Marketing Commons^™

The Research On Optimization Of Liner Route Between China To Middle East, Tingyi Chen

World Maritime University Dissertations

No abstract provided.

Research On Value-At-Risk In International Crude Oil Shipping Market, Xiaoyin Cui

World Maritime University Dissertations

No abstract provided.

Research On Brand Strategies Of Cdl Company, Wei Gu

World Maritime University Dissertations

No abstract provided.

Marketing Analysis Of The Chinese Coffee Market : Suggestions For A Logistic System For The Colombian Coffee Exporters, Soraya Margarita Herrera Jaramillo

World Maritime University Dissertations

No abstract provided.

Economic Approach Of Piracy Along The Maritime Silk Road And Cost Analysis Of The Northern Sea Route, Petros Kelaiditis

World Maritime University Dissertations

No abstract provided.

The Research On Risk Evaluation Of Shanghai Lng Import Program, Chao Lin

World Maritime University Dissertations

No abstract provided.

The Construction And Development Of Shanghai International Shipping Center, Shimin Wang

World Maritime University Dissertations

No abstract provided.

Lng Shipping Market Analysis, Guangchuan Xia

World Maritime University Dissertations

No abstract provided.

Enhancing The Communication Competency Of Business Undergraduates: A Consumer Socialization Perspective, K. C. Gehrt, M. O'Brien, David Mease

Faculty Publications

Explaining how individuals acquire the necessary skills and knowledge to effectively participate in society is often accomplished through Socialization Theory. We investigate numerous socialization agents and their relationship with the communication competency of university business majors. Communication competency (reading, writing, and verbal) was measured via both a standardized skill test and self report. Exploratory analysis was conducted upon high and low communication competency groups that were identified via cluster analysis. Our findings generally indicate the most important socialization agents are via personal interactions whereas the least important socialization agents are influencing via primarily electronic or media-based methods.

Slides: Lower Arkansas Valley Super Ditch Company, Inc.: Water Leasing Program, Peter Nichols

Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)

Presenter: Peter Nichols, General Counsel of the Lower Arkansas Valley “Super Ditch” Company, Trout, Raley, Montano, Witwer & Freeman PC, Colorado

33 slides

Slides: Idaho Rental Pool: Rules And Procedures, Idaho Water Resource Board, Jerry R. Rigby

Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)

Presenter: Jerry Rigby, Counsel for Fremont‐Madison Irrigation District, Rigby, Thatcher, Andrus, Rigby & Moeller, Idaho

25 slides

Agenda: Evolving Regional Frameworks For Ag-To-Urban Water Transfers, University Of Colorado Boulder. Natural Resources Law Center, Western Water Policy Program, Western Water Assessment (Program), Red Lodge Clearinghouse

Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)

The permanent transfer of water from agricultural users to municipalities has become a common feature of water management in several western states. In many cases, these voluntary market‐based transfers provide significant benefits to both the buyers and sellers, but many third parties—including remaining irrigators, rural businesses and communities dependent upon agricultural economies—have been negatively impacted. While some impacts of these so‐called “buy and dry” transfers are largely unavoidable, many can be lessened by temporary arrangements that only shift water to cities in years when municipal supplies are inadequate, such as drought and post‐drought storage recovery, and by consolidating individual farm‐to‐city …

Slides: Pvid/Mwd Land Management, Crop Rotation And Water Supply Program, Ed Smith

Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)

Presenter: Ed Smith, General Manager, Palo Verde Irrigation District, Southern California

25 slides

Optimizing Product Line Designs: Efficient Methods And Comparisons, Alexandre Belloni, Robert Freund, Matthew Selove, Duncan Simester

Business Faculty Articles and Research

We take advantage of recent advances in optimization methods and computer hardware to identify globally optimal solutions of product line design problems that are too large for complete enumeration. We then use this guarantee of global optimality to benchmark the performance of more practical heuristic methods. We use two sources of data: (1) a conjoint study previously conducted for a real product line design problem, and (2) simulated problems of various sizes. For both data sources, several of the heuristic methods consistently find optimal or near-optimal solutions, including simulated annealing, divide-and-conquer, product-swapping, and genetic algorithms.

Crop Updates 2008 - Cereals, Christine M. Zaicou-Kunesch, Shahajahan Miyan, Brenda Shackley, Steve Penny, Sarah Ellis, Darshan Sharma, Blakely Paynter, Jeff Russell, Andrea Hills, Glen Riethmuller, Bill Bowden, Paul Blackwell, Harmohinder Dhammu, Vince Lambert, Chris Roberts, David Cox, Sally Cox, Jeremy Lemon, Paul Damon, Zed Rengel, Geoff J. Thomas, Ciara Beard, Anne Smith, Kithsiri Jayasena, Sean Kelly, Rob Loughman, Bill Macleod, Raj Malik, Ravjit Khangura, Vivien Vanstone, Colin Hanbury, Mehreteab Aberra, Gordon Masnish, Brenda A. Coutts, Geoff Strickland, Monica Kehoe, Dustin Severtson, Roger A C Jones, Dominie Wright, Megan Jordan, Xinhua He, Eli Manyol, Song-Ai Nio, Imran Malik, Tina Botwright-Acuña, Len Wade, Nigel Metz, Linda Price, Dean A. Diepeveen, Leisa Armstrong, Peter Clarke, Doug Abrecht, Rudi Appels, Matthew Bellgard

Crop Updates

This session covers twenty four papers from different authors:

WHEAT AGRONOMY

1. Wheat variety performance in the Northern Agricultural Region in 2007, Christine Zaicou, Department of Agriculture and Food

2. Wheat variety performance on the Central Agricultural Region in 2007, Shahajahan Miyan, Department of Agriculture and Food

3. Response of wheat varieties to sowing time in the Great Southern and Lakes Region in 2007, Brenda Shackley and Steve Penny, Department of Agriculture and Food

4. Wheat variety performance in the South Coastal Region in 2007, Sarah Ellis, Department of Agriculture and Food

5. Flowering dates of wheat varieties in Western …

Evidence Contrary To The Statistical View Of Boosting, David Mease, A. Wyner

Faculty Publications

The statistical perspective on boosting algorithms focuses on optimization, drawing parallels with maximum likelihood estimation for logistic regression. In this paper we present empirical evidence that raises questions about this view. Although the statistical perspective provides a theoretical framework within which it is possible to derive theorems and create new algorithms in general contexts, we show that there remain many unanswered important questions. Furthermore, we provide examples that reveal crucial flaws in the many practical suggestions and new methods that are derived from the statistical view. We perform carefully designed experiments using simple simulation models to illustrate some of these …

The Influence Of Online Word Of Mouth On Product Sales In Retail E-Commerce: An Empirical Investigation, Alanah Davis, Deepak Khazanchi

Information Systems and Quantitative Analysis Faculty Proceedings & Presentations

The ability to exchange opinions and experiences online is known as online word of mouth (WOM). Due to the high acceptance of consumers and their apparent reliance on online WOM it is important for organizations to understand how it works and what kind of impact it has on product sales. Using the well-established notions of volume and valence to describe online WOM, we empirically evaluate the hypothesized relationship between online WOM in a retail e-commerce site and actual product sales. Our analysis of the data shows that there is a significant change in the number of products sold following the …

Boosted Classification Trees And Class Probability/Quantile Estimation, David Mease, A. Wyner, A. Buja

Faculty Publications

The standard by which binary classifiers are usually judged, misclassification error, assumes equal costs of misclassifying the two classes or, equivalently, classifying at the 1/2 quantile of the conditional class probability function P[y = 1jx]. Boosted classification trees are known to perform quite well for such problems. In this article we consider the use of standard, off-the-shelf boosting for two more general problems: 1) classification with unequal costs or, equivalently, classification at quantiles other than 1/2, and 2) estimation of the conditional class probability function P[y = 1jx]. We first examine whether the latter problem, estimation of P[y = 1jx], …

Landscape And Geotourism: Market Typologies And Visitor Needs, Catherine Elizabeth Gorman

Conference papers

Purpose: The purpose of this paper is to explore Geotourism (landscape tourism) in the context of the Irish tourism experience, to develop visitor typologies and propose an approach that will ensure greater sustainability by addressing market value and requirements through the use of marketing techniques and tools.

Methodology/Approach: An evaluation of existing geotourism resources and information was undertaken. A gap was identified in terms of marketing the Geotourism product. This gap is identified as a break the delivery of the experience to the most suitable customer and is addressed by identifying specific typologies, their requirements and making suggestions …

Comment: Boosting Algorithms: Regularization, Prediction And Model Fitting, A. Buja, David Mease, A. Wyner

Faculty Publications

The authors are doing the readers of Statistical Science a true service with a well-written and up-to-date overview of boosting that originated with the seminal algorithms of Freund and Schapire. Equally, we are grateful for high-level software that will permit a larger readership to experiment with, or simply apply, boosting-inspired model fitting. The authors show us a world of methodology that illustrates how a fundamental innovation can penetrate every nook and cranny of statistical thinking and practice. They introduce the reader to one particular interpretation of boosting and then give a display of its potential with extensions from classification (where …

Customer Lifetime Value : An Integrated Data Mining Approach, Chen Xu

Lingnan Theses

Customer Lifetime Value (CLV) ---which is a measure of the profit generating potential, or value, of a customer---is increasingly being considered a touchstone for customer relationship management. As the guide and benchmark for Customer Relationship Management (CRM) applications, CLV analysis has received increasing attention from both the marketing practitioners and researchers from different domains. Furthermore, the central challenge in predicting CLV is the precise calculation of customer’s length of service (LOS). There are several statistical approaches for this problem and several researchers have used these approaches to perform survival analysis in different domains. However, classical survival analysis techniques like Kaplan-Meier …

Evaluation Of Cauliflower And Broccoli Varieties: Summer Planting (November 2005 - February 2006), Department Of Food And Agriculture, Western Australia

Horticulture research reports

This document has been prepared from a cauliflower and broccoli variety evaluation trial conducted at the Manjimup Horticultural Research Institute, South Western Highway, Manjimup WA 6258. The results reflect the growth characteristics, yield, quality and density of the cauliflower and broccoli varieties as recorded at this site during the conditions of the growing period (November 2005 to February 2006).

This report is the first in a series of four produced from the evaluation of cauliflower and broccoli varieties conducted at the Manjimup Horticultural Research Institute.

The results are provided to allow seed suppliers, seedling nurseries, producers, packers and marketers to …

Facilitating The Development Of The Strawberry Industry In Western Australia, Dennis Phillips, Aileen Reid

Horticulture research reports

Horticulture Australia Project No. BS05001 Annual report 2005/06

This is the first of three annual reports for the Horticulture Australia project BS05001 — ‘Facilitating the development of the strawberry industry in Western Australia’. This project is managed by the Strawberry Growers Association of WA Inc. and the work is being done in collaboration with the Department of Agriculture and Food WA (DAFWA). The project has been funded by voluntary contributions from the W.A. Strawberry Producers Committee, Toolangi Strawberry Runner Growers Co-operative and DAFWA with matching funding from Horticulture Australia Ltd (HAL). The project has been funded for three years, 2005, …

Evaluation Of Cauliflower And Broccoli Varieties: Autumn Planting (January - May 2006), Kristen Stirling

Horticulture research reports

This document has been prepared from a cauliflower and broccoli variety evaluation trial conducted at the Manjimup Horticultural Research Institute, South Western Highway, Manjimup WA 6258. The results reflect the growth characteristics, yield, quality and density of the cauliflower and broccoli varieties as recorded at this site during the conditions of the growing period (January to May 2006).

This report is the second in a series of four produced from the evaluation of cauliflower and broccoli varieties conducted at the Manjimup Horticultural Research Institute. The results are provided to allow seed suppliers, seedling nurseries, producers, packers and marketers to identify …

Marketing Locally Produced Foods: Consumer And Farmer Opinions In Washington County, Nebraska, Mindi L. Schneider, Charles A. Francis

Department of Agronomy and Horticulture: Faculty Publications

Local food system potentials were studied in Washington County, Nebraska, United States. As a departure from most studies of locally based systems, farmers were surveyed in addition to consumers for potential participation. Data about the current food system and opinions and preferences for local production, marketing, and purchasing of food were collected using self-administered mail questionnaires. The response rate was 35% for the farmer survey and 37% for the consumer survey. Results indicated that, on the farming side of the food system, conventional corn and soybean production and marketing predominated in Washington County, and farmer interest in producing for local …

Agribusiness Sheep Updates - 2004 Part 3, Ken Hart, Keith Croker, Rob Davidson, Mario D'Antuono, Evan Burt, Tanya Kilminster, Diana Fedorenko, Darryl Mcclements, Robert Beard, Sandy Turton, Martin Atwell, Robert Beard

Sheep Updates

Posters Can Merino Ewes be Teased to Synchronise Oestrus for a Summer/Autumn Mating? Ken Hart, Keith Croker, Department of Agriculture Western Australia, Rob Davidson, School of Animal Biology, University of Western Australia. Mario D'Antuono, Department of Agriculture Western Australia Damara Sheep: Now Looking Domestic Evan Burt and Tanya Kilminster, Department of Agriculture Western Australia Production and Water Use of Lucerne and French Serradella Under Three Sowing Rates Diana Fedorenko1,4, Darryl McClements1,4 , Robert Beard3,4 1Department of Agriculture, 3 Farmer, Meckering, 4CRC for Plant-based Management of Dryland Salinity. E-SHEEP - Individual Animal Management is here Sandy Turton & Martin Atwell, Department …

Miscellaneous Publication 8/2002 - Statistics Report For The Western Australian Floriculture Industry - August 2000, Department Of Agriculture, Western Australia

Horticulture published reports

Statistical data plays an important role in many decisions faced by both established and prospective businesses within all industry sectors. In order to offer a better service to its customers, the Department of Agriculture (the Department) requires information regarding the cutflower and nursery industry within Australia and Western Australia.

Though there are many avenues available in order to obtain this statistical information, both locally and nationally, there is no concise summary available. In addition, information obtained must be assessed in detail to determine its reliability and relevance.

Current statistics for both the Australian and Western Australian nursery and cutflower industries …

Bond Rating Of Upgrades And Downgrades : The Impact On Stock Returns, C. Thaneswary Chelliah

Student Works (2000-2009)

This paper examines the share market reactions to bond rating changes of upgrades and downgrades. In term of analysis the upgrade and the downgrade category has been divided into changes based on the investment and speculative groups. The market model was used in determining abnormal returns for the study. This research provides the relation of changes taken place within the group and across the group. In addition, this paper is also examining the impact of rating changes due to financial prospect and the companies' leverage. All the analysis is based in Malaysian scenario . The result suggests that there were …

Almonds Western Australia, Andrew Quinn, David Pocock

Horticulture published reports

The Almond industry 1s one of the less explored new industry options in Western Australia, despite offering one of the more significant opportunities for expansion and market development. Previous attempts to expand the industry have met with little progress primarily because of the small orchard areas planted, limited economies of scale, significant impact by birds and absence of a local processing plant.

Global Almond exports exceed US$1 billion per annum and are dominated by California. Almond products are traded in the international commodity market with prices primarily set by the USA.

Critical to the development of the industry in Western …

Miscellaneous Publication 009/2001 - Pistachios Western Australia An Income Producing Reforestation Opportunity For The Wheatbelt, Andrew Quinn

Horticulture published reports

Faced with a rising water-table, salt and acid land impacts, the Western Australian Wheatbelt requires significant changes to traditional farming system models.

Part of this drive towards improved sustainability is the need to re-plant substantial areas to tree belts or blocks. One of the limiting factors in the widescale adoption of on-farm tree planting is the narrow range of opportunities to generate income from these sites.

This report presents a model for the development of a Pistachio nut industry with production integrated into existing Wheatbelt farming systems. In addition to offering significant environmental benefits, the Pistachio tree offers the opportunity …