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Articles 2581 - 2610 of 2893
Full-Text Articles in Marketing
Materialism And The Self, Kathleen Shirley Micken
Materialism And The Self, Kathleen Shirley Micken
Theses and Dissertations in Business Administration
Materialism has been called the most significant macro development in modern consumer behavior. Despite its importance, research about the construct is rather new. Two scales have been developed to measure materialism, one proposed by Belk, the other by Richins and Dawson.
The purpose of this dissertation is threefold. First, it extends the materialism research program by investigating the relationship between materialism and one's self concept. Hypotheses which drive the research posit that people who are more materialistic have lower self-esteem, are less likely to be self-actualized, are extrinsically rather than intrinsically motivated, and are likely to be high self-monitors. The …
1993 July, Office Of Communications & Marketing, Morehead State University.
1993 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for July of 1993.
1993 June, Office Of Communications & Marketing, Morehead State University.
1993 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for June of 1993.
1993 May, Office Of Communications & Marketing, Morehead State University.
1993 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for May of 1993.
1993 April, Office Of Communications & Marketing, Morehead State University.
1993 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for April of 1993.
1993 March-September, Morehead State University. Office Of Athletics.
1993 March-September, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from March to September of 1993.
1993 March, Office Of Communications & Marketing, Morehead State University.
1993 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for March of 1993.
1993 February, Office Of Communications & Marketing, Morehead State University.
1993 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for February of 1993.
1993 January, Morehead State University. Office Of Athletics.
1993 January, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January of 1993.
Export Marketing Development Program Selection, Albert Phillip Bianchi Jr.
Export Marketing Development Program Selection, Albert Phillip Bianchi Jr.
Theses and Dissertations in Urban Services - Urban Management
The purpose of this study was to determine if there is an arrangement of export development programs which could be utilized by state agencies to best serve the economic and social policy goals of states.
Quantitative and qualitative techniques were employed in conducting this research. Descriptive information was gathered from surveys of state export development agencies. A Delphi methodology was used to gain consensus from public managers about program goals and program effectiveness.
The research demonstrates that there are primary goals which states pursue, such as employment generation and providing exporter assistance, for which certain export promotion activities are considered …
1993 January, Office Of Communications & Marketing, Morehead State University.
1993 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for January of 1993.
Model Of A Marketing Plan For Library Media Programs, Ruie Chehak
Model Of A Marketing Plan For Library Media Programs, Ruie Chehak
Graduate Research Papers
The purpose of this paper is to create a model of a marketing plan for library media programs. The plan uses Johnson Elementary School of the Cedar Rapids Community School District as an example for the restructuring idea of interactive learning. The model is organized to compliment the overall strategy of the Cedar Rapids Community School District. The plan is presented in six basic steps: 1) understand the corporate mission and objectives, 2) analyze the situation and environment, 3) determine the goals and objectives, 4) develop the marketing strategies to achieve the desired goals, 5) design an action plan to …
1992 December, Office Of Communications & Marketing, Morehead State University.
1992 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for December of 1992.
1992 November-December, Morehead State University. Office Of Athletics.
1992 November-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from November to December of 1992.
1992 November, Office Of Communications & Marketing, Morehead State University.
1992 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for November of 1992.
1992 October, Office Of Communications & Marketing, Morehead State University.
1992 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for October of 1992.
1992 September, Office Of Communications & Marketing, Morehead State University.
1992 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for September of 1992.
1992 August, Office Of Communications & Marketing, Morehead State University.
1992 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for August of 1992.
1992 July, Office Of Communications & Marketing, Morehead State University.
1992 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for July of 1992.
1992 June, Office Of Communications & Marketing, Morehead State University.
1992 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for June of 1992.
1992 May-October, Morehead State University. Office Of Athletics.
1992 May-October, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from May to October of 1992.
1992 May, Office Of Communications & Marketing, Morehead State University.
1992 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for May of 1992.
1992 April, Office Of Communications & Marketing, Morehead State University.
1992 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for April of 1992.
1992 March, Office Of Communications & Marketing, Morehead State University.
1992 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for March of 1992.
1992 February, Office Of Communications & Marketing, Morehead State University.
1992 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for February of 1992.
1992 January-April, Morehead State University. Office Of Athletics.
1992 January-April, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to April of 1992.
1992 January, Office Of Communications & Marketing, Morehead State University.
1992 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for January of 1992.
The Effectiveness Of Port Marketing, Muhammad Muctaru Carew
The Effectiveness Of Port Marketing, Muhammad Muctaru Carew
World Maritime University Dissertations
No abstract provided.
Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations
Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations
WKU Administration Documents
On-Campus Halftime Program featuring Debby Cherwak recreation director interviewed by Todd Gibbs.
Nexus' 91: The Consumer Fair, Jeetendra Jain
Nexus' 91: The Consumer Fair, Jeetendra Jain
IIMB Management Review
No abstract provided.