follow, and all consumers go through a series of steps in their decision process before making a purchase. Scholars claim that attention leads to motivation, which leads to purchase. Many scholars also recognize emotional appeal and emotional value and their large influence on consumer behavior. Attention, motivation, and purchase can all be provoked using emotional appeal. Scholars suggest that emotional appeal …
Net Metering And Interconnection Standards For Santee Cooper And Three Investor-Owned Utility Companies In South Carolina, Barnes Anderson
Net Metering And Interconnection Standards For Santee Cooper And Three Investor-Owned Utility Companies In South Carolina, Barnes Anderson
Honors Theses
Net metering and interconnection standards are designed to allow private residential and non-residential electric utility customers to pursue generating some of their own electricity through renewable sources such as solar, wind, and geothermal power. Net metering allows customers to use their own electrical generation to offset their consumption over a billing period by allowing their electric meters to run backwards when they generate electricity in excess of their demand (SC Energy Office, vi). The interconnection standards govern the technical and procedural process by which an electric customer connects an electric-generating system to the electrical grid of their utility company (SC …