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Articles 1171 - 1200 of 2893
Full-Text Articles in Marketing
Find, Process, And Share: An Optimal Control In The Vidale-Wolfe Marketing Model, Michael C. Barg
Find, Process, And Share: An Optimal Control In The Vidale-Wolfe Marketing Model, Michael C. Barg
CODEE Journal
The Vidale-Wolfe marketing model is a first-order, linear, non-homogeneous ordinary differential equation (ODE) where the forcing term is proportional to advertising expenditure. With an initial response in sales as the initial condition, the solution of the initial value problem is straightforward for a first undergraduate ODE course. The model serves as an excellent example of many relevant topics for those students whose interests lie in economics, finance, or marketing. Its inclusion in the curriculum is particularly rewarding at an institution without a physics program. The model is not new, but it was novel to us when a group of students …
How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud
How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud
LSU New Orleans Theses and Dissertations
This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …
Triple Bottom Line As A Method To Increase Business Value And Foster Positive Social And Environmental Change, Jayleene West
Triple Bottom Line As A Method To Increase Business Value And Foster Positive Social And Environmental Change, Jayleene West
Master's Theses
The Triple Bottom Line (TBL) business model has transformed the business world by changing the way businesses operate. By focusing on the people and the environment, businesses have grown to see substantial profit and avoid risks along the way. Companies are using the TBL to build their brand and customer loyalty by enhancing the environment and society. This paper analyzes four companies that are leaders in their industry and are founded on the TBL; Seventh Generation, New Belgium Brewing, Patagonia, and Ben & Jerry’s. Recommendations have been made by performing a literature review on the advantages and disadvantages of the …
Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu
Project Renew Worcester, Danni Yue, Amy Zhang, Jing Han, Omid Ashrafi, Yiming Xu
School of Professional Studies
n The client for this capstone project is RENEW Worcester which is a fledgling solar power project whose main goals are to bring renewable energy in the form of solar power into local, primarily low-income communities and are committed to the mission of making the transition off of fossil fuels to clean, renewable power. Based in Worcester, Massachusetts, they are a local chapter of Co-op Power which is a consumer-owned sustainable energy cooperative (co-op) made up of numerous different local chapters all over the New England area as well as the state of New York. The problem that we will …
A Longitudinal Investigation Of Customer Cooperation In Services: The Role Of Appraisal Of Cooperation Behaviors, Junzhou Zhang, Chuanyi Tang, Lin Guo, Hangjun Xu
A Longitudinal Investigation Of Customer Cooperation In Services: The Role Of Appraisal Of Cooperation Behaviors, Junzhou Zhang, Chuanyi Tang, Lin Guo, Hangjun Xu
Department of Marketing Faculty Scholarship and Creative Works
The customer cooperation level in behavior change programs (e.g., weight‐loss programs, alcohol‐quitting programs, and debt management programs) is low, which leads to a low program success rate. To address this problem, this study draws on the goal‐driven behavior theory and develops a theoretical framework to explain how goal intention, and behavioral appraisal processes influence the subsequent cooperation behaviors, which, in turn, influence customers’ goal attainment. A two‐wave longitudinal survey was used to test the theoretical model. Results show that customers’ appraisals of the cooperation behaviors play a vital role in influencing customers’ cooperation behaviors. Three appraisal factors (self‐efficacy, instrumental belief, …
The Transformation Of Globe Telecom, Havovi Joshi, Christopher Dula, Philip Zerrillo
The Transformation Of Globe Telecom, Havovi Joshi, Christopher Dula, Philip Zerrillo
Research Collection Lee Kong Chian School Of Business
Redefining telecommunications in the Philippines. Globe Telecom—a major telecommunications service provider in the Philippines—had a long, pioneering history in the communications business. Incorporated in 1935, it was the first international wireless communications company connecting the Philippines to the rest of the world.
Meeting “The One” At Midnight Is Your Destiny: The Role Of Yuan In Use Of The Taiwanese Social Network, Dcard, Wen-Yueh Shu
Meeting “The One” At Midnight Is Your Destiny: The Role Of Yuan In Use Of The Taiwanese Social Network, Dcard, Wen-Yueh Shu
Electronic Theses, Projects, and Dissertations
This study examines how Taiwanese college students understand the traditional, culturally Chinese concept of Yuan and its role in their use of a new and distinctive Taiwanese social networking site—Dcard. Particular attention is paid to the Dcard’s unique friending mechanism, which provides users the opportunity to connect (or not) with one, seemingly random new friend each day at midnight. Through thematic analysis of 15 semi-structured long interviews, the study finds that Dcard users understand Yuan as a multi-faceted concept pertaining primarily to interpersonal relationships (relationalism). Users perceive Yuan to influence relationships in a predetermined, causal fashion (fatalism), but they still …
An Exploratory Study Of How To Navigate Brand Management And Improve Sales Performance Through Control Policies, Pavuth Sriaranyakul
An Exploratory Study Of How To Navigate Brand Management And Improve Sales Performance Through Control Policies, Pavuth Sriaranyakul
Dissertations and Theses Collection (Open Access)
The aim of this study was to examine the effects of alcohol and tobacco control policies on sales performance when two central elements of marketing, communication and promotion programs, are significantly restricted. The study took place in Thailand, which has some of the strongest tobacco control regulations in the world, along with moderately strong alcohol control regulations. Under these regulations, tobacco firms operate in a dark market, with near-total regulatory prohibition on advertising, promotion, and even the display of their products. Alcohol firms operate in a less restrictive or “grey” market, as they face restrictions on advertising and promotion content, …
2018 December, Morehead State University. Office Of Communications & Marketing.
2018 December, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2018.
An Examination Of The Progressive And Regressive Factors That Business Owners Consider When Choosing Whether Or Not To Implement An Exit Strategy, David C. Pickard
An Examination Of The Progressive And Regressive Factors That Business Owners Consider When Choosing Whether Or Not To Implement An Exit Strategy, David C. Pickard
USF Tampa Graduate Theses and Dissertations
This purpose of this dissertation is to examine the progressive and regressive factors that affect a small business owner’s decision to implement an exit strategy. An exit strategy can be defined as an entrepreneur's strategic plan to sell his or her investment in a company he or she has controlling interest in. An exit strategy gives a business owner a way to reduce or eliminate his or her stake in the business and, if the business is successful, make a substantial profit. Exiting a business is a complicated process which includes among other things, the evaluation, preparation, marketing, and ultimate …
Of Expectations And Experiences: The Moderating Effect Of Valenced Expectations On Enjoyment Of A Positive Vs. Negative Experience, Molly C. Mcgehee
Of Expectations And Experiences: The Moderating Effect Of Valenced Expectations On Enjoyment Of A Positive Vs. Negative Experience, Molly C. Mcgehee
Shared Knowledge Conference
Some extant literature argues that expectations drive enjoyment of experiences, while other literature argues that expectations only comparatively influence enjoyment. The current work addresses this discrepancy and demonstrates that while positive expectations do result in favorable enjoyment of experiences, negative expectations result in the comparative process suggested by others.
2018 November, Morehead State University. Office Of Communications & Marketing.
2018 November, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2018.
Black Panther: Thrills, Postcolonial Discourse, And Blacktopia, Giana M. Eckhardt
Black Panther: Thrills, Postcolonial Discourse, And Blacktopia, Giana M. Eckhardt
Markets, Globalization & Development Review
Black Panther challenges traditional depictions of African nations in film by showcasing the fictional African country of Wakanda as a global technological leader, its citizens as being comfortable in global settings, and by having Wakanda deliver social aid to the US, reversing the typical global flow of assistance. Wakanda is depicted as a Blacktopia, where societies thrive beyond the reach of white supremacy as they have not been subject to colonization.
Developing Shopping Abilities To Empower: An Ethnography Of Moroccan Women In Supermarkets, Delphine Godefroit-Winkel
Developing Shopping Abilities To Empower: An Ethnography Of Moroccan Women In Supermarkets, Delphine Godefroit-Winkel
Markets, Globalization & Development Review
This article examines the specific abilities that Moroccan women develop as they start to participate in household provisioning, a traditional male task in Arab contexts. The findings of an ethnographic study in Casablanca, Morocco, suggest that women’s abilities to shop in supermarkets increase their power in their families and communities. This article furthers understanding of consumers’ vulnerability and adds to knowledge on global/local dynamics.
Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston
Introduction To The Special Issue: Alternative Imaginings, Mine Üçok Hughes, Rika Houston
Markets, Globalization & Development Review
No abstract provided.
Environmental Governance And The Global South, Jeffrey J. Minneti
Environmental Governance And The Global South, Jeffrey J. Minneti
William & Mary Environmental Law and Policy Review
Over the last several decades, efforts to regulate the environment through traditional public law at national and international levels have stalled. In contrast, private environmental governance has flourished as nongovernmental entities have engaged in standard setting and assessment practices traditionally left to public government. This Article observes that while private governance of producers’ environmental product claims has grown tremendously in recent years, the vast majority of the governance originates in the global North and thrusts the global North’s economic and environmental agenda into the global South. In light of recent empirical studies of the effectiveness of such governance, the Article …
2018 October, Morehead State University. Office Of Communications & Marketing.
2018 October, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2018.
Library Marketing: From Passion To Practice, Jill S. Heinze
Library Marketing: From Passion To Practice, Jill S. Heinze
Charleston Library Conference
As discussed in the Charleston Briefing entitled Library Marketing: From Passion to Practice, successfully marketing libraries requires more than a sound communication strategy. Marketing is, in fact, all of an organization’s activities that deliver a product or service to its intended customers. This distinction means that library organizations need to expand their views about what it means to “market” themselves to encompass all of the touchpoints users have with their services. In the process, librarians are challenged to reconcile marketing practices from the business world with their public service ethos, as well as ensure their missions are well defined and …
Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi
Perils Of Hollywood Whitewashing?: A Review Of 'Ghost In The Shell' Movie, Kosuke Mizukoshi
Markets, Globalization & Development Review
'Ghost in the Shell' was first produced as a Japanese animated film in 1995. The movie and its sequels established a cult status due to the philosophical depth in portraying the posthuman condition. It was remade as a live action Hollywood film in 2017; and this version failed at the box office. One reason had to be the “whitewashing” issue – that the female protagonist was played by a white actress in the Hollywood movie, rather than a Japanese character as in the original anime. This review essay critically discusses issues of whitewashing, racial ‘identity’, the shifting identity of the …
Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012), Yuichiro Hidaka
Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012), Yuichiro Hidaka
Markets, Globalization & Development Review
No abstract provided.
Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki
Revisiting The Creation Of Meaning By Media: A Perspective From Japan, Satoko Suzuki
Markets, Globalization & Development Review
This paper revisits the role of media in the meaning-construction system. In consumer research, media are often regarded as gatekeepers in the system. This paper focuses on the media’s other role -- as the creator of meanings. In this paper, an interpretive analysis of magazine articles regarding the ‘jibun e no gohoubi’ [self-reward] consumption since 1990 has been conducted. The findings indicate that the media had created the meanings of sacred and profane consumption acts, in the domain of self-reward consumption. In addition, the paper explores the influence of media in liberating and empowering Japanese women.
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
Markets, Globalization & Development Review
This paper considers social marketing from a critical perspective. The paper traces the history of the donation system named ‘hometown tax’ that the Japanese government introduced to promote local revitalization of relatively marginal communities. Owing to the lavish reciprocal gifts to “donors” by the administrators of these communities, the system resulted in a quasi-market that allowed donors to avoid paying taxes and to receive special benefits. Our analysis reveals the divergence of the intents and effects of this social marketing intervention. The findings indicate that during social marketing attempts to carry out effective and well-intentioned interventions, which social marketing research …
Critical Marketing In Japan: The Legacy Of Fujiya Morishita, Kazuo Usui
Critical Marketing In Japan: The Legacy Of Fujiya Morishita, Kazuo Usui
Markets, Globalization & Development Review
This paper explores the tradition of critical marketing studies in Japan, launched by Professor Fujiya Morishita. From his Osaka-based university appointments, Morishita's paradigm criticized disadvantageous aspects of the marketing practices of dominant manufacturers. Based on Marxian economic thinking, his ideas resonated well with the disaffected groups during the 1950-75 high-growth phase of Japan. As the economic context in Japan changed, Morishita's ideas lost some of their validity and appeal. Nonetheless, understanding the contributions of Morishita is important in the overall analysis of the development of marketing knowledge in Japan.
Japan And Critical Marketing Theory: Opening A Window, Masaaki Takemura, Nikhilesh Dholakia
Japan And Critical Marketing Theory: Opening A Window, Masaaki Takemura, Nikhilesh Dholakia
Markets, Globalization & Development Review
No abstract provided.
Operating A Digital Marketing Agency Out Of China, Singapore Management University
Operating A Digital Marketing Agency Out Of China, Singapore Management University
Perspectives@SMU
Mobile Now has to contend with the Great Firewall of China but the opportunities for growth outweigh the technical obstacles
2018 September, Morehead State University. Office Of Communications And Marketing
2018 September, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2018.
Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra
Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra
The Qualitative Report
Consumer behavior is dynamic, and there is a beauty in trying to understand consumer’s intention for a product category like organic apparel, especially when it is a unique phenomenon that is scantly explored in an emerging economy like India. This paper is an attempt at understanding the factors that influence Indian consumer’s intention to purchase organic apparel. A purposive sampling procedure was adopted in selecting participants. A focus group discussion was conducted to capture data for the thematic analysis. Theoretical thematic analysis was conducted by relying on the theory of planned behavior model. Inductive thematic analysis gave way for other …
The Influence Of A Brexit On China’S Shipping Industry, Xiaoting Luo
The Influence Of A Brexit On China’S Shipping Industry, Xiaoting Luo
World Maritime University Dissertations
No abstract provided.
On Optimization Of Cold Chain Logistics Systems For Rokin Logistics Company, Huimin Luo
On Optimization Of Cold Chain Logistics Systems For Rokin Logistics Company, Huimin Luo
World Maritime University Dissertations
No abstract provided.
Comparative Study On Port Logistics Service Capability Of China’S Main Ports, Yiwen Song
Comparative Study On Port Logistics Service Capability Of China’S Main Ports, Yiwen Song
World Maritime University Dissertations
No abstract provided.