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Articles 91 - 92 of 92
Full-Text Articles in Marketing
Ethics And Entertaining In Business: A Qualitative And Quantitative International Study, Stefanie L. Boyer, Michael Rodriguez
Ethics And Entertaining In Business: A Qualitative And Quantitative International Study, Stefanie L. Boyer, Michael Rodriguez
Marketing Department Faculty Journal Articles
Student expectations of entertaining have ethical implications for business in the global workforce. This twopart study examines entertaining from an international workforce perspective. A content analysis of 55 French and American graduating business students illustrates cultural differences in ethical challenges of entertaining related to boundaries, drinking, resources and bribes. Utilizing Partial Least Squares (PLS) and Hofstede's model as a framework, we analyzed the data from 228 American and French business school students and examined the relationship among internal bonding, perceived sales performance and entertaining orientation. Study two finds that entertaining behaviors have ethical implications in international business development in both …
The Rise Of Embedded Analytics: Empowering Manufacturing And Service Industry With Big Data, Mohsen Attaran, Sharmin Attaran
The Rise Of Embedded Analytics: Empowering Manufacturing And Service Industry With Big Data, Mohsen Attaran, Sharmin Attaran
Marketing Department Faculty Journal Articles
This article describes how in today's hyper-competitive environment, business leaders around the world are using analytics technologies to create business values, and to gain a better understanding of their customer's needs and wants. However, traditional business analytics are undergoing major changes. The Internet revolution, cloud computing, and the evolution to self-service analytics have all contributed to the changing dimensions of business intelligence. To compete effectively in a digitally driven world, business leaders must understand and address the critical shifts taking place in the field of analytics, and how these shifts impact their overall strategy. The key objective of this article …