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Articles 661 - 690 of 2893

Full-Text Articles in Marketing

Critical Success Factors For Inner City Businesses, Robert C. Eisenstadt, Paul S. Nelson, Tammy R. Parker Feb 2022

Critical Success Factors For Inner City Businesses, Robert C. Eisenstadt, Paul S. Nelson, Tammy R. Parker

The Coastal Business Journal

We survey incumbent businesses in the Ouachita Enterprise Community primarily located in Monroe, Louisiana. We seek to discover what common factors are critical to the success of inner city businesses. Our results indicate that taxes are a strong negative factor while government regulation is a positive factor. The availability of information technology, good transportation links, and location are important positive factors. Internal factors such as good customer relations were important while production costs relatively unimportant. Internal factors were rated as more important than external factors suggesting training programs to be an effective economic development tool.

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A Measure Of The Factors Impacting The Effectiveness And Efficiency Of Ebay In The Supply Chain Of Online Firms, Eugene M. Bland, Robert T. Barrett Feb 2022

A Measure Of The Factors Impacting The Effectiveness And Efficiency Of Ebay In The Supply Chain Of Online Firms, Eugene M. Bland, Robert T. Barrett

The Coastal Business Journal

This research investigates the auction properties that influence eBay's effectiveness (ability to attract bidders) and efficiency (ability to maximize price and profit) as the distribution link of the supply chain. The research extends the literature pioneered by Lucking-Reiley (2000) on eBay auctions. We found that the effectiveness of using eBay is influenced by the item description in the auction heading, the initial price, the timing of the auction and the operating condition of the item, in our case an inexpensive, functional HP 12-C financial calculator. The efficiency of eBay, on the other hand, is influenced by the ability to attract …

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New Frontiers In Management Research: The Case For Industrial Archeology, William Crandall, Alan Rowe, John A. Parnell Feb 2022

New Frontiers In Management Research: The Case For Industrial Archeology, William Crandall, Alan Rowe, John A. Parnell

The Coastal Business Journal

Management scholars traditionally rely on the review of journals and empirical data for information used in research projects and in the classroom. However, there is also a vast amount of material that remains virtually untapped by many management researchers - the artifacts, pictures, and remains of industrial and commercial organizations. Industrial archeologists specialize in studying organizational life, particularly, the life of manufacturing facilities, by examining of empirical data, as well as pictures, records, internal and external correspondence, other printed materials, and artifacts. This article delineates how management scholars can also take advantage of the wealth of secondary material that exists …

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A Note On The Economic Implications Of A Focused Tourism Event: Bikers In Myrtle Beach, Robert D. Nale, Dennis A. Rauch, Peter B. Barr Feb 2022

A Note On The Economic Implications Of A Focused Tourism Event: Bikers In Myrtle Beach, Robert D. Nale, Dennis A. Rauch, Peter B. Barr

The Coastal Business Journal

As we have graphically seen since September 11, 2001, areas which depend heavily upon tourism as a primary source of income face a host of challenges. South Carolina's Grand Strand area is a good example of just such an area. A number of focused tourism-related events intended to attract a certain segment of the population have evolved over the years. Two such events revolve around the attraction of motorcyclists. One occurs during early to mid-May (with a burgeoning repeat presence in the Fall), while the other occurs over Memorial Day weekend. Both events have proven to be successful in terms …

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Does Strategic Planning Help Churches?: An Exploratory Study, Amit J. Shah, Fred R. David, Zigmont J. Surawski Iii Feb 2022

Does Strategic Planning Help Churches?: An Exploratory Study, Amit J. Shah, Fred R. David, Zigmont J. Surawski Iii

The Coastal Business Journal

Many organizations in both the profit and not-for-profit arenas have discovered the benefits of strategic planning. An increasing number of churches and ministries are applying the principles of strategic planning (Clinton, Williams, & Stevens, 1995). In the 1990s, organizations including churches…are playing "Jeopardy" if they do not have strategic plans in place (Maes, 1998). This research examines to what extent strategic planning is being used among churches. Data was gathered through distribution of a survey mailed to churches in South Carolina. The pastor of each church personally completed the survey and returned it via e-mail, postal service, or fax. Initial …

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An Overview Of Recent Trends In Incentive Pay Programs, Mike Schraeder, J. Bret Becton Feb 2022

An Overview Of Recent Trends In Incentive Pay Programs, Mike Schraeder, J. Bret Becton

The Coastal Business Journal

This article examines recent trends and developments in an increasingly popular HR practice--incentive pay programs. In addition to highlighting major developments in recent empirical studies, this article also synthesizes recent research pertaining to general guidelines or strategies for design, implementation, and the utilization of incentive pay programs. Counter arguments pointing out potential pitfalls and precautions will also be discussed. The article concludes by offering some recommendations for future research.

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An Analysis Of The 2002 U.S. News And World Report's Ratings - America's Best Colleges: Undergraduate Business Specialties, George H. Messer Jr. Feb 2022

An Analysis Of The 2002 U.S. News And World Report's Ratings - America's Best Colleges: Undergraduate Business Specialties, George H. Messer Jr.

The Coastal Business Journal

This paper provides an analysis of the U.S. News and World Report 2002 ratings of America's best colleges in the area of undergraduate business specialties. The U.S. News ranking procedures are described and then a detailed comparison of actual programs and courses is accomplished for the top-ranked schools. This study looked at the specific area of undergraduate business specialties: supply chain management/logistics. Based on analysis of data collected, it is likely that there are misperceptions in the U.S. News survey in the category of undergraduate business specialties.

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Experiences And Challenges In Taking A Print Journal On-Line, Robert D. Nale, Robert B. Burney Feb 2022

Experiences And Challenges In Taking A Print Journal On-Line, Robert D. Nale, Robert B. Burney

The Coastal Business Journal

For a number of years, an annual publication of the Wall College of Business at Coastal Carolina University (The Coastal Business Review and later, Journal) was produced in standard print form. Because of increasing budgetary concerns experienced by the University and the State of South Carolina, the cost of printing the journal in the traditional fashion became increasingly prohibitive. When publishing deadlines were missed, several avenues were explored regarding how the College could deal with the problem. While unique for an institution of this size, the creation of a totally on-line journal began to assert itself as a viable option. …

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Job Satisfaction As Related To Safety Performance: A Case For A Manufacturing Firm, Chong W. Kim, Marjorie L. Mcinerney, Robert P. Alexander Feb 2022

Job Satisfaction As Related To Safety Performance: A Case For A Manufacturing Firm, Chong W. Kim, Marjorie L. Mcinerney, Robert P. Alexander

The Coastal Business Journal

Many companies have made significant improvements in safety records, but have eventually reached a plateau. This article examines employee safety performance in regards to their job satisfaction and its implications to managers for improving employees safety performance through job redesign.

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Benchmarking: Understanding The Basics, William M. Lankford Feb 2022

Benchmarking: Understanding The Basics, William M. Lankford

The Coastal Business Journal

It is often stated that those who benchmark do not have to reinvent the wheel (Parker, 1996). By following others one can make improvements and not focus on stale ideas. Benchmarking at first glance may be mistaken for a copycat form of developing strategic plans and for making improvements within an organization. This is not true. Benchmarking is a process that allows organizations to improve upon existing ideas. In order to eliminate myths and misconceptions about benchmarking it is important to know exactly what benchmarking is, the different types of benchmarking, the criticisms of benchmarking, and the ethical practices concerning …

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Does Aacsb Accreditation Impact Enrollment?, Robert P. Alexander, David Hatfield Feb 2022

Does Aacsb Accreditation Impact Enrollment?, Robert P. Alexander, David Hatfield

The Coastal Business Journal

The study sought to determine if the newly received AACSB accreditation impacted enrollment of the Lewis College of Business, Marshall University. A questionnaire was used to survey all new or transfer students and a 27.5% response was received.

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Growth, Bullfrogs, And Small Businesses, Leanne C. Mcgrath Feb 2022

Growth, Bullfrogs, And Small Businesses, Leanne C. Mcgrath

The Coastal Business Journal

Small business owners are always striving to grow the business in pursuit of success. The question of how to make that happen is the paramount issue. Spotlighting key areas related to sustained, rapid growth and its consequences, both good and bad, is especially essential for small businesses who rarely have much of a financial cushion. Do all small business owners want to have extended, high growth periods? If so, what problems are associated with such accelerated growth?How can small business owners grow successfully, guarding against many common pitfalls?

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The Economics Of Corruption In Developing Countries, Ramchandra Akkihal, Harlan M. Smith Ii, Roger Adkins Feb 2022

The Economics Of Corruption In Developing Countries, Ramchandra Akkihal, Harlan M. Smith Ii, Roger Adkins

The Coastal Business Journal

Official corruption, unfortunately, is endemic in the developing world. One factor in the spread of this illegal activity has been the propensity of developing-country governments to intervene heavily in their economies, often in the attempt to guide, direct, and control economic activity in order to promote the desired pace and style of economic development. Such regulatory efforts, though now on the wane in much of the developing world, continue to generate opportunities in many countries for bureaucrats in control of scarce resources to allocate them on a non-market basis, to further their own economic, political, and social prospects.

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The Impact Of Attractions Demand On Lodging Demand, L. Taylor Damonte, Darla J. Domke-Damonte Feb 2022

The Impact Of Attractions Demand On Lodging Demand, L. Taylor Damonte, Darla J. Domke-Damonte

The Coastal Business Journal

This three-year study of the relationship between attractions demand and lodging demand indicate that increasing attendance at recreation and entertainment-related attractions is associated with heightened lodging demand. However, it is also clear that the relationship between attractions attendance and lodging demand may vary from destination to destination.

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Casinos, Lotteries, And Markets, Ramchandra Akkihal, Suneel Maheshwari, Roger Adkins Feb 2022

Casinos, Lotteries, And Markets, Ramchandra Akkihal, Suneel Maheshwari, Roger Adkins

The Coastal Business Journal

Gambling activities of casinos, lotteries and other forms are becoming increasingly acceptable to society. Also, the media and the public are increasingly referring to economically essential market-risk management activities like trading in derivatives as gambling. This paper attempts to distinguish between these two types of activities and maintains that unlike gambling in casinos and lotteries, the market-risk management activities add value to the economy and are essential to the efficient working of production and distribution functions of the economy.

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Utilization Of Golf Course Facilities By Residents Of Golf Course Communities In Myrtle Beach, Jordan N. Roberts, Darla J. Domke-Damonte Feb 2022

Utilization Of Golf Course Facilities By Residents Of Golf Course Communities In Myrtle Beach, Jordan N. Roberts, Darla J. Domke-Damonte

The Coastal Business Journal

The number of golf courses in the Myrtle Beach area is constantly changing. So too, are the number of new residents who decide to buy or build homes or condominiums near these golf courses. This thesis explores the utilization of golf courses by residents of the particular golf course community. Primary research is performed and analyzed concerning four Myrtle Beach area golf course communities. The study shows that primary home ownership, retirement, membership of the golf course, and prestige of the golf course are all positively associated with usage of the golf course. The results of the study may be …

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The Effect Of Golf Course Location On Housing Value, Jeffrey J. Pompe, James R. Rinehart Feb 2022

The Effect Of Golf Course Location On Housing Value, Jeffrey J. Pompe, James R. Rinehart

The Coastal Business Journal

Structural and locational characteristics are known to affect housing prices, and numerous studies have explored many of these characteristics. However very little empirical information was available on the effect of golf course location for improved property. Two recent studies find that building on a golf course adds 7 to 8 percent to the value of property. However, we find that for a private development on a barrier island, building a villa or single family home on a golf course does not have any significant impact on price. Specific locational factors may explain this unexpected result.

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Rise Of Social Media Influencers As A New Marketing Channel: Focusing On The Roles Of Psychological Well-Being And Perceived Social Responsibility Among Consumers, Jihye Kim, Minseong Kim Feb 2022

Rise Of Social Media Influencers As A New Marketing Channel: Focusing On The Roles Of Psychological Well-Being And Perceived Social Responsibility Among Consumers, Jihye Kim, Minseong Kim

Integrated Strategic Communication Faculty Publications

This empirical research investigated the structural relationships between social media influencer attributes, perceived friendship, psychological well-being, loyalty, and perceived social responsibility of influencers, focusing on the perspective of social media users. More specifically, this study conceptually identified social media influencer attributes such as language similarity, interest similarity, interaction frequency, and self-disclosure and examined the respective effects of each dimension on perceived friendship and psychological well-being, consequently resulting in loyalty toward social media influencers. The authors collected and analyzed data from 388 social media users in the United States via Amazon’s Mechanical Turk with multivariate analyses to test the hypothesized associations …

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Tourism Observatories For Measuring The Covid-19 Impact On Tourism, Georgia Zouni Dr., Stavros Hatzimarinakis, Sotirios Varelas Feb 2022

Tourism Observatories For Measuring The Covid-19 Impact On Tourism, Georgia Zouni Dr., Stavros Hatzimarinakis, Sotirios Varelas

Journal of Sustainability and Resilience

Coronavirus pandemic (COVID-19) began at the end of 2019 and since then has led to a period of global transformations and changes for all aspects of the economy, tourism included. A fundamental action to mitigate the socio-economic impacts of COVID-19 and accelerate recovery is the setup of local sustainable tourism observatories (UNWTO, 2020). This paper proposes a system theory-based framework for measuring the COVID-19 impact on tourism at regional and local level, using a mixed qualitative and quantitative methodology combined with the UNWTO and United Nations’s recommendations for COVID-19 Tourism Recovery.

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The Online Ordering Behaviors Among Participants In The Oklahoma Women, Infants, And Children Program: A Cross-Sectional Analysis, Qi Zhang, Kayoung Park, Junzhou Zhang, Chuanyi Tang Feb 2022

The Online Ordering Behaviors Among Participants In The Oklahoma Women, Infants, And Children Program: A Cross-Sectional Analysis, Qi Zhang, Kayoung Park, Junzhou Zhang, Chuanyi Tang

Department of Marketing Faculty Scholarship and Creative Works

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a nutrition assistance program in the United States (U.S.). Participants in the program redeem their prescribed food benefits in WIC-authorized grocery stores. Online ordering is an innovative method being pilot-tested in some stores to facilitate WIC participants’ food benefit redemption, which has become especially important in the COVID-19 pandemic. The present research aimed to examine the online ordering (OO) behaviors among 726 WIC households who adopted WIC OO in a grocery chain, XYZ (anonymous) store, in Oklahoma (OK). These households represented approximately 5% of WIC households who redeemed …

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Research On Ternary Brand Trust Components In The Inter-Sphere Culture Context: Chinese Brands In Indian Market, Yan Han Feb 2022

Research On Ternary Brand Trust Components In The Inter-Sphere Culture Context: Chinese Brands In Indian Market, Yan Han

Fordham Dissertations and Theses

In the information age, the cultural perspectives associated with brand trust have undergone fundamental changes. Hyperconnectivity in the digital era has transformed social interaction between consumers and firms, leading to the creation of a sphere between the digital spheres where brands construct cultural meaning and thereby influence community members in the spheres. This sphere is dynamic, and perpetually influenced by technology to reach an equilibrium where an inter-sphere cultural phenomenon is formed. The high volume and velocity of information generated with technological advances have led to the blurring and broadening of brand boundaries to create mega-sized brand communities, …

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2022 February, Morehead State University. Office Of Communications & Marketing. Feb 2022

2022 February, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2022.

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How You Look Is Who You Are: The Appearance Reveals Character Lay Theory Increases Support For Facial Profiling, Shilpa Madan, Krishna Savani, Gita Venkataramani Johar Feb 2022

How You Look Is Who You Are: The Appearance Reveals Character Lay Theory Increases Support For Facial Profiling, Shilpa Madan, Krishna Savani, Gita Venkataramani Johar

Research Collection Lee Kong Chian School Of Business

People are excessively confident that they can judge others’ characteristics from their appearance. This research identifies a novel antecedent of this phenomenon. Ten studies (N = 2,967, 4 preregistered) find that the more people believe that appearance reveals character, the more confident they are in their appearance-based judgments, and therefore, the more they support the use of facial profiling technologies in law enforcement, education, and business. Specifically, people who believe that appearance reveals character support the use of facial profiling in general (Studies 1a and 1b), and even when they themselves are the target of profiling (Studies 1c and 1d). …

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An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis) - Edi Research And Practice Showcase 2022 Presentation, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy Jan 2022

An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis) - Edi Research And Practice Showcase 2022 Presentation, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy

Other Resources

The annual EDI (Equality, Diversity and Inclusion) Research & Practice showcase is a platform for researchers and practitioners at TU Dublin to present and discuss their work on EDI related issues. Supported by the AIB Research Centre on Inclusive and Equitable Cultures (RINCE), this event aims to provide a forum for exchanging knowledge and experiences of EDI in research and in higher education institutions, to promote interdisciplinarity and to encourage future collaborations.

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Disrupting Thinking Conference 2022 - An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy Jan 2022

Disrupting Thinking Conference 2022 - An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy

Other Resources

Disrupting Thinking organised by the School of Accounting and Finance at TU Dublin. Disrupting Thinking endeavours to offer a forum that encourages innovative and disruptive studies that help us to gain a better understanding of our economy and its new dynamics. We seek to challenge the status quo and bring new insights into existing economic and financial theories and the way that our global economy interacts with our social, cultural, and political systems. We will host an exciting conference on the theme Covid-19 Global Challenges – The Economic and Financial Dimensions. https://arrow.tudublin.ie/dt/#:~:text=Join%20us%20at%20our%20first,economy%20and%20its%20new%20dynamics.

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Invited Perspective - Nutritional Needs And Implications For Children In Subsistence Marketplaces, Nagendra Rangavajla Jan 2022

Invited Perspective - Nutritional Needs And Implications For Children In Subsistence Marketplaces, Nagendra Rangavajla

Subsistence Marketplaces

Today, while the number of stunted children is decreasing in all geographies, the progress is not consistent. Moreover, there is an increasing prevalence of overweight and obesity among children and adolescent. Globally, about half of all children under five do not receive essential nutrients, often unnoticed until too late. On the other end of the spectrum, the incidence of overweight and obesity in 5-19 year old has increased from 4% in 1975 to 18% in 2016 1. These trends reflect a ‘triple burden of malnutrition’, a burden that impacts the survival, growth, and development of children, and in turn, …

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The New Solar Kiosk Model: A Sustainable Solution To Address The Uptake And Access Of Renewable Technologies To Create Energy Kiosks That Improve Women’S Income In Kiryandongo Refugee Settlement, Kiryandongo District, Northern Uganda., Musiimenta Joy Kellen Jan 2022

The New Solar Kiosk Model: A Sustainable Solution To Address The Uptake And Access Of Renewable Technologies To Create Energy Kiosks That Improve Women’S Income In Kiryandongo Refugee Settlement, Kiryandongo District, Northern Uganda., Musiimenta Joy Kellen

Regis University Student Publications (comprehensive collection)

This thesis was carried out in the Kiryandongo Refugee Settlement in Northern Uganda to test a new model to improve access to clean energy technologies in the refugee settlement. The settlement hosts more than seventy-five thousand refugees, including the Internally Displaced Persons (IDPs) from the Bududa landslides in Eastern Uganda. The literature review shows the challenges faced in the humanitarian sector. The challenge is met in providing lighting and improved cooking technologies to all refugees in settlements and camps globally. The refugees tend to cut down trees in the surrounding forest, and the wood is used for firewood to cook …

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Fashioning The Flapper: Clothing As A Catalyst For Social Change In 1920s America, Julia Wolffe Jan 2022

Fashioning The Flapper: Clothing As A Catalyst For Social Change In 1920s America, Julia Wolffe

Honors Program Theses

Fashion has been a catalyst for social change throughout human history. Fashion in 1920s America in particular reflects society's rapidly evolving attitudes towards gender and race. Beginning with how corsetry heavily restricted women for nearly four hundred years up until the twentieth century, this thesis explores how clothing has acted as a tool for societal progression following World War I and Women's Suffrage and during the Jazz Age and The Harlem Renaissance. Specifically, this thesis examines how the influence of jazz music and dance that originated from Black American communities led to the creation of the flapper evening dress. The …

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“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane Jan 2022

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane

Honors Theses

Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact. …

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The Application Of Kahneman’S Concepts To Marketing Police In Ontario, Canada, Pritpal Thind, Steve Lemay, Dave Mcmahon Jan 2022

The Application Of Kahneman’S Concepts To Marketing Police In Ontario, Canada, Pritpal Thind, Steve Lemay, Dave Mcmahon

AMTP Proceedings 2022

Marketing concepts are rarely applied to policing, although for most modern societies it is an essential function and part of the social contract between governments at all levels and the publics they serve. In this paper, we look specifically at how marketing concepts apply to policing in Ontario, Canada. We frame our examination with concepts like the halo effect, the availability effect, and other ideas outlined by Kahneman (2013).

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