Marketing Commons^™

2006 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January 2006.

Free To Be Obese In A " Super Nanny State " ?, Nadine Henley

School of Marketing, Tourism and Leisure Publications

Should individuals be free to make lifestyle decisions (such as what, when and how much to eat and how much physical activity to take), without undue interference from the state, even when their decisions may lead to negative consequences (obesity, heart disease, diabetes)?

The University Of Northern Iowa Honors Program And You, Eric Jacobs

Honors Program Theses

My project entitled, The University Northern Iowa Honors Program and You, was meant to be a promotional video for the honors program here at UNI. The purpose behind my project was twofold.

The first reason why I choose to make this my final thesis project was that I wanted to learn how to use the Avid Express editing system. The Avid is a widely used program throughout the video production industry and I thought that this presented me the perfect opportunity to get some real hands on experience using a system that is so widely used by professionals in the …

Free To Be Obese In A 'Super Nanny State'?, Nadine Henley

Research outputs pre 2011

Should individuals be free to make lifestyle decisions (such as what, when and how much to eat and how much physical activity to take), without undue interference from the state, even when their decisions may lead to negative consequences (obesity, heart disease, diabetes)?

2005 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December 2005.

2005 November, Office Of Communications & Marketing, Morehead State University

Morehead State Press Release Archive, 1961 to the Present

Press releases for November 2005.

2005 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October 2005.

2005 September-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to December of 2005.

2005 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September 2005.

The Identification Of Benefit Needs Of Public Golf Course Consumers: Building Foundations For Benefit Segmentation, Chung Mi Lee

All-Inclusive List of Electronic Theses and Dissertations

The purpose of this qualitative study was to identify the benefit needs of public golf course consumer. Ten participants with various demographic backgrounds were interviewed concerning their; a) golf skills, b) frequency of participation, c) playing behavior, d) benefit thoughts, and e) preferences of a public golf course. The conceptions that emerged from the participants' benefit needs in golf included: a) satisfaction, b) achievement, and c) well-being. The subconceptions, referred to as categories in this study associated with satisfaction were enjoyment, convenience, and the cost they accrue for each individual and include all satisfying psychological outcomes related to golf. The …

2005 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August 2005.

2005 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 2005.

The Korean Language And The Effects Of Its Honorifics System In Advertising: Deferential Vs. Informal Speech As Regulatory Prime On Persuasive Impact, Jin K. Han, Yong Seok Sohn, Kun Woo Yoo

Research Collection Lee Kong Chian School Of Business

A very prominent feature of the Korean language is its extensive honorifics system, where the speaker is obliged to adopt a level of speech (deferential vs. informal) befitting the status of the target audience. As the context for using deferential (informal) speech parallels the setting for prevention (promotion) focus, we set out to examine whether the Korean honorifics system itself functions as a natural prime for regulatory orientation. In Study 1, we find that deferential (informal) speech style activates prevention (promotion) focus in the addressee. Accordingly, we show that ad copies in deferential (informal) speech style resulted in regulatory fit …

2005 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 2005.

Mtv: Sounds Of A Generation, Amanda Evens

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

2005 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 2005.

Interactive Advertising Vs. Traditional Print Mediums, Jennifer Finnvik

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Young Singles: A Look At The Grocery Shopping Preferences Of A Unique And Underestimated Market, Survey & Analysis, Kelley Steinhofer

Honors Theses

Single person households make up a substantial percentage of the total U.S population. More than 102 million people aged 15 and over were not married in 2003. On a household basis, 48.5% of U.S. households were not headed by married couples. Some of these households are "nonfamily" which excludes single parent households according to U.S. Census Bureau definitions. Most studies that examine a specific demographic group have focused on households with children and mature consumers because their purchasing behaviors are highly predictable and easily obtainable. Very little research currently exists on the market of young, single adult consumers. This study …

2005 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2005.

2005 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2005.

2005 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2005.

2005 January-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to August of 2005.

The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana

Theses Digitization Project

The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.

An Investigation Into The Role Of Social Marketing In Preventing Adolescent Drinking., Cian Long

Theses

In recent years, there has been increased concern about the level of alcohol abuse by Irish teenagers. Countless studies have shown that underage drinking is now becoming an epidemic. Up to 100 million young people around the globe are alcohol dependent and another 400 million drink to excess. Research has shown that early onset of alcohol use can lead to alcohol dependency, violence, absenteeism, crime and subsequent health problems. It is estimated that alcohol related problems cost the Irish economy €2.65 billion in 2003. Unfortunately, this alcohol problem is not going to vanish or disappear. Alcohol has become Ireland’s number …

Marketing Locally Produced Foods: Consumer And Farmer Opinions In Washington County, Nebraska, Mindi L. Schneider, Charles A. Francis

Department of Agronomy and Horticulture: Faculty Publications

Local food system potentials were studied in Washington County, Nebraska, United States. As a departure from most studies of locally based systems, farmers were surveyed in addition to consumers for potential participation. Data about the current food system and opinions and preferences for local production, marketing, and purchasing of food were collected using self-administered mail questionnaires. The response rate was 35% for the farmer survey and 37% for the consumer survey. Results indicated that, on the farming side of the food system, conventional corn and soybean production and marketing predominated in Washington County, and farmer interest in producing for local …

2005 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2005.

2004 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 2004.

2004 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 2004.

Ua51 Plan For Change: Kentucky Library And Museum, Timothy Mullin

Library Annual Reports, Reports, and Statistics

To create a dynamic, exciting library and museum, which will be an asset to both Western Kentucky University and the community at large, a number of changes in our normal operations need to take place. The problems are each addressed below; storage, new gallery space, new exhibits, and new operating procedures to better meet the needs of the community and the campus. This plan will address each aspect of the anticipated changes, and set some priorities. All changes described will be consistent with the strategic plans of the University Libraries and Western Kentucky University.

2004 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 2004.