Marketing Commons^™

2015 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2015.

Research On Cruise Supply Chain In China : The Case Of Shanghai, Danbi Zhao

World Maritime University Dissertations

No abstract provided.

Development Strategy For Shanghai Port Under Shanghai Free Trade Zone, Xiaowen Jiang

World Maritime University Dissertations

No abstract provided.

Research On Market Analysis Of Special Break-Bulk Cargo, Shuangshuang Jiang

World Maritime University Dissertations

No abstract provided.

Arctic Northern Sea Route Prospects, Obstacles & Chinese Stance, Amit Sanwal

World Maritime University Dissertations

No abstract provided.

Research On Liner Shipping Schedule Recovery, Xiaye Tang

World Maritime University Dissertations

No abstract provided.

Study On Arctic Northeast Passage By Cost-Benefit Analysis, Chengwei Hong

World Maritime University Dissertations

No abstract provided.

The Analysis Of Bdti In Tanker Transport Market, Zhisen Wang

World Maritime University Dissertations

No abstract provided.

Ports’ Business Strategy Annalysis During The Post Financial Crisis : The Suggestion To Shanghai Port, Guangting Feng

World Maritime University Dissertations

No abstract provided.

Functions Of Strategic Liner Shipping Alliance Under The Market Downturn Environment, Zuwei He

World Maritime University Dissertations

No abstract provided.

Dalian Port Transformation Development Strategy Research, Weiyuan Huang

World Maritime University Dissertations

No abstract provided.

Research On The Vertical Integration Of Ports And Shipping Enterprises : Viewpoint From The Shipping Lines, Jin Zhang

World Maritime University Dissertations

No abstract provided.

Empirical Research Of The Chinese Coastal Coal Freight Index Derivatives Hedging Effectiveness, Zhong Ren

World Maritime University Dissertations

No abstract provided.

Research On Xiamen Port Network Layout From The Perspective Of Harbors And Inland Ports Linked Development, Yijun Zheng

World Maritime University Dissertations

No abstract provided.

Research On The Container Shipping Alliance And Its Influences On Chinese Shipping Enterprises, Haolin Zhang

World Maritime University Dissertations

No abstract provided.

Research On Vertical Alliance Formation Between Ports And Shipping Lines : Problems And Solutions, Xun Zhu

World Maritime University Dissertations

No abstract provided.

Optimization Of East Med Service Of Zim, Yuntao Xie

World Maritime University Dissertations

No abstract provided.

Research On The Fluctuation Characteristics Of Bdi Index, Yang Li

World Maritime University Dissertations

No abstract provided.

2015 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2015.

Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson

eCULTURE

Selling the course experience to future students has been corporatised across the Higher Education sector. At many universities marketing and sales specialists, such as ECU’s Student Recruitment Team, rather than academic staff, field prospective student enquiries. Representing courses authentically is crucial to matching future students with an appropriate course experience and career, as well is managing future students’ expectations. A challenge for academics is communicating the course/career experience to university sales agents (recruiters). A challenge for recruiters is conveying an authentic course experience to future students when they have not taken a course themselves. This paper selects two ECU courses, …

Reflection On An Intercultural Communication Workshop For Japanese Executives: Doing Business With U.S. Americans, Kristine E. Menn

MA TESOL Collection

"Vérité en deçà des Pyrénées, erreur au-delà"

(There are truths on this side of the Pyrenees that are falsehoods on the other)

Blaise Pascal (Moran, Harris & Moran, 2007, p. 2).

This paper is a reflection on an intercultural communication workshop developed for sixteen upper-level Japanese executives who work with their U.S. American counterparts in a U.S.A.-based global corporation. This training session was only one part of a much larger training program initiative which was carried out in five countries in Asia as well as in several locations across the U.S.A. Throughout my paper, I will apply the …

Reconceptualizing Markets: Hip- Hop Artists, Marketing, Distribution, And Consumers, Ronald Pikes

Theses and Dissertations

Sociologists have made many contributions to the current understanding of markets. In spite of these contributions, individuals and market practices in sociology are generally overlooked, but both are important because individuals and their practices give markets their form. By overlooking market practices, sociologists disregard two of the most important forces within markets, distribution and marketing. These oversights significantly reduce our ability to understand how modern economic markets operate. Thus, the focus of this study is centered on market actions of independent hip-hop music artists and consumers of hip-hop music especially in regards to music distribution technology. Data was collected via …

2015 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2015.

Measuring Consumer Expectations Of Salesperson Unethicality: A Scale Development, Amiee Mellon

Marketing Theses & Dissertations

This dissertation addresses how and what ethical expectations (prior to conducting business) affect customer trust of the salesperson. In order to do so, this dissertation achieves two things. First, a scale for measuring the consumer’s expectations of salesperson unethicality (CESU) is systematically developed and validated based on the existing ethics literature and previously developed scales. Second, the scale’s properties and potential application are examined through hypothesis testing regarding the effects of (1) word of mouth on brand equity and consumer’s expectations of unethicality, and the effects of (2) brand equity and consumer’s expectations of unethicality on trust of the salesperson. …

A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart

Graduate Theses and Dissertations

Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …

Cigarette Packaging In Ireland: The Plain Future, Maurice Murphy, Wesley Connolly Tong

Dept. of Management & Enterprise Conference Material

No abstract provided.

Consumer Perceptions Towards Package Designs: A Cross Cultural Study, Romica Chandra Lal, Fritz Yambrach, Lucy Mcproud

Journal of Applied Packaging Research

The choice of one package or the other can be an economic decision or can be influenced by cultural acceptance or perception of individual convenience. Product package systems can be designed for one-time use or multiple-use purposes. Package perceptions in different countries typically develop from a variety of factors, including climate, lifestyle, and cultural acceptance with regard to particular products. In an increasingly global economy with multinational firms marketing products worldwide, it is important to understand the differences between consumer needs and consumer responses to product-package systems.

The objective of this research was to examine consumer perceptions of different product …

A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst

Communication Studies

This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."

2015 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2015.

Does Thin Always Sell? The Moderating Role Of Thin Ideal Internalization On Advertising Effectiveness, James A. Roberts, Chloe' A. Roberts

Atlantic Marketing Journal

Much of the current focus on the use of ultra-thin models in fashion magazines can be attributed to Madison Avenue which still operates under a “Thin Sells” ethos. Research to date, however, has provided equivocal evidence of the efficacy of thin models in advertising (Yu 2014). The present study’s two related objectives include: (1) determining whether model size has an impact on advertising effectiveness, and (2) if internalization of the thin ideal moderates this relationship. Study results suggest model size in fashion advertisements has no main effect on advertising effectiveness. Additionally, thin ideal internalization moderates the model size – advertising …