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Articles 331 - 360 of 456
Full-Text Articles in Marketing
No. 125 1995 April
International Journal for Business Education
SIEC Historical Documents
No. 124 1994 November
International Journal for Business Education
SIEC Historical Documents
No. 123 1994 April
International Journal for Business Education
SIEC Historical Documents
R&D-Marketing Integration Mechanisms, Communication Flows, And Innovation Success, Rudy K. Moenaert, William E. Souder, Arnoud De Meyer, Dirk Deschoolmeester
R&D-Marketing Integration Mechanisms, Communication Flows, And Innovation Success, Rudy K. Moenaert, William E. Souder, Arnoud De Meyer, Dirk Deschoolmeester
Research Collection Lee Kong Chian School Of Business
The authors report the results of their study of forty technologically innovative Belgian companies to examine the interaction between marketing and R&D. They studied one commercially successful and one commercially unsuccessful technological product innovation project in each participating company and collected data from one marketing and one R&D respondent per project. Communication flows between marketing and R&D are increased under conditions involving formalization of projects, decentralization, positive inter-functional climate, and role flexibility.
No. 121 1993 April
International Journal for Business Education
SIEC Historical Documents
No. 120 1992 November
International Journal for Business Education
SIEC Historical Documents
No. 119 1992 April
International Journal for Business Education
SIEC Historical Documents
No. 118 1991 November
International Journal for Business Education
SIEC Historical Documents
No. 117 1991 April
International Journal for Business Education
SIEC Historical Documents
No. 116 1990 November
International Journal for Business Education
SIEC Historical Documents
No. 115 1990 April
International Journal for Business Education
SIEC Historical Documents
Determination Of Adopter Categories By Using Innovation Diffusion Models, Vijay Mahajan, Eitan Muller, Rajendra Kumar Srivastava
Determination Of Adopter Categories By Using Innovation Diffusion Models, Vijay Mahajan, Eitan Muller, Rajendra Kumar Srivastava
Research Collection Lee Kong Chian School Of Business
Using the analytical logic underlying the classical adopter categorization approach proposed by Rogers, the authors suggest that adopter categories for a product innovation can also be developed by using their well-established diffusion models such as the Bass model. With data on 11 consumer durable products, they compare adopter categories generated by the classical approach and the Bass diffusion model, respectively. An application examining the diffusion of personal computers is documented to illustrate the usefulness of the adopter categorization based on the Bass diffusion model in studying differences among adopter categories.
No. 114 1989 November
International Journal for Business Education
SIEC Historical Documents
No. 113 1989 April
International Journal for Business Education
SIEC Historical Documents
No. 112 1988 November
International Journal for Business Education
SIEC Historical Documents
No. 111 1988 April
International Journal for Business Education
SIEC Historical Documents
No. 110 November 1987
International Journal for Business Education
SIEC Historical Documents
No. 109 1987 April
International Journal for Business Education
SIEC Historical Documents
No. 108 1986 November
International Journal for Business Education
SIEC Historical Documents
After The Concrete Sets: The Future Role Of The Bureau Of Reclamation In Western Water Management, John D. Leshy
After The Concrete Sets: The Future Role Of The Bureau Of Reclamation In Western Water Management, John D. Leshy
Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)
23 pages.
Contains references.
Water Conservation Through Integrated Basinwide Implementation, Steven J. Shupe
Water Conservation Through Integrated Basinwide Implementation, Steven J. Shupe
Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)
12 pages.
Keep The Farmer Farming—How To Eat Your Water Cake And Have It Too, Raphael J. Moses
Keep The Farmer Farming—How To Eat Your Water Cake And Have It Too, Raphael J. Moses
Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)
14 pages.
Contains references.
Special Water Districts: Their Role In Western Water Use, Timothy De Young
Special Water Districts: Their Role In Western Water Use, Timothy De Young
Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)
11 pages.
Contains references.
Proposals For Promoting Water Reallocation And Efficiency, Gary D. Weatherford
Proposals For Promoting Water Reallocation And Efficiency, Gary D. Weatherford
Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)
4 pages.
Policies To Enhance Western Water Use Efficiency: Best Of The West, Bruce C. Driver
Policies To Enhance Western Water Use Efficiency: Best Of The West, Bruce C. Driver
Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)
18 pages.
The Arizona Solution To Allocation And Use Of Groundwater, Betsy Rieke
The Arizona Solution To Allocation And Use Of Groundwater, Betsy Rieke
Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)
48 pages.
Innovative Approaches To Water Allocation: The Potential For Water Markets, Charles W. Howe
Innovative Approaches To Water Allocation: The Potential For Water Markets, Charles W. Howe
Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)
20 pages.
Changing The Use Of Water Rights In Colorado: Recent Experience, John Wittemyer
Changing The Use Of Water Rights In Colorado: Recent Experience, John Wittemyer
Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)
38 pages.
Water Use And The Prior Appropriation Doctrine, George A. Gould
Water Use And The Prior Appropriation Doctrine, George A. Gould
Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)
24 pages.
Toward Optimal Utilization Of Water Resources: The “Physical Solution", Harrison C. Dunning
Toward Optimal Utilization Of Water Resources: The “Physical Solution", Harrison C. Dunning
Western Water: Expanding Uses/Finite Supplies (Summer Conference, June 2-4)
18 pages.