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2009 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2009.

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2009 November-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from November to December of 2009.

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Impact Of Mad Money Stock Recommendations: Merging Financial And Marketing Perspectives, Ekaterina Karniouchina, William L. Moore, Kevin J. Cooney

Business Faculty Articles and Research

This article relies on advertising and persuasive communications theories to uncover persistent variations in investor response to television stock recommendations targeting naive investors. The authors use an event study methodology to determine the size of the next-day abnormal market reaction to recommendations on Mad Money with Jim Cramer. Although viewers are actively looking for recommendations, the results show that any individual recommendation is still subject to many of the same communication challenges as traditional advertisements. A regression analysis finds that traditional advertising variables, such as message length, recency-primacy effects, information clutter, and source credibility, influence the size of the market …

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Current And Future Food Demand In Western Australia. Module 1 Scoping Study, Andrew Weinert, Robert R. Rouda

Farm Systems and Economics published reports

Maintaining and growing our food industries are priorities of the Western Australian Government and its Department of Agriculture and Food, Western Australia (DAFWA). Understanding our current food consumption levels, imports, exports and production limitations is critical to the formulation of effective agricultural and food polices.

The WA food industries are affected by several factors that include previous domestic policies and market instruments; general lack of scale; geographical isolation; access to suitable land and water; the availability and use of new technology, communication, processing and transport infrastructure that facilitate efficient marketing; sales and administration; social factors; international tariffs and other trade …

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2009 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2009.

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2009 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2009.

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2009 September-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to October of 2009.

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The Indian Mystique, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

The rise of global business means that Western companies will increasingly encounter Indians as customers, competitors and collaborators. The author profiles how best to collaborate with Indian business leaders.

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