Marketing Commons^™

2000 May-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to September of 2000.

Teens' Use Of Traditional Media And The Internet, Carrie La Ferle, Steven M. Edwards, We-Na Lee

Temerlin Advertising Institute Research

As the teen market segment expands and spending power increases, advertisers are cognizant of the importance in understanding traditional and emerging media trends in reaching this new generation of consumers. Increasing penetration of the internet at home and at school encouraged the authors to examine teens' relationships with media. Time allocation across media and the needs fulfilled by each medium were investigated. The study further explored how the internet, given its ability for two-way communication, stacks-up against interpersonal communication sources. Influences of gender and home access to the internet were analyzed, as were the methods teens use to learn about …

2000 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 2000.

The Airline Quality Rating 2000, Brent D. Bowen, Dean Headley, Uno Aviation Institute

Faculty Books and Monographs

UNOAI Report 2000-2

The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method of comparing airline performance on combined multiple criteria. This current report, Airline Quality Rating 2000, reflects monthly Airline Quality Rating scores for 1999. AQR scores for the calendar year 1999 are based on 14 elements that focus on airline performance areas important to air travel consumers.

The Airline Quality Rating 2000 is a summary of month-by-month quality ratings for the ten major domestic U.S. airlines operating during 1998. Using the Airline Quality Rating system of weighted averages and monthly performance …

Sales Training Practices In Malaysia: Comparisons Of Domestic And Multinational Companies, Mohamad Asri Jantan

Theses and Dissertations in Business Administration

This dissertation expands the domestic sales training research into international settings by examining and comparing sales training practices of domestic and multinational companies (MNCs) in Malaysia. Fourteen hypotheses were proposed and examined: (1) the two groups' comparative sales training practices; (2) the two groups' sales managers' perceptions toward important sales training tasks; (3) the relationships of the different perceptions toward important sales training tasks to sales 9 managers' performance measures; and (4) the effect of two groups' demographic variables on perceived adequacy of the overall sales training programs.

Cross-sectional data were collected via self-administered questionnaires distributed to sales managers, marketing …

2000 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2000.

2000 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2000.

2000 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2000.

2000 January-April, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to April of 2000.

Tobacco Awareness Among Elementary School Students: Does Advertising Effect Children's Impression Of Cigarette Smoking?, John D. Johnson

The Corinthian

In 1996 the United States government began a series of lawsuits against the major tobacco manufacturing companies that have resulted in the elimination of major cigarette campaign slogans and/or characters judged to be aimed primarily at children. This action led to numerous state class-action lawsuits costing tobacco companies billions in future revenue. In their suit against tobacco companies, government lawyers successfully argued that tobacco companies had been deliberately marketing a dangerous product to the young. One of the more significant outcomes of this case was the elimination of the popular Joe Camel character.

In 1996 the United States government began …

Forecasting Tea Production In Malaysia, Tamil Selvan. Krishnan

Student Works (2000-2009)

Forecasting is an inevitable part of production planning. Forecasting of future production is an essential Input to decision making as knowledge of this has always promised advantages and opportunities of many kinds. The forecaster's goal is to find a useful way to express a time-structured relationship so that predictions of future production can be incorporated into the decision making process. Fluctuations and variations in the production of tea in Malaysia is affected by uncontrollable and controllable factors. These factors cause fluctuations, trend, seasonality, cycles and irregular patterns in the yield series. These fluctuations create uncertainty and this makes decision making …

Children Influence In Family Decision-Making, Siew Ling Lim

Student Works (2000-2009)

This study has attempted to examine the distinct factors that may he said to characterize the children purchase decision-making style. Concentration is centered on an analysis of the influence of the children for various selected products in an attempt to determine whether there exists a particular pattern according to the different family background Children's income and saving patterns were also observed to investigate the relationship between financial resources and their influence pattern. The analysis had been carried out on the basis of a survey of 446 families in Peninsular Malaysia Respondents included "marketing housewives" and children who were asked to …

The Effect Of The Internet On Brand Loyalty, Aditi Balasubramaniam

Honors Capstones

No abstract provided.

A Content Analysis Of Advertising In Magazines Directed At United States And United Kingdom Seniors, Ray Markham Smith

Theses and Dissertations in Business Administration

The seniors (55+) market is a growing, attractive market. While this market represents almost one-fourth of the total population in the United States and is slightly higher in the United Kingdom today, this segment is projected to grow to approximately one-third of the population over the next quarter century.

Relative to their proportion of the total population, seniors, and especially women, have historically been underrepresented as general advertising models. When seniors are portrayed, they are often used in supporting roles or in a negatively stereotyped manner. While the aging process is associated with declines in mental and physical capabilities, and …

Brand Awareness, Usage & Purchase Patterns Of Hair Shampoo : A Consumer Behavior Perspective, Siew Fong Tong

Student Works (2000-2009)

The hair shampoo industry in Malaysia is becoming highly competitive with more products of local and imported brands. The purpose of this study is to provide a better understanding of the behavior of consumers with regards to hair shampoo. The specific objectives of this study are to examine the unaided brand awareness of hair shampoo; the usage and purchase patterns of hair shampoo; the evaluative criteria used in product performance evaluation and if differences exist among the different ethnic groups; to investigate factors and their relative importance that influence consumers' choice of hair shampoo as well as to examine if …

Business Use Of The Internet In The Unit Trust Industry, Leap Sing Tee

Student Works (2000-2009)

The worldwide network of computers, called "Internet", provides opportunities for a company to do business in cyberspace. The Internet is the first exciting, significant marketing tool to emerge in recent years. Organization find it more and more important to represent themselves on the Internet to get more customers, to increase the public awareness of the companies and their products. However, the use of Internet by the Malaysia business is still at the early stage and most of the corporate leaders are finding it difficult to keep up with fast moving markets. Therefore, this paper intends to investigate how the unit …

A Psychographics And Demographic Profile Of Individual Investors Of Kuala Lumpur Stock Exchange, Ezlika Mohd. Ghazali

Student Works (2000-2009)

The growing complexity and sophistication of the stock market had made stock broking a specialized profession. The era of globalization will pose a threat to securities industry in Malaysia. Thus, the importance of marketing in stock broking firms should not be taken for granted. In terms of market segmentation, demographic characteristics alone may no longer serve as a basis for segmenting individual investors. This had led to the development of psychographics research to more effectively communicate and market. By analyzing the characteristics of the individual investors, brokers in Malaysia will be in a better position to identify new opportunities. The …

Consumer Behavior And Religiosity Of Muslim Community In Klang Valley : Consumer Perception On Halal And Non Halal In Products And Services, Burhan Adnan

Student Works (2000-2009)

Consumption of products and services are one of the most important activities in human life. Therefore, being consumers they cannot run away from making decisions in all aspects of consumption process. It was identified that religious factor does playing an important role in the decision making process by the rules and taboos its inspired. This research project is trying to explore the religiosity aspect of Muslim consumers in Klang Valley and its relationship with the consumption of halal and non halal on products and services. The halal and non halal products and services have been further refined to halal restaurant, …

Consumer Behaviour Towards Counterfeit Product : A Study On Urban Malaysian Consumers, Swat Hah Lim

Student Works (2000-2009)

Counterfeiting is the production of copies that are identically packaged, including trademarks and labelling, copied so as to seem to the consumer the article is genuine. Product counterfeiting has become a serious problem for a number of industries. United States companies alone lose approximately $200 billion in sales annually as a result of counterfeiting. In Malaysia, very little study has been done on counterfeiting despite numerous studies claimed that the developing countries such as Asian countries were the paradise for counterfeiters. The present study intends to examine counterfeiting from the demand side perspective, consumer behaviour related to counterfeit purchases will …

A Study On Consumer Satisfaction Towards Housing : A Study Of Pkns House Buyers, Norita Mohd Sidek

Student Works (2000-2009)

PKNS is an active housing developer in the Selangor State. As a responsible developer who wants to remain competitive and relevant, PKNS is very much concerned about the level of their customers' satisfaction. The objective of this study is to identify the attributes that the potential house owners consider important and to determine the satisfaction level of PKNS house owners. Mowen and Minor's (1998) Expectancy Disconfirmation Model of Customer Satisfaction and Dissatisfaction was used as a basis for this study. Primary data was collected by quota sampling from PKNS's house buyers in Shah Alam and Kota Damansara. Three main issues …

Target Marketing Can Help Attract City Residents, Robert E. Lang, James W. Hughes, Karen A. Danielsen

Public Policy and Leadership Faculty Research

While suburban growth continues, city living is regaining popularity. It is common knowledge that urban neighborhoods often attract young, single professionals, but a more precise identification of potential city dwellers could help cities understand and develop their comparative advantages. Now, perhaps more than ever, cities need to know which people want to live in them and how their vision of urban life may be accommodated by public policy.

/="/">A common concern expressed among urban mayors is that the quality of their city services, especially schools, stacks up poorly against that of most suburbs. Improving public education is often cited …

2000 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2000.

1999 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1999.

The Persistent Competitive Advantage Of Traditional Food Retailers In Asia: Wet Markets' Continued Dominance In Hong Kong, Arieh Goldman, Robert E. Krider, Seshan Ramaswami

Research Collection Lee Kong Chian School Of Business

The focus of this article is the persistent continued strength of wet markets in Hong Kong and the weakness of supermarkets in the fresh food area. This phenomenon is surprising because, based on the experiences in North America and Western Europe and given the well-developed economy of Hong Kong, one would have expected supermarkets to dominate fresh food retailing and wet markets to be in retreat. In this article, the authors explain the reasons for the continued dominance of wet markets. They argue that consumers’shopping and consumption culture, the effectiveness of wet markets in handling consumers’needs, and the appropriateness of …

1999 November-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from November to December of 1999.

1999 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1999.

1999 September-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to October of 1999.

1999 September - October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September to October of 1999.

1999 July-August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July to August of 1999.

Is There A Life Cycle For Foreign Bank Advertising Themes?, William Renforth

IIMB Management Review

Advertisements by foreign banks in the US were examined to determine the services advertised, promotional themes used and the degree of internationalization of the strategy depicted. The results indicated an emphasis on general institutional characteristics rather than a focus on specific services, and a tendency to emphasize the size of assets, internationality, experience and competitiveness. The study suggested an advertising life cycle whereby foreign banks became more competitive and globally oriented in their strategies as they gained experience and became more active in their host economy.