Marketing Commons^™

Women On Corporate Boards: A Systematic Literature Review And Future Research Agenda, Nufazil Ahangar

DLSU Business & Economics Review

This paper provides a current systematic literature review of the literature on women on corporate boards. The focus is on both theoretical and empirical studies on women on corporate boards. The influence of women on corporate boards on a wide range of corporate financial and non-financial performance measures is likewise explained. Additionally, this paper also provides a broad overview of a number of antecedents affecting the appointment of women on corporate boards at multiple levels.

Analysis Of The Impact Of Dividend On Returns Based On Market Condition, Bernardus Yuliarto Nugroho, Ferdinand D. Saragih

DLSU Business & Economics Review

This study investigates the dividend’s impact on returns with profitability and free cash flow as control variables. The purpose of this paper is to analyze the effect of dividends on returns during both advancing and declining markets. The data utilized as the sample was gathered from non-financial companies listed on the Indonesian Stock Exchange from 2008 to 2017. The generalized least square method was used to analyze the impact of dividends on returns during advancing and declining markets. Variables used in this investigation are Dividend, Return, Beta, Market Capitalization, Book Value of Equity, Profitability, and Free Cash Flow. Results show …

Contributors, Marites Tiongco

DLSU Business & Economics Review

No abstract provided.

Investigating The Impact Of A Conditional Cash Transfer On Adolescent Pregnancy: Incidence And Health Outcomes, Mitzie Irene P. Conchada, Marites M. Tiongco, Dominque Hannah Sy

DLSU Business & Economics Review

The literature on conditional cash transfers focuses on the impact of such on health and education outcomes. The Pantawid Pamilyang Pilipino Program in the Philippines provides a cash grant conditional on requirements related to health and education. We investigated the impact of the program on adolescent pregnancy through its link to education. The program, which is designed to increase teen education, may lead to decreased adolescent pregnancy because it adds to the opportunity cost of getting pregnant. Though the incidence of pregnancy among adolescent women rates in the Philippines have declined over the past thirty years, a considerable number of …

On Precaution Versus Covid-19: Are People Really Complacent?, Renz Adrian T. Calub

DLSU Business & Economics Review

As of this writing, the Philippines is experiencing a surge in COVID-19, a year after implementing nationwide lockdowns and curfews. Although vaccines are being shipped and rolled out, the country appears to be regressing, with hospitals being filled to the brim. Complacency has been the usual suspect, with the government blaming individuals and business establishments for not staying at home and for not observing the minimal health protocols. But are people really complacent? This paper develops a simple game to address such a question.

Does Media Affect Adherence To Covid-19 Quarantine Protocols?, Luz Suplico-Jeong, Reynaldo Bautista Jr., Noel Sajid Murad, Nelson Guillen Jr.

DLSU Business & Economics Review

The Philippines, which has experienced community quarantine from March 2020 to the present, is one country that has imposed quarantine protocols. Although the Philippine government imposes penalties on those who do not follow the quarantine protocols, the success of quarantine depends on the individual’s adherence to quarantine protocols. This study examined if media affected adherence to COVID-19 protocols. 334 residents from lloilo, Philippines were surveyed. Using the Theory of Planned Behavior as a framework, the results showed a positive relationship between (1) attitude and quarantine adherence, (2) controllability and quarantine adherence, and (3) media and quarantine adherence. This implies that …

Impact Of Covid-19 On The 2020 Financial Results Of Selected Philippine Publicly-Listed Companies, Cynthia P. Cudia, Ezra L. Panopio

DLSU Business & Economics Review

This paper evaluates the impact of the COVID-19 pandemic on the 2020 financial results of selected Philippine Publicly- Listed Companies (PLCs) in the Philippine Stock Exchange.. Using ratio analysis to determine the consequences of this infectious disease affecting PLCs, results show a decline in the percent-change in revenue, expenses, and net income from the average figures for 2017 to 2019 to corresponding figures for 2020. Content analysis revealed that most Philippine PLCs disclosed high and medium details as to the impact of COVID-19. Furthermore, the study’s results demonstrated that most PLCs provided qualitative or quantitative details about the respective measures …

A Framework For Integrating Persons With Autism To The Workforce, Rosemary R. Seva, Ron R. Resurreccion, Alvin Neil A. Gutierrez

DLSU Business & Economics Review

Persons with Autism (PWAs) have unique skills and abilities to contribute to a productive workplace. Companies often do not hire them because these firms believe they have many limitations and that employing them would pose various challenges. This study determined the factors affecting the performance of PWAs, the challenges and benefits in employing them, and proposed a framework to guide employers in successfully integrating them in the workforce. A mixed-methods design was used with data collection tools such as video observations, focus group discussions and an organizational culture survey. Through the various data gathered, the challenges identified were the limited …

Happiness At Work: Seafarers’ Experience In A Maritime Company, Ana Liza Asis-Castro, Divina M. Edralin

DLSU Business & Economics Review

We investigated the person-level factors that influenced the degree of happiness at work of Filipino seafarers in a maritime company. We used the model of Fisher (2010) as the basis for the person-level dimensions, namely: (1) job satisfaction; (2) vigorous work engagement; (3) dispositional affect; and (4) flourishing at work. We investigated if job satisfaction would most significantly explain happiness in the workplace of the seafarers among all person-level dimensions. We also hypothesized that the bundle of person-level dimensions significantly influences happiness at work. We used descriptive and causal research designs and surveyed 229 randomly selected Filipino seafarers from one …

The Impact Of Adjustment, Agency, And Political Costs On Cost Stickiness Of Publicly-Listed Companies In The Philippines From 2009-2019, Angela Bianca N. Catalig, Charles Justin M. Decena, Maria Denise A. Franco, Ma. Colleen L. Ventura, Joy Lynn R. Legaspi

DLSU Business & Economics Review

Recent research shows that studying the traditional cost behavior within a firm may not be sufficient to fully understand the elements that influence management behavior. Studies have pinpointed a cost-related issue called “cost asymmetry,” which has gained the widespread name of “cost stickiness.” Researchers have explored factors that cause cost stickiness through three theories: adjustment cost theory, agency theory, and political process theory. This study seeks to determine the sticky cost behavior of three costs, namely cost of goods sold, selling, general and administrative expenses, and total cost of goods sold and selling, general and administrative expenses. It also aims …

Monitoring Child Poverty And Exclusion Through The Community-Based Monitoring System (Cbms), Celia M. Reyes, Anne Bernadette E. Mandap

DLSU Business & Economics Review

This paper aims to apply the Community-Based Monitoring System (CBMS) methodology for analyzing multidimensional poverty among children. The child multidimensional poverty measured using CBMS data examines the nature and extent of deprivations of children in terms of nine (9) dimensions covering non-income and income measures of poverty. Aside from generating a child MPI using CBMS indicators at the local level, geospatial data is generated to show how the CBMS-MPI methodology can facilitate analysis of situation of children across sub-locations and how it can be used for more informed planning of appropriate interventions, and better targeted program implementation. Using CBMS data …

Rational Choices And Welfare Changes In Philippine Family Energy Demand: Evidence From Family Income And Expenditure Surveys, Jesus C. Dumagan, Michael R. M. Abrigo

DLSU Business & Economics Review

This study found Philippine family demands for (1) electricity, (2) gas and liquid fuels, (3) solid fuels, (4) food, and (5)

others—based on Family Income and Expenditure Surveys (FIES) in 2009, 2012, and 2015—are rational (i.e., expenditure- minimizing). Specifically, all own-price elasticities are negative (downward sloping demand curves). Cross-price elasticities

between (1), (2), and (3) are positive (substitutes) while cross-price elasticities of (1), (2), and (3) with (4) or (5) are mostly negative (generally complements). Income elasticities are positive (normal goods), except for (3), comprising “fuelwood, charcoal, and biomass residues” that are consumed less at higher incomes (inferior goods). These …

Investors’ Response To Political Connections: A Systematic Review, Arina Rus Zahira Rusli, Rohami Shafie, Mazrah Malek

DLSU Business & Economics Review

This study aimed to deliver a concise overview of the market reaction towards a political connection (PCON) through the identification and analyses of the event announcements and outcomes of the events related to PCON firms and stock market reactions. The Scopus and Jstor databases via the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA), which are used to analyse previous studies, were utilised. The initial systematic search resulted in 8,518 records, which was narrowed to 16 articles through a process of elimination. It was found that PCON firms reacted positively, negatively, or a combination of the two to the …

2022 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2022.

Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter

Atlantic Marketing Journal

The rallying cry for inclusivity has never been greater in higher education. As professors look for ways to ensure all sociocultural perspectives are present in their course activities, lectures and discussions, many questions remain beginning with who should be addressing these issues as well as how exactly this might be accomplished. Increasingly more faculty are opening their classrooms to this discussion, even if diversity is not a required element of their course. Exit interviews conducted in Spring 2021 with senior marketing majors at a Mid Atlantic University provided an opportunity for students to share their perceptions about inclusivity and what …

Enhancing Sales Education By Incorporating An Innovative International Role Play, Diane R. Edmondson, Lucy Matthews, Hannah Makarczyk

Atlantic Marketing Journal

In today’s society, the global marketplace has become more relevant to all businesses to help ensure sustainability (Hummel, 2012). In marketing, students pursuing a career in sales can find significant opportunities; however, there are unique skills needed when selling internationally (Salesforce, 2021). Prior research has highlighted lost revenue due to internationally incompetent employees (Daniel, Xie, & Kedia, 2014). A content analysis of 139 Sales Education Foundation universities was completed to determine the extent to which international sales education is currently being incorporated in sales curriculum. Results indicate that only 6.5% include some international sales element as part of their program. …

Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer

Atlantic Marketing Journal

Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …

Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers

Atlantic Marketing Journal

Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …

Customer Satisfaction Index Of Singapore 2022: National Scorecard, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence (2007-2024)

This scorecard summarises the results of the CSISG 2022 satisfaction scores at the national, sector, sub-sector, and company levels. CSISG scores are generated based on the econometric modelling of survey data collected from end-users after the consumption of products and services. Company scores (in black) are weighted based on a separate incidence study. This incidence study helps determine each company’s sample profile and the local-tourist weights. Sub-sector scores (in blue) are derived as a weighted average of company scores, in proportion to the local and tourist incidence interactions with the constituent companies. Sector scores (in gold) are derived by aggregating …

The Mda Public Education Campaign: An X-Ray View, James Pond, Matt Maguy

The Journal of the Michigan Dental Association

The MDA Public Education Campaign has achieved significant engagement, surpassing previous milestones in video views and Find-a-Dentist searches. The article delves into the campaign's success, emphasizing its educational focus and strategic use of digital platforms. It explores the campaign's structure, target audience, and the integration of the Find-a-Dentist tool. With a shift from traditional TV commercials to digital advertising, the campaign's adaptability and real-time metrics are highlighted. The piece concludes by providing insights into the campaign's funding, oversight, and the content of the 2022 initiatives.

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla

Graphic Communication

The purpose of this project is to provide an easier and more engaging way for study abroad students to document their experiences. I wanted to collect data on the effectiveness of student journaling while abroad, and identify ways to improve the process through a mobile application.

Ramble is a social app I designed that provides a new question or prompt each day to encourage more frequent, fun journaling while traveling, and connection with others at home and abroad. Ramble solves problems that accompany traditional journaling by making the journaling process more accessible and requiring less time from the user.

2022 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2022.

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …

An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Aiden Carthy, Isobel Oreilly Dr

Articles

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature available to understand the role of parents, the government, and companies in protecting young people within the digital environment. We employed a holistic process that covers a state-of-the-art review and desk research. The article is divided into four sessions; (1) Government Policies from the European Union (EU) …

Inaccessible Interpolated Imagery: How Coffee Farmers In The State Of Chiapas Might Access Political Economic Opportunity Through Representation, Paolo Fiann Bicchieri

Master's Theses

Here is a useful parable to boil down the idea of this project and set the tone: when one goes to the bar to tell a story about a fight at the bar, they would never venture to place themselves as the hero of the brawl, taking out three drunkards in a single punch, unless they were really in the bar, at that time, fighting a good fight. One would never do this as the bartender, locals, and regulars would all know if this were the case or not. Yet transnational corporations, governments, and even consumers do this all the …

Differences Between Brand Activism And Corporate Social Responsibility In Consumer Perception, Erika Marchiondo

Student Theses and Dissertations

The purpose of this thesis is to determine if there is a perceived difference among consumers between brand activism and corporate social responsibility. Taking a stand in social and political causes has become an unspoken requirement for major brands. Consumers are selective about purchasing from brands that do not adhere to ethical practices. Consumers are also demanding increased brand transparency about the philanthropical causes brands support. I want to determine how aware consumers are of acts of corporate social responsibility and brand activism, and if consumers are able to identify a fundamental difference between behaviors associated with the two terms. …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

A Guide To Abductive Thematic Analysis, Jamie Thompson

The Qualitative Report

Thematic analysis is an increasingly popular method for analysing qualitative data within the social sciences. Current guides for conducting thematic analysis promote the method’s broad flexibility across research designs, which has resulted in criticism that the method lacks the rigour and structure necessary for credible academic research. Recognizing the challenges faced by qualitative scholars, I developed and present an 8-step prescriptive approach specific to abductive methodologies incorporating many concepts from seminal works in thematic analysis, and importantly maintaining the balance of theorising with empirical data, which is the core of abductive research.

A Historical Analysis Of Brand Activism And Its Impact On Company Success, Katy Sharon

Senior Honors Projects, 2020-current

Corporate activism is a growing area of study that has become more important as the political climate becomes increasingly divided. This project evaluates how corporate activism affects company success. Four significant political events were chosen and within each event two to three companies with varying responses were analyzed to determine best practices for organizations looking to engage in corporate activism in the future. Going forward, companies should deliberate with employees and upper-level management to determine the best course of action, respond to the event in a timely manner, acknowledge previous company actions that may contradict its current position, and lastly, …